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We've Lost
Nearly Half Our
Social Referral
Traffic in the
Last 12Months
B L O G . B U F F E R . C O M
We've Lost
Nearly Half Our
Social Referral
Traffic in the
Last 12Months
B L O G . B U F F E R . C O M
Here's
What
We Think
It Means
Social referral traffic
to the Buffer blog
43%
53%
45%
72%
Social referral traffic
What's happening?
¯_(ツ)_/¯
What's happening?
Maybe we need to hire a full-time social media
manager.
Maybe I'm no good at social media marketing.
Maybe our sharing ratio is off:Too much content,
not enough conversation.
Maybe everyone else is failing,too!
Maybe we need to post more often.
Maybe we need to post less often.
Maybe we need to hire a full-time social media
manager.
Maybe I'm no good at social media marketing.
Maybe our sharing ratio is off:Too much content,
not enough conversation.
Maybe everyone else is failing,too!
Maybe we need to post more often.
Maybe we need to post less often.
??????
¯_(ツ)_/¯
We don't know ...
... but here's an idea.
Content Crush
&
The Future of
Social Media
Every time someone visits
the Facebook News Feed
there are on average
from friends, people they
follow and Pages.
1,500 potential stories
Content Shock
We've passed the point where content
consumption has peaked and content
creation has continued taking off.
@markwschaefer
Enter the Algorithm.
Automated software that tracks each
user’s actions to serve them the posts
they’re most likely to engage with
Social networks
are adapting
to changing content
We're failing on social
media because we're
failing to adapt as fast as
the social networks are.
I see a couple roads
forward
1. Pay for Reach
For $5, we can reach 800
more people on Facebook -
less than a penny a person!
2. Get better at
connecting with
an audience.
What if ...
we had a Twitter feed so compelling
that people wouldn't just hope our tweets showed
up in their timeline but they would go directly to
twitter.com/buffer all day every day to see
absolutely everything we tweeted?
What if ...
we had a Facebook page that felt so
uniquely valuable, personal, and intimate
that our posts arrived in the News Feed as
frequently as birthdays and baby
announcements?
Here's What We're
Excited to Try
DESIGN
BEAUTIFUL,
SHAREABLE
VISUALS
B L O G . B U F F E R . C O M
Share, just because.
Get the Full Post
http://bit.ly/traffic-fail

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