Understanding the intricacies of social media for the skydiving industry; a presentation given by James La Barrie of http://DropZone.Marketing at the 2015 PIA Symposium.

1. #PIA2015
SOCIAL MEDIA

2. SOCIAL MEDIA EXPERIMENT

3. facebook.com/DropZoneMarketing

4. SHARE THE POST ON YOUR FACEBOOK PAGE
USE: #PIA2015
TAG EVERYONE THAT YOUR FRIENDS
WITH IN THE PICTURE

5. #PIA2015
WHY WHAT

6. 92% of marketers in 2014 claim that social media is
important for their business. Source: Hubspot
80% indicating efforts for increased website traffic. Source: Hubspot
97% of marketers are participating in social media.
Source: Social Media Examiner
#PIA2015
WHY

7. Increased Inbound Traffic
Better SEO Rankings
Increase Conversion
Your Competition is Using It
Increase Brand Recognition
#PIA2015
WHY

8. SEO
WEBSITE
INSTAGRAM
#PIA2015
TOOLS

9. WHY

10. THE BIG PICTURE
How To Approach
Social Media

11. #PIA2015
BE AUTHENTIC
to gain trust, and to showcase who you are.
This helps to create a connection.

13. #PIA2015
Customers don’t have relationships
with corporations - it’s always the people.
So, showcase yourself and your people.

14. #PIA2015
Don’t Be a Used Car Salesman

15. #PIA2015
FOCUS ON
ENGAGEMENT

16. BREAKING DOWN FACEBOOK

17. JonLoomer.com

20. USE YOUR COVER PHOTO AS A BILLBOARD

25. #PIA2015
SHOULD WE PAY FOR
SOCIAL MEDIA?
HOW

30. $5 Per Day for Ongoing FB ADS = $150 per month
HOW MUCH SHOULD YOU BUDGET?
AT A MINIMUM
$5 per post that drives traffic back to your site

31. SEO
WEBSITE
INSTAGRAM
#PIA2015
TOOLS

32. When To Boost Posts

36. When To Boost Posts

39. 12 POWER RULES
1. HUMOR
2. UNIQUE PHOTOS
3. SUNRISE / SUNSET

40. 12 POWER RULES
4. INSPIRE & BE POSITIVE
5. DON’T BE NEGATIVE
6. BE SEINFELD

41. 12 POWER RULES
7. PHOTO ALBUMS
8. COUNTDOWNS
9. COMPELLINGVIDEO

42. 12 POWER RULES
10. COMPELLINGVIDEO
11.YOUR PEOPLE
12. OPEN ENDED ?s

43. HUMOR

45. HUMOR

46. UNIQUE PHOTOGRAPHY

47. UNIQUE PHOTOGRAPHY

48. UNIQUE PHOTOGRAPHY

49. SUNRISE / SUNSETS

51. INSPIRE

53. DON’T BE NEGATIVE

54. SEINFELD OBSERVATION

57. PHOTO ALBUMS

58. COUNTDOWNS

60. COMPELLINGVIDEO

62. SHOWCASE PEOPLE

63. SHOWCASE PEOPLE

66. EVERY SOCIAL MEDIA CHANNEL
HAS ITS OWNTECHNIQUES

67. #PIA2015

68. Quality of Content
Artistic, non-commercial
Ideal for organizations
wishing to showcase their values.
Authentic

69. Access to the next generation
of social users.
Facebook purchased Instagram for $1B

70. #
5-10 hashtags is the norm

71. Who Maximizes Instagram Well
#PIA2015

72. #PIA2015

73. #PIA2015