1. Welcome to the 3rd largest
country in the world

2. Social media is 21st century
word of mouth
And 25% of all online word of mouth is
happening on Facebook

3. Facebook in US
• 74% of 16 to 34 year olds
• 47% of 35 to 44 year olds
• 41% of 45 to 54 year olds
• 24% of 55 plus
• (9 million a/c in OZ)

4. • 1 in 4 of every
webpage view on
the internet is on
a Facebook page

5. Personal Profile Vs Business Page
• Set up personal profile
• Then create a business page
– Allows multiple administrators
– Provides analytics
– Custom landing tabs
– Updates to fans (like doing an email burst)
– Create ads
– Run contests

7. Things to keep in mind
• 90% of FB fans are lurkers
• 1% actively participate
• 9% occasionally participate
• Biggest FB days – Tuesday & Wednesday
• Next highest Sunday & Monday
• Update content
• Set up conversation