James La Barrie of DropZone Marketing presents a basic course on SEO focusing on 4 essential basics to improving your DZ's SEO.

3. SEO
WHY YOU SHOULD
CARE ABOUT

4. DROPZONE.MARKETING
SEO
▸Revenues
▸Where you rank effects your business.

5. STATISTICS
SITE TRAFFIC BASED ON POSITION IN GOOGLE
33%
17.6%
11.4%
8.1%
6.1%
4.4% 3.5% 3.1% 2.6% 2.4%

7. DROPZONE.MARKETING
SEARCH STATISTICS
▸ 1998 - Google serving 10,000 searches a day
▸ 2006 - Google serving 10,000 searches per
second
▸ 2016 - Google serves 40,000 search queries
per second which equates to 3.5 billion
searches per day.

9. KEYWORDS

10. TO FIND YOU?
WHAT TERMS ARE PEOPLE USING

18. EXTERNAL LINKS

19. EXTERNAL LINKS ARE
HYPERLINKS THAT POINT AT
YOUR WEBSITE.
EXTERNAL LINKS

20. EXTERNAL LINKS
EXTERNAL LINK THOUGHTS
▸ Considered to be the most ‘weighted’ SEO objective
▸ Links from local media
▸ Links from other trusted businesses
▸ Do you have links that you don’t wish link to your
website?

25. CONTENT
CREATION

26. QUALITY CONTENT WITH
TARGETED KEYWORDS HELPS
YOUR SEO.
EXTERNAL LINKS

27. CONTENT CREATION
WHY IT’S IMPORTANT
▸ SEO Demands Keywords. Content Marketing
provides them
▸ Content encourages external links
▸ Google likes fresh content
▸ Good content drives site traffic
▸ Higher site traffic leads to higher conversion

28. ANSWERTHEPUBLIC.COM

31. #BPA2016

32. #BPA2016

34. LOCAL SEO

35. A LOCAL BUSINESS LISTING IS AN
ONLINE PROFILE THAT CONTAINS
YOUR BUSINESS NAME, ADDRESS,
PHONE NUMBER, AND OTHER DETAILS.
EXTERNAL LINKS

36. DROPZONE.MARKETING
GOOGLE MY BUSINESS

37. LOCAL CITATIONS
MORE ON LOCAL
▸ There are many listings pages where you
can list your business.

39. WEBSITE & UX

40. SEO
USABILITY AND USER EXPERIENCE ARE
SECOND ORDER INFLUENCES ON SEARCH
ENGINE RANKING SUCCESS.
THEY PROVIDE AN INDIRECT BUT
MEASURABLE BENEFIT TO A SITE'S EXTERNAL
POPULARITY, WHICH THE ENGINES CAN THEN
INTERPRET AS A SIGNAL OF HIGHER QUALITY.

41. DROPZONE.MARKETING
WEBSITE
▸ A good looking website means NOTHING.
▸ Optimized on back end and front end with
correct keywords.
(DO YOU KNOW ABOUT TITLE ELEMENTS?)
▸ User Experience (UX)

42. RESOURCES

43. SEO DEVELOPMENT
RESOURCES
▸ SEO Info: MOZ Blog - moz.com/blog
▸ Content: AnswerThePublic.com
▸ Content: Portent’s Title Generator
▸ LinkBuilding: OpenSite Explorer
▸ Website: Screaming Frog
▸ Website: Siteliner
▸ Keywords: Google Keyword Planner
▸ Moz Local: Local Citations