This document provides an introduction to presentation skills for handling the media. It discusses what the media is, who should represent a company in interviews, how to prepare for different types of interviews in various locations, and techniques for being interviewed. The key points are: the media is large and influential; marketing or PR usually handles interviews and should provide press materials and messaging; interviews may require spokesperson, expert, troubleshooter, or panelist roles; and preparation involves deciding key messages, backing them up, practicing delivery, considering off-limits topics, and planning concluding remarks.