For past two years, our social media referral traffic has been in decline and our engagement numbers have dwindled.
It's a bit scary to admit:We as a Buffer marketing team---working on a product that helps people *succeed* on social media---have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.
Here's what we think it all means.
https://blog.bufferapp.com/lost-traffic
One thing we’ve learned at Buffer is that being open to not knowing things seems to be the best way to learn quickly and teach others at the same time. So many of our biggest hits on the blog have come from saying, “We don’t know the answer. Let’s find out!”
On many matters, we haven’t any authority.
Is this an okay way to get by?
We’ve found great success in not knowing, and there’s no reason why you can’t, too. While we can certainly see the value in establishing yourself as an authority in your industry, being the answer-man or answer-woman isn’t the be-all, end-all of your options.
You can survive and thrive by embracing “I don’t know.”
Here’s what we’ve learned so far.
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience!
If you are writing for a blog, throw the rules out the door. Blogger, author and consultant Mark W. Schaefer teaches us eight ways to connect to your readers!
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!
One thing we’ve learned at Buffer is that being open to not knowing things seems to be the best way to learn quickly and teach others at the same time. So many of our biggest hits on the blog have come from saying, “We don’t know the answer. Let’s find out!”
On many matters, we haven’t any authority.
Is this an okay way to get by?
We’ve found great success in not knowing, and there’s no reason why you can’t, too. While we can certainly see the value in establishing yourself as an authority in your industry, being the answer-man or answer-woman isn’t the be-all, end-all of your options.
You can survive and thrive by embracing “I don’t know.”
Here’s what we’ve learned so far.
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience!
If you are writing for a blog, throw the rules out the door. Blogger, author and consultant Mark W. Schaefer teaches us eight ways to connect to your readers!
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!
Blogging is a critical skill for many peple, businesses and bands trying to build a presence on the web. But having the confidence to do it can be a major hurdle. Here are some tips to help you be a more confident blogger starting today!
10 tips to promote your content without spamming peopleMark Schaefer
The marketing world is so noisy, how do you stand out? Here are 10 ways to promote your message without seeming like you are spammy. Advice from marketing educator Mark Schaefer from his new book The Content Code.
Find out what PR methods are tearing down our industry, and what fresh tactics can help us build mutually beneficial relationships with publishers. Deck transcribed: http://frc.tl/mozinar-notes
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
I recently gave a presentation at Leuven Inc on the do's, don'ts and tools for social media management. I shared the stage with Comm&Co's Jonas Vandroemme and Binarta's Suleyman Aydogan. We talked about content marketing, content strategy and SEM activities.
It was a pretty interactive presentation, so shoot me an email at sam@techno-script.com if you need some info.
How Content Marketing + PR Earns You Backlinks, Media Coverage & Brand AwarenessFractl
When you create data-focused reports, studies, and surveys and send personalized pitches to writers, you can earn unparalleled backlinks and brand recognition by appearing in the web's top media publications.
In order to make your social media marketing efforts more effective, here are some of the do’s and don'ts mentioned below.
Follow these tips to maximize your time and get the most out of your social media efforts.
Social media for business training courseRebecca Caroe
A three hour training event on how to use social media for business. It covered setting up profiles, key learning points and gaining internal acceptance to start social media.
Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.
It’s impossible to communicate the value of social media efforts when you’re using a metric like follower count. It’s easy to measure, but it doesn’t mean anything. You’ve got to put in the work to measure the right things so that you can determine whether your efforts are actually making a difference.
More and more, it seems that companies default to having a Facebook and Twitter account and then make the choice for a third among Google+, LinkedIn, Pinterest, and Instagram. For those who use Instagram in their personal lives, adding Instagram to the business mix is becoming an easier and easier decision.
So the next question becomes: How do you thrive with Instagram for business?
Presented to the Revere Chamber of Commerce.
In this seminar, you will learn:
The impact of social media on business - yes, it can be used for marketing!
Creative ideas for using social media to promote your business
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six ...Buffer
COO, Leo Widrich, shared the 3 breakthroughs and 2 failures that have shaped Buffer in our past six years at the Next Web Conference in New York in November, 2016.
Blogging is a critical skill for many peple, businesses and bands trying to build a presence on the web. But having the confidence to do it can be a major hurdle. Here are some tips to help you be a more confident blogger starting today!
10 tips to promote your content without spamming peopleMark Schaefer
The marketing world is so noisy, how do you stand out? Here are 10 ways to promote your message without seeming like you are spammy. Advice from marketing educator Mark Schaefer from his new book The Content Code.
Find out what PR methods are tearing down our industry, and what fresh tactics can help us build mutually beneficial relationships with publishers. Deck transcribed: http://frc.tl/mozinar-notes
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
I recently gave a presentation at Leuven Inc on the do's, don'ts and tools for social media management. I shared the stage with Comm&Co's Jonas Vandroemme and Binarta's Suleyman Aydogan. We talked about content marketing, content strategy and SEM activities.
It was a pretty interactive presentation, so shoot me an email at sam@techno-script.com if you need some info.
How Content Marketing + PR Earns You Backlinks, Media Coverage & Brand AwarenessFractl
When you create data-focused reports, studies, and surveys and send personalized pitches to writers, you can earn unparalleled backlinks and brand recognition by appearing in the web's top media publications.
In order to make your social media marketing efforts more effective, here are some of the do’s and don'ts mentioned below.
Follow these tips to maximize your time and get the most out of your social media efforts.
Social media for business training courseRebecca Caroe
A three hour training event on how to use social media for business. It covered setting up profiles, key learning points and gaining internal acceptance to start social media.
Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.
It’s impossible to communicate the value of social media efforts when you’re using a metric like follower count. It’s easy to measure, but it doesn’t mean anything. You’ve got to put in the work to measure the right things so that you can determine whether your efforts are actually making a difference.
More and more, it seems that companies default to having a Facebook and Twitter account and then make the choice for a third among Google+, LinkedIn, Pinterest, and Instagram. For those who use Instagram in their personal lives, adding Instagram to the business mix is becoming an easier and easier decision.
So the next question becomes: How do you thrive with Instagram for business?
Presented to the Revere Chamber of Commerce.
In this seminar, you will learn:
The impact of social media on business - yes, it can be used for marketing!
Creative ideas for using social media to promote your business
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six ...Buffer
COO, Leo Widrich, shared the 3 breakthroughs and 2 failures that have shaped Buffer in our past six years at the Next Web Conference in New York in November, 2016.
With 2015 budget planning wrapping up this month, companies are allocating spend on developing and growing their Customer Success footprint. With so many variables such as headcount, quotas, technology and events, how can you ensure that you’ve built a bulletproof strategy going into next year?
See how leading subscription businesses are planning to:
1. Budget for hiring and scaling a CSM team that maps to company performance and account models.
2. Justify the procurement of Customer Success technology with an ROI multiplier on revenue.
3. Consider other Customer Success investments in education and networking to transform their teams into best in class.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
What 1 Million Tweets Taught Us About Tweeting SuccessfullyBuffer
All the details on a research study of 1 million tweets, revealing insights into the power of images, hashtags, and length on driving more clicks and retweets.
Full report here: https://blog.bufferapp.com/twitter-data-1-million-tweets
The Psychology of Social Media (Mozcon 2015)Buffer
Courtney Seiter dives into the science of why people post, share, and build relationships on social media and how to create an even more irresistible social media experience for your audience.
This is the 4th evolution of the cultural values we try to live to at Buffer.
Read more about our values and approach to business at http://open.bufferapp.com
A quick overview of how to shorten any URL for sharing on social media, as well as all the best marketing tips for how to put a short URL into practice.
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Buffer
Our COO Leo Widrich spoke at the SaaStr Annual conference on February 9, 2016 and shared some lessons that have helped Buffer grow. The tips range across product, marketing, and general work culture!
Buffer culture 0.6 (With a change to Be a No Ego Doer)Buffer
This is the 6th evolution of the cultural values we try to live to at Buffer. Read more about our values and approach to business at http://open.bufferapp.com
The 10 Best Copywriting Formulas for Social Media HeadlinesBuffer
A Top Ten list of the best copywriting formulas used by writers and marketers, and how they might fit with the social media headlines you write.
1. Before – After – Bridge
2. Problem – Agitate – Solve
3. Features – Advantages – Benefits (FAB)
4. The 4 C’s
5. The 4 U’s
6. Attention – Interest – Desire – Action (AIDA)
7. A FOREST
8. The 5 basic objections
9. Picture – Promise – Prove – Push (PPPP)
10. The 1 – 2 – 3 – 4 Formula for Persuasive Copy
The complete list is available on the Buffer blog here: https://blog.bufferapp.com/copywriting-formulas
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This is a PowerPoint designed for use with Stephen King's, "The Body," but it could be used with any unit discussing dreams or symbols.
The PowerPoint goes through a walk in the woods asking students questions about what they see. Later they learn each of these things symbolizes something else.
After discussing if they agree or disagree with this analysis there is a writing prompt.
Using what they know from, "The Body," they need to write what one of the characters would have said about his journey through the woods.
You can see the full lesson here: http://eslcarissa.blogspot.com/2014/02/my-class-we-are-reading-stephen-kings.html
Slides from a lecture at Goldsmiths looking at the change in online identity. Asking whether we can be more playful with our social media engagements. Also notes on analysing how 'Human' social media output is from Arts Organisations in the UK.
Social Media Optimization for Business 2013Jay Feitlinger
Social media optimization for business presented at Local First Arizona event on February 25, 2013 showing business owners how best to leverage social media for their organizations
Risks and rough edges: Building Genuine Relationships Through Library Social...Ned Potter
A presentation about University of York Library Social Media, delivered at the #LibSocMed online event organised by Royal Holloway University Library.
Images are either CC0 pics or pictures by the library photographer Paul Shields.
This three hour social media seminar was given to the Androscoggin County Chamber of Commerce. It covers the basics of where social media came from, how your website and email list fits, and how to use social media for your small business or nonprofit.
A library social media manifesto | #VALA2022Ned Potter
My talk for the #VALA2022 conference in Melbourne. Watch the full video of it here: https://youtu.be/rkLFM2SddCM
This is inended to apply to all sectors of librarianship, and is potentially relevant to all non-profits. Discussing purpose, personality, coordination, empathy and analytics - to refresh and re-energise your organisational social media and marketing.
If you want to book a marketing or social media workshop for your organisation, get in touch at www.ned-potter.com
How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...Buffer
We did the research and found 10 proven ways to grow your Instagram following and increase your engagement. Try these today!
1. Post consistently (at least once a day)
2. Try videos, live videos, and Stories
3. Study and use quality hashtags
4. Share user-generated content
5. Collaborate with others
6. Post at your best times
7. Use your analytics
8. Engage your fans
9. Host contests
10. Cross-post
Read the full blog post here: https://blog.bufferapp.com/instagram-growth
Try Buffer for Instagram: https://buffer.com/instagram
Learn the 10 words to use at work and play, home and the office, in order to motivate those around you. Plus, see which seven words have the opposite effect -- demotivating.
The full article with all the science and research is available at https://open.buffer.com/motivation-words/
This is the biggest change to Buffer's core values since they were first written down in 2013. For more about our values head over to www.buffer.com/values and read more about our approach to business at open.buffer.com.
This is the biggest change to Buffer's core values since they were first written down in 2013. For more about our values head over to www.buffer.com/values and read more about our approach to business at open.buffer.com.
Here are all the Trello board that we use at Buffer for project management, goal-setting, teams, and more.
See the full description of each board by visiting our Open blog post at https://open.buffer.com/trello-inspiration.
What comes to mind when you think of remote work?
In our experience, it’s not only one image. Remote work comes in many different shapes and sizes. We are a fully distributed team at Buffer, meaning that we have no office and everyone chooses to work from where they’re happiest: both geographically (we have teammates across the world) and functionally (we have teammates who use coworking spaces, coffee shops, home offices—even an RV).
We’re grateful to be part of this movement along with many other companies and individuals who are embracing remote work. In the U.S. alone, 43% of the workforce has spent at least some time working remotely, and that number has steadily increased throughout recent years.
With the goal to better understand the remote work landscape and to see where remote work is headed next, we teamed up with Workfrom and Hubstaff to collect data from over 1,900 remote workers around the world and create the first State of Remote Work report for 2018.
Buffer's Top 10 Learnings Growing to $10 Million ARRBuffer
Buffer's Co-founder, Leo Widrich, shares his top 10 learnings from five and a half years of growth at Buffer on the road to $10 annual recurring revenue (ARR).
Everything We Wish We Knew About Twitter When We Started
A look at the basics of getting started with Twitter, how to grow your following and your engagement, and how to get the most value and fun out of a truly amazing network.
The 5 most persuasive words in the English language are You, Free, Because, Instantly, and New. Using these power words in your digital marketing and social media updates can unlock huge potential.
And the list doesn't stop there. We found a huge selection of words that convert - 189 in total - to help you reach your audience with exclusivity, security, and impact.
91 Free Twitter Tools and Apps to Fit Any NeedBuffer
We’ve collected a great bunch of free tools for Twitter - all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list.
The team that builds Buffer's social media tools is distributed all around the world, with members working anywhere and everywhere they feel happy and productive. What does that look like? Take a peek!
Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait.
Why not take some inspiration from the best headlines of the best headline writers?
The blueprints exist to get your tweets, emails, updates, and articles clicked.
I collected a trove of interesting and actionable headline formulas from some of the best sources for headline writing, and I’ve tossed in a few of our favorite Buffer headline formulas, too. Is there a tried-and-true headline routine that you always come back to? See if it’s listed here among these sure bets, or leave it in the comments.
Esta es la traducción al español de los valores y cultura vital que seguimos en Buffer. Puedes leer más acerca de nuestros valores y nuestro enfoque de negocio en http://open.bufferapp.com
Social Media Strategy: How Much Time Does a Good Strategy Take?Buffer
Does juggling social media management along with an armful of other task sound familiar to you? If so, I thought it might be helpful to detail what I’ve found so far and to show what all’s involved in the way that we go about managing our social media strategy at Buffer.
The Burrito Principle and Beyond: 10 Unique Marketing IdeasBuffer
How can a marketing idea or bit of advice stand out from the crowd?
We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name?
In this post we’ll explore 10 unique ideas to improve your marketing, each with a distinctly memorable name and concept.
The most important, surprising, and new social media stats we could dig up. See the latest numbers for Twitter and Facebook engagement, plus Pinterest, LinkedIn, and Google+.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
8. Maybe we need to hire a full-time social media
manager.
Maybe I'm no good at social media marketing.
Maybe our sharing ratio is off:Too much content,
not enough conversation.
Maybe everyone else is failing,too!
Maybe we need to post more often.
Maybe we need to post less often.
9. Maybe we need to hire a full-time social media
manager.
Maybe I'm no good at social media marketing.
Maybe our sharing ratio is off:Too much content,
not enough conversation.
Maybe everyone else is failing,too!
Maybe we need to post more often.
Maybe we need to post less often.
??????
24. What if ...
we had a Twitter feed so compelling
that people wouldn't just hope our tweets showed
up in their timeline but they would go directly to
twitter.com/buffer all day every day to see
absolutely everything we tweeted?
25. What if ...
we had a Facebook page that felt so
uniquely valuable, personal, and intimate
that our posts arrived in the News Feed as
frequently as birthdays and baby
announcements?