This document provides tips for running a great event. It discusses why events are important for building relationships and brand recognition. It recommends determining your budget, event expenses, and number of participants. The document also suggests marketing the event through various channels and ensuring safety procedures are in place. It emphasizes creating a positive experience that inspires attendees and showcases your industry.

1. How to Run A Great Event
By Melissa Nelson Lowe

2. The Qualifier
Skydive Chicago
Skydive Arizona
Load Organizer & World
Record Organizer

3. Why Would Anyone Run an Event?
Isn’t it Just a Waste of Time & Money?

4. Importance of Running an
Event
Build Relationships
Unique Experiences
WOM Marketing
Generate New Leads
Brand Recognition

5. Who is the event for?
What is the best event
format?
What will surprise & delight?
What time of year is best?
How will you track details?
Where To Start?

6. What To Budget
Advertising
Organizers / Event
Photographer
Facilities & Amenities
Party Entertainment,
Supplies, Decor, etc.
Boogie Shirt & Boogie
Bags
Additional Staff

7. Determine Event Expenses
Estimate / Set Goal for # of Participants
= Registration Costs

8. Local Business Support
Creative Accommodations
Merchandise
Volunteers
Growth Hack Marketing
Creative Pre-Planning

9. Event Marketing
Branding the Event

11. Event Marketing
Branding the Event
Industry Listings
Website
Facebook Event Page
Email Newsletter

12. Event POC
The Load Organizers*
Event Photographers*
The Team

14. Event POC
The Load Organizers*
Event Photographers*
Manifest
S&TA
Air Boss
The Team

15. Event Safety
Communicate
Bulletin Board / Kiosk
Flyers in Boogie Bags
White Boards &
Loading Areas
Announcements

16. The Flow
Registration
Manifest
Vendors
Packers
Load Organizers
Loading / Fueling

17. Daily Albums
Live Videos
Website Updates
Updates on FB Event
Page
During Event Marketing

18. After-Action Report
Marketing Summary
Overall Costs
Overall Attendance
What worked well?
Areas of Improvement
Ideas for the future
After-Action Steps

19. Running a Great Event
Create Loyal Attendees
Supports Professional
Athletes
Keeps Jumpers in Sport
Longer
Showcases Skydiving in a
Positive Light, Inspiring
Others to Make 1st Jumps

20. How to Run A Great Event
http://dropzone.marketing/blog/2017/11/01/how-to-run-a-great-event/