The document discusses strategies for increasing marketing effectiveness for skydiving businesses. It identifies common issues such as poor website design, lack of SEO optimization, and not being mobile-friendly. The biggest issue is many skydiving businesses do not understand SEO and how to ensure their SEO companies are performing well. It provides tips on digital marketing tools like search advertising, email marketing and social media to increase website traffic and conversion rates.

1. 2015 TOUR OF AUSTRALIA

30. insert photos of Skydive Oz

37. M Y P U R P O S E H E R E
T O P R O V I D E VA L U E
I H AV E N O A G E N D A

38. C O M M O N VA R I A B L E S

39. E V E RY O N E I S S P R E A D T H I N
C O M M O N VA R I A B L E S
M E D I O C R E M A R K E T I N G

40. W H AT I S T H E
S T R AT E G Y ?
I N C R E A S E S I T E
T R A F F I C

41. H I G H E R S I T E T R A F F I C
E Q U AT E S T O
H I G H E R C O N V E R S I O N
T H E S T R AT E G Y: I N C R E A S E S I T E T R A F F I C

42. T H E C E N T E R O F Y O U R B U S I N E S S W O R L D

43. #APF2016
DIGITAL MARKETING TOOLS
WOMM
SEARCH ADVERTISING
E-MAIL MARKETING SOCIAL MEDIA
CONTENT

44. Social Media
WOMM CONTENT
CREATION

45. C O M M O N
I S S U E S
• Poor Design & UX
• Not optimized for SEO

46. A WELL-DESIGNED WEBSITE
MEANS NOTHING
IF IT’S NOT OPTIMIZED
CORRECTLY.

47. C O M M O N
I S S U E S
• Poor Design & UX
• Not optimized for SEO
• Not mobile-friendly

48. More Than 50% of search is
now done on MOBILE.
This number is increasing.

49. C O M M O N
I S S U E S
• Poor Design & UX
• Not optimized for SEO
• Not mobile-friendly
• Impersonal / No Story

51. C O M M O N I S S U E S
• Poor Design & UX
• Not optimized for SEO
• Not mobile-friendly
• Impersonal / No Story
POOR STRATEGY

54. ▸ Google serves 40,000 search queries per second
which equates to 3.5 billion searches per day.

55. T H E B I G G E S T
I S S U E
• EVERYONE KNOWS
THEY NEED IT. FEW
UNDERSTAND AND
HOW IT WORKS

56. S E O
• NOT KNOWING IF
YOUR SEO
DEVELOPMENT
COMPANIES WERE
DOING GOOD
WORK

57. S E O
• GETTING
OUTRANKED
COSTING YOU
MARKET SHARE &
MONEY

58. RANKING
IT’S A MOBILE WORLD
ON A SMALLER SCREEN

59. B I G G E S T I S S U E I N O Z S K Y D I V E M A R K E T I N G
E V E RY D Z T H AT
R A N K E D # 1
O R G A N I C A L LY & I N
PA I D S E A R C H WA S T H E
M A R K E T L E A D E R

60. U N D E R S TA N D I N G S E O
HORIZONS ROOM
WEDNESDAY, MAY 18th
1:30pm - 2:15pm

63. A D W O R D S
• MANY ARE USING IT
INCORRECTLY
• WASTING MONEY

64. A D W O R D S
• POWERFUL
PROGRAM
• HIRE A
PROFESSIONAL

65. A D W O R D S
• EVERY DZ CLIENT WE
MANAGE ADWORDS
FOR SEES A POSITIVE
ROI.

66. E - M A I L
M A R K E T I N G
• NO DZ IS UTILIZING THIS
AS WELL AS THEY COULD
BE

76. E X C E E D E X P E C TAT I O N S
T O G E T R E V I E W S Y O U M U S T

77. 20 DZ CUSTOMER TOUCH POINTS
Road Signs Parking Lot Check-In Training
Website PhoneSocial Media
JumpsuitsInstructor Videographer Plane
Ascent Free Fall Wait Time for Media
Media Closing
Wait Times Bathrooms Hangar Snack Bar

78. • TELL STORIES
C O N T E N T
C R E AT I O N

79. T O P 5 M A R K E T I N G M U S T D O ’ S
RIVER ROOM
TODAY
2:45pm - 3:30PM

81. canva.com
CANVA.com

82. Social Media
WOMM CONTENT
CREATION

83. FA C E B O O K . C O M / D R O P Z O N E M A R K E T I N G /