The document provides tips for writing the ultimate press release in 5 steps: 1) Write a compelling headline, 2) Answer the "5 W's", 3) Choose a newsworthy angle, 4) Get quotes from industry experts, and 5) Include additional supporting information. Following these steps will help gain media coverage and target the right audiences.

2. Why writing the ULTIMATE press release is so important.
• The Ultimate press release helps you gain media coverage.
• The Ultimate press release will get you in front of the right people.
• The Ultimate press release will target the media you want.
• The Ultimate press release helps you stand out from the crowd.

3. STEP 1: WRITE A COMPELLING HEADLINE
Why is this important? Editors & Journalists are very time poor, so you need to grab
their attention instantly.
Recommendation: You never get a second chance to make a good first impression,
so make it count.
Quick tip: Write a headline that is hard-hitting, be specific & create intrigue.

4. STEP 2: ANSWER THE “5 W’s” (What, Where, Who, When, Why)
Why is this important? The reader needs all the facts to determine whether your
information is news worthy.
Recommendation: If your press release fails to contain all relevant points it may get
overlooked. So don’t forget any facts or details.
Quick tip: Your first paragraph needs to grab the attention of the reader, try to
answer the main questions and use the rest of the release to elaborate.

5. STEP 3: CHOOSE A NEWSWORTHY ANGLE
Why is this important? If the media don’t find your information interesting or
relevant to their audience they’re not going to feature it.
Recommendation: Your press release can be about anything, new products,
partnerships, influencer announcements, interesting facts, new information or topics.
Quick tip: Remember to find something unique, beneficial or interesting to write
about.

6. STEP 4: GET QUOTES FROM INDUSTRY EXPERTS
Why is this important? Journalists love a good quote, especially from a well known
expert.
Recommendation: A great quote will add a human angle to your release making it
more news worthy.
Quick tip: Find an expert or senior representative to supply a quote for your release.
It must be something attention grabbing & interesting for the audience.

7. STEP 5: INCLUDE MORE INFORMATION
Why is this important? You need to supply as much support information with your
release as possible so the media don’t have to go looking for it.
Recommendation: It’s always better to give too much information than not enough.
Quick tip: Look to include high res images, videos, podcasts, quotes, relevant web
links & contact details.

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