The document discusses direct and indirect approaches to communication. The direct approach identifies the objective, visualizes the audience, gathers supporting information, and organizes it. The indirect approach involves knowing the audience, avoiding starting with "no", selecting words carefully, and opening with a buffer statement. Both approaches provide tips for effective communication depending on whether the message needs to be positive or negative.

1. Submit to Mr. Shoaib Rana
Group#5
Bil@l & Ri@z

2. DIRECT
APPROACH
&
INDIRECT APPROACH

3. Contents 
o Direct approach
Identify the objective
Visualize the audience
Gathering supporting information
Organize the information
o Indirect approach
Know your audience
Never start with ‘NO’
Selection of words
Open with Buffer

4. DIRECT APPROACH:
It is also known as ‘Good News ‘ in Communication.

5. Identify the objective
To persuade
To inform
To inquire

6. Visualize the audience
 Who is target audience?
 When will the audience receive the message?
 Why will the audience be interested in the message?

7. Gathering Supporting
Information
 Generate the ideas
 Select the ideas

8. Organize the Information 
 Prepare an outline using Good news strategy.
 The Good news strategy is based on the direct pattern.

9. Indirect approach 
It also known as ‘Bad News’ in Communication.

10. Know your audience 
 And you really need to know how your audience will
receive your message.
 Do readers prefer to receive negative news up front
without delay?
 Or would they accept it better if you explained your
reasons first?

11. Never start with “NO” 
 The word “no” is short and abrupt, so negative that a
lot of people have trouble saying it.
 And for most people, it’s the hardest word to hear or
understand
 The delivery can be far more damaging than the word
itself.

12. Selection of Words 
 You also need to pay special attention to selection
word so that you can create your sentences and
paragraphs carefully.

13. Open with Buffer 
 A neutral, noncontroversial statement that is closely
related to the point of the message is called a buffer.