The document discusses various common persuasive techniques used in advertising such as slogans, repetition, bandwagon appeals, testimonials, emotional appeals, and expert opinions. It provides examples of advertisements that utilize each technique and notes that persuasion is a means to convince people to buy products, believe ideas, or take certain actions. The purpose of advertising is to target specific audiences and use the most appropriate persuasive methods.

1. Persuasion Is All Around You! “ Can You Hear Me Now?”

2. What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view

3. Common persuasive techniques often used in advertising Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion Purpose?

4. Slogan: “Can you hear me now?” A catchy phrase or statement often used to sell a service or a product

5. Slogan Can you hear me now http://www.youtube.com/watch?v=OPwPo-IAQ-E A diamond is forever http://www.youtube.com/watch?v=4vXHm8TzLzE Got Milk http://www.youtube.com/watch?v=OLSsswr6z9Y http://www.youtube.com/watch?v=KBMmroSvcpM&NR=1 http://www.youtube.com/watch?v=_I07kRgym0Y&feature=related

6. Repetition: The name of a product is repeated many times HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead

7. Repitition Head On http://www.youtube.com/watch?v=Is3icfcbmbs Go Compare http://www.youtube.com/watch?v=F_-9QFvhQWo&feature=results_main&playnext=1&list=PL819596E749660A2A

8. Bandwagon A statement suggesting that everyone is using a specific product, so you should too

9. Bandwagon All in http://www.youtube.com/watch?v=z9AKIblQKN4 The next level http://www.youtube.com/watch?v=Tc3PZ3Im5aQ

10. Testimonial A well-known person supports a product or service

11. Testimonial Snoop http://www.youtube.com/watch?v=1WUhNSXFL7s&feature=related James Brown!!!! http://www.youtube.com/watch?v=PS12JTP4v9c

12. Emotional Appeal A person is made to have strong feelings about a situation or product

13. Emotional Appeal I love the whole world http://www.youtube.com/watch?v=NqV3clvlC4Q No excuses http://www.youtube.com/watch?v=Mr4QYYWg5n8&feature=related Nike http://www.youtube.com/watch?v=gWBTNPTAJTc&feature=related

14. Expert opinion Experts approve this product, so you should use it “ Four out of five dentists recommend sugarless gum for their patients who chew gum”

15. Expert Opinion Midas http://www.youtube.com/watch?v=k_pJ-S_MDHQ Sensitive Teeth? http://www.youtube.com/watch?v=rsaaBqCYW1I

16. Quick review Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion

17. Audience Awareness Advertisers know how to target their audiences use appropriate persuasive technique

18. Who’s the audience?

19. Audience?

20. Audience? Purpose? Persuasive technique?

21. Audience? Purpose? Persuasive technique?

22. Audience?

23. Audience? Purpose?

24. Audience? Purpose?

25. Audience? Persuasive technique? Purpose?

26. Audience? Persuasive technique?

27. Relevant facts Advertisers spend about $200 billion a year on TV advertising The average cost for Super Bowl ads is $2.6 million per 30 second spot The average American watches about 24,000 TV commercials a year http://television-commercial.net/

28. Making Connections What is your favorite jingle? What slogan for a product do you find yourself saying? What TV commercial has influenced you to make a purchase?

29. Reflection “ Persuasion is all around you” In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.

30. Jennifer Bernhard Literacy Specialist Clark County Schools [email_address]