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Pinterest – a beginners guide for business

Bambi Gordon
Bambi Gordon
Bambi GordonOwner, Marketer, Entrepreneur at www.thewoo.com.au

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Pinterest 
– a beginners guide for business
“There’s not enough social media” 
....Said no one, ever
Fear drove you here
Pinterest – a beginners guide for business
What is it?
Pinterest – a beginners guide for business

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Pinterest – a beginners guide for business

  • 1. Pinterest – a beginners guide for business
  • 2. “There’s not enough social media” ....Said no one, ever
  • 9. What can you do with it? Discover, dream, aspire
  • 10. Curate and Collate a Collection that Lasts
  • 11. Connect to people... just like you
  • 13. Spread the Share ..... further than you can reach
  • 15. • 11.5 million unique visitors per month • 70 million users worldwide • Over half a million in Aus • 1.5 million unique visitors per day • 80% female • 15 minutes per visit • Over 80% aged 25 to 54 • 70% earn less than $75K • Pinterest drives over 40% of ecommerce traffic Who is using it
  • 23. 4,000,000 Plus Followers!!! Drives traffic to their blog – and positioning of their brand as leaders in travel advice
  • 27. Pinned over 375,000 times www.effecientlifeskills.com
  • 30. How to get started • Sign up at www.pinterest.com • Once you have “person” account, sign up a business account • Perfect your “About”/ “Profile” • Find boards and people to follow (check your ‘friends’ recommendations from Facebook) • Visit the “Goodies” page on Pinterest & install “Pin It’” button to your browser • Create your boards
  • 31. Find Pinners, Boards or Pins to follow Use #Tags Search on people or businesses you know – competitors, clients, suppliers, industry media
  • 32. HOW TO CREATE GREAT PINS • Highly visual • Colourful (Red pinned more than blue) • Text on image • No faces • Vertical – 2:3 aspect ratio • Break rules to standout • Where to get images: – Your own – Dreamstime – CompFight – Getty
  • 33. What to pin? • The tangible benefits of your business product or service • Communicate the essence of your brand – values, colours, interests, beliefs, features • Acknowledge the lifestyle of your customers
  • 34. Think like a publisher • White papers • Articles • Blog posts • Infographics • Videos • Reviews • Testimonials • Competitions
  • 40. “The trick to succeeding on Pinterest isn't necessarily about showing off your products or services directly. It's about finding creative ways to show how those products and services fit into the lifestyles of your target audience.” Hubspot
  • 44. Connect your other social media accounts Cross promote between them
  • 46. Be super specific Super specific
  • 50. • More is best – be regular • Pick the right time of day • Engage with other Pins • Put links in your descriptions
  • 51. A Pin keeps giving over and over again
  • 52. To pin or not to pin? • Are your customers there? • Does it suit your objectives (traffic, branding)? • Do you have the time?
  • 56. Some further info prompted by questions asked on the night....
  • 57. You can connect your Pinterest account to your Facebook account. This will give you the option to post your pin automatically to Facebook. You have the option to select this for each Pin (Just tick the box).
  • 58. • You can’t pin your Facebook posts to Pinterest. You need to go into Pinterest and upload your Image as a new pin. • You can’t pin other people’s Facebook posts to Pinterest. You have to right click their image, save the image, and Upload as a new pin. • There are services that can help with this: http://www.pinvolve.co/pricing
  • 59. Sold out products??? • You Pin a product you have for sale, the product sells, but the Pin is still out there? • Delete the Pin so you don’t drive any more traffic OR update the page that you have Pinned from to tell visitors “Sorry – this product has sold out...but here is one just like it”. • If this is a one-off product or you have little stock make note of that in the original pin – perhaps even noting the date.
  • 60. Houzz Vs Pinterest • Houzz is specifically about home design/decor • It includes a directory of professionals (based on your location) • It includes articles and discussions within the platform • It includes a listing of products for sale • It is a ‘fuller’ experience – and ideal for those in the home • decor/design/remodelling/architecture space

Editor's Notes

  1. A VISUAL ‘virtual’ pin board where collect and curate web content. A personalised- media platform where every one of us can ‘publish’ editorial and promotional content and share it with people interested in similar things and/or people we already know. Third largest social media network after Facebook and Twitter.
  2. The latest Consumer Sharing Trends Report (Q4/2013) reveals that Pinterest has outpaced email for the first time to become the third most popular sharing channel overall. In a sign of how quickly social media has changed the digital landscape, consumers are now “pinning” things like articles, photos and recipes to share with their friends more often than emailing links. Launched march 2010 With 58 percent growth in 2013, Pinterest also leads as the fastest growing sharing channel, followed by Facebook and LinkedIn.The fact that Pinterest, which is still relatively young compared to the other social channels, has surpassed email, which has been a sharing tool for decades, is just one example of how quickly consumer preferences and habits are constantly changing” 2012 - crosses the 10 million mark faster than any other standalone site in history. Facebook and Pinterest are King & Queen of driving traffic – clicking on links. And Pinterest is growing 550,000 Pinterest users in Australia as of September 2013 Pins have a longer life than a Facebook post or Twitter tweet. Pinterest is the top app for iPads, and household ownership is set to increase to 50%in 2014.
  3. A channel to promote all aspects of your brand
  4. Branding and sales
  5. Integrated!
  6. So let’s get going
  7. Loop
  8. Tweet – 6 hours Post – 22 hours Pin – just keeps on giving