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Social Media  Lisa Myers  CEO,  Verve Search
What is Social Media?
Is it ?
NO..
So, smartarse..... what is it then?
It’s YOU!
It’s what WE DO...  with the technology like facebook, twitter....
“ Social Media is like water. On its own, water does some cool things, but when combined with other compounds it enabled the evolution of all forms of life.” Mike Volpe, VP Marketing, HubSpot
500 BILLION minutes spent on facebook per month .
facebook 3 rd  most populated country
>500 million active users - of which 50% log on every day! - over 60 million status updates every day
75 million accounts (of which15 million active) 65 million tweets per day
 
In 2010, after 23 years and hundreds of millions of dollars spent on Super Bowl ads... Pepsi ditched the SuperBowl and poured  1/3 of its' TOTAL annual marketing budget  into a cause-driven social marketing campaign;  The Refresh Project  http://www.refresheverything.com/
So...how do you use  Social Media for business?
The Rules #1 LISTEN #2 ENGAGE #3 BE HONEST #4 DON’T BE A DICK
VIRAL SOCIAL NETWORKING ONLINE PR
Branding/Awareness Traffic generation Link generation Conversions What is Your Objective? ALL?
Who’s your target audience? Age, gender, location?
Social Media Elements Social Media Content Marketing Social Networking Link baiting Viral Blogging ORM and Monitoring Site Seeding
blogging { your social home on the web }
Blogging – the opportunity Give your product/services a personable voice  Develop a positive online reputation Expansion of content, reaching a wider audience BUT It’s not as easy as setting up and go...
Before you start What is going to be the main topics of the blog (categories) Who is going to be blogging (source appropriate bloggers) Who is going to be managing the blog?
Blogs need Personality
Tips Find the right blogger(s) Use Wordpress Use social plugins to make it easier to SPREAD the content
online PR { getting your content out on the web }
Give something back Have something to trade, why they should publish your content.. Content (must be relevant!) Discount/competition Breaking news Free “something”
The Process Do your research (list of sites, find out as much about the site as you can) Hunt down most appropriate contact Tone of voice in email, although best to call! Tailor your email to person Be direct, don’t waffle. Develop a relationship Follow up ALWAYS, ALWAYS be polite and personable!
viral { usually larger campaigns that appeal to a broader audience }
Simples....just spend lots of money....
Doesn’t need to be a  BIG expensive campaign to be effective...
BUT you need great creative/idea + solid execution
don’t just sit and wait for it to be discovered
SPREAD   the word... this is when you should be using:
exhibit #1
PS:  When doing social marketing, particular viral, don’t forget SEO, harness those potential links!
social networking { where friends meet tweeps }
 
When you want to get to know your neighbour, do you start by shouting?
Rules of Twitter Don’t over think it, be personable.  Share information, links.  Listen. Use #hastags to organise and search  Twitterlists are useful if you are following hundreds. Also to discover new people.
MONITOR  your Social Media
 
 
 
Free Social Monitoring Tools www.raventools.com www.socialmention.com www.blogpulse.com www.tweetbeep.com http://klout.com/   http://tweetmeme.com
Paid Monitoring tools www.radian6.com http://www.buzzcapture.com/   http://www.lithium.com/   http://www.trackur.com/ http://www.sentimentmetrics.com/
real examples {social media examples}
Meet Paulo...... .......he’s social!
1275  members.
 
 
#SEScrapmas
 
#1
City Inn Advent Calendar Generated the equivalent of 50% of their average monthly traffic  Increased email database considerably  Significant visibility and reach through referring traffic  Twitter followers increased by 300%
 
Give-aways & Competitions
Best Practise & White Papers
 
 
HALF   of the human race is under 30..... ..they’ve never known a world without the internet..
@LisaDMyers Thank You! Email:  [email_address] Web:  www.vervesearch.com www.seo-chicks.com
Sources http://www.facebook.com/press.php#!/press/info.php?statistics http://www.penn-olson.com/2011/01/02/social-media-timeline-2010/ http://techcrunch.com/2010/06/08/twitter-190-million-users   Photos: all iStock

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