If you are looking to be more persuasive in marketing or sales you need to understand the mechanics of persuasion. People are easier to persuade than you would imagine. You just need to adopt a few simple techniques and it could even be life changing in some cases.

1. Instant Persuasion
DAVID LYNCH
www.saleswillgrow.com

2. Definition of Persuasion
 PERSUASION IS NOT – Getting someone to do
what you want them to do
 PERSUASION IS INSTEAD – Helping someone to
realise that They Need something

3. How to Accelerate Persuasion
 Ask a series of QUESTIONS to qualify your
Customer:
 Who are They? = PROFILING
 What are their Needs? = PAINPOINT/PLEASURE

4. TAILOR YOUR COMMUNICATION
WHEN YOU TALK TO A CROWD YOUR MESSAGE
CAN’T BE PERSONAL

5. It’s Not What you Say that Counts
It’s not What you Say – It’s How you Respond to
What others Say!

6. FIRST IMPRESSION = LAST IMPRESSION
Spend More of your Energy & Planning on YOUR
FIRST IMPRESSION
Otherwise you could find yourself Wasting Energy on the rest of
your Communication

7. The Dominant Emotion
 Identify the KEY Emotion
 Use Empathy Accordingly
 Connect & Influence

8. Be An Expert in your Field
 Impress with your Knowledge
 Lead the Way as an Authority in your Chosen
Specialisation
 Use Some (Not too Much) Technical Jargon as
Proof of your Skills

9. Prepare Your Script
 You are 10 X Believable when you Prepare your
Speech
 Planning what you say helps you to reach your
Destination
 Preparation Beats Improvisation 99% of the Time

10. Repetition is the Mother of Persuasion
 You Must Repeat your Message to be Persuasive
 Repeat without Being Too Obvious
 Vary Your Language – Say things in Different
Ways (Thesaurus)

11. BELIEVE IN WHAT YOU SAY
 If you don’t Really Believe You will FAIL to PERSUADE
 Follow Your Passion & Believing will come Naturally
www.saleswillgrow.com