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How to Make Your Art Worth More Money Webinar 2015
This document provides information on how artists can make their art more financially successful by using content marketing strategies. It discusses that the starving artist myth is not true and artists can make a good living by selling their art. Various case studies are presented of artists who have significantly increased their art sales and income by creating online content that builds emotional connections with potential buyers and establishes their expertise. The document advocates setting up an effective artist website and using social media to tell stories about your art and build an engaged audience. It promotes the Content Marketing for Artists course by The Abundant Artist that teaches these strategies.
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Similar to How to Make Your Art Worth More Money Webinar 2015
How to Make Your Art Worth More Money Webinar 2015
- 1. How to MakeYour Art Worth More
- 2. The Starving Artistis a Myth you can sell your art and make a great living doing it
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- 4. “Bohemia is astage in artistic life; it is the preface of the Academy, the Hotel Dieu, or the Morgue.” 4
- 5. 1904 – cook booksells Jell-O 1982 comic book revolutionizes toy sales
- 6. 2006 - WillIt Blend – 600% increase in sales
- 7. Content Marketing ispublishing content that is interesting and letting people come to you
- 8. The Unfair Advantage “…whatpeople are looking for online is original and remarkable media content…the less your content looks like advertising, the more effective it will be at advertising.” – Mark McGuinness
- 9. People buy artbecause of the emotional connection 9
- 10. Open up theartistic process – Gwenn Seemel
- 11. What does ittake to make that emotional connection? • Mindset • Context • Connection 11
- 12. Arts Sales = $111.52 Billionin 2013 12
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- 14. Taylor Nichczynski -finding her right people • They care about her subject • She makes an emotional connection • Partnership with Safe Haven Rescue Zoo • Filtering 14
- 15. The art styledoesn’t matter 15
- 16. How art isactually sold online 16
- 17. Business Models forArtists • Galleries • Direct to fan/collector • Products & prints • Commissions 17
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- 19. Angela Lyon’s directsculpture sales to collectors 19
- 20. Mike Savad’s PODproducts 20
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- 22. The ladder ofvalue 22 Prints Small originals Large originals Custom pieces image by fdecomite
- 23. How to raiseyour prices & grow your audience 23
- 24. the foundations ofemotional connection with art • sign it • title it • date it • number it • document it • explain & give context 24
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- 28. social media issocial be social - share really interesting stuff (in progress art, stuff from your past), ask interesting/controversial questions
- 29. Experiment and trythings 29
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- 32. 32 Digital Sharecropping: Users createcontent for free but site owners (typically free sites) reap the financial rewards, set all terms and conditions and own all content.
- 33. Make your websitethe center of your world Your Website & Portfolio Shows & Events
- 34. explain & givecontext with stories 34
- 35. But my artdoesn’t have a story 35
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- 37. The #1 reasonartist websites fail Your website is a sales tool, not a work of art. Your website is a sales tool, not a work of art. Your website is a sales tool, not a work of art. Your website is a sales tool, not a work of art. Your website is a sales tool, not a work of art. Your website is a sales tool, not a work of art. 37
- 38. Want to sell?KISS 38
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- 42. Mobile responsiveness • Roughly30% - 40% of all website traffic is on mobile phones and tablets • More than 50% of email is read on mobile devices • Look for mobile- responsive themes 42
- 43. Self Hosted orArtist Website Companies? 43 or
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- 45. TAA’s Flagship Course: ContentMarketing for Artists • Learn to tell stories • Learn to stand out • Create buzz and sales • Have fun • Be authentic 45 TheAbundantArtist.com/content
- 46. Case Study: Angela TreatLyon “… the biggest challenge was getting myself out there in the world more.” • 4x the number of Facebook Likes • doubled print sales • “several requests for the use of one-time licensing” • a small email list of collectors who love her work • incidental sales of her books on sculpture 46
- 47. Angela Treat Lyon: $12,000in new sales I’m way more confident about simply being an artist…Being with other artists in a live setting used to make me almost sick to my stomach…talking about my work to non-artists is now – tadaaaa – exciting! 47
- 48. Details about theCourse • 20 short video modules, covering: • Learning to talk about your art effectively • Identifying your target collectors • Effective Artist Websites • How to Build an Email List • How to Sell Using Social Media instead of Wasting Time • Alternate between lessons & implementation 48 TheAbundantArtist.com/content
- 49. Details about thecourse 49
- 50. How Adam Hallincreased his income by 60% in one year “When someone decides to buy a painting it is their decision and I wondered if I could really influence that decision. I think the answer is yes.” 50
- 51. How Adam Hallincreased his income by 60% in one year “I was scared that the class might just be another dead end and that I would have to take a part time job that I would be lousy at and that I would hate.” • Became a confident writer • Learned to open up and connect with his audience • Learned to work effectively in a series 51
- 52. Content Marketing –The Checklist TheAbundantArtist.com/content
- 53. The Facebook Group “…thebest group I belong to, bar none.” - Angela Lyon 53
- 54. This course isfor you if: • You feel comfortable adding attachments to email and have basic writing skills • You are willing to do the work without excuses • You have a sense of humor, exploration, and fun 54 TheAbundantArtist.com/content
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