This presentation discusses Facebook marketing campaigns offered by Tick Square, including page promotion campaigns to increase page likes, post promotion campaigns to boost individual posts, and content marketing campaigns where Tick Square will post engaging content to a company's page daily. It provides details on best practices for Facebook pages and posts, such as posting at least once per day and ensuring content is relevant and engaging. Tick Square offers all of these campaign types for £59 per month.

1. Facebook Advertising
This presentation will go through Facebook marketing campaigns that
Tick Square offer to businesses

2. What Is A Facebook Page?
• A Facebook page is like personal profile page but for a business
profile.
• People can ‘Like’ pages so that they receive posts by the business in
their personal feeds.
• A page can have similar information to the website such as about,
contact details and a call to action button.
• See the next slide for an example of a Facebook page and the
important elements that make up the page
Tick Squared Ltd - Facebook & Google Advertising

3. Tick Squared Ltd - Facebook & Google Advertising
Cover Photo
Profile Picture
Posts
Call To Action

4. What Are Facebook Posts?
• Posts or content of a post can be anything from text, photo, video
or a link to another website/article
• The key to Facebook marketing is having content that people
want to see, like and share. This is how your brand and
following will grow
• Every now and then you share your products or services so that
people will buy from you
• The more people share and like your posts, the more Facebook will
publish it to other users
Tick Squared Ltd - Facebook & Google Advertising

5. Facebook Ads
• Facebook ads is simply paying Facebook to show posts in front a
wider audience of your choice. A driving school for example, might
only want their posts seen by 17-25 year olds in Manchester. There
is no point someone in London sees a post if the driving school is in
Manchester.
• Facebook makes it possible to target the right audience and narrow
it down so that you get the right people seeing your ads.
• Facebook ads look just like normal posts but say ‘sponsored ads’ on
the top left hand corner or they appear on the sides
Tick Squared Ltd - Facebook & Google Advertising

6. Tick Squared Ltd - Facebook & Google Advertising
Advert on the right
column
Advert in the
newsfeed

7. Different types of campaigns
• Tick Square offers three types of campaigns for clients;
1. Adverts that promote the business page
2. Adverts that promote individual posts
3. Content marketing
Tick Squared Ltd - Facebook & Google Advertising

8. Business Page Advertising
What is a business page promotion campaign?
Tick Squared Ltd - Facebook & Google Advertising

9. Page Promotion
• A page promotion is advertising a page in front of thousands of
people that fit the demographics of a business
• If people are interested in the page they can like it and start
following it
• Tick Square can promote a page if front of 10,000 people, over the
course of a month for only £59
• This is a popular way of increasing page likes
Tick Squared Ltd - Facebook & Google Advertising

10. Adverts for Individual Posts
What is a post promotion campaign?
Tick Squared Ltd - Facebook & Google Advertising

11. Post Promotion
• Sometimes businesses want to promote a single event such as a
special offer, competition or make an announcement.
• To do this they create a normal post with the relevant content and
then pay Facebook to boost the post in front of the relevant crowd.
• Again, Tick Square can promote a post if front of 10,000 people,
over the course of a month for only £59
Tick Squared Ltd - Facebook & Google Advertising

12. Content Marketing
Content marketing for business pages
Tick Squared Ltd - Facebook & Google Advertising

13. Content Marketing
• “Content marketing … is focused on creating and distributing
valuable, relevant, and consistent content to attract and retain a
clearly-defined audience — and, ultimately, to drive profitable
customer action.” Content Marketing Institute
• As mentioned earlier posts can be anything from text, photo, video
or a link to another website/article
Tick Squared Ltd - Facebook & Google Advertising

14. How Often Should A Company Post?
• A company should post at least once a day. 2 is better and 3 is the
best and most effective. Anything more is seen as ‘too much’
• There are certain times of the day that are most effective for
business to post
Tick Squared Ltd - Facebook & Google Advertising

15. What are the ‘rules’ of posting?
• Posts should be consistent in timing
• Should be relevant to target audience and industry i.e. posts should
not just be about the business and it’s products/services
• People will follow pages if the content is engaging, fun, informative
and worth sharing with others
• Posts should be in different formats; images, videos and text
• Include stuff like memes, good articles from other websites, quotes,
products and services
• Remember: If you won’t share something with your grandma,
the business shouldn’t be sharing it on Facebook
Tick Squared Ltd - Facebook & Google Advertising

16. Tick Square Content Marketing
• Tick Square offers content marketing to new & existing customers.
• From as little as £59 per month Tick Square will post 1 post a day
for the whole month (excluding weekends)
• Tick Square only posts stuff that is relevant and proven to be
engaging
Tick Squared Ltd - Facebook & Google Advertising

17. Summary
• Facebook marketing includes three campaigns;
1. Page promotion
2. Post promotion
3. Content Marketing
www.ticksquare.co.uk | 0161 327 2765
Tick Squared Ltd - Facebook & Google Advertising