The document outlines 9 key points for creating a powerful personal profile on LinkedIn to generate business. It discusses the importance of including a professional photo, using your name as you want to be addressed, and crafting an attention-grabbing headline that focuses on the value provided to clients. The summary should highlight expertise and how you can help contacts, and include search terms. Recommendations from clients are also important to include.

1. The 9 Key Points
to Creating a
POWERFUL
PERSONAL PROFILE
www.3degreessocial.co.uk Mary Collin

2. T
hank you for downloading this
guide. These key points have
been distilled from hundreds of
hours I have invested in using Linkedin
to generate business for myself and
coaching my clients to do the same.
My only request is that you keep it
for your eyes only, and, should you
know anyone who might benefit from
this guide, that you please refer them
straight to me. Thank you.
If you commit to using this
information, I guarantee that you will
get better results and more business
than you have been.
LinkedIn is probably the MOST UNDER
UTILISED marketing strategy in today’s
Business world. It allows you to easily
connect with your ideal prospects,
form relationships and develop
conversations and sales.
All of this WITHOUT any cold calling!
You can get to your prospective
decision maker quicker than with
any other marketing strategy and
WITHOUT talking to “The Gatekeeper”!
You can also position yourself for
people to easily find and contact you.
AND IT IS SO SIMPLE...
The 9 Key Points
to Creating a
POWERFUL
PERSONAL PROFILE
www.3degreessocial.co.uk/ www.3degreessocial.co.uk/
Why you need a powerful
personal profile:
1. Allows people to find you
when they are searching
on Linkedin
2. Gives credibility of your
expertise and how you
can help your contacts,
when you approach them
1. YOUR PHOTO:
It’s hard to believe now, but when
LinkedIn first launched the user profiles
did not include photos. When LinkedIn
added the functionality allowing users
to upload a profile photo, a lot of people
chose unprofessional images or didn’t
bother uploading a picture!
A profile with a picture has many more
views than a profile without a picture.
You’d be amazed how a professional
welcoming photo humanizes your
LinkedIn presence and makes it much
easier for people to reach out to you.
This should be a head and shoulders
shot. Remember this is your personal
profile. Your photo needs to reflect how
you want your prospects to see you.
Sat outside your tent at a festival DOES
NOT WORK !  I can’t see your face on
a full body shot, it’s too impersonal. A
plain white backround often works.
Think about how you would go to a
meeting with your prospects? Investing
in a few professional photos from a
photographer is well worth it.

3. www.3degreessocial.co.uk/
2. YOUR NAME:
This should be plain and simply the
same as you want to be addressed in
conversation.
You do not need middle initials or
qualifications – your reader probably
doesn’t care and there is a section further
down your profile where you can list
all these. It’s just ego in this part of the
profile or your historic education & not
really relevant in marketing psychology.
3. YOUR HEADLINE:
Your headline has to grab attention and
tell your viewer what you do for them
so that they want to read on (basic
marketing philosophy relevant to any
part of your business)
It needs to:
a) Tell your reader what’s in it for
them, what you do for them.
Most people never get this concept
about marketing and they talk about
themselves not the value they give
their clients / contacts.
THINK: If you went to the superstore
to buy a drill because you want to
hang a picture on the wall in your
house and the kid behind the counter
asks you what it is that you want, what
do you say?
You really want a hole in the wall NOT
a drill. SO what is the solution that you
give your clients.
This is what you need to state in
your headline
b) Have some key search words
that you want to be found for.
You will need to think about what your
prospects are searching for, so, either
go ask them and / or use Google’s “key
word tool” for free
c) Stand out from the crowd.
Use stars to break up your value
statement from your search terms.
(copy and paste them from my
headline )
4. YOUR URL LINK TO YOUR PROFILE:
This is the link & logo underneath
your photo.
You can edit this down so that it is
more succinct than the default link.
You can then copy & paste this link and
use it in emails, your website and other
media to drive people to your profile. It
is much more attractive than your full
link.
5. YOUR CONTACT INFO:
This is in the bottom right hand corner
under your number of connections.
Make it easy for people to contact you.
Did you know you have space for three
websites AND that you can personalise
the weblink.
www.3degreessocial.co.uk/
uk.linkedin.com/in/marycollin1

4. 6. YOUR SUMMARY:
THIS IS ONE OF THE MOST
POWERFUL & IMPORTANT PARTS OF
YOUR PERSONAL PROFILE!
Not adding what you do and what
you’re good at to your LinkedIn
profile is decreasing your chances of
attracting the best calibre prospects
and cliental, and seriously diminishing
your brand and people’s confidence in
your expertise.
When I look at a LinkedIn profile, if I
don’t get an instant picture of what you
do for a living and what you’re good at,
I move on. And I’m certainly not alone
in that respect.
Think about it this way, if you need to
buy a car you go to a car dealership, if
you need root canal treatment you go
to the dentist. You go to the people who
are the experts in their field.
If you want people to know you as the
expert in your field, the authority of
whatever it is you’re the best at; how
can you expect them to do so if you
don’t showcase exactly what your
skills are?
Your summary needs to be personal,
don’t write in “corporate / legal or
formal” speak. So write it as if you were
talking to me.
Now you can add more search terms
& much more info about what you can
do for me (You, you, you not “we, we,
we”. Stop weeing on your readers )
Make it punchy, ask for who you want
to connect with & offer free advice.
(remember – make it easy for them to
contact you)
Space it out & make it STAND OUT.
People scan so GRAB their attention.
www.3degreessocial.co.uk/
7. YOUR EXPERIENCE:
Avoid wallpaper resumes! I probably
don’t care what you were doing 20
years ago. I certainly don’t want to see
every role that you had in the military
over 22 years if you are now a Business
Coach looking to connect with
Business Owners!!!
A TIP: if you have a couple of distinctly
different products or services then
create 2 or 3 current experiences. You
can then capture recommendations for
each. Make it easy for people to scroll
quickly to the stuff that interests them.
8. RECOMMENDATIONS:
Third party testimonials sell. If I tell you
that I am good, you might believe me
but if my client tells you how much I
have helped them and why you should
buy from me right now, you are much
more likely to believe them.
Every business that I have ever spoken
with has said that they get referral
business and that it is the easiest
business to sell to and yet most of
them do not have a consistent referral
strategy in place to consistently ask
their clients and contacts for referrals.
LINKEDIN IS UNIQUE. Not only
can you read what clients have said
about you, you can click on their
recommendation, go through to their
profile and contact them directly for
verification. Your prospects now have
more information and can do more
due diligence on any potential supplier
before they even contact them, let
alone buy from them !!!!
9. YOUR EVIDENCE:
Because we are all more educated and
armed about the people we want to do
business with it is vital that you prove
that you are an expert, can help and
add value to your clients and stand
above your competition in this 21st
century crowded market place!
LinkedIn is traditionally text-heavy
but you can get visual by uploading
images, videos, presentations and
documents to showcase your work.
This means you can illustrate your
greatest achievements in the form of
stunning images, compelling videos,
innovative presentations and more to
stand out from the competition.
www.3degreessocial.co.uk/

5. It’s easier than you think to use LinkedIn to boost
your sales and business growth, to find out more
and learn the practical steps to making it work for
you, email me on:
mary@marycollin.co.uk
or message me on LinkedIn:
uk.linkedin.com/in/marycollin1
www.3degreessocial.co.uk/
The professional social network can be an invaluable tool in many ways, but only
if you use it correctly, implementing each one of these steps to create a powerful
profile is the first step in your LinkedIn journey. The next is planning your
strategy to connect with prospects and make sales through LinkedIn.
LEGAL NOTICE:
© Mary Collin 2016. All rights reserved
This book is not intended for use as a source
of specific business advice. Any advice,
recommendation, information, assistance or services
given by the author within this ebook is general
information, and your individual situation needs to
be taken into account before acting on this advice.
The information contained with the ebook is given in
good faith and is believed to be accurate, appropriate
and reliable at the time it is given, but is provided
without any warranty of accuracy, appropriateness or
reliability. The author does not accept any liability or
responsibility for any loss suffered from the reader’s
use of the advice, recommendation, information,
assistance or service, to the extent available by law.