Part of search engine optimization is building backlinks! We share how you can build your website’s credibility and increase rankings through gaining backlinks.

2. Who We Are
OUR BUSINESS
IS TO GET
YOUR BUSINESS
NOTICED
SEO WEB DESIGN BRANDING PHOTOGRAPHY SOCIAL MEDIA

3. o Finding the right keywords that your customers are searching for
o Inserting those keywords into the site content
o Building links back to your site
What is SEO

4. o A link to your website from another website that you
can click.
● Do follow/no follow
● Structure of a backlink
● <a href=“http://www.google.com”>Search</a>
• destination anchor
What is a backlink?

5. o A vote or citation in Google’s eyes
o Backlinks to your site show trust
o All things being equal the site with the most backlinks
wins. (is #1 in Google)
Why are Backlinks
Important

6. o Link Juice = Authority in Google
o Authority flows and drains out through links
o Pages with many links have less authority
o Links from pages filled with links are less powerful
● Look for links on Pages without other links
● Link from your own site sparingly to industry relevant
sites and pages
What is Link Juice?

7. o Google Webmaster Tools
o Majestic SEO
How To Check backlinks

8. ● Links that have been built by automated tools or the kinds of
links that have been in the past
◦ Thousands of blog comments
◦ Forum signature links, links in forum articles are fine
◦ Footer links
● Links with overly optimized anchor text
◦ Keyword anchor text should be varied and <5%
What is a Bad Backlink?

9. ◦ Completely un-related sites
◦ Thousands of blog comments built with tools
◦ Forum signature links, links in forum articles are
fine
◦ Footer links
Places not to put backlinks

10. How to Build Backlinks

11. o Anchor text
● Naked and neutral anchor text
◦ http://www.skyline.com “click here”
● Build mostly branded anchor text links
◦ i.e. “Skyline Exhibits” “
● Use occasional (<5%) varied keyword anchor text
◦ i.e. “Trade Show Displays” “Trade show exhibit
rentals”
Types of Backlinks

12. o Blog comments
o Directories
o Guest posting
o Social media
o Develop banner to put on partners like better business
bureau or AVVO
o Create whitepaper, graphics or tools and give code to add
to other sites.
o Hope people will steal your great content
Places to put backlinks

13. Comments

14. o Search in google
● “keyword” blog
● “keyword” comment site:.edu
● “keyword” comments site:.gov
● Search tools lets you find recently posted content as
well
Finding places to comment

15. o Go back to majestic SEO to look at trust flow for
each site.
o Evaluate the page and the current comments
How to find places to put a
backlink

16. o Goal is to get comment approved
o Don’t sell in the comment
o Read or at least thoroughly skim the article and make a
good comment that adds to the discussion or page.
o There are a lot of comment robots so you must stand out
as a real person.
● Make a comment that explicitly references the article
content
● Argue with the author on a point in the article
Commenting Etiquette

17. Directories

18. o Do a Google search
● Find directories that are industry specific
◦ “industry” “add a listing”
◦ “Naperville” “add a listing”
● Local directories
● Web + SEO directories
How to Find Directories

19. o brownbook.net
o business.intuit.com
o usplaces.com
o hubbiz.com
Best Local Directories
o yellpedia.com
o spoke.com
o cmac.ws
o webstersonline.com

20. o dmoz.org
o jayde.com
o abc-directory.com
o intelseek.com/
Best Web Directories
o theseoking.com
o webzveno.com
o tsection.com
o pegasusdirectory.com

21. Design & Promote
Directories
• businesscoacheschicago.com
• chicagobusinessdirectory.org
• chicagolawyerdirectory.net
• chicagomusicdirectory.com
• eldercarechicago.org
• usabusinessdirectory.org
• napervillebusiness.net
• napervillebusiness.org
• thetutordirectory.com
• tradeshowcompanies.org
• usabusinessdirectory.net

22. o Category pages do rank
o Make sure to clean up yelp listings
o Get duplicate listings deleted
Yelp

23. Social

24. o Mostly no-follow but still worth including
● Make sure to include a link to your site in social media
posts
o LinkedIn is the exception
o Traffic still helps rankings
o Exposure may bring natural backlinks
Social link power

25. Links in LinkedIn

26. o Links in page descriptions are do-follow
o Links in comments are no-follow
o Add links to your existing pages
Meetup

27. Guest Posting

28. o Searching for guest post pages + your industry
● “write for us” “chiropractor” /”submit a guest post”
o Most places then have guidelines for content and
links
o After Google updates places only accept really good
original content.
Finding Opportunities

29. Networking

30. o Sponsorships
o Libraries
o Groups
o Chamber
o News Stories
o Awards
Networking to Get Backlinks

31. CONTACT
1952 McDowell Road Suite 100
Naperville, IL 60653
Our Seminars