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15 Oral Persuasion Techniques
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- 2. Bandwagon No one likes to be left out or left behind. This technique involves making comments that urge the audience to “jump on the bandwagon” because everyone else is doing it. Politicians use this technique when they say “The Canadian people want…” Wait a minute. How do they know what the Canadian people want? They don’t. But the technique still works. People don’t want to feel out of touch. That’s the power of persuading using the Bandwagon Technique
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- 4. Explicitly Stated Facts Something is "explicit" if it is directly stated. It can be surprising to learn how few oral presentations make explicit claims. Why not? Because if the explicit or direct claim is stated as a fact and the fact isn’t exactly a fact then the speaker is in trouble. The audience knows this, which is why the use of Explicitly Stated Facts can be so persuasive.
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- 6. Humour When we laugh, we feel good. When we feel good we smile. This makes the speaker sound even better and more convincing. Humour grabs our attention and, therefore, it’s a powerful persuasion technique.
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- 8. Repetition Words, soundsor images may be repeated to reinforce the main point. How many times a phrase, a word, an image, or an idea should be repeated is up to the speaker but repetition is very convincing.
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- 10. Rule of Three Saying something three times carries weight. You can say it in slightly different ways each time. Three times is the sign of the powerful speaker. Using the Rule of Three allows you to express concepts more completely, emphasize your points, and increase the memorability of your message. (“That’s the truth, the whole truth, and nothing but the truth”)
- 11. Oral Persuasion Technique #6 Warmand Fuzzy
- 12. Warm and Fuzzy Thistechnique uses sentimental images to stimulate feelings of comfort combined with the use of a pleasant tone of voice. What is the result? The audience feels warm and fuzzy all over and who doesn’t like that?
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- 14. Charisma Sometimes, persuaders can be effective simply by appearing firm, bold, strong, and confident. This is especially true in political messages. People often follow charismatic leaders even when they disagree with their positions on issues. You are probably too young to remember but Canada fell in love with a man named Pierre Trudeau several decades ago because he had so much charisma as an oral presenter.
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- 16. Extrapolation Persuaders sometimesdraw huge conclusions on the basis of a few small facts. Extrapolation works by ignoring how complex something actually is. It’s most persuasive when it predicts something we hope will be true because the people want to believe it.
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- 18. Flattery Persuaders loveto flatter us. They say things like "You work hard for a living and you deserve to be treated better." Flattery works because audiences like to be praised. (We’re sure that someone as clever as you will easily understand this technique!)
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- 20. Generalities Words like democracy, freedom, equality or progress are often used in vague ways to persuade people. That’s because they are positive concepts that almost everyone can support. Inserting generalities into an oral presentation helps the audience to accept your argument.
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- 22. Brand New Peopleare attracted to brand new, shiny ideas. Even if the idea is not new, it pays to make it sound as if it’s new. Maybe it’s an old idea you are applying in a brand new way or to a new audience.
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- 24. Nostalgia Some speakers use a technique that makes their audience look back to a better time in history. They remind their audience of a time when life was simpler and better. The nostalgia technique appeals to a lot of people who can actually remember a better time. It often works best on older audiences.
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- 26. Rhetorical Questions Rhetoricalquestionsdon’t require an answer. The answer is implied and it is one the audience agrees with of course!
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- 28. Analogy An analogy compares two situations. Persuasive speakers use analogy to make a comparison between what they are proposing and something simple and clear the audience is already familiar with. The advantage of using an analogy is that several ideas can be captured in a short phrase or fewer words.
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- 30. Scapegoating Thistechnique findssomeone or something to blame the current problems on. Scapegoating is often used in politics when, for example, the party out of power blames all the problems on the party in power.