Find out the demographics of users for Pinterest, as well as how to grow targeted followers. The PowerPoint presentation will also teach you how to optimize your pins visually as well as for search.

1. How to Use
Pinterest for
Marketing and
Lead Generation
Presented by Vincent Ng of
MCNG Marketing

2. What is Pinterest?
o A social networking site that
focuses on visual sharing
(repinning) from websites
and from other users.
o Pinterest calls these pictures
“pins.”
o There are three types of
engagement: Like, Pin It, or
Comment.

3. Who’s Using Pinterest?
 48 million registered users on the social
network as of March 2013.
 The 3rd busiest social network in the U.S. with
about 10 million unique visitors in March 2012.
 About 80% of the users are female, and 20%
are male
 17% are 18-24
 30% are 25-34
 25% are 35-44

4. What’s Being Pinned?
 According to RJ metrics, in March of 2012,
the following was the breakdown pins by
categories:
 Home – 17.2%
 Arts and Crafts – 12.5%
 Style/ Fashion – 11.7%
 Food – 10.5%
 Inspiration/ Educational – 9%
 50% of all repins are of food.

5. The Commerce of Pinterest:
 Average Twitter transaction: $60-70
 Average Facebook Transation: $70-85
 Average Pinterest Transaction: $170-185
 According to Marketingcharts.com, in June 2012:
33% of Facebook users that follow a brand were likely
to purchase a product they saw on the page. For
Pinterest it was 59%.
 Pins that promote products, get reshared again and
again, unlike Facebook. (These pins become
evergreen.)
 Pinterest allows you to link products from your e-
commerce site. Etsy gets a lot of traffic from Pinterest.

6. How to Grow Your Targeted
Followers:
 Focus on boards that you want to niche
for or are related to your industry. Don’t
go for what’s hot just to gain followers.

7. Sqrall.com – Collectibles
(Star Wars board has 1.6 million
followers.)

8. Random House Books – 1.5 million
followers. 1.4 million followers on
their culinary classics board.

9.  Spend time repinning content from other
members of your community.
 Join a community board, or start one of
your own and invite others.
(MCNG created a Creative Advertising
Group Board)
 Hold a “Pin it to Win it” contest.
(Mashable held one with LG)
 Post on your other social networks.
 Be active on the website, on a daily basis.

10. How to use Pinterest to Drive
more Web Traffic
 Verify your Pinterest account to get access to
analytics of who’s pinning from your website.
 Ensure that you have a pin bookmarklet on your tabs
to make it easy to pin content from your website.
 Share pictures of products or lifestyle from your
business, and create a fantasy around them.
 Create pinnable content, such as informational pins
for your target audience.
 Create pins that tease the reader to click on the
picture.
 Ensure that your pins are coming directly from your
site. Pinterest will give credit to the original domain
source.

11. Lure them in with valuable
content or curiosity:

12. How to use it for Lead
Generation:
 Create pins that will lead to a landing page
for an offer. Hubspot does this to lead to their
e-books.
 Create a board that’s exclusively for your
blog posts.
 Unfortunately UTM don’t work. (Tracking and
most affiliate codes are now stripped.)
 Pin your Youtube content, and Slideshare (Use
Reachli for Slideshare, and Facebook via
Firefox)

13. How to Optimize your Pins and
Boards:
 Generally the users with the most followers
have at least 20 boards.
 Ensure that your board descriptions contain
keywords you want to be searched for on
Google and Pinterest.
 Ensure that your descriptions are filled with
main keywords and longtail keywords.
 Ensure the domain that pins come from also
contain the keyword you want them to be
searched for on Pinterest.

14. I ranked for the keyword
Pinterest Tips in the search
engine.

15. Optimizing for Search and
Impressions:
 The number of repins helps in the search
results.
 Ensure that you pin on community boards,
as well as your own at different times.
 Use Hashtags (#) to help stand out, but
don’t over do it. Ensure that if you are
selling a product, to mention the price in
the description.

16. Visually Optimizing
 Dimensions should be between 300-554 to
get maximum visual width appeal.
 You can make it as long as you want.
 Use PicMonkey (Free) to make quick
changes and add texts to photos on your
blog or Pinterest.
 Post infographics about your business.
These spread like wild cakes.

17. Tools to use for Analytics
 Pinterest’s Verified accounts have one.
 Pinleague (14 Day Free Trial)
 Reachli (Allows you to make money from
advertising.)
 Pingraphy, allows scheduling.(paid)
 Piqora allows for contests.(enterprise)
 Curalate allows for contests.(enterprise)

18. Contact Us at MCNG
 Website: www.mcngmarketing.com
 E-mail: Vince@mcngmarketing.com
 Follow us on Pinterest/mcngmarketing