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Social Media - introduction
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Bambi Gordon
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An intro level presentation on the basics of social media (as a genre).
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Social Media - introduction
1.
Is Social Media
just the new Black?
2.
“It’s OK to
be sick & tired of Twitter. Heaven knows, it may be the world’s most overhyped technology, the latest in an ever- lengthening list of overhyped technologies and cultural techno- fads stretching back to CB radio”
3.
Waste of time
4.
Only kids do
it...
5.
No Return On
Investment
6.
It’s Social Media....
7.
We’re really boring
8.
People might attack us
9.
10.
Why would anyone
want to know what I am doing.... I can’t stop eating these dorittos
11.
12.
13.
Real world, real
time, LIVE connections
14.
Why do we
network?
15.
Why do we
use social media? Leads Motivation News Research/Test Referrals Advice
16.
Broadcast use to
be all we had But the best communication has always been a two way dialogue 14% vs 78%
17.
Branding Promotion Advertising Monitor Competitors Monitor Market News
& Reviews Finding Employees Reputation Management Client feedback Business Generation Referrals Quick Information Advice
18.
Share 4. Action 3. Desire 2.
Interest 1. Awareness
Editor's Notes
Remember when email was new? Twitter can be a waste of time....just like a networking function could be.....or talking on the phone could be....
16% of Twitter users are under the age of 25 The majority of Twitter’s roughly 10 million unique Web site visitors worldwide in February were 35
They don’t....but telling people what you are doing would be ‘broadcasting’....Twitter is a conversation...A networking function....
4 new clients. 10 local Perth presenters. 6 speakers for Woo Day through Twitter
14% peeps believe what they are told in advertising. 78% of peeps believe recommendations of other consumers....even strangers
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