Downloaded 24 times
Uploaded byBen Cook
SEO & Social Media Mind Control - Harness the Power of Persuasion
The document presents a discussion by Ben Cook on the psychological principles of persuasion as influenced by Robert Cialdini's work. Key concepts include reciprocation, commitment and consistency, social proof, liking, authority, and scarcity. These principles are used in the context of search and social media to influence behavior.
SEO & Social Media Mind Control - Harness the Power of Persuasion
- 1. Search & SocialMind Controlpresented by: Ben Cook (@Skitzzo)Direct Match Mediainspired by: Robert Cialdini’sInfluence: The Psychology of Persuasion
- 2. I’m Kind ofa Big Deal
- 3.
- 4.
- 5.
- 6.
- 7.
- 8.
- 9.
- 10.
- 11.
- 12.
- 13.
- 14.
Editor's Notes
- #3 Standing rule to not buy Christmas gifts
- #4 Standing rule to not buy Christmas gifts
- #5 Standing rule to not buy Christmas gifts
- #6 Desire to remain consistent will drive our actions – following good money after bad
- #7 Who do you think of when I say Myopic SEO? Consistency
- #8 Knowem is a good start – but people prefer proof of life
- #13 Authority creates trust & responsibilityGive outreach personnel impressive titles
- #14 Offer exclusive content – turn each site into a community
- #15 Offer exclusive content – turn each site into a community