The document outlines tips for building a personal brand, including understanding what makes your personal brand unique, researching how you are presented online, generating positive publicity, ensuring your social media profiles and presence reflect your professional goals, using LinkedIn effectively, thoughtfully posting online, and adding value for others. The webinar covered how a personal brand differs from but is as important as a company brand and ways to use SEO to your advantage.

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What we’ll cover in this webinar…
o How a personal brand is different from a company’s brand
but just as important.
o Some tips to help build and strengthen your personal brand.
o Ways to use SEO to your advantage.

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8 Tips for Your Personal Brand

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o “What is my personal brand? What are my
strengths and skills?”
o Think about what makes any brand strong and
successful and see if you can apply
it to yourself.
o Are you a hard worker?
Detail oriented? Creative?
Ask yourself questions

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o Next see what is already established as your brand
by Googling yourself.
o Find what images, articles or videos of you are out
there telling the story of your brand.
o If you don’t like what is online, you
can edit privacy settings on social media
and generate new content for the
internet’s eternal memory.
Google yourself

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Generate publicity
o You can appear on a radio show as an expert or send
a press release when you win an award or get
a promotion.
o You can create a blog or vlog and generate your own
content where you are in complete control
of your brand.
o It’s important to have your name come
up on more than just one or two
websites when people do a Google search.

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o If you have a common name, like Joe Smith or Susan
Jones, be sure that people can find you rather than
someone else with your name (especially if the other
people with your name don’t have such a good
reputation.)
o One way to do this is to make sure that
you appear on as many different sites
as possible.
Be sure people can find you

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o Do they best reflect you as a professional?
o You want anything public to be an accurate
representation of how you want to be seen.
o Maybe a headshot with a glass of
wine in your hand isn’t the most
appealing photo for a prospective
employer or client to find.
Review your social media

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o Make sure your profile summary is full of great
SEO and well-written copy.
o This section is visible to everyone, not only
your connections.
o Let your personal brand shine! As you write it,
think about what you would say to someone
you’d just met to get them to think highly
of you and what you do.
Use LinkedIn like a pro

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o Before you post anything online – from a tweet
to an article – stop and think about how it
reflects your brand.
o Always remember that you are your very own
personal brand ambassador.
Stop. Think. Post.

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o Managing your personal brand is ultimately
about self-pride.
o While you don’t want to come across as vain or
self-aggrandizing, you do want people to believe
you can add value to their lives.
Show you can add value

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Key Takeaways

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Read Tips to Build Your Personal Brand and download the infographic at
www.marshallpr.com/tips-to-build-your-personal-brand.

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It’s time for questions
from our viewers!
To submit a question, type a
question in the Q&A box and
we will answer it live.
Next webinar: April 10, 3 p.m.
Tips for Press Releases
To see a full schedule of our upcoming
complimentary webinars, visit
marshallpr.com/webinars
Stay tuned for how you can get even
more great content from us…

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