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SEO & Social Media Mind Control - Harness the Power of Persuasion

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Ben Cook
Ben Cook

Social media and search engine optimization are becoming more and more entwined which makes understanding and harnessing the principles of influence and persuasion even more important.

TechnologyBusiness
1 of 14
Search & Social Mind Control presented by: Ben Cook (@Skitzzo)Direct Match Mediainspired by: Robert Cialdini’sInfluence: The Psychology of Persuasion
I’m Kind of a Big Deal
Reciprocation
Reciprocation
Commitment & Consistency
Commitment & Consistency
Social Proof
Social Proof
Liking
Liking
Authority
Authority
Scarcity
Scarcity

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SEO & Social Media Mind Control - Harness the Power of Persuasion

Editor's Notes

  1. Standing rule to not buy Christmas gifts
  2. Standing rule to not buy Christmas gifts
  3. Standing rule to not buy Christmas gifts
  4. Desire to remain consistent will drive our actions – following good money after bad
  5. Who do you think of when I say Myopic SEO? Consistency
  6. Knowem is a good start – but people prefer proof of life
  7. Authority creates trust & responsibilityGive outreach personnel impressive titles
  8. Offer exclusive content – turn each site into a community
  9. Offer exclusive content – turn each site into a community