Measuring Social Media Metrics, by Rob Dyson from Whizz-Kidz

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Rob Dyson's powerpoint presentation on measuring social media metrics at the NFPtweetup 4 March 2010.

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Measuring Social Media Metrics, by Rob Dyson from Whizz-Kidz

  1. 1. Measuring social media metrics <ul><li>Image via Matt Hamm </li></ul>@RobmDyson @WhizzKidz
  2. 2. What’s your strategy (small ‘s’)? <ul><li>Define </li></ul><ul><li>What do you want to know? </li></ul><ul><li>What do you want to improve or do more of? </li></ul><ul><li>Evaluate </li></ul><ul><li>What creates most chatter already? </li></ul><ul><li>What’s been your best feedback? </li></ul><ul><li>Change and improve </li></ul><ul><li>Do more of the good stuff! </li></ul><ul><li>Feedback and thank people </li></ul>
  3. 3. What will you measure? – and how often?
  4. 4. Twitter Analyzer <ul><li>Track follower </li></ul><ul><li>growth by </li></ul><ul><li>putting in </li></ul><ul><li>your @name </li></ul>
  5. 5. - which friends RT you most? And can you improve / increase?
  6. 6. Where in the world are your followers?
  7. 7. Facebook Insight page <ul><li>No.s of Fans, </li></ul><ul><li>their ages, </li></ul><ul><li>gender, </li></ul><ul><li>& activity </li></ul><ul><li>on your Fan </li></ul><ul><li>Page. </li></ul>
  8. 8. Facebook <ul><li>Where are you </li></ul><ul><li>Reaching across </li></ul><ul><li>the UK, & the world? </li></ul><ul><li>Is regional spread </li></ul><ul><li>representative? </li></ul>
  9. 9. Twitalyzer – some useful, some not
  10. 11. Identify – and engage
  11. 12. Youtube – insights page
  12. 13. Twitter – counting @replies
  13. 14. Creating conversations in Twitter
  14. 15. … and creating an appetite for your own work…
  15. 16. Spreading conversations across networks
  16. 17. Talking widely and topically around your area of work
  17. 18. <ul><li>Creating a space for peer to peer advice & debate </li></ul>
  18. 19. Ask a simple question, get a simple answer…
  19. 20. Last words <ul><li>Don’t get hung up on ‘strategy’ – it’s a fluid media, not an exact science. </li></ul><ul><li>Learn what you’re better off measuring and change accordingly through feedback. </li></ul><ul><li>At simplest level, keep a note or collection (e.g. through Evernote) of ‘best’ exchanges, feedback and impact / reach to show senior staff the real impact SM has. </li></ul>
  20. 21. Thanks for listening <ul><ul><li>http://www.twitter.com/RobmDyson </li></ul></ul><ul><ul><li>http://robdyson.posterous.com/ </li></ul></ul><ul><ul><li>http://www.twitter.com/thirdsectorPR </li></ul></ul><ul><ul><li>http://www.twitter.com/whizzkidz </li></ul></ul>

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