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Persuasion
The document discusses the art of persuasion and its significance in influencing people's attitudes and behaviors. It outlines key elements of persuasion, including ethos (credibility), pathos (emotional appeal), and logos (reasoning), emphasizing the importance of sincerity and empathy in effective communication. It also provides practical methods for persuading others, focusing on how to create interest and facilitate understanding.
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Persuasion
- 1. Ability to influenceothers to change their attitude and behaviours
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- 25. Influence is atthe core of Everything.
- 26. Employer Influence theirEmployees
- 27. Parent s Influencetheir Children
- 28. Children Influence theirParents
- 29.
- 30. Manipulation eventually leadsto disloyalty and distrust
- 33. Persuasion is allabout influencing a person's Beliefs, Attitude, Intentions, Beliefs, Attitude, Intentions, Motivation, Motivation, Behaviour and Action
- 34.
- 35. Power to Influenceother Is all about DIRECTING their THINKING
- 36. Power to Influenceother Is all about getting others ATTENTION
- 37. Power to Influenceothers Is all about getting others ATTENTION to follow Your RECOMENDATIONS
- 38. Power to Influenceother Is all about getting others to say YES! YES! YES! YES! YES!
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- 41. Power to Influenceothers helps in developing HIHGLY EFFECTIVE TEAMS
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- 43. p rS aiO E uS n Making other people understand our point of view either for us to help them or for them to help US.
- 44. p rS aiO E uS n Making others to understand Our THINKING and also Understand what others are THINKING
- 45. p rS aiO E uS n Persuasion is all about influencing a person's Beliefs, Attitude, Intentions, Beliefs, Attitude, Intentions, Motivation, Motivation, Behaviour and Action
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- 49. pErSuaSiOn Is the artof getting people to do something they wouldn’t ordinarily do if they are not being persuaded to do so
- 50.
- 51. Art of PERSUASION BELEIF Awakeninga belief on the part listeners that what ever is being proposed is good for them
- 52. Art of PERSUASION BELEIF Awakeninga belief on the part listeners that what ever is being proposed is good for them ACTION PLAN Showing that well thought-out plan of action is available thought-
- 53. Art of PERSUASION BELEIF Awakeninga belief on the part listeners that what ever is being proposed is a good for them ACTION PLAN Showing that well-thought-out plan of action is available well-thought- REALISTIC Convincing that plan of action is realistic and the right thing to do
- 54. Art of PERSUASION BELEIF Awakeninga belief on the part listeners that what ever is being proposed is a good for them ACTION PLAN Showing that well-thought-out plan of action is available well-thought- REALISTIC Convincing that plan of action is realistic and the right thing to do CLEAR UNDERSTANDING Pushing the right button at the right time
- 55. Art of PERSUASION BELEIF Awakeninga belief on the part listeners that what ever is being proposed is a good for them ACTION PLAN Showing that well-thought-out plan of action is available well-thought- REALISTIC Convincing that plan of action is realistic and the right thing to do CLEAR UNDERSTANDING Pushing the right button at the right time APPEALING
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- 58. Elements of APPEALING- PATHOS PATHOS - AKA - Emotions – Feeling what you say A carefully reasoned argument strengthened by an emotional appeal has a tremendous power to INFLUENCE
- 59. People more easilytrust those they like and base their decisions on Emotional response to them
- 60. PATHOS – isabout EMPATHY to stir EMOTIONS
- 61. Elements of APPEALING- ETHOS ETHOS - AKA – Personal Credibility Personal Credibility is all about FAIRNESS and HONESTY Having strong sense of right and wrong. Good reputation, people are more likely to listen INTENTIONS and COMPETENCY Charismatic gestures Strong Voice and Inflection
- 62. People tend toconsider information more trustworthy and credible when presented in a sensory, experiential manner YES! YES! YES! YES! YES!
- 64. Elements of APPEALING- ETHOS ETHOS - AKA – Personal Credibility How you DRESS Genuinely INTERESTED How well you are ORGANIZED How do you RELATE Precise
- 65. People are easilypersuaded by communicators who can express and ignite PASSION about their MESSAGE
- 66. ETHOS – isTRUSTWORTHINESS + SINCERITY
- 67. Elements of APPEALING- ETHOS Above all it is the ENERGY and PASSION
- 68. Elements of APPEALING- LOGOS LOGOS - AKA – REASONING
- 69. Elements of APPEALING- LOGOS REASONING – INDUCTIVE and DEDUCTIVE Inductive - Reason which begins with specifics and moves toward a generalization
- 70. Elements of APPEALING- LOGOS REASONING – INDUCTIVE and DEDUCTIVE Inductive - Reason which begins with specifics and moves toward a generalization Deductive - Reason which starts with a general observation and moves to specifics
- 71. Elements of APPEALING- LOGOS Use of WORDS Choice of WORDS Decides the level of PERSUASION
- 72. People accept factsand evidence that are corroborated by third parties
- 74. Elements of APPEALING- LOGOS LOGOS - AKA – REASONING with PROOF FACTS – can be proven DEFINITION/QUOTATIONS/OPINIONS STATISTICS – extends scientific support EXAMPLES – powerful illustrations
- 75. THINK! Which of thethree elements do you use when put your viewpoint in font of your students? Or in general
- 84. All these peoplehave one thing in common ...?
- 85. As a persuasivespeaker they very carefully observe which of the three element of Persuasion is DOMINANT while conversing with others, and then accordingly they try to MATCH the same
- 86. It is beingobserved that the PRIMARY and DOMINANT element amongst PERSUASIVE SPEAKER is LOGOS – Choice of Words
- 87. LOGOS – Choiceof Words Stories Incidents Narrations Quotations CLARITY & PRECISION
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- 89. From Business perspective PRIMARY and BIGNO DOMINANT element amongst PERSUASIVE Authority is ETHOS
- 90. Elements of APPEALING- ETHOS ETHOS - AKA PERSONAL CREDIBILITY FAIRNESS and HONESTY INTENTIONS and COMPETENCY
- 91. Above all itis the ENERGY and PASSION
- 93. ETHOS – isTRUSTWORTHINESS + SINCERITY
- 94. ETHOS – isTRUSTWORTHINESS + SINCERITY TRUSTWORTHINESS - Personal Credibility SINCERITY - Intrapersonal Intelligence SINCERITY - key ingredient for EMPATHY EMPATHY - TRUST TRUST – is between people TRUST – NOT within people Breach of TRUST – NO EMPATHY
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- 96. Detached INVOLEMENT Ability toread EMOTIONS Listening with HEART & HEAD EMPATHY
- 97. SINCERITY + EMPATHY= PERSUASION
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- 100. PERSUASION is ART thatenables individuals to get inside the minds of other people and be effective in communicating with them by possessing the perfect blend of INTRA + INTER PERSONAL INTELLIGENCE
- 101. PERSUASION is about Positivecommunication that results in favourable outcomes and is NOT Manipulation
- 104. SINCERITY + EMPATHY= PERSUASION
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- 111. SINCERITY + EMPATHY= PERSUASION
- 113. SINCERITY + EMPATHY= PERSUASION SINCERITY - COMPETENCE
- 114. SINCERITY + EMPATHY= PERSUASION EMPATHY - WARMTH
- 115. SINCERITY + EMPATHY= PERSUASION COMPETENCE VS WARMTH
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- 117. Wait for myforthcoming presentation
- 118. Once again thankyou all!
- 119.
- 120. ATTENTION Reason for listening Createinterest Use grabbing opening statement Invoke curiosity State the main point
- 121. STATEMENT OF NEED Illustratethe need Enumerate Consequences Discuss Alternatives
- 122. STATEMENT OF SOLUTION ExplainProposed Solution Theoretical Example Give theoretical reasons why the proposed example is better than the current solutions Practical Example Give practical reasons of how applying the proposed example works in real world situations
- 123. RESTATEMENT OF PROPOSEDSOLUTION Negative Visualization Explain how the problem is worthy of change Positive Visualization Explain how the problem could be better with the proposed solution
- 124. RESTATEMENT AND SUMMARY Callto Action Statement of change Mass Appeal Engagement