A presentation focused on how to get the attention of major skydiving manufacturers and win sponsorships. Receive insights on manufacturer pain points, applicant "do's" and "dont's" and a general guideline of how to go about it.
2017 BPA DZO Meeting | Building a Competitive Advantage in a Crowded MarketplaceDropZone Marketing
If there were 100 DZ's with the same aircraft, facilities, and instructors all within a 15-mile radius of each other, who would have a competitive advantage?
The one with the most vibrant culture and customer service would rise to the top. Business operators all over the world know that customer service is a necessity, but few are able to deliver. This presentation examines the necessity for building a positive culture through core values and delivering on 5-star customer service.
RetailOasis 6th Annual Big Breakfast PresentationsMadeline Kulmar
Presentations from:
- Richard Facioni, Alceon
- Anna Samkova, The Pas Group
- Mark Teperson, Accent Group
- Rachel Kelly, AfterPay
- John Mullins / James Johnson, Salesforce
- Pippa Kulmar, RetailOasis
- Steve Kulmar, RetailOasis
- Madeline Kulmar, RetailOasis
2017 BPA DZO Meeting | Building a Competitive Advantage in a Crowded MarketplaceDropZone Marketing
If there were 100 DZ's with the same aircraft, facilities, and instructors all within a 15-mile radius of each other, who would have a competitive advantage?
The one with the most vibrant culture and customer service would rise to the top. Business operators all over the world know that customer service is a necessity, but few are able to deliver. This presentation examines the necessity for building a positive culture through core values and delivering on 5-star customer service.
RetailOasis 6th Annual Big Breakfast PresentationsMadeline Kulmar
Presentations from:
- Richard Facioni, Alceon
- Anna Samkova, The Pas Group
- Mark Teperson, Accent Group
- Rachel Kelly, AfterPay
- John Mullins / James Johnson, Salesforce
- Pippa Kulmar, RetailOasis
- Steve Kulmar, RetailOasis
- Madeline Kulmar, RetailOasis
Using brand differentiation as a catalyst for business growth. A presentation for entrepreneurs to introduce the idea of brand differentiation as a source of growth, adding value and competitive advantage.
By Jenn Lim
Make Happy WorkTM for YOU
• Activating the Science of Happiness at Work
• Intro to the Make Happy WorkTM model and clear takeaway of main principles
• Why Happiness and the case for Happiness as a Business Model
• Free tools, lining concepts, and personal action plan that makes a difference
• Background of the Science of Happiness and how companies are using it to build success
• Interactive exercises with impact 1-Progress 2-Connectedness and 3-Control
Delivering Happiness is a book written by the CEO of Zapoos.com Mr. Tony Hsieh. This presentation try to deliver some of the key concepts shared in his book.
Compilation of my most popular LinkedIn posts from the past 6 months. They have been shared and liked more than 75k times. Thanks to everyone who cared and contributed.
With so many different avenues for marketing, it's difficult to determine what makes sense. This presentation offers a simple approach to marketing for DZ operators to execute.
We believe all of our clients should be maximizing their marketing using Facebook LIVE. Melissa Nelson Lowe shares valuable tips to get the most out of this powerful platform.
Despite the powerful tools available in marketing today, James La Barrie of DropZone Marketing shares the power of word of mouth by delivering amazing customer service at every point of interaction.
Using brand differentiation as a catalyst for business growth. A presentation for entrepreneurs to introduce the idea of brand differentiation as a source of growth, adding value and competitive advantage.
By Jenn Lim
Make Happy WorkTM for YOU
• Activating the Science of Happiness at Work
• Intro to the Make Happy WorkTM model and clear takeaway of main principles
• Why Happiness and the case for Happiness as a Business Model
• Free tools, lining concepts, and personal action plan that makes a difference
• Background of the Science of Happiness and how companies are using it to build success
• Interactive exercises with impact 1-Progress 2-Connectedness and 3-Control
Delivering Happiness is a book written by the CEO of Zapoos.com Mr. Tony Hsieh. This presentation try to deliver some of the key concepts shared in his book.
Compilation of my most popular LinkedIn posts from the past 6 months. They have been shared and liked more than 75k times. Thanks to everyone who cared and contributed.
With so many different avenues for marketing, it's difficult to determine what makes sense. This presentation offers a simple approach to marketing for DZ operators to execute.
We believe all of our clients should be maximizing their marketing using Facebook LIVE. Melissa Nelson Lowe shares valuable tips to get the most out of this powerful platform.
Despite the powerful tools available in marketing today, James La Barrie of DropZone Marketing shares the power of word of mouth by delivering amazing customer service at every point of interaction.
Understanding the intricacies of social media for the skydiving industry; a presentation given by James La Barrie of http://DropZone.Marketing at the 2015 PIA Symposium.
James La Barrie of DropZone Marketing presents a marketing workshop for the British Parachute Association at the 2016 BPA AGM. The workshop was designed for DZ Operators to assist with their marketing by providing the essentials.
PIA - PR Necessities for Handling The Media During a CrisisDropZone Marketing
2014 was a difficult year for the skydiving industry. Navigating the media crush following a serious injury or a fatality can be difficult. 11 essential tips to help you prepare for the media.
James La Barrie highlights ways to increase site traffic with a focus on creating great content for your brand. La Barrie highlights brands who do it well both in and out of the skydiving industry.
"Innovation + Marketing: Two Essential Tools of Modern Business"
by Mike Parsons, Qualitance
In 1954 Peter Drucker, famous business author, said: “…the business enterprise has two–and only two–basic functions: marketing and innovation.“
Today, 63 years later, this has never been truer. Discover how product innovation drives growth and how modern marketing practices are binding brands and customers together.
Mike Parsons, Chief Innovation Officer at QUALITANCE will take you through a journey of ideas and practical advice to help you unlock the two essential weapons of modern business.
Over the last 20 years, Mike has developed breakthrough products for IKEA, Virgin, Levi’s and Nike. During his time on Madison Avenue, he created award-winning campaigns for Xbox, VW, and Hasbro.
Practical workshop at UX London 2016, delivered by Doug Morwood of Business Models Inc UK. Great Value Proposition Design leads to great business success. Why? Because only by truly understanding the needs of the customer can we design solutions that last.
Whether you have a new business idea to launch, or an existing business that needs to redefine its vision and brand for future growth, at this presentation at SXSW V2V Las Vegas, Patrick and Justine gave hands-on tools to map your vision into your business model and in turn, using this to define your brand strategy to engage customers.
When you remember me, it means that you have carried something of who I am with you, that I have left some mark of who I am on who you are. It means that you can summon me back to your memory even though countless years and miles may stand between us. It means that if we meet again, you will know me. It means that even after I die, you can still see my face and remember my voice and speak to me in your heart, for as long as you remember me, I am never entirely lost. if you forget me, part of who I am will be gone from your memory.
http://blog.ngochieu.com/chia-se/entrepreneurship-doing-business-in-vietnam-conference/
This presentation I shared in Doing Business in Vietnam Conference. In my session I share about the good, the bad things of become an Entrepreneur, and some advises how to deal with it.
Stop And Read This Before You Launch A Creative Agency ReviewJohn Ounpuu
Your big, complex and time-consuming creative agency review might actually be a proxy for a different problem. (Hint: it might be time to update your marketing strategy instead.)
BENG!NY shares it's vision on the real value of events. Here the slides to that presentation. Inderested to hear this vision? Go to the expert panel section at www.bengny.com
Pitch Crafting for Non-Profit (& For Profit) VenturesJustin Lokitz
Crafting the perfect pitch for your venture doesn't have to be confusing or daunting. The keys are to understand who your customers (and audience) are, what your vision is, and to tell an engaging story. This presentation was designed for a Social Venture Partners pitch crafting workshop in Sacramento. It focuses primarily on social, non-profit venture pitching. However, the foundations can (and should) be used by any venture.
Similar to How to Win and Keep Skydiving Sponsorships (20)
With coronavirus, the market has changed and as a result, how we market must change with the times. A presentation by James La Barrie for skydiving operators during this challenging time.
Melissa Nelson Lowe has been a competitor and event organizer in some of the sports biggest events. Melissa shares insights on how to run a great event at your dropzone!
James La Barrie, founder of Beyond Marketing and featured speaker at the 2015 USPA DZO Conference, presents "The Way Forward: A Digital Marketing Plan for the Skydiving Industry."
Spain vs Croatia Date, venue and match preview ahead of Euro Cup clash as Mod...Eticketing.co
We offer Euro Cup Tickets to admirers who can get Spain vs Croatia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Spain vs Italy Spain at Euro Cup 2024 Group, Fixtures, Players to Watch and M...Eticketing.co
Euro Cup 2024 fans worldwide can book Spain vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Poland Vs Netherlands Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Poland Vs Austria Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Spain Vs Croatia Tickets on our website at discounted prices.
Spain's Euro Cup 2024 Selections and Croatia's Group of Death Challenge.docxEuro Cup 2024 Tickets
Chelsea's Marc Cucurella is one of only three Premier League players included in Spain's preliminary Euro Cup 2024 squad as the Tottenham star with 11 goal contributions is overlooked
Belgium vs Slovakia Belgium announce provisional squad for Euro Cup 2024 Thib...Eticketing.co
Euro 2024 fans worldwide can book Belgium vs Slovakia Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
Slide 3:
But now, the day is marred by frustration. The excitement wanes as you struggle to find a parking spot. The congestion is overwhelming, and tempers flare. The delays mean you miss the pre-game excitement, the tailgate camaraderie, and even the opening kick-off. After the game, the joy of victory or the shared solace of defeat is overshadowed by the stress of navigating out of the parking lot. The gridlock, honking horns, and endless waiting drain the energy and joy from what should have been an unforgettable experience.
Our proposal aims to eliminate these frustrations, ensuring that from arrival to departure, your experience is extraordinary. Efficient parking and smooth traffic flow are key to maintaining the high spirits and excitement that make game days special.
Slide 4:
The Philadelphia Eagles are not just a premier NFL team; they are an integral part of the community, hosting games, concerts, and various events at Lincoln Financial Field. Our state-of-the-art stadium is designed to provide a world-class experience for every attendee. Whether it's the thrill of game day, the excitement of a live concert, or the camaraderie of community events, we pride ourselves on delivering a fan-first experience and maintaining operational excellence across all our activities. Our commitment to our fans and community is unwavering, and we continuously strive to enhance every aspect of their experience, ensuring they leave with unforgettable memories.
Slide 5:
Recent trends show an increasing demand for efficient event logistics. Our customer feedback has consistently highlighted frustrations with parking and traffic. Surveys indicate that a significant number of fans are dissatisfied with the current parking situation. Comparisons with other venues like Citizens Bank Park and Wells Fargo Center reveal that we lag in terms of parking efficiency and convenience. These insights underscore the urgent need for innovation to meet and exceed fan expectations.
Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
Mats André Zuccarello Aasen, commonly known as Mats Zuccarello, was born on September 1, 1987, in
Oslo, Norway. He grew up in the bustling neighborhood of Løren, where his passion for ice hockey began
at a young age. His mother, Anita Zuccarello, is of Italian descent, and his father, Glenn Aasen, is
Norwegian. This multicultural background played a significant role in shaping his identity and versatility
on and off the ice.
Akshay Ram on Adobe's Creative Strategy and Execution, the Present and Future...Neil Horowitz
On episode 271 of the Digital and Social Media Sports Podcast, Neil chatted with Akshay Ram, Product Manager for Adobe, who also has a lot of knowledge and insight into sports creative.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Euro Cup international supporters can book Euro 2024 Tickets from our online platform Worldwideticketsandhospitality.com. Followers can book Turkey Vs Portugal Tickets on our website at sale prices.
Denmark vs England England Euro Cup squad guide Fixtures, predictions and bes...Eticketing.co
We offer UEFA Euro 2024 Tickets to admirers who can get Denmark vs England Tickets through our trusted online ticketing marketplace. Eticketing. co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Ukraine Euro Cup 2024 Squad Sergiy Rebrov's Selections and Prospects.docxEuro Cup 2024 Tickets
After securing their spot through the playoff route, Ukraine is gearing up for their fourth consecutive European Championship. Ukraine first qualified as hosts in 2012, but in 2016
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Croatia vs Italy Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Belgium Vs Romania Tickets on our website at discounted prices.
5. NEVER ASK THE QUESTION, “WHAT DO I
HAVE TO DO, TO GET SPONSORSHIP?”
DON’T ASK THAT, EVER.
NOT EVEN AS A JOKE BECAUSE YOU
THINK THE SPONSORSHIP REP IS YOUR
BUDDY.
REP FROM MAJOR MANUFACTURER
DON’T DO THIS… LIKE EVER!
6. THEY ARE NOT YOUR BUDDY WHEN
IT COMES TO SPONSORSHIP.
UNFORTUNATELY, THERE ARE A FEW PEOPLE WHO
ARE NOT SPONSORED BY ____________
BECAUSE THEY DIDN’T DIFFERENTIATE BETWEEN
FRIENDS AND BUSINESS.
REP FROM MAJOR MANUFACTURER
…AND TO FURTHER THE POINT
8. OFTEN ONCE THE SKYDIVER GETS THEIR
“FREE SHIT,” IT IS NEARLY
IMPOSSIBLE TO GET ANYTHING
IN RETURN.THEY FEEL THEY DESERVE
THE FREE SHIT JUST BECAUSE THEY ARE
“HOT SHIT.”
REP FROM MAJOR MANUFACTURER
A STRONG POINT BEING MADE HERE
10. “MANY IF NOT MOST SKYDIVERS
MISTAKE THE PARACHUTE INDUSTRY FOR
OTHER MAIN STREAM CONSUMER
PRODUCT MARKETS. THE MARKETING
BUDGET FOR SPONSORSHIPS IS
NOT QUITE LIKE RED BULL.”
REP FROM MAJOR MANUFACTURER
EXPECTATIONS VS. REALITY
12. “MANY SPONSORED ATHLETES DON’T
PUT ENOUGH THOUGHT INTO ACTUAL ROI.
IF WE SPONSOR A TEAM WITH $20K
WORTH OF EQUIPMENT, THE MENTALITY
SHOULD BE THEY’LL GENERATE AT LEAST
THAT MUCH IN SALES.”
REP FROM MAJOR MANUFACTURER
WHAT’S THE ROI?
13. HOW MUCH DO SPONSORED
ATHLETES AFFECT YOUR
BUYING HABITS FOR GEAR?
AN HONEST QUESTION
15. UNDERSTAND WHAT VENDORS ARE LOOKING FOR
PAIN POINTS
▸LACK OF
UNDERSTANDING
THAT YOU ARE
AN EXTENSION
OF THE
COMPANY
16. “MORE THAN ONCE, WE’VE BEEN
SURPRISED TO HEAR OF OUR OWN
SPONSORED ATHLETES
VERBALLY TRASHING OUR
GEAR.”
REP FROM MAJOR MANUFACTURER
YOU’RE A BRAND AMBASSADOR
17. IS IT WORTH THE RISK?
PAIN POINTS
▸HIGH RISK &
EXPENSIVE
18. IS IT WORTH THE RISK?
PAIN POINTS
▸SHOPPING FOR
BEST PRICE
19. SHOPPING FOR THE BEST
PRICE WILL ALWAYS
RESULT IN NO
SPONSORSHIP AT ALL.
REP FROM MAJOR MANUFACTURER
NEVER ASK:
20. REP FROM MAJOR MANUFACTURER
“THERE IS A DIFFERENCE BETWEEN APPROACHING
MORE THAN ONE MANUFACTURER, PROFESSIONALLY
AND HONESTLY, AND SIMPLY HUNTING FOR A GREAT
PRICE ON GEAR, YET SO MANY POTENTIAL ATHLETES
CREATE A BLANKET PRESENTATION AND SEND IT TO
SEVERAL MANUFACTURERS…
21. REP FROM MAJOR MANUFACTURER
SOME EVEN SEND IT IN ONE E-MAIL AND EVEN
WORSE, SOME HAVE DONE THAT WITHOUT PUTTING
THE RECIPIENTS IN THE BCC LINE. INSTEAD,
ATHLETES WHO ARE ONLY HUNTING FOR THE BEST
PRICE SHOULD APPROACH DEALERS. THEY SHOULD
ASK ABOUT THE POSSIBILITY OF A DEEPER THAN
NORMAL DISCOUNT OFF THE LIST PRICE BASED ON
A 3 – 5 RIG PURCHASE.”
22. IS IT WORTH THE RISK?
PAIN POINTS
▸NOT
KNOWING
THE
PRODUCT.
23. SPONSORED ATHLETES
PAIN POINTS FOR ATHLETES
▸ NOT KNOWING HOW TO
EXECUTE WELL
▸ NOT ENOUGH TIME TO
EXECUTE
▸ OVERPROMISING /
UNDERDELIVERING
27. SPONSORSHIP | STEP 1 | CREATE AN EXTRAORDINARY FIRST IMPRESSION
SOLVE THESE ISSUES
▸CREATE A FORMAL PRESENTATION
EXPLAINING HOW YOU
INTEND TO GENERATE
POSITIVE ROI AND LISTING ALL
YOU WILL DO FOR THE COMPANY.
28. YOU ONLY HAVE ONE CHANCE
TO MAKE A GREAT FIRST
IMPRESSION. KILL THE
FORMAL PRESENTATION.
DON’T SCREW THIS UP
29. SPONSORSHIP | STEP 1 | DO WHAT YOU SAY
SOLVE THE PAIN POINTS
▸DO WHAT YOU SAY YOU’LL
DO… AND THEN OVER-
DELIVER.
30. SPONSORSHIP | STEP 1 | DON’T PUT THE RISK ON THE MANUFACTURER
SOLVE THE PAIN POINTS
▸REDUCE RISK WHEREVER
POSSIBLE.
31. SPONSORSHIP | STEP 1 | AIN’T NO ONE GOT TIME FOR THAT
SOLVE THE PAIN POINTS
▸HAVE A GREAT
ATTITUDE. ALWAYS.
EVERYWHERE. NO ONE
LIKES A SKYGOD.
47. REP FROM MAJOR MANUFACTURER
“KEEP COLLECTING AND CATALOGING THEM BOTH FOR
SUBMISSION LATER. OUR BEST TEAMS SEND ME PICTURES
AFTER EVERY EVENT OR CAMP AND GEAR FEEDBACK
QUARTERLY (-ISH). USUALLY THE PHOTOS COME AS A LINK
TO SOME FILE SHARING SITE LIKE WETRANSFER.COM, OR A
DROPBOX FOLDER. EVERY PHOTO DOES NOT HAVE TO BE
MAGAZINE COVER WORTHY. JUST SEND PHOTOS WHERE
SMILES AND PRODUCT LOGOS ARE VISIBLE. LET THE
GRAPHIC ARTIST AT THE MANUFACTURER WORRY ABOUT
HOW TO USE THEM.
48. REP FROM MAJOR MANUFACTURER
POSITIVE GEAR FEEDBACK SHOULD COME IN
SHORT BULLET COMMENTS THAT CAN BE EASILY
QUOTED IN PRINT AND ONLINE ADVERTS.
“NEEDS IMPROVEMENT” FEEDBACK SHOULD COME
IN THE FORM OF AN E-MAIL WITH SUPPORTING
PHOTOS OR VIDEO.
52. BEING PROFESSIONAL
THE MINIMUM EXPECTATION
▸PUT A LOT OF EFFORT INTO YOUR PITCH
AS IF IT WERE FOR A MAJOR JOB
▸PROMPT E-MAIL RESPONSE
▸SHARING SPONSOR CONTENT ON FB
▸DELIVER WHAT YOU PROMISE
▸DON’T BE CASUAL
53. BEING PROFESSIONAL - SAY THANK YOU REALLY, REALLY WELL
EXCEEDING EXPECTATIONS
▸CREATE A PLAQUE THANKING THE
SPONSOR
▸WRITE PERSONAL LETTERS TO DIR. OF
SPONSORSHIP AND COMPANY OWNER
▸SEND A COFFEE TABLE / PHOTO BOOK
SHOWCASING THE TEAM USING THE
PRODUCTS
55. SHOW YOUR WORTH
RECORD EVERYTHING
▸BENCHMARK WHAT YOU SAID
YOU’D DO, WHAT YOU DID AND
WHEN YOU DID IT.
▸RECORD ANY SALES WHICH
OCCURRED AS A RESULT OF YOUR
EFFORT
56. SHOW YOUR WORTH
RECORD EVERYTHING
▸SUMMARIZE WHAT YOU DID AND
HOW YOU WILL IMPROVE NEXT
YEAR