OVERVIEWThe impressive growth of Pinterest over the last year has caught theattention of brands, particularly retailers who are attracted both by thesize of the audience and by the referral traffic reported by brands withmore mature Pinterest strategies.Topics:• Pinterest Overview• Brands Using Pinterest• Recommendations for Brands
PINTEREST USERDEMOGRAPHICS This infographic shows some key facts about Pinterest users that brands should be aware of: • Nearly 70% are women. • Household incomes are high. • Users spend an average of 15 minutes per pinning session. • They tend to be in the 25-44 age range. • Most repin rather than pin new items from the web. • The service is growing rapidly, attracting over 100 million visitors in January 2013. • The service refers traffic to websites, particularly apparel retailers.
HOT FOR BUSINESS?• Pinterest is driving more traffic to brand sites than YouTube,LinkedIn and Google+ combined!• In the last 6 months aw 446% increase in traffic driven throughpinterest“PINTEREST IS A SOCIAL SHOPPING EXPERIENCE DISGUISED AS AWEBSITE FULL OF INTEREST”Pinterest is a digital way for people to do “window shopping” foranything (physical & intangible) and to save their findings.! Followingother users or groups is also a great way to find new “must-haves” justlike you would with a magazine.!
SHOPPING SITES / RETAIL BRANDS• Shopping sites could easily integrate items to Pinterest and driveboth traffic to their site and lead to purchase• Take Etsy, an online handmade/vintage shopping site• Brand profile already has over 40.000 followers• Etsy shares purchasable items, gift ideas and inspirations• Price tagged images are directly linked to purchase
How to Start ?Create a Brand Profile Upload Pins good Share and Integrate Pictures with brief with other social details media to drive traffic
Take Aways• Great potential for retailers• Boost your brand image by sharing cool but relevant images• If you have a catalogue this is one opportunity to digitize it• Inspire people and generate a viral effect• Generate lead, find out what’s interesting for users• Never SPAM your followers• Share what’s interesting and drive traffic to your website• Pin, re-pin and like other users’ images that you find relevant• Brands that only share own content are uninteresting• Keep in mind, social network rules apply
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