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Pinterest and instagram_for_small_business

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Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class Three: How to Grow Your Business with Pinterest & Instagram
In this class discover how Pinterest and Instagram work, success stories from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales

Get your worksheets here: http://bloggerithm.com/blog/grow-business-with-pinterest-and-instragram/

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Pinterest and instagram_for_small_business

  1. 1. HOW TO GROWYOUR BUSINESS WITH INSTAGRAM & PINTEREST Taught By Molly O’Kane bloggerithm.com/blog
  2. 2. What is the hardest part about being a small business owner? We will use the answers later
  3. 3. This workshop will be perfect for you…. • If you currently have a small business • If you’re new to social media • If you’re looking to grow your business
  4. 4. My Promise to You 1. All about Pinterest & Instagram 2. Loads of ideas to try out 3. There are tools to make your life easier! In about 3 hours you’re going to learn:
  5. 5. Why are you excited about this class? What do you want to learn?
  6. 6. Meet Molly Social Media & Marketing Consultant for San Francisco Small Business Development Center With over a decade of starting new programs from scratch, speaking, and most importantly, real-life, in-the-trenches business experience. I started helping small business owners over three years ago deal with the sometimes overwhelming marketing, advertising & social media aspects of starting a new business.
  7. 7. Close your eyes and think of your best customer
  8. 8. 25 34.5 53 37 34 15 23 45 31.5 25 25 28 72 31 1516.5 11 12 27 8 30 129.5 6 10 17 3 21 2 0 10 20 30 40 50 60 70 80 90 100 Facebook Instagram Twitter Pinterest YouTube Linkedin Snapchat % Users by Age in 2016 18-29 30-49 50-64 65+ www.globalmediainsight.com/blog/social-media-users-infographic www.statista.com/statistics/326452/snapchat-age-group-usa
  9. 9. 48 51 45 29 62 54 30 52 49 55 71 38 46 70 Facebook Instagram Twitter Pinterest YouTube Linkedin Snap Chat Users: Male/ Female Male Female www.globalmediainsight.com/blog/social-media-users-infographic www.statista.com/statistics/326452/snapchat-age-group-usa
  10. 10. Review TOOLS: HASHTAG RESEARCH • Hashtagify is a hashtag search engine with data about hashtags. $9.99/mo. • RiteTag notifies you when new hashtags emerge for your topic. $49/yr. • Google Trends • Google Plus Classic View
  11. 11. Hashtagify.me See How it Works
  12. 12. Google Trends
  13. 13. •Buzzosumo –Analyze what content performs best for any topic or competitor
  14. 14. ASSETS NEEDED: PHOTOS Types: • Product • Life Style • Casual • Banners • Ads • Cover Photos • Blog Image
  15. 15. What Is Pinterest Pinterest is the world’s catalog of ideas. Find and save recipes, parenting hacks, style inspiration and other ideas to try.
  16. 16. Pinterest- How Does it Work
  17. 17. Get out your phones or computers, log in to your Pinterest account if you have one. Pinterest- Next slides we will do together
  18. 18. Pinterest- Step 1 Create an account
  19. 19. Profile • Pick a profile image that will help people recognize you (logos work great). • Profile images look their best at 160 x 165 pixels. • Write a profile description to introduce your brand & what inspires you. Pinterest- Step 2 Eye Catching Profile
  20. 20. Insert your rotating showcase • Rotating showcase-it’s the first thing people see. • Choose up to five of your boards to feature. • If you have any Buyable Pins to share, highlight them in the first “Shop” slot. • Update your showcase to highlight what’s new this season, what’s on sale or whatever else makes sense for your business. Pinterest- Step 3 Create Your Rotating Showcase (new)
  21. 21. Pinterest- Where to Find Rotating Showcase
  22. 22. Post 3 + Per Day
  23. 23. Create Boards • Start with about 5- 10 boards. Name one with your business name, or even something like “My Designs.” The rest will be more general — food, places, fashion, etc., or you can keep with a theme. Goal is 20+ Boards Pinterest- What To Do
  24. 24. Pinterest- Research
  25. 25. Pinterest- Research
  26. 26. Boards • Give your boards clear names so people can tell what’s on them • keep name to 20 characters or less. • Add a board description, include keywords • For each board, choose a compelling cover Pin that quickly gives people a sense for what’s on that board Pinterest- Naming Boards
  27. 27. Boards • Use secret boards as a staging tool to make sure new boards are ready for prime time before you launch them to the public. Pinterest- Boards
  28. 28. Boards Put your most relevant boards at the top. • seasonal boards • boards with the most repins. Pinterest- Boards https://www.pinterest.com/lowes/
  29. 29. Boards • Try Pinning a handful of Pins at once that together tell a story and capture the imagination. • For example, a Pin of a patterned dress next to the place that inspired it is more compelling than just a product photo. Pinterest- Boards Container Store https://www.pinterest.com/containerstore
  30. 30. Launchgrowjoy.com
  31. 31. Launchgrowjoy.com
  32. 32. Launchgrowjoy.com
  33. 33. Launchgrowjoy.com
  34. 34. Pinterest- Create Boards • Piggyback on the Popular: • Tutorials, • Follower-friendly tips and tricks, • Inspiring and/or funny quotes, • Deadline-oriented results, • Resource libraries, • Photo-heavy infographics, • Must-share photos • List 5-10 Boards You would create? _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ _________________________
  35. 35. Break Time – 10 minutes
  36. 36. The ideal aspect ratio for a Pin is 2:3 (600px wide x 900px high). High Quality High Resolution Consider text overlays for clarity Focus on a single product or multiple products to appeal to different tastes Write detailed descriptions Pinterest- A Pin
  37. 37. Be picky with color your choices Data also shows that images with dominant colors (such as red, dark green, pink) are shared 3X more than images that don’t contain them. In addition, red or orange images are repinned twice as often. Pinterest- Color
  38. 38. • Pin at least once a day so your followers get fresh content in their home feeds. • Don’t just Pin your own stuff. Idea: Partner with bloggers and lifestyle websites to Pin their content. • Make sure your Pins link back to somewhere helpful. Get more referral traffic to the right places. Pinterest- Pinning How to
  39. 39. Pinterest- What to Pin Sell the lifestyle
  40. 40. USE HASHTAGS more search-friendly. Promoting a new campaign of some sort? 1. Create a pinboard around it 2. tag it with a hashtag you’re also using on Twitter and Facebook Pinterest- Use Hashtags
  41. 41. Engage with Other’s Pins Start following users you think would want to follow you back. Follow other peoples boards Like and comment on others pins. Helps get you noticed Pinterest- What to Do https://business.pinterest.com/sites/business/files/best-practice-guide-en.pdf
  42. 42. Create a user generated board: customers using product board or Group Board 1. Enabling other users to contribute their own pins to your pin boards, (group Board) 2. Pick out a few of your top evangelists or customers 3. create a board dedicated to their pins. Pinterest- User Generated Content https://www.pinterest.com/stitchfix/ladies-in-stitch-fix/
  43. 43. Contest tips: • Be Creative. Modcloth wins at contests by keeping them fun and original. • Make it Worth it. Forever 21 asks followers to create an entire board, but puts a $1000 gift card on the table as incentive. • Get Inspired. Look to other brands for contest ideas that might work for you. • Use an App. Apps like Gleam.io, Wishpond or Woobox can help organize your contest and host it on your site or Facebook. Pinterest- What to Pin Run a Pinterest Contest
  44. 44. Participate in Group Boards • Allows you to have another way to be discovered. • “Going where you customers are already hanging out” Pinterest- What to Pin
  45. 45. AVOID HUMAN FACES IN VISUALS Data shows that Images with no human faces are shared 23% more than those with them. When selecting photos for your Pinterest boards, be sure to use a variety of photos and illustrations Pinterest-Images https://cdn2.hubspot.net/hubfs/53/offers/An-Introduction-to-Pinterest-for-Business.pdf?t=1485574486329
  46. 46. Buyable Pins let people buy your products without ever leaving Pinterest. Only can do with these platforms • BigCommerce: • Demandware: • Shopify: Pinterest- Make Pins Buyable
  47. 47. Rich Pins What is a Rich Pins are Pins that include extra information right on the Pin itself. • app, • movie, • recipe, • article, • product • place. • To get started, you'll need to prep your website with meta tags, test out your Rich Pins and apply to get them on Pinterest. Pinterest- What to Pin https://business.pinterest.com/en/rich-pins
  48. 48. • Click-Through Rate – improvement in CTR for many merchants. Target reported a 70% increase in traffic from Pinterest when Rich Pins were enabled. • Discoverability – images become eligible for Pinterest’s own curated categories. The “Gifts” feed, for example, only considers Rich Pins for inclusion. • Price Notifications – if you reduce the price of your product or run a sale, customers who repinned your products will receive an email from Pinterest notifying them of the price drop and prompting them to buy. Pinterest- Rich Pins https://business.pinterest.com/en/rich-pins
  49. 49. Pinterest- Create Pin
  50. 50. Pinterest- Create Pin
  51. 51. Pinterest- Your Turn Create Some Pins Image Board Description Link (URL) Place (location)
  52. 52. Pinterest- add a pin-it button to your website https://developers.pinterest.com/tools/widget-builder/?
  53. 53. Pinterest- Analytics Demographic info • Country • Gender • City • Languages
  54. 54. Pinterest- Analytics Get to Know your Audience better
  55. 55. Pinterest- Analytics Activity From website • Impressions • Clicks • Repins • Original pins • Save Button
  56. 56. Pinterest- Ads Tips: Be authentic Promote high quality content Use Vertical Image Track Results Pinterest Tag
  57. 57. Pinterest- Ads Targeting • Interest targeting • Keyword targeting- Try to have a focused and targeted approach with Pinterest keywords. Don’t add too many • Customer database targeting
  58. 58. Pinterest- Ads Some differences with Pinterest ads Link to a web page that shares more information about your value proposition and gives the user the "choice" to convert. Not lead generation landing page Subtle or soft CTAs such as "Sign up today for a free trial," "Download this free guide," "Here's how to write a compelling blog post") when promoting a checklist you'll be redirecting them to.
  59. 59. Pinterest Success Stories
  60. 60. BuzzFeed (online Magazine) 5 Lessons Using Pinterest 1. Pinterest is a huge driver of traffic. “Pinterest is BuzzFeed’s second largest social network referrer. It also has a much longer lifecycle than other social networks, often driving traffic to posts months after publication. In fact, more than half of BuzzFeed's traffic from Pinterest goes to posts published more than 2 months ago,” said Dao Nguyen, VP of Growth and Data at Buzzfeed. https://business.pinterest.com/en/success-stories/buzzfeed
  61. 61. BuzzFeed 5 Lessons Using Pinterest 2. You might be surprised by how Pins drive traffic. Pins that get the most saves aren’t always the ones that drive the most traffic. Some Pins (like funny ones) are so compelling that readers click immediately to see the rest of the post. They may save later, or they may not. Other Pins, like beautiful images of food or travel, get saved a lot but readers don’t click through until later. https://business.pinterest.com/en/success-stories/buzzfeed
  62. 62. BuzzFeed 5 Lessons Using Pinterest 3. It’s smart to experiment. BuzzFeed posts from classic categories like Beauty, Home, Crafts, Fitness and Food do well on Pinterest, but they’ve learned that other topics like tattoos, books, Disney-inspired posts and humor do well, too. In fact, of the top 100 BuzzFeed posts on Pinterest, over 30% of the traffic are to funny posts. https://business.pinterest.com/en/success-stories/buzzfeed
  63. 63. BuzzFeed 5 Lessons Using Pinterest 4. Make content easy to Pin, especially from mobile. • makes it easy for readers to Pin by integrating Save buttons and “Follow us on Pinterest” widgets on their site. They also increased the size of the Save button on their share bars and on individual images for readers coming from Pinterest. • 77% of visits from Pinterest to BuzzFeed are on mobile https://business.pinterest.com/en/success-stories/buzzfeed
  64. 64. BuzzFeed 5 Lessons Using Pinterest 5. Learn what makes a great Pin for you. The BuzzFeed team has found that designing one Pinterest-ready image—like this one of fruit-infused waters— that lives at the top of a post encourages more clickthroughs, especially when the image is tall and inspiring. writing good Pin descriptions is important, especially if the image isn’t beautiful but is really interesting or useful. Positive descriptions are generally more saved and clicked because they’re easier to discover. https://business.pinterest.com/en/success-stories/buzzfeed
  65. 65. Sephora (Make Up) • Use email to encourage Pinterest engagement • Encourage customers to pin their shopping lists • Make it easy to save from your website with the Save button • 60% growth in traffic from Pinterest • 15x more average spend from Pinners, compared to the average Facebook user https://business.pinterest.com/en/success-stories/sephora “We realize that clients are busy and don’t always have time to immediately purchase products from our emails. We wanted to make it easy for them to save for later if they saw something they liked, but weren’t quite ready to buy.”
  66. 66. Forevermark (Engagement Rings) • Get there first: Pinterest lets you connect with your target customers before they even know they need you. Use Promoted Pins to reach them when they’re most receptive. • Use search targeting: Search is one of the most common behaviors on Pinterest. Place your brand in front of your customers as they are just starting to think about their engagement or plan their wedding. • Be helpful: People are more likely to save Pins they find useful, so focus on educating your audience before you start selling to them. https://business.pinterest.com/en/success-stories/forevermark Because they were targeting their audience early in the consideration cycle, Forevermark used general keywords like “engagement rings,” “diamond jewelry,” and “wedding ideas.”
  67. 67. Forevermark • Engagement rates were 4x higher than the vertical average, which means Forevermark’s audience is getting closer to action • 50% higher than average save rate, generating valuable earned media (free impressions) for the brand • 18% of impressions were earned, thanks to Forevermark’s save rate. https://business.pinterest.com/en/success-stories/forevermark
  68. 68. Caribou Coffee (Coffee Roaster) • share memorable quotes, • inspiring photos, • their favorite flavor combinations and coffee drinks and • great Pins they curated from other people. Launch: Real Inspiration Blend Pinners added inspiring images with the hashtag #InspireCaribou https://business.pinterest.com/en/success-stories/caribou-coffee The campaign was a huge success, garnering more than 11 million media impressions, and achieving a Facebook clickthrough rate that was 73% higher than the industry average and a Twitter engagement rate that was double the industry average.
  69. 69. • Tailwind App A new standard in Visual Marketing, Analytics and Management. Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions, and Analyze Results. All in One Platform. Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions, and Analyze Results. Cost: $10/month • Viraltag Social Media Marketing Tool for Sharing Visuals. Manage multiple social networks, schedule unlimited posts, recycle evergreen content, collaborate with your team, and analyze performance - all from a single dashboard. $24/mo. • BoardBooster is a pin scheduling tool for bloggers. It helps manage Pinterest accounts by automatically spreading new pins over ideal pinning hours. Free to $5/mo. • Follow Liker is an optimized and automated versions of Twitter, Instagram, Pinterest and Tumblr that you can run 24 hours a day. $97/one time payment for each media Tools to Use with Pinterest
  70. 70. • Board sections • Soon you’ll be able to add sections to your boards, making it easy to organize Pins the way you want to. This means you can save all your ideas to a single board, organize into sections, and easily find them later. Coming Soon Pinterest
  71. 71. Learn More Pinterest • How to Make Great Pins https://business.pinterest.com/sites/business/files/how-to- make-great-pins-guide-en.pdf • Best Practice Guide for Business https://business.pinterest.com/sites/business/files/best- practice-guide-en.pdf
  72. 72. Break Time – 5 minutes
  73. 73. Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever.
  74. 74. • The average Instagram user spends 21 minutes per day on the network, according to Econsultancy. • Top brands get 58 times higher engagement than Facebook and 120 times higher than Twitter, says Forrester. • The visual format offers a natural fit for promoting branded campaigns, lifestyle and retail content, and increasing employee and customer loyalty. Instagram- Why Use Econsultancy, “20+ Instagram Stats Marketers Need to Know.” 2015. https://econsultancy.com/ blog/65939-20-instagram- stats-marketers-need-toknow/ 2. Econsultancy, “20+ Instagram Stats Marketers Need to Know.” 2015. https://econsultancy.com/ blog/65939-20-instagram- stats-marketers-need-toknow/ 3. Forrester, “Instagram Is The King Of Social Engagement.” 2014. http://blogs.forrester.com/ nate_elliott/14-04-29- instagram_is_the_king_of_ social_engagement
  75. 75. Instagram- Create Account
  76. 76. Instagram- Create Account Profile Picture Simple is best. brand's logo or a graphic symbol. Keep in mind it will be cropped into a circle and appear as a 150 x 150 pixel image
  77. 77. Instagram- Create Account https://business.instagram.com/gettingstarted
  78. 78. Post 2+ Per Day
  79. 79. Instagram- Posting Tips • Post Consistently • High Quality Photos (1080 pixel width for best quality) • Think Square • Have a recognizable face • Take time to write great descriptions-People like worldy descriptions such as “A beautiful day no matter rain or shine because yoga replenishes your soul.”
  80. 80. #Hashtags • To join in what’s trending – Trending hashtags are those which are viral at a given moment. • To connect with a niche – Finding related hashtags takes some digging. • All of the 30 that you’re allowed to Instagram- What to Post
  81. 81. Show Your Product Catalogue in Motion • This gives your followers an opportunity to see your products in a context they can relate to in their day to day lives. Instagram- What to Post
  82. 82. Show Your Product in Fun Ways Instagram- What to Post
  83. 83. Products, Paint A Mood • Keep it casual and give consumers an emotional context to identify with. • Focus on answering questions such as “What will I feel if I own this thing? What will it say about me?” Instagram- What to Post https://www.instagram.com/benandjerrys/
  84. 84. Get Your Instagram Followers Tagging Their Friends Instagram- What to Post
  85. 85. Run Giveaways and Contests Like or Follow to win email gated User Generated Content How: Offer a prize people are interested in winning and ask them to like your profile, like the post, and @ mention one friend per entry. Partner on contests Instagram- What to Post
  86. 86. Behind the Scenes Nothing says engagement like giving your followers the ability to see what happens behind the scenes and giving them a chance to like and comment. Show how your product is made Instagram- What to Post
  87. 87. Break Time – 10 minutes
  88. 88. Regram user generated content User generated content is content (photos and captions) that the users of your product create themselves. If you setup a branded hashtag (check nobody else is using it first and then just start using it) Instagram- What to Post https://www.instagram.com/p/BGK6Lc0su9j/
  89. 89. Regram How To: • Ask for permission • Avoid edits if possible • Alway, always, always give proper credit The best way to provide appropriate attribution is to simply state it outright, i.e. “Photo Credit: @username,” “Credit: @username,” or “Captured by @username.” Instagram- What to Post https://www.instagram.com/p/BC_UEddLd35/
  90. 90. Delight with Flash Sales Pump up your followers’ feeds with bonuses, special offers, and insider announcements. 41% of Instagrammers state that they follow, or would follow, a brand to take advantage of perks and giveaways, give followers that incentive Instagram- What to Post
  91. 91. Share Event Promote events and shows on Instagram. posts with a geotag get 79% percent more engagement! Instagram- What to Post
  92. 92. Inspire People • share new perspectives that a customer wouldn’t see in their everyday life. Instagram- What to Post
  93. 93. Instagram Stories • a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. • As you share multiple photos and videos, they appear together in a slideshow format: your story. • The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed. • Unlike regular posts, there are no likes or public comments. • Ideas: Deliver Special Offers, Show Off Your Creative Process, Share a Raw, Informal Glimpse Into Your Business Instagram- What to Post
  94. 94. Engagement is a virtuous circle • more engagement will also lead to new followers & more engagement. • You want the engagement in the first hour or so of posting for it to keep boosting. • Engage with your followers in the comments Instagram- What to Post Engagement comment converse engagement follow
  95. 95. • Call out your Instagram shopping experience on your website Instagram- & Your Website https://gardensofthesun.net/pages/shop-insta
  96. 96. • Feature other influencers in your space and reach through to their audiences • One thing that works well on any social network is getting other influencers involved in the creation of your content. Instagram- Influencers Birchbox teamed with Emily Schuman to curate and promote their May box. The dual effort resulted in a lot of likes and extensive reach. Birchbox and Emily (who has more than 260,000 Instagram followers) both promoted this partnership with five Instagram photos, which received over 18,000 likes and reached more than 550,000 consumers.http://www.socialmediaexaminer.com/5-brands-on-instagram-that-succeed-with-influencer-marketing/
  97. 97. • From April 19 to April 23 (the days that the Unicorn Frappuccino was available for purchase), 90,000 pictures were posted on Instagram using the hashtag #unicornfrappuccino. Only two of these photos were organically posted by Starbucks. • creating a product that is social media– friendly, making it available for a short period of time, and using a hashtag so users can feel like part of a community makes for a great marketing campaign. Unicorn Frappuccino’s Social Media Impact http://simplymeasured.com/blog/what-your-brand-can-learn-from-the-unicorn-frappuccinos-social-media-impact
  98. 98. • Social Media started June • Party with Bloggers & Media July 28 • Opened to Public August 1 • $32-$35 tickets 20 tickets Every ½ Hour • Releasing a month at a time • She already had a large following Oh Happy day Color Factory
  99. 99. Instagram Ads According to a Facebook- commissioned survey conducted this year by Kantar, only 21 percent of all purchases are made within a day of discovery.
  100. 100. Instagram Success Stories
  101. 101. PURA VIDA BRACELETS Ads featured influencers wearing the ring in different settings: on a beach, in the city, while enjoying a coffee. Campaign Results: • 2X higher return on ad spend compared to conversion-optimized ads, as well as a 14% increase in return on ad spend for website purchases. • 10% increase in order values for purchases (from value-optimized ads) • 6% lower cost per action (compared to conversion-optimized ads) https://business.instagram.com/success/pura-vida-bracelets-2/
  102. 102. DOBRA (wallets) Dynamic Carousel Event: Remarketing Campaign Results: • 30X return on its Instagram investment and a 32% decrease in its shopping cart recovery cost. In all, Instagram accounted for 25% of the total sales of the company’s remarketing campaign. https://business.instagram.com/success/dobra/
  103. 103. SAX IN THE BEAT (band) Video ads-showed the group in action, playing at parties and other types of events. Four short clips, showing a version of one of Sax In The Beat’s hit songs, plus images of highlights from several shows. Copy: provided contact numbers with a short presentation of the band. CTA: Book Now or Find Out More. Campaign Results: • price quote requests have gone up 15% and 25% of all customers now come from Instagram. campaign. https://business.instagram.com/success/sax-in-the-beat//
  104. 104. BEATS BY DRE (Headphones) Instagram Stories Tested different stories Campaign Results: • 15% higher click-through rate, compared to other channels • 29% increase in purchase lift • 11X lift in traffic to website • 16X lift in unique user engagement https://business.instagram.com/success/beats-by-dre/
  105. 105. Instagram- Your Turn Create Post • Image • Description • Hashtags (include location tags) • Tag People • List 5-10 Posts You would create? _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ _________________________
  106. 106. Change to a Instagram Business Acct
  107. 107. Insights for Posts and stories • Impressions: Total number of times your post or story was seen • Reach: Number of unique accounts who saw your post or story • Website Clicks: Number of accounts that have tapped the website link on your Business Profile • Follower Activity: Average times your followers are on Instagram on a typical day • Video Views: Number of times your video was viewed for 3 or more seconds • Saves: The number of unique accounts that saved your post
  108. 108. Top Posts • Can filter for: • Type • Days • Reach, Engagement • Or see data for an individual post
  109. 109. • Follower Activity: Average times your followers are on Instagram on a typical day • Gender • Age • Location • Most likely to log in to Instagram
  110. 110. New Choose who can comment on their posts set comments from just their followers, or people they also follow
  111. 111. Tools for Instagram • Boomerang Boomerang is an app for creating fun, 1-second long videos with no audio. Free • VSCO has emerged as the reigning champ of creating beautiful photos on-the- go. Free • Tailwind App A new standard in Visual Marketing, Analytics and Management. Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions, and Analyze Results. All in One Platform. Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions, and Analyze Results. Cost: $10/month • Like2Have.it is a great tool for creating embeddable Instagram feeds outfitted with links that drive customers directly to product pages. Cost: $20/month • Iconosquare Instagram analytics made easy. Measure your performance and optimize your strategy. Track hashtags. Benchmark against your competitors. $9/mo. • WEBSTA Get easy-to-understand data and statistics about your Instagram account and make smart marketing decisions with WEBSTA!
  112. 112. Instagram- ROI Tracking • FYI- Because you can’t click direct on links except in profile description, it’s difficult for small businesses to track. • Make sure to ask customers how they hear about you.
  113. 113. Instagram Tool- Inselly Free Uses the profile–link–to–storefront method of selling. It comes with the added bonus of the Inselly hashtag.
  114. 114. Instagram Tool- Shopseen & Post Cart Shopseen will create a storefront using your profile link
  115. 115. Instagram Tool- Soldsie + Shopify Ask your buyers to make purchases by commenting “sold” directly on the post and including any necessary size/color/selection information.
  116. 116. Learn More Instagram • Marketers Guide to Instagram https://blog.kissmetrics.com/marketers-guide-to-instagram/ • The Beginner's Guide To Influencer Marketing on Instagram https://www.shopify.com/blog/115935109-the-beginners- guide-to-influencer-marketing-on-instagram
  117. 117. •For Pinterest •Schedule Pins, •Discover Content, Monitor Pinterest, and Measure Results. •All in One Platform. Scheduling Organization Tools: Tailwind
  118. 118. •For Instagram Schedule & manage your Instagram posts Scheduling Organization Tools: Later
  119. 119. FollowingTools: Audiense Free trial $31/mo
  120. 120. • Google Analytics: Google Analytics makes it easy to track your traffic from social media, create campaigns and figure out your ROI. It’s also helpful for tracking metrics for social media sites that don’t give you a great amount of data like Snapchat or Instagram. • Individual social media platforms: Certain platforms like Facebook, Twitter and Pinterest will give you further insight and metrics that will be helpful depending on your goals. Tracking Social Media Success (ROI)
  121. 121. What Did We Learn Today • Learned more about Pinterest & Instagram • Reviewed assets we need for social media • Tools To Save Time
  122. 122. If you loved the class, I would love to hear about how you will use what you learned Before you leave write a review @Bloggerithm on Facebook
  123. 123. Index Card Promise
  124. 124. Contact Info: Molly O’Kane bloggerithm@gmail.com Visit: bloggerithm.com

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