This document outlines discoveries from a growth hacking audit of a business in Dallas. The discoveries include optimizing the website for usability and conversions, claiming and updating the Google My Business listing, starting a blog to provide value to customers, establishing an email marketing platform to engage customers, using social media like Facebook and YouTube to share valuable content including photos and videos, and addressing customer reviews to improve the business's reputation. The overall goal is to identify the most effective marketing channels to grow the business through rapid experimentation and optimization.

1. PIA: DALLAS EDITION
PROJECT
DATE EVENT
FEBRUARY 2019
GROWTH HACKING
GETTING THE MOST BANG FOR YOUR BUCK

2. “Growth Hacking is the process of rapid
experimentation across marketing channels and
product development to identity the most
effective, efficient ways to grow a business.”
– Ryan Holliday

3. DISCOVERY #1
WEBSITE

4. WEBSITE
First Impression

6. WEBSITE
First Impression
Picturesque

8. WEBSITE
First Impression
Picturesque
Call-To-Action Button

10. WEBSITE
First Impression
Picturesque
Call-To-Action Button
Capture Emails

12. WEBSITE
First Impression
Picturesque
Call-To-Action Button
Capture Emails
SSL Certificate

13. Secure Sockets Layer
Backbone to Security
Essential for Protecting Your Site
Provides Privacy & Security
SSL CERTIFICATE

14. DISCOVERY #2
GOOGLE MY BUSINESS

15. GOOGLE MY BUSINESS
Claim It
Update It
Contact Info
Hours of Operation
Images
Posts

17. Claim It
Update It
Contact Info
Hours of Operation
Images
Posts
Answer It
FAQs
Reviews*
GOOGLE MY BUSINESS

19. DISCOVERY #3
BLOG

20. BLOG
Add Value to Clientele or
Potential Customers
Showcase Your Team
Email Marketing*
Educate
SEO

21. DISCOVERY #4
EMAIL MARKETING

22. EMAIL MARKETING
Email Marketing Platform
Updated, Quality Database
Valuable Content
Frequency

23. DISCOVERY #5
SOCIAL PLATFORMS

24. SOCIAL PLATFORMS
What Channels?

25. 15 Most Popular Social
Networking Sites
https://www.dreamgrow.com/top-15-most-popular-social-networking-sites

26. SOCIAL PLATFORMS
What Channels?
Frequency of Posts

27. SOCIAL PLATFORMS
What Channels?
Frequency of Posts
Voice & Tone

29. SOCIAL PLATFORMS
What Channels?
Frequency of Posts
Valuable Content
Photo & Video Centric

30. 78% of people watch online videos every
week, and 55% view online videos every
day. (HubSpot)
By 2020, online videos will make up more than
80% of all consumer internet traffic (85% in
the US). (Cisco)
YouTube is the second most trafficked site,
after Google. (Alexa)
One minute of video is worth 1.8 million words.
(Forrester Research)

31. Users view more than 500 million hours of video
each day on YouTube. (Business Insider)
59% of executives say they would rather watch a
video than read text. (Wordstream)
55% of people pay close attention when
consuming videos — more than all other
types of content. (HubSpot)
In the past 30 days, more online video content has
been uploaded to the web than the past 30
years of TV content. (Blue Corona)

32. 51% of all video plays are on mobile devices.
(Adelie Studios)
Viewers retain 95% of a message when they watch
it in a video, compared to 10% when reading
it in text. (Wirebuzz)

33. SOCIAL PLATFORMS
What Channels?
Frequency of Posts
Valuable Content
Photo & Video Centric
Repurpose What Works

36. DISCOVERY #6
REVIEWS & REPUTATION

37. REVIEWS & REPUTATION
Where are your Reviews?
Pulse of the Business
Answer Reviews

38. DISCOVERIES
#1 WEBSITE
#2 GOOGLE MY BUSINESS
#3 BLOG
#4 EMAIL MARKETING
#5 SOCIAL MEDIA
#6 REVIEWS & REPUTATION

40. The Audit

45. PIA: DALLAS EDITION
CONTACT
DATE EVENT
FEBRUARY 2019
MELISSALOWE@AMAZETHECUSTOMER.COM
FB: MELISSA NELSON LOWE