This document provides guidance on successful selling techniques. It discusses the importance of understanding customers, their requirements and satisfaction. It outlines components of a successful sales strategy including being determined, thorough preparation, and having the right mindset. It provides tips for interactions with customers such as properly greeting them, using the right sales pitch for their nature, having a compassionate attitude, properly closing interactions and obtaining referrals. It also gives advice for handling difficult customers through listening more than talking and showing patience.