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How to Grow Your Business with Pinterest & Instagram (updated)

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Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class Three: How to Grow Your Business with Pinterest & Instagram
In this class discover how Pinterest and Instagram work, success stories from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales

Get your worksheets here: http://bloggerithm.com/blog/grow-business-with-pinterest-and-instragram/

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How to Grow Your Business with Pinterest & Instagram (updated)

  1. 1. bloggerithm.com/blog Taught By
  2. 2. What is the hardest part about being a small business owner? We will use the answers later
  3. 3. This workshop will be perfect for you…. • If you currently have a small business • If you’re new to social media • If you’re looking to grow your business
  4. 4. My Promise to You 1. All about Pinterest & Instagram 2. Loads of ideas to try out 3. There are tools to make your life easier! In about 3 hours you’re going to learn:
  5. 5. Why are you excited about this class? What do you want to learn?
  6. 6. Meet Molly Social Media & Marketing Consultant for San Francisco Small Business Development Center With over a decade of starting new programs from scratch, speaking, and most importantly, real-life, in-the- trenches business experience. I started helping small business owners over three years ago deal with the sometimes overwhelming marketing, advertising & social media aspects of starting a new business.
  7. 7. Close your eyes and think of your best customer
  8. 8. http://www.pewinternet.org 81% 64% 40% 34% 91% 29% 68% 27% 78% 40% 27% 34% 85% 33% 26% 32% 65% 21% 19% 26% 68% 24% 10% 17% 41% 10% 8% 16% 40% 9% 3% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Facebook Instagram Twitter Pinterest YouTube Linkedin Snapchat WhatsApp % Users by Age in 2018 18-29 30-49 50-64 65+
  9. 9. http://www.pewinternet.org 62 30 23 16 75 25 23 20 74 39 24 41 72 25 31 24 Facebook Instagram Twitter Pinterest YouTube Linkedin Snap Chat Whats App Adult Users: Male/ Female percentages 2018 Male Female
  10. 10. • Hashtagify is a hashtag search engine with data about hashtags. $9.99/mo • RiteTag notifies you when new hashtags emerge for your topic. $49/yr • Google Trends • Google Plus Classic View Review Tools: Hashtag Research
  11. 11. Hashtagify.me See How it Works
  12. 12. For Display Purposes Only See How it Works
  13. 13. oogle Trends
  14. 14. • Buzzsumo – Analyze what content performs best for any topic or competitor Including questions
  15. 15. Assets Needed: Photos Types: • Product • Life Style • Casual • Banners • Ads • Cover Photos • Blog Image
  16. 16. What Is Pinterest Pinterest is the world’s catalog of ideas. Find and save recipes, parenting hacks, style inspiration and other ideas to try.
  17. 17. https://business.pinterest.com/en/audience-demographics-user-stats (2018)
  18. 18. Pinterest - How Does it Work
  19. 19. Get out your phones or computers, log in to your Pinterest account if you have one. Pinterest - Next slides we will do together
  20. 20. Pinterest - Step 1 Create an account
  21. 21. • Pick a profile image that will help people recognize you (logos work great). • Profile images look their best at 160 x 165 pixels. • Write a profile description to introduce your brand & what inspires you. Pinterest - Step 2 Eye Catching Profile
  22. 22. • Rotating showcase-it’s the first thing people see. • Choose up to five of your boards to feature. • If you have any Buyable Pins to share, highlight them in the first “Shop” slot. • Update your showcase to highlight what’s new this season, what’s on sale or whatever else makes sense for your business. Pinterest - Step 3 Create Your Rotating Showcase
  23. 23. Pinterest - Where to Find Rotating Featured boards (old name Showcase)
  24. 24. Post 3 + Per Day
  25. 25. Most popular Pinterest categories USA (February 2017) https://www.statista.com/statistics/251048/most-popular-categories-browsed-on-pinterest/
  26. 26. Create Boards • Start with about 5-10 boards. Name one with your business name, or even something like “My Designs.” The rest will be more general — food, places, fashion, etc., or you can keep with a theme. Goal is 20+ Boards Pinterest - What To Do
  27. 27. Pinterest - Research
  28. 28. Pinterest - Research
  29. 29. Boards • Give your boards clear names so people can tell what’s on them • keep name to 20 characters or less. • Add a board description, include keywords • For each board, choose a compelling cover Pin that quickly gives people a sense for what’s on that board Pinterest - Naming Boards
  30. 30. Boards • Use secret boards as a staging tool to make sure new boards are ready for prime time before you launch them to the public. Pinterest - Boards
  31. 31. Boards Put your most relevant boards at the top. • seasonal boards • boards with the most repins. https://www.pinterest.com/lowes/ Pinterest - Boards
  32. 32. Boards • Try Pinning a handful of Pins at once that together tell a story and capture the imagination. • For example, a Pin of a patterned dress next to the place that inspired it is more compelling than just a product photo. Container Store https://www.pinterest.com/containerstore Pinterest - Boards
  33. 33. Launchgrowjoy.com
  34. 34. Launchgrowjoy.com
  35. 35. Launchgrowjoy.com
  36. 36. Launchgrowjoy.com
  37. 37. • Piggyback on the Popular; • Tutorials, • Follower-friendly tips and tricks, • Inspiring and/or funny quotes, • Deadline-oriented results, • Resource libraries, • Photo-heavy infographics, • Must-share photos List 5-10 Boards You would create? _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ Pinterest - Create Boards
  38. 38. Break Time: 10 minutes
  39. 39. • The ideal aspect ratio for a Pin is image aspect ratio of 2:3 to 1:3.5 (600px wide x 900px high). • High Quality • High Resolution • Consider text overlays for clarity • Focus on a single product or multiple products to appeal to different tastes • Write detailed descriptions Pinterest - A Pin
  40. 40. Be picky with color your choices Data also shows that images with dominant colors (such as red, dark green, pink) are shared 3X more than images that don’t contain them. In addition, red or orange images are repinned twice as often. Pinterest - Color
  41. 41. • Pin at least once a day so your followers get fresh content in their home feeds. • Don’t just Pin your own stuff. Idea:Partner with bloggers and lifestyle websites to Pin their content. • Make sure your Pins link back to somewhere helpful. Get more referral traffic to the right places. Pinterest - Pinning How To
  42. 42. Pinterest - What to Pin Sell the lifestyle
  43. 43. USE HASHTAGS more search- friendly. Promoting a new campaign of some sort? 1. Create a pinboard around it 2. tag it with a hashtag you’re also using on Twitter and Facebook Pinterest - Use Hashtags
  44. 44. • Engage with others’ Pins. Start following users you think would want to follow you back. • Follow other peoples boards • Like and comment on others pins. • Helps get you noticed https://business.pinterest.com/sites/business/files/best-practice-guide-en.pdf Pinterest - What to Do
  45. 45. Create a user generated board: Customers using product board or Group Board 1. Enabling other users to contribute their own pins to your pin boards, (group Board) 2. Pick out a few of your top evangelists or customers 3. create a board dedicated to their pins. https://www.pinterest.com/stitchfix/ladies-in-stitch-fix/ Pinterest - User Generated Content
  46. 46. Contest tips: •Be Creative. Modcloth wins at contests by keeping them fun and original. •Make it Worth it. Forever 21 asks followers to create an entire board, but puts a $1000 gift card on the table as incentive. •Get Inspired. Look to other brands for contest ideas that might work for you. •Use an App. Apps like Gleam.io, Wishpond or Woobox can help organize your contest and host it on your site or Facebook. Pinterest - What to Pin Run a Pinterest Contest
  47. 47. Participate in Group Boards •Allows you to have another way to be discovered. •“Going where you customers are already hanging out” Pinterest - What to Pin
  48. 48. AVOID HUMAN FACES IN VISUALS Data shows that Images with no human faces are shared 23% more than those with them. When selecting photos for your Pinterest boards, be sure to use a variety of photos and illustrations https://cdn2.hubspot.net/hubfs/53/offers/An-Introduction-to-Pinterest-for-Business.pdf?t=1485574486329 Pinterest - Images
  49. 49. Buyable Pins let people buy your products without ever leaving Pinterest. Only can do with these platforms • BigCommerce: • Demandware: • Shopify: Pinterest - Make Pins Buyable
  50. 50. Rich Pins What is a Rich Pins are Pins that include extra information right on the Pin itself. • app, • movie, • recipe, • article, • product • place. To get started, you'll need to prep your website with meta tags, test out your Rich Pins and apply to get them on Pinterest. https://business.pinterest.com/en/rich-pins Pinterest - What to Pin
  51. 51. • Click-Through Rate – improvement in CTR for many merchants. Target reported a 70% increase in traffic from Pinterest when Rich Pins were enabled. • Discoverability – images become eligible for Pinterest’s own curated categories. The “Gifts” feed, for example, only considers Rich Pins for inclusion. • Price Notifications – if you reduce the price of your product or run a sale, customers who repinned your products will receive an email from Pinterest notifying them of the price drop and prompting them to buy. https://business.pinterest.com/en/rich-pins Pinterest - Rich Pins
  52. 52. Pinterest - Create Pin
  53. 53. Pinterest - Create Pin
  54. 54. Image Board Description Link (URL) Place (location) Pinterest - Your Turn Create Some Pins
  55. 55. https://developers.pinterest.com/tools/widget-builder/? Pinterest - Add a pin-it button to your website
  56. 56. Demographic info • Country • Gender • City • Languages Pinterest - Analytics
  57. 57. Get to know your audience better Pinterest - Analytics
  58. 58. Activity From website • Impressions • Clicks • Repins • Original pins • Save Button Pinterest - Analytics
  59. 59. Tips: • Be authentic • Promote high quality content • Use Vertical Image • Track Results Pinterest Tag Pinterest - Ads
  60. 60. Targeting • Interest targeting • Keyword targeting- try to have a focused and targeted approach with Pinterest keywords. Don’t add too many • Customer database targeting Pinterest - Ads
  61. 61. Some differences with Pinterest ads • Link to a web page that shares more information about your value proposition and gives the user the "choice" to convert. • Not lead generation landing page • Subtle or soft CTAs such as "Sign up today for a free trial," "Download this free guide," "Here's how to write a compelling blog post" when promoting a checklist you'll be redirecting them to. Pinterest - Ads
  62. 62. Pinterest Success Stories
  63. 63. https://business.pinterest.com/en/success-stories/buzzfeed Pinterest is a huge driver of traffic. “Pinterest is BuzzFeed’s second largest social network referrer. It also has a much longer lifecycle than other social networks, often driving traffic to posts months after publication. In fact, more than half of BuzzFeed's traffic from Pinterest goes to posts published more than 2 months ago,” said Dao Nguyen, VP of Growth and Data at Buzzfeed. BuzzFeed (online Magazine) 5 Lessons Using Pinterest 1.
  64. 64. You might be surprised by how Pins drive traffic. Pins that get the most saves aren’t always the ones that drive the most traffic. Some Pins (like funny ones) are so compelling that readers click immediately to see the rest of the post. They may save later, or they may not. Other Pins, like beautiful images of food or travel, get saved a lot but readers don’t click through until later. https://business.pinterest.com/en/success-stories/buzzfeed BuzzFeed 5 Lessons Using Pinterest 2.
  65. 65. It’s smart to experiment. BuzzFeed posts from classic categories like Beauty, Home, Crafts, Fitness and Food do well on Pinterest, but they’ve learned that other topics like tattoos, books, Disney-inspired posts and humor do well, too. In fact, of the top 100 BuzzFeed posts on Pinterest, over 30% of the traffic are to funny posts. https://business.pinterest.com/en/success-stories/buzzfeed 3. BuzzFeed (online Magazine) 5 Lessons Using Pinterest
  66. 66. Make content easy to Pin, especially from mobile. • makes it easy for readers to Pin by integrating Save buttons and “Follow us on Pinterest” widgets on their site. They also increased the size of the Save button on their share bars and on individual images for readers coming from Pinterest. • 77% of visits from Pinterest to BuzzFeed are on mobile https://business.pinterest.com/en/success-stories/buzzfeed 4. BuzzFeed (online Magazine) 5 Lessons Using Pinterest
  67. 67. Learn what makes a great Pin for you. The BuzzFeed team has found that designing one Pinterest-ready image—like this one of fruit-infused waters— that lives at the top of a post encourages more click-throughs, especially when the image is tall and inspiring. writing good Pin descriptions is important, especially if the image isn’t beautiful but is really interesting or useful. Positive descriptions are generally more saved and clicked because they’re easier to discover. https://business.pinterest.com/en/success-stories/buzzfeed BuzzFeed (online Magazine) 5 Lessons Using Pinterest 5.
  68. 68. SEPHORA (Make Up) • Use email to encourage Pinterest engagement • Encourage customers to pin their shopping lists • Make it easy to save from your website with the Save button • 60% growth in traffic from Pinterest • 15x more average spend from Pinners, compared to the average Facebook user https://business.pinterest.com/en/success-stories/sephora “We realize that clients are busy and don’t always have time to immediately purchase products from our emails. We wanted to make it easy for them to save for later if they saw something they liked, but weren’t quite ready to buy.”
  69. 69. FOREVERMARK (Engagement Rings) • Get there first: Pinterest lets you connect with your target customers before they even know they need you. Use Promoted Pins to reach them when they’re most receptive. • Use search targeting: Search is one of the most common behaviors on Pinterest. Place your brand in front of your customers as they are just starting to think about their engagement or plan their wedding. • Be helpful: People are more likely to save Pins they find useful, so focus on educating your audience before you start selling to them. https://business.pinterest.com/en/success-stories/forevermark Because they were targeting their audience early in the consideration cycle, Forevermark used general keywords like “engagement rings,” “diamond jewelry,” and “wedding ideas.”
  70. 70. FOREVERMARK • Engagement rates were 4x higher than the vertical average, which means Forevermark’s audience is getting closer to action • 50% higher than average save rate, generating valuable earned media (free impressions) for the brand • 18% of impressions were earned, thanks to Forevermark’s save rate. https://business.pinterest.com/en/success-stories/forevermark
  71. 71. CARIBOU COFFEE (Coffee Roaster) • share memorable quotes, • inspiring photos, • their favorite flavor combinations and coffee drinks and • great Pins they curated from other people. Launch: Real Inspiration Blend Pinners added inspiring images with the hashtag #InspireCaribou https://business.pinterest.com/en/success-stories/caribou-coffee The campaign was a huge success, garnering more than 11 million media impressions, and achieving a Facebook clickthrough rate that was 73% higher than the industry average and a Twitter engagement rate that was double the industry average.
  72. 72. • Tailwind App A new standard in Visual Marketing, Analytics and Management. Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions, and Analyze Results. All in One Platform. Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions, and Analyze Results. Cost: $10/month • Viraltag Social Media Marketing Tool for Sharing Visuals. Manage multiple social networks, schedule unlimited posts, recycle evergreen content, collaborate with your team, and analyze performance - all from a single dashboard. $24/mo. • Pinvolve Here’s a cool time saver for those who share lots to Pinterest and Facebook: Pinvolve converts your Facebook photos into Pins and places your Pins on your Facebook page. Free to $9/mo. • Follow Liker is an optimized and automated versions of Twitter, Instagram, Pinterest and Tumblr that you can run 24 hours a day. $97/one time payment for each media (advanced) Tools to Use with Pinterest
  73. 73. • Archive Boards • Reorder sections- Add sections & rearrange the boards, making it easy to organize Pins the way you want to. • Rearrange Pins • Sort boards New to Pinterest
  74. 74. • How to Make Great Pins https://business.pinterest.com/sites/business/files/how-to-make- great-pins-guide-en.pdf • Best Practice Guide for Business https://business.pinterest.com/sites/business/files/best-practice- guide-en.pdf Learn More Pinterest
  75. 75. Break Time: 10 minutes
  76. 76. Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever.
  77. 77. Instagram stats 2018• 1Bi 71 55 40 16 0 10 20 30 40 50 60 70 80 18-24 25-29 30-49 50+ Usage Percentage by age Percentage 49.7 50.3 Male/Female Male Female https://www.statista.com/statistics/802776/distribution-of-users-on-instagram-worldwide-gender/ http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/pi_2018-03-01_social-media_0-02/
  78. 78. Instagram stats 2018• 1Bi
  79. 79. • The average Instagram user spends 25-32 minutes per day on the network, • Top brands get 58 times higher engagement than Facebook and 120 times higher than Twitter, says Forrester. • The visual format offers a natural fit for promoting branded campaigns, lifestyle and retail content, and increasing employee and customer loyalty. 1. Econsultancy, “20+ Instagram Stats Marketers Need to Know.” 2015. https://econsultancy.com/blog/65939-20- instagram-stats-marketers-need-toknow/ 2. Econsultancy, “20+ Instagram Stats Marketers Need to Know.” 2015. https://econsultancy.com/ blog/65939-20- instagram-stats-marketers-need-toknow/ 3. Forrester, “Instagram Is The King Of Social Engagement.” 2014. http://blogs.forrester.com/ nate_elliott/14-04- 29-instagram_is_the_king_of_ social_engagement Instagram - Why Use
  80. 80. Instagram - Create Account
  81. 81. Profile Picture Simple is best. brand's logo or a graphic symbol. Keep in mind it will be cropped into a circle and appear as a 150 x 150 pixel image Instagram - Create Account
  82. 82. https://business.instagram.com/gettingstarted Instagram - Create Account
  83. 83. Post 2+ Per Day
  84. 84. • Post Consistently • High Quality Photos (1080 pixel width for best quality) • Think Square • Have a recognizable face • Take time to write great descriptions- People like worldy descriptions such as “A beautiful day no matter rain or shine because yoga replenishes your soul.” Instagram - Posting Tips
  85. 85. #Hashtags • To join in what’s trending – Trending hashtags are those which are viral at a given moment. • To connect with a niche – Finding related hashtags takes some digging. • All of the 30 that you’re allowed to Instagram - What to Post
  86. 86. Show Your Product Catalogue in Motion • This gives your followers an opportunity to see your products in a context they can relate to in their day to day lives. Instagram - What to Post
  87. 87. Show Your Product in Fun Ways Instagram - What to Post
  88. 88. Products, Paint A Mood • Keep it casual and give consumers an emotional context to identify with. • Focus on answering questions such as “What will I feel if I own this thing? What will it say about me?” https://www.instagram.com/benandjerrys/ Instagram - What to Post
  89. 89. Get Your Instagram Followers Tagging Their Friends Instagram - What to Post
  90. 90. Run Giveaways and Contests Like or Follow to win email gated User Generated Content How: Offer a prize people are interested in winning and ask them to like your profile, like the post, and @ mention one friend per entry. Partner on contests Instagram - What to Post
  91. 91. Behind the Scenes Nothing says engagement like giving your followers the ability to see what happens behind the scenes and giving them a chance to like and comment. Show how your product is made Instagram - What to Post
  92. 92. Break Time: 10 minutes
  93. 93. Regram user generated content User generated content is content (photos and captions) that the users of your product create themselves. If you setup a branded hashtag (check nobody else is using it first and then just start using it) https://www.instagram.com/p/BGK6Lc0su9j/ Instagram - What to Post
  94. 94. Regram How To: • Ask for permission • Avoid edits if possible • Alway, always, always give proper credit The best way to provide appropriate attribution is to simply state it outright, i.e. “Photo Credit: @username,” “Credit: @username,” or “Captured by @username.” https://www.instagram.com/p/BC_UEddLd35/ Instagram - What to Post
  95. 95. Delight with Flash Sales Pump up your followers’ feeds with bonuses, special offers, and insider announcements. 41% of Instagrammers state that they follow, or would follow, a brand to take advantage of perks and giveaways, give followers that incentive Instagram - What to Post
  96. 96. Share Event Promote events and shows on Instagram. posts with a geotag get 79% percent more engagement! Instagram - What to Post
  97. 97. Inspire People • share new perspectives that a customer wouldn’t see in their everyday life. Instagram - What to Post
  98. 98. Instagram Stories • a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. • As you share multiple photos and videos, they appear together in a slideshow format: your story. • The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed. • Unlike regular posts, there are no likes or public comments. • Ideas: Deliver Special Offers, Show Off Your Creative Process, Share a Raw, Informal Glimpse Into Your Business Instagram - What to Post
  99. 99. Instagram Story Ideas
  100. 100. Instagram Stories • Give Answers And Keep It Short • Four crucial questions you have to answer when writing your Instagram Story headline include: • Is this useful – do people see the value in it • Is this unique – does it promise a unique benefit? (Is it differentiated?) • Is this urgent – does it lead the audience to act now? • Is this ultra-specific? Instagram Stories-Dailyharvest https://www.instagram.com/p/BgEOq1mgwJu/?hl=en&taken-by=cpkfrozen
  101. 101. Instagram Stories • Make Everyday Moments More Exciting • Adding Boomerang to something as understated as cheese grating adds a touch of humor, as well, which users will remember. Instagram Stories-CPK Frozen Pizza https://www.instagram.com/p/BgEOq1mgwJu/?hl=en&taken-by=cpkfrozen
  102. 102. Instagram Stories • Watchable in silence • Lead with a question • a bold and specific CTA “Swipe up to claim,” pointing users in the direction of an enormous discount. Instagram Stories-Follain https://www.instagram.com/p/BgEOq1mgwJu/?hl=en&taken-by=cpkfrozen
  103. 103. Instagram Stories • showcasing a series of products and/or a single product from multiple angles. • the Story format moves through a series of images automatically. Instagram Stories-SheIn https://www.instagram.com/sheinofficial/ https://www.instagram.com/stories/highlights/17916149191211098/
  104. 104. Instagram TV (IGTV)- IGTV App • IGTV is Instagram's own video content hub, focused on longer-form video content, with videos of up to a maximum of 60 minutes. • You can share IGTV videos to Instagram Direct Messages (so much opportunities for added reach) • You can link directly to an IGTV video from your Instagram Stories (drive traffic to your IGTV videos with a swipe up) • Video uploads must be in vertical format • Videos need to be between 15 seconds and 1 hour long. • Ideas: Interviews/Q&A’s, Video greetings/Introductions, Product Demos/Tutorials/How To’s, Recurring Segments, IGTV Exclusives, Webinars, Repurpose Content Instagram - What to Post
  105. 105. Instagram TV- On the wheel
  106. 106. Engagement is a circle • more engagement will also lead to new followers & more engagement. • You want the engagement in the first hour or so of posting for it to keep boosting. • Engage with your followers in the comments Instagram - What to Post Engagement comment converse engagement follow
  107. 107. Instagram Shopping (New) Instagram Shopping • Instagram Shoppable Posts • Instagram Stories • Shopping Channel in Explore (testing) https://business.instagram.com/a/shopping-setup- guide
  108. 108. Instagram Shopable Posts How to Start There are a few eligibility requirements you’ll need to check off before you can get started with Instagram shoppable posts: 1. You must be located in one of these countries: United States, Canada, Brazil, the United Kingdom, Germany, France, Italy, Spain, or Australia 2. You need an Instagram business account 3. You must be on the latest version of the Instagram app on either iOS or Android. 4. Your business must sell physical goods that comply with Instagram’s merchant agreement and commerce policies. 5. Your business profile must be connected to a Facebook catalog. This can be created and managed on Business Manager, directly on your business’s Page on Facebook, or through Shopify or BigCommerce.
  109. 109. Call out your Instagram shopping experience on your website https://gardensofthesun.net/pages/shop-insta Instagram - & Your Website
  110. 110. • Feature other influencers in your space and reach through to their audiences • One thing that works well on any social network is getting other influencers involved in the creation of your content. Birchbox teamed with Emily Schuman to curate and promote their May box. The dual effort resulted in a lot of likes and extensive reach. Birchbox and Emily (who has more than 260,000 Instagram followers) both promoted this partnership with five Instagram photos, which received over 18,000 likes and reached more than 550,000 consumers. http://www.socialmediaexaminer.com/5-brands-on-instagram-that-succeed-with-influencer-marketing/ Instagram - Influencers
  111. 111. • From April 19 to April 23, 2017 (the days that the Unicorn Frappuccino was available for purchase), 90,000 pictures were posted on Instagram using the hashtag #unicornfrappuccino. Only two of these photos were organically posted by Starbucks. • creating a product that is social media–friendly, making it available for a short period of time, and using a hashtag so users can feel like part of a community makes for a great marketing campaign. http://simplymeasured.com/blog/what-your-brand-can-learn-from-the-unicorn-frappuccinos-social-media-impact Unicorn Frappuccino’s Social Media Impact
  112. 112. • Social Media started June • Party with Bloggers & Media July 28 2017 • Opened to Public August 1 • $32-$35 tickets 20 tickets Every ½ Hour • Releasing a month at a time • She already had a large following Oh Happy day • Now moved to New York Color Factory
  113. 113. According to a Facebook- commissioned survey conducted this year by Kantar, only 21 percent of all purchases are made within a day of discovery. Instagram - Ads
  114. 114. Instagram Success Stories
  115. 115. PURA VIDA BRACELETS Ads featured influencers wearing the ring in different settings: on a beach, in the city, while enjoying a coffee. Campaign Results: • 2X higher return on ad spend compared to conversion-optimized ads, as well as a 14% increase in return on ad spend for website purchases. • 10% increase in order values for purchases (from value-optimized ads) • 6% lower cost per action (compared to conversion-optimized ads) https://business.instagram.com/success/pura-vida-bracelets-2/
  116. 116. DOBRA (wallets) Dynamic Carousel Event: Remarketing Campaign Results: • 30X return on its Instagram investment and a 32% decrease in its shopping cart recovery cost. In all, Instagram accounted for 25% of the total sales of the company’s remarketing campaign. https://business.instagram.com/success/dobra/
  117. 117. SAX IN THE BEAT (band) Video ads-showed the group in action, playing at parties and other types of events. Four short clips, showing a version of one of Sax In The Beat’s hit songs, plus images of highlights from several shows. Copy: provided contact numbers with a short presentation of the band. CTA: Book Now or Find Out More. Campaign Results: • price quote requests have gone up 15% and 25% of all customers now come from Instagram. campaign. https://business.instagram.com/success/sax-in-the-beat//
  118. 118. BEATS BY DRE (Headphones) Instagram Stories Tested different stories Campaign Results: • 15% higher click-through rate, compared to other channels • 29% increase in purchase lift • 11X lift in traffic to website • 16X lift in unique user engagement https://business.instagram.com/success/beats-by-dre/
  119. 119. • Image • Description • Hashtags (include location tags) • Tag People List 5-10 Posts You would create? ____________________________________ ____________________________________ ____________________________________ ____________________________________ ____________________________________ ____________________________________ ____________________________________ ____________________________________ ____________________________________ Instagram - Your Turn Create Post
  120. 120. Change to an Instagram Business Account Step 1 Step 2
  121. 121. Insights for Posts and stories • Impressions: Total number of times your post or story was seen • Reach: Number of unique accounts who saw your post or story • Website Clicks: Number of accounts that have tapped the website link on your Business Profile • Follower Activity: Average times your followers are on Instagram on a typical day • Video Views: Number of times your video was viewed for 3 or more seconds • Saves: The number of unique accounts that saved your post
  122. 122. Top Posts Can filter for: • Type • Days • Reach, Engagement • Or see data for an individual post
  123. 123. • Follower Activity: Average times your followers are on Instagram on a typical day • Gender • Age • Location • Most likely to log in to Instagram
  124. 124. New • Choose who can comment on their posts • set comments from just their followers, or • people they also follow
  125. 125. • Boomerang is an app for creating fun, 1-second long videos with no audio. Free • VSCO has emerged as the reigning champ of creating beautiful photos on-the-go. Free • Tailwind App a new standard in Visual Marketing, Analytics and Management. Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions, and Analyze Results. All in One Platform. Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions, and Analyze Results. Cost: $10/month • Like2Have.it is a great tool for creating embeddable Instagram feeds outfitted with links that drive customers directly to product pages. Cost: $20/month • Iconosquare Instagram analytics made easy. Measure your performance and optimize your strategy. Track hashtags. Benchmark against your competitors. $9/mo. • WEBSTA Get easy-to-understand data and statistics about your Instagram account and make smart marketing decisions with WEBSTA! Tools for Instagram
  126. 126. • FYI- Because you can’t click direct on links except in profile description, it’s difficult for small businesses to track. • Make sure to ask customers how they hear about you. Instagram - ROI Tracking
  127. 127. Sell through hashtags Uses the profile–link–to–storefront method of selling. It comes with the added bonus of the Inselly hashtag. Instagram Tool - Inselly Free
  128. 128. Spreesy primarily uses the comments section of Instagram to sell items. 3% fee Instagram Tool - Spreesy
  129. 129. Shopseen will create a storefront using your profile link Instagram Tool - Shopseen & Post Cart
  130. 130. Ask your buyers to make purchases by commenting “sold” directly on the post and including any necessary size/color/selection information. Instagram Tool - Soldsie + Shopify
  131. 131. Boomerangs start with your original clip, take a series of ten photos, and transform them into a whimsical short video. Instagram Tool - Boomerang
  132. 132. • Marketers Guide to Instagram https://blog.kissmetrics.com/marketers-guide-to-instagram/ • The Beginner's Guide To Influencer Marketing on Instagram https://www.shopify.com/blog/115935109-the-beginners-guide-to- influencer-marketing-on-instagram Instagram Shopping Set Up Guide https://business.instagram.com/a/shopping-setup-guide Learn More Instagram
  133. 133. •For Instagram Schedule & manage your Instagram posts Scheduling Organization Tools : Later
  134. 134. • For Instagram • Discover Content, Plan, and Measure Results. • All in One Platform. Scheduling Organization Tools : Planoly
  135. 135. •For Pinterest •Schedule Pins, •Discover Content, Monitor Pinterest, and Measure Results. •All in One Platform. Scheduling Organization Tools : Tailwind
  136. 136. • Google Analytics: Google Analytics makes it easy to track your traffic from social media, create campaigns and figure out your ROI. It’s also helpful for tracking metrics for social media sites that don’t give you a great amount of data like Snapchat or Instagram. • Individual social media platforms: Certain platforms like Facebook, Twitter and Pinterest will give you further insight and metrics that will be helpful depending on your goals. Tracking Social Media Success (ROI)
  137. 137. What We Learned Today • Learned more about Pinterest & Instagram • Reviewed assets we need for social media • Tools To Save Time
  138. 138. If you loved the class, I would love to hear about how you will use what you learned Before you leave write a review @Bloggerithm on Facebook
  139. 139. Index Card Promise
  140. 140. Contact Info: Molly O’Kane 📧bloggerithm@gmail.com 🌐bloggerithm.com

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