The document outlines 5 practices for attracting media coverage for events: 1. Speak the language of journalists and understand what makes a story newsworthy. 2. Know what motivates media reporters and what stories advance their careers or are attractive to their publications. 3. Cultivate relationships with stringers and independent media professionals who are motivated to find new stories. 4. Respond to media queries in a timely manner as reporters work under tight deadlines. 5. Provide quotable, engaging quotes that help stories "sizzle" and connect with audiences. Following these practices can help raise the probability of obtaining media coverage and creating partnerships with reporters.