PIA - PR Necessities for Handling The Media During a Crisis

•

0 likes•486 views

2014 was a difficult year for the skydiving industry. Navigating the media crush following a serious injury or a fatality can be difficult. 11 essential tips to help you prepare for the media.

HANDLING THE MEDIA DURING A CRISIS
PR ESSENTIALS
#PIA2015

MEDIA OUTLETS ARE BUSINESSES
PAID FOR BY ADVERTISING

SEX , SCANDAL, TRAGEDY
INCREASES VIEWERSHIP

INCREASED VIEWERSHIP 
EQUATES TO MORE REVENUE

LOCAL NEWS
REGIONAL
NATIONAL
INTERNATIONAL NEWS

WHATTO DO WHENTHERE IS A CRISIS
STEPSTO HANDLINGTHE MEDIA

1. DON’T IGNORETHE MEDIA
They will write the story with or without your input.

4. DO NOT RUSH A RESPONSE
Take your time to assess the situation.When
the media calls, get their information & give a
time they can expect a press release from
you.This is better than a “no comment”
statement.

Avoid all technical jargon / skydiving lexicon.

6. DON’T GO ON CAMERA
PROVIDEYOUR PRESS RELEASE

7.WHO DRIVES A STORY?
FAMILY OF
VICTIM LOCAL
AUTHORITIES
DZ
SKYDIVERS

PIA - PR Necessities for Handling The Media During a Crisis

The aim of this media training is to provide participants with the knowledge and practice of media interviews and other work with journalists. These materials come from our 1-day media training workshops that we organise in Brussels and across Europe. The content includes: How to ensure understanding of how the media works particularly in Brussels How to build the ability of managers and spokespeople to communicate confidently when communicating with the media How to prepare for all types of media interview (policy related, issues or crisis related) Communicate messages effectively Make the best impression and feel comfortable in front of journalists Deal with contentious, sensitive issues and keep interviews focused Manage difficult questions under pressure

Media Interview Essentials: Tell Your Story Like a Pro

Albers Communications Group

Week 5 discussion 1 powerpointKathy Bickelhaupt-blansette

Media Training: How to Prep Execs for the Big Interview

Cision

Media coverage is a great opportunity for your brand, but it’s important your senior leaders put their best foot forward in the interview. How can you make sure the next interview with an executive runs smoothly? Brad will teach you how to train your execs to: Transform your media coverage with one simple technique Showcase your brand’s best traits with effective media responses Portray your organization positively when answering challenging questions Avoid repetition but keep messaging consistent

Coaching and mentoring for challenging conversations

HFMA

In an age of instant, digital communications, you can’t afford to have the wrong crisis communications approach. Honesty and transparency are key to preserving your company brand and reputation. Here Morningstar Communications vice president Tricia McKim and account executive Brian Van Note share tips for crisis communications planning and management. Learn how to use social media to your advantage during a crisis and walk away with three action steps you can start immediately.

How to develop messagesCommunicating Europe

13 things you can do to avoid a social media crisis by @PStaunstrup

Pontus Staunstrup

5 STEPS TO THE ULTIMATE PRESS RELEASE

King Creative Media

Jump starting digital relationships through social media

Sageukofficial

Stakeholder engagement - Eadaoin Doherty

Product Anonymous

How To Handle A Social Media CrisisJenna Lebel

Measuring Social Media Metrics, by Rob Dyson from Whizz-Kidz

NFPtweetup

Network Your Way To The Top

David Lanre Messan

Principles Of Presentation Delivery- Using Monroe's Motivating Sequence

John Fallon

Business communications front pageBilal Hussain

Monroes motivated sequence

Janna Valencia

Monroemotivated sequence

shelleywyant

Why Most Surveys Suck But Yours Don't Have To - Part III

Sogolytics

Process of Persuasion

NaomanSaeed

Monroe’s motivated sequence

Kim Greene

Protect yourself

McKinney and Associates

How to Win and Keep Skydiving Sponsorships

DropZone Marketing

BPA AGM 2016 - The Way Forward

DropZone Marketing

BPA AGM 2016 DropZone Owners and Operators Meeting

DropZone Marketing

PIA Social Media

DropZone Marketing

2015 Aussie Skydiving Tour - Developing WOMM

DropZone Marketing

What's hot

SMCKC September Breakfast: Crisis Communications in a Social Era

Social Media Club of Kansas City

How to develop messagesCommunicating Europe

13 things you can do to avoid a social media crisis by @PStaunstrup

Pontus Staunstrup

5 STEPS TO THE ULTIMATE PRESS RELEASE

King Creative Media

Jump starting digital relationships through social media

Sageukofficial

Stakeholder engagement - Eadaoin Doherty

Product Anonymous

How To Handle A Social Media CrisisJenna Lebel

Measuring Social Media Metrics, by Rob Dyson from Whizz-Kidz

NFPtweetup

Network Your Way To The Top

David Lanre Messan

Principles Of Presentation Delivery- Using Monroe's Motivating Sequence

John Fallon

Business communications front pageBilal Hussain

Monroes motivated sequence

Janna Valencia

Monroemotivated sequence

shelleywyant

Why Most Surveys Suck But Yours Don't Have To - Part III

Sogolytics

Process of Persuasion

NaomanSaeed

Monroe’s motivated sequence

Kim Greene

Protect yourself

McKinney and Associates

What's hot (17)

SMCKC September Breakfast: Crisis Communications in a Social Era

How to develop messages

13 things you can do to avoid a social media crisis by @PStaunstrup

5 STEPS TO THE ULTIMATE PRESS RELEASE

Jump starting digital relationships through social media

Stakeholder engagement - Eadaoin Doherty

How To Handle A Social Media Crisis

Measuring Social Media Metrics, by Rob Dyson from Whizz-Kidz

Network Your Way To The Top

Principles Of Presentation Delivery- Using Monroe's Motivating Sequence

Business communications front page

Monroes motivated sequence

Monroemotivated sequence

Why Most Surveys Suck But Yours Don't Have To - Part III

Process of Persuasion

Monroe’s motivated sequence

Protect yourself

Viewers also liked

How to Win and Keep Skydiving Sponsorships

DropZone Marketing

BPA AGM 2016 - The Way Forward

DropZone Marketing

BPA AGM 2016 DropZone Owners and Operators Meeting

DropZone Marketing

PIA Social Media

DropZone Marketing

2015 Aussie Skydiving Tour - Developing WOMM

DropZone Marketing

2016 APF Symposium SEO Seminar

DropZone Marketing

APF Symposium 2016 Keynote

DropZone Marketing

APF 2016 - Content Marketing w/ James La Barrie

DropZone Marketing

Developing a Sound Marketing Plan For Your DZ

DropZone Marketing

Maximizing Facebook LIVE with Melissa Nelson Lowe

DropZone Marketing

2017 BPA DZO Meeting | Building a Competitive Advantage in a Crowded Marketplace

DropZone Marketing

If there were 100 DZ's with the same aircraft, facilities, and instructors all within a 15-mile radius of each other, who would have a competitive advantage? The one with the most vibrant culture and customer service would rise to the top. Business operators all over the world know that customer service is a necessity, but few are able to deliver. This presentation examines the necessity for building a positive culture through core values and delivering on 5-star customer service.

As The Prop Turns... Improving DZ Culture

DropZone Marketing

Viewers also liked (12)

How to Win and Keep Skydiving Sponsorships

BPA AGM 2016 - The Way Forward

BPA AGM 2016 DropZone Owners and Operators Meeting

PIA Social Media

2015 Aussie Skydiving Tour - Developing WOMM

2016 APF Symposium SEO Seminar

APF Symposium 2016 Keynote

APF 2016 - Content Marketing w/ James La Barrie

Developing a Sound Marketing Plan For Your DZ

Maximizing Facebook LIVE with Melissa Nelson Lowe

2017 BPA DZO Meeting | Building a Competitive Advantage in a Crowded Marketplace

As The Prop Turns... Improving DZ Culture

Similar to PIA - PR Necessities for Handling The Media During a Crisis

Andrea Sharfin Friedenson - How to Get Reporters to Cover Your Startup

Andrea Sharfin Friedenson

Founder Institute Perth Keynote: Publicity the Silicon Valley Way_Launchcode PR

Shahirah Gardner

Dealing with the media2Eric Johnston

5 new rules of PR crisis management

Kantar

Mastering the New Editorial LandscapeChris Roush

Crisis Communications

HarveyLeach

Five Great Practices For Attracting Media Coverage

William Simon

Five Great Practices For Attracting Media Coverage

William Simon

A short version of a larger presentation giving invaluable tips on practices that increase the probability of securing media coverage for an event. These practices focus more on the psychology and mindset of journalist in print, radio, TV and web who have needs that need to be met by the PR professional coordinating the contact. The observations are based on 25 years of experience in communications as a writer, consultant and educator, and MS background in Journalism from Northwestern University in Illinois.

Crowdfunding: Financing Your Small Business

Patch of Land

Crowdfunding: Financing Your Small Business was a presentation given by Manolis Sfinarolakis, the Founder of Reality Crowd TV Media Corporation, at the University of Hartford. In this interactive workshop, learn practical strategies for using Crowdfunding to finance your small business. We’ll review examples of companies that have successfully implemented campaigns as well as brainstorm ways for participants to use Crowdfunding as a financing resource. This workshop will benefit small businesses selling products and/or services, as well as non-profits. Instructor: Manolis Sfinarolakis, Reality Crowd TV Media Corporation

Power Of The Press To Grow Practice

Dr. Jim Humphries

PR Crises of 2014: Mistakes Made and Lessons Learned

CommPRO.biz

2014 was filled with some big news stories. They were splashed across headlines, discussed at length in newsrooms and debated over social media. From the Malaysian Airlines lost plane, to the riots in Ferguson, and the scandal in the NFL, 2014 was not without its own media crises. But what were the biggest crises from a PR standpoint? Who had to do the most damage control and why? And whose reputations were tarnished? Check out this presentation from iQ media to gain insight about the media intelligence behind 2014′s PR crises.

Why Pay No Heed to The ‘Kissht Crackdown’ Rumours .pdf

Kissht reviews

Why Pay No Heed to The ‘Kissht Crackdown’ Rumours .pptx

Kissht reviews

The right messaging for customer retention in a time of crisis

Yonit Tanenbaum

The Impact of Public Relations on the News

Strategic Counselor; Rowan University-Associate Professor, Ret.

Ripcord Public Relations: Parachute Optional

Wichita Metro Chamber of Commerce

Revista digitalromeltrujillo

Marketing for Small Business, Provincetown

Amanda Blum

Media Relations from "The Public Relations Practitioner's Playbook"

Strategic Counselor; Rowan University-Associate Professor, Ret.

Similar to PIA - PR Necessities for Handling The Media During a Crisis (20)

Andrea Sharfin Friedenson - How to Get Reporters to Cover Your Startup

Founder Institute Perth Keynote: Publicity the Silicon Valley Way_Launchcode PR

Dealing with the media2

5 new rules of PR crisis management

Mastering the New Editorial Landscape

Crisis Communications

Five Great Practices For Attracting Media Coverage

Crowdfunding: Financing Your Small Business

Power Of The Press To Grow Practice

PR Crises of 2014: Mistakes Made and Lessons Learned

Why Pay No Heed to The ‘Kissht Crackdown’ Rumours .pdf

Why Pay No Heed to The ‘Kissht Crackdown’ Rumours .pptx

The right messaging for customer retention in a time of crisis

The Impact of Public Relations on the News

Ripcord Public Relations: Parachute Optional

Revista digital

Marketing for Small Business, Provincetown

Media Relations from "The Public Relations Practitioner's Playbook"

Recently uploaded

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version

AmirYakdi

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

How to Run Landing Page Tests On and Off Paid Social Platforms

VWO

Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion. This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights. The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation. The session will also cover data analysis techniques and criteria for graduating landing pages. In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.

The Old Oak - Press Kit - Cannes Film Festival 2023

Pascal Fintoni

The What, Why & How of 3D and AR in Digital Commerce

PushON Ltd

Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

May 2024 - VBOUT Partners Meeting Group Session

Vbout.com

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Monthly Social Media News Update May 2024

Andy Lambert

TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

A Guide to UK Top Search Engine Optimization

Brand Highlighters

Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches. To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/

SMM Cheap - No. 1 SMM panel in the world

smmpanel567

Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Money Maker Club – von Gunnar Kessler digital.

focsh890

Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

15 ideas and frameworks on the art of storytelling

Aatir Abdul Rauf

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

VWO

In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities. When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion. Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.

Recently uploaded (20)

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

Generative AI - Unleash Creative Opportunity - Peter Weltman

De-risk Your Digital Evolution - Hannah Grap

How to Run Landing Page Tests On and Off Paid Social Platforms

The Old Oak - Press Kit - Cannes Film Festival 2023

The What, Why & How of 3D and AR in Digital Commerce

May 2024 - VBOUT Partners Meeting Group Session

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

Monthly Social Media News Update May 2024

A Guide to UK Top Search Engine Optimization

SMM Cheap - No. 1 SMM panel in the world

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Digital Marketing Trends - Experts Insights on How

Digital Money Maker Club – von Gunnar Kessler digital.

Adapt or Die - Jon Lakefish, Lakefish Group LLC

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

15 ideas and frameworks on the art of storytelling

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO