Andrew Rosenthal of Philadelphia talks at Ignite Philly 5, March 2, 2010 on the topic of "How to Get People to Like You: The Science of Persuasion." Reviews theories of fascination, liking, and influence/persuasion.
Have you heard about Pinterest but are wondering how to use it for your business?
Wonder no more.
This deck provides a crisp overview of what Pinterest is, key facts on the channel, how to set it up, use it & leverage it for business.
How to get media coverage for your gameAlysia Judge
Getting media coverage will get your game noticed. It starts a conversation with a community, provides design feedback, and provides free advertising. But getting your game on journalists’ radars amid a deluge of daily pitches can be like shouting over a pneumatic drill. How do you cut through the noise?
Pocket Gamer’s Alysia Judge will be sharing her insights on how to approach journalists, what the media looks for in a news-worthy game, and how to construct a memorable pitch. She’ll also be lifting the lid (and risking ex-communication from her peers) on what metrics journalists use to rate a game’s success in reviews, and whether it’s worthwhile for developers to hire a PR agency.
Presentation for the Luxury Marketing Council Brazil
By Anouk Pappers (Brand Anthropologist CoolBrands)
and Maarten Schäfer (Chief Storyteller CoolBrands)
Have you heard about Pinterest but are wondering how to use it for your business?
Wonder no more.
This deck provides a crisp overview of what Pinterest is, key facts on the channel, how to set it up, use it & leverage it for business.
How to get media coverage for your gameAlysia Judge
Getting media coverage will get your game noticed. It starts a conversation with a community, provides design feedback, and provides free advertising. But getting your game on journalists’ radars amid a deluge of daily pitches can be like shouting over a pneumatic drill. How do you cut through the noise?
Pocket Gamer’s Alysia Judge will be sharing her insights on how to approach journalists, what the media looks for in a news-worthy game, and how to construct a memorable pitch. She’ll also be lifting the lid (and risking ex-communication from her peers) on what metrics journalists use to rate a game’s success in reviews, and whether it’s worthwhile for developers to hire a PR agency.
Presentation for the Luxury Marketing Council Brazil
By Anouk Pappers (Brand Anthropologist CoolBrands)
and Maarten Schäfer (Chief Storyteller CoolBrands)
How do you Halloween? Check out the top 10 office Halloween submissions of 2015.
Think your office has what it takes to win? Enter our 2016 Halloween costume contest for a chance to win $250 in treats!
Use Positive Psychology to Enhance Your Social Media Presence - Lisa SansomSocialHRCamp
Positive Psychology is a field of study that is generating more attention as it relates to social media engagement.
What is positive psychology? What is the connection to social media? In this interactive session Lisa will lead the
audience through a process to understanding how to improve their use of social media, and ultimately the results it can generate for HR.
How do you engage library customers? People are naturally curious, and are driven to learn about topics of interest. Libraries can engage library customers and create a space for exploration, discovery, and collaboration. Join this session to learn more about techniques for effectively engaging library users, featuring ideas inspired by the R-Squared Conference.
This session is part of our R-Squared Conference Takeaways series. Not able to make it to R-Squared? Great ideas from the conference in different experience areas are being shared by State Library staff through our CSL In Session program. Look for more sessions inspired by R-Squared in the coming months!
For more on CSL In Session, visit http://cslinsession.cvlsites.org
Alexis Ohanian Inman Real Estate Connect Conference KeynoteAlexis Ohanian
Reddit.com has become one of the World Wide Web’s most striking examples of democracy in action. Reddit fashions itself a platform for “social news,” where the readers themselves control the front page by voting stories up above and down below the fold. Alexis is a world-renowned speaker and as spoken at many high-level conferences including a recent appearance at TED. On July 13th, 2010, at Connect SF, Alexis will be sharing his vast expertise about social networking and online marketing.
In "Mastering the Science of Persuasion," Shirzad Chamine, renowned executive coach and author of the New York Times bestseller “Positive Intelligence,” shares 5 powerful persuasion techniques that can significantly improve your daily interactions and influence at work, and earn you the respect and support of your customers and colleagues.
The Art Of Persuasion In The New Content Marketing WorldDarren Guarnaccia
This deck is a short presentation I did at Inbound Marketing Summit, about how your website can still be a persuasive marketing too, and how to incorporate Content Marketing tactics into your website.
SEO & Social Media Mind Control - Harness the Power of PersuasionBen Cook
Social media and search engine optimization are becoming more and more entwined which makes understanding and harnessing the principles of influence and persuasion even more important.
The science of influence and persuasion cscm presentation october 4, 2014Ray Williams
This Powerpoint presentation provides details of the Science of Influence and Persuasion presented at the CSMC National Conference, Banff, October 4, 2014
SGCI Science Gateways: Harnessing Big Data and Open Data 03-19-2017Sandra Gesing
The importance of Big Data and Open Data to achieve scientific advancements in precision medicine is beyond doubt and evident in many different projects and initiatives such as the Precision Medicine Initiative (All of Us), ICTBioMed, NCIP Hub, 100K Genomics England Project, NIH Cancer Moonshot, and the Million Veterans Program. In April 2013, McKinsey & Company proclaimed that Big Data has the ability to revolutionize pharmaceutical research and development within clinical environments, by using data for better informed decision making and targeting the diverse user roles including physicians, consumers, insurers, and regulators. Companies from a wide spectrum such as Oracle Health Sciences, Google, and Data4Cure build solutions that help address efficient and secure data sharing with the patient or clinician in mind. Open data can be maintained and shared by patient communities such as PatientsLikeMe.com and build an invaluable resource for further data mining.
Even with all these advances there are still challenges to address including a recent Precision Medicine World Conference announcement in November 2016: “We are missing easy-to-use solutions to share patient data.” Science gateways are a solution to fill the gap and help form by definition end-to-end solutions – web-based, mobile or desktop applications - that provide intuitive access to advanced resources and allow researchers to focus on tackling today’s challenging science questions. Science Gateways abstract the complex underlying computing and data infrastructure as far as feasible and desired by the stakeholder and can be tailored to different target groups with diverse backgrounds, demands, and technical knowledge.
Science Gateways have existed for over a decade and a wide variety of frameworks and APIs have been developed to support the efficient creation of science gateways and ease the implementation of connections to Cloud infrastructures and distributed data on a large scale. The importance of science gateways has been recognized by NSF by funding the creation of a Science Gateways Community Institute (SGCI) to serve the community with free resources, services, experts, and ideas for creating and sustaining science gateways. To achieve this goal, the SGCI serves the community with five areas that have diverse foci and which also closely interact: Incubator, Extended Developer Support, Scientific Software Collaborative, Community Engagement and Exchange and Workforce Development.
The Institute is technology-agnostic and serves the community by offering a wide variety of services and using technologies that are the best fitting solution for the use case. Gateways allow for precision medicine to be more efficiently developed or adapted by lowering the barriers to data sharing and Big Data analysis.
Persuasion is the art of bringing people along our way of thinking. It the ability to make other people understand your point of view either for you to help them or to get help from them.
Persuasive Communication is the ultimate source of advantage in balancing Work and Life. It all about getting people to do something they would not ordinarily do if they are not being asked to do
Persuasion, Motivation, and Behavior: The Science of When and Why the Rules D...Andrea Kuszewski
From GSummit 2014, in San Francisco
Science provides us with a number of general principles or rules of persuasion, motivation, and human behavior that tend to hold true for most people. For example, we know that people are more easily persuaded when we trigger an emotional response. Or if we reward a behavior, it is more likely to be repeated—and conversely, if we punish a behavior, it is less likely to be repeated. Or just the very basic principle that people tend to seek pleasure and avoid pain.
These shortcuts, or heuristics, are useful, and often, they work well. But for every rule there is at least one very important exception; times and situations in which people act in unexpected and counter-intuitive ways, the complete opposite of what you predicted. Statistically speaking, paying most attention to group behavior is fine. But sometimes the outliers are telling us something really important about the underlying motivations or characteristics of a subset of our audience, and sometimes not reaching that subset of people, or understanding what causes their behavior, carries a high cost.
I will be discussing three very different, and very critical, instances of ‘outlier behavior’ –explaining why they defy the norm, how you can identify these situations from the beginning, and some alternate strategies that can work with these outlier groups or conditions. Finally, I will talk about motivation types in the broader sense—those who are most and least likely to respond to incentives, why punishment doesn’t work on some people, and the difference between Happiness and Meaning as driving forces behind individual behavior.
How do you Halloween? Check out the top 10 office Halloween submissions of 2015.
Think your office has what it takes to win? Enter our 2016 Halloween costume contest for a chance to win $250 in treats!
Use Positive Psychology to Enhance Your Social Media Presence - Lisa SansomSocialHRCamp
Positive Psychology is a field of study that is generating more attention as it relates to social media engagement.
What is positive psychology? What is the connection to social media? In this interactive session Lisa will lead the
audience through a process to understanding how to improve their use of social media, and ultimately the results it can generate for HR.
How do you engage library customers? People are naturally curious, and are driven to learn about topics of interest. Libraries can engage library customers and create a space for exploration, discovery, and collaboration. Join this session to learn more about techniques for effectively engaging library users, featuring ideas inspired by the R-Squared Conference.
This session is part of our R-Squared Conference Takeaways series. Not able to make it to R-Squared? Great ideas from the conference in different experience areas are being shared by State Library staff through our CSL In Session program. Look for more sessions inspired by R-Squared in the coming months!
For more on CSL In Session, visit http://cslinsession.cvlsites.org
Alexis Ohanian Inman Real Estate Connect Conference KeynoteAlexis Ohanian
Reddit.com has become one of the World Wide Web’s most striking examples of democracy in action. Reddit fashions itself a platform for “social news,” where the readers themselves control the front page by voting stories up above and down below the fold. Alexis is a world-renowned speaker and as spoken at many high-level conferences including a recent appearance at TED. On July 13th, 2010, at Connect SF, Alexis will be sharing his vast expertise about social networking and online marketing.
In "Mastering the Science of Persuasion," Shirzad Chamine, renowned executive coach and author of the New York Times bestseller “Positive Intelligence,” shares 5 powerful persuasion techniques that can significantly improve your daily interactions and influence at work, and earn you the respect and support of your customers and colleagues.
The Art Of Persuasion In The New Content Marketing WorldDarren Guarnaccia
This deck is a short presentation I did at Inbound Marketing Summit, about how your website can still be a persuasive marketing too, and how to incorporate Content Marketing tactics into your website.
SEO & Social Media Mind Control - Harness the Power of PersuasionBen Cook
Social media and search engine optimization are becoming more and more entwined which makes understanding and harnessing the principles of influence and persuasion even more important.
The science of influence and persuasion cscm presentation october 4, 2014Ray Williams
This Powerpoint presentation provides details of the Science of Influence and Persuasion presented at the CSMC National Conference, Banff, October 4, 2014
SGCI Science Gateways: Harnessing Big Data and Open Data 03-19-2017Sandra Gesing
The importance of Big Data and Open Data to achieve scientific advancements in precision medicine is beyond doubt and evident in many different projects and initiatives such as the Precision Medicine Initiative (All of Us), ICTBioMed, NCIP Hub, 100K Genomics England Project, NIH Cancer Moonshot, and the Million Veterans Program. In April 2013, McKinsey & Company proclaimed that Big Data has the ability to revolutionize pharmaceutical research and development within clinical environments, by using data for better informed decision making and targeting the diverse user roles including physicians, consumers, insurers, and regulators. Companies from a wide spectrum such as Oracle Health Sciences, Google, and Data4Cure build solutions that help address efficient and secure data sharing with the patient or clinician in mind. Open data can be maintained and shared by patient communities such as PatientsLikeMe.com and build an invaluable resource for further data mining.
Even with all these advances there are still challenges to address including a recent Precision Medicine World Conference announcement in November 2016: “We are missing easy-to-use solutions to share patient data.” Science gateways are a solution to fill the gap and help form by definition end-to-end solutions – web-based, mobile or desktop applications - that provide intuitive access to advanced resources and allow researchers to focus on tackling today’s challenging science questions. Science Gateways abstract the complex underlying computing and data infrastructure as far as feasible and desired by the stakeholder and can be tailored to different target groups with diverse backgrounds, demands, and technical knowledge.
Science Gateways have existed for over a decade and a wide variety of frameworks and APIs have been developed to support the efficient creation of science gateways and ease the implementation of connections to Cloud infrastructures and distributed data on a large scale. The importance of science gateways has been recognized by NSF by funding the creation of a Science Gateways Community Institute (SGCI) to serve the community with free resources, services, experts, and ideas for creating and sustaining science gateways. To achieve this goal, the SGCI serves the community with five areas that have diverse foci and which also closely interact: Incubator, Extended Developer Support, Scientific Software Collaborative, Community Engagement and Exchange and Workforce Development.
The Institute is technology-agnostic and serves the community by offering a wide variety of services and using technologies that are the best fitting solution for the use case. Gateways allow for precision medicine to be more efficiently developed or adapted by lowering the barriers to data sharing and Big Data analysis.
Persuasion is the art of bringing people along our way of thinking. It the ability to make other people understand your point of view either for you to help them or to get help from them.
Persuasive Communication is the ultimate source of advantage in balancing Work and Life. It all about getting people to do something they would not ordinarily do if they are not being asked to do
Persuasion, Motivation, and Behavior: The Science of When and Why the Rules D...Andrea Kuszewski
From GSummit 2014, in San Francisco
Science provides us with a number of general principles or rules of persuasion, motivation, and human behavior that tend to hold true for most people. For example, we know that people are more easily persuaded when we trigger an emotional response. Or if we reward a behavior, it is more likely to be repeated—and conversely, if we punish a behavior, it is less likely to be repeated. Or just the very basic principle that people tend to seek pleasure and avoid pain.
These shortcuts, or heuristics, are useful, and often, they work well. But for every rule there is at least one very important exception; times and situations in which people act in unexpected and counter-intuitive ways, the complete opposite of what you predicted. Statistically speaking, paying most attention to group behavior is fine. But sometimes the outliers are telling us something really important about the underlying motivations or characteristics of a subset of our audience, and sometimes not reaching that subset of people, or understanding what causes their behavior, carries a high cost.
I will be discussing three very different, and very critical, instances of ‘outlier behavior’ –explaining why they defy the norm, how you can identify these situations from the beginning, and some alternate strategies that can work with these outlier groups or conditions. Finally, I will talk about motivation types in the broader sense—those who are most and least likely to respond to incentives, why punishment doesn’t work on some people, and the difference between Happiness and Meaning as driving forces behind individual behavior.
Robert Cialdini: The Science of Persuasion in Less Than 10 SlidesWilly Braun
A scientific paper summarized in less than 10 slides.
The 6 principles of winning friend and influencing people from Robert B. Cialdini's paper: Harnessing the Science of Persuasion (2011)
Bonus: full paper and recommended readings.
A short presentation about the 6 principles of persuasion by Robert Cialdini and a little bit about the future of persuasion (persuasion profiling & behavioral targeting).
This is a training session/knowledge mashup that I put together after watching a stanford breakfast series video on persuasion. Also my first attempt of a slidecast.
The Science And Art Of Persuasive DesignJohn Whalen
Humans are far from perfectly logical. There have been a slew of new books out there linking what Psychologists have known for years with our everyday behavior. However, we’re only just beginning to use some of these principles effectively online. Find out what the principles are, and how you might be able to put them to work for you.
What You Will Learn:
• What is persuasive design? What are keys to being persuasive?
• What is the business benefit of using Persuasive Design?
• How do I get started?
• How will I know if I’m successful?
• Where can I learn more?
The Ace Up Your Sleeve: 5 Proven Methods of PersuasionEthos3
"The Ace Up Your Sleeve: 5 Proven Methods of Persuasion" demonstrates the power of hand-drawn illustrations as a presentation design style.
Read the complete blog post associated with this presentation by visiting the Ethos3 blog: http://ethr.ee/1u54gRh
If you need help creating persuasive presentations, email us at: info@ethos3.com.
Ethos3 is a presentation design agency with premier PowerPoint and presentation designers. We can create the perfect presentation for you: www.ethos3.com
Understanding Human Nature
Twelve Ways To Win People To Your Way Of Thinking
Part 4 - Nine Ways To Change People Without Giving Offence Or Arousing Resentment
Part 5 - Letters That Produced Miraculous Results
Part 6 - Seven Rules For Making Your Home Life Happier
You might think small talk is a waste of time, but nothing could be further from the truth. Learning the art of American small talk will build your confidence, help you bond with strangers and most of all, make them remember you! By the end of this workshop, each student will be able to approach any social or networking setting with even more confidence.
CONNECTWorking 202004 | Linkedin: Master your Profile!GTA Talents
During this webinar, we will go over the importance of Linkedin: your network is crucial for your professional development in Canada. In this objective, your profile will be your best weapon! How do you get an engaging profile? How to maximize your visibility on Linkedin?
Salomé Chemla will share with us her experience and advice on the Linkedin profile to master it.
Pinterest is an up and coming form of social media that student organizations need to utilize. Check out this powerpoint on the ins and outs of pinterest and how it can help your organization thrive!
'How to Win Friends and Influence People' is a self-help book written by Dale Carnegie, published in 1936. Over 30 million copies have been sold worldwide, making it one of the best-selling books of all time. In 2011, it was number 19 on Time Magazine's list of the 100 most influential books. I have created this presentation in a Book Club Meeting Pune Toastmasters Club.
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Storytelling and Integrated Marketing CommunicationsmStoner, Inc.
Storytelling is imperative if you want to build an enduring brand for your college or university.
The truth is, we could all be better at articulating who we are, what we’ve experienced, and why it matters. In order to tell better stories, institutions must first develop a true understanding of and empathy for target audiences, clarify brand messaging, and then develop staffing and skill sets to infuse storytelling into robust integrated marketing campaigns.
The digital space allows storytellers to immerse audiences even more fully in our stories with the opportunity to integrate and weave video, photography, user-generated content, and other rich media throughout the marketing campaign.
Are your readers at the heart of your institution’s story? Join mStoner and our branding partner BVK for the third webinar in our summer series. We’ll arm you with the knowledge you need — storytelling principles, concrete planning steps, and best-practice examples — to ensure storytelling is at the heart of your integrated marketing communication.
What You Will Learn:
How to develop an on-brand storytelling strategy
How to structure your stories
Traits of successful stories and how to measure impact
Ways to weave storytelling in your next integrated marketing campaign
Well, This IS Interesting: Content & the Science of InterestMelissa Rach
Presentation to Confab 2013 by Melissa Rach, Dialog Studios
The secret’s out: Content attracts customers. The hard part is getting your content to stand out from the crowd. How are you supposed to compete with stories about snowstorms, scandals, or Snooki’s meatball baby? And, more importantly, how can you create something meaningful and valuable to your target audience?
In this session, we’ll explore what makes content interesting. Armed with research, case studies, and insights from other industries, we’ll identify techniques to help your content:
-Capture people’s attention.
-Keep them interested and involved.
-Convert interest into action.
The networking course presentation from Udemy.com.
For the full course please visit
https://www.udemy.com/discover-how-to-use-the-secrets-of-networking-and-grow/learn/v4/overview
Similar to How to Get People to Like You: The Science of Persuasion (IgnitePhilly 5) (20)
Health Reform - Opportunities in Payer & Health Services - March 2017Andrew Rosenthal
(Deck created and provided by Ari Gottlieb, Strategy& / pwc.) Strategy and data analysis showing overview of healthcare dollars in US including funding and spending breakdowns with payers and providers, as well as government share of dollars spent. Also highlights opportunities for growth.
An invited presentation to Harvard Business School (HBS) Class of 2012, Section C. Total time: 15 minutes. Describes work background and history, pivot to build a consumer product, development of happier.com and being part of the failure of the company. Note: Slides are only presented as illustrative of actual talk given.
Maynard Foundation presentation on Entrepreneurship and Management, in Journa...Andrew Rosenthal
An invited talk at the Nieman Center at Harvard, for the Maynard Foundation fellows, on entrepreneurship and management. Three case studies on intrapreneurship.
How Twitter Helps Support Your Networked Job Search and Connect with AlumniAndrew Rosenthal
A tutorial on how to use twitter to support your networked job search. What is Twitter? Why is it relevant? How do I get started? How do I know it is working? A 10-minute, 10-slide presentation for Harvard Business School. 12.2010
happier.com: a personal trainer for your happiness
How to Get People to Like You: The Science of Persuasion (IgnitePhilly 5)
1. Getting People to Like You: The Science of Persuasion www.andrewjrosenthal.com Andrew J. Rosenthal [email_address] twitter: @andrewrosenthal 20 slides : 5 minutes
11. 10 KIPP Schools Teach students to be liked by adults S it Up L isten A sk Questions N od T rack Speaker with eyes
12. Three Steps to Becoming More Fascinating 11 xxxxx Lust xx xxx Mystique xxxx xx Alarm xxxxx xxxxx Prestige x xxxxxx Power xx x Vice xxxxxx xxxxxx Trust xx Lust Mystique Alarm Prestige Power Vice Trust
Being liked too much can be bad -stalkers -salem witch trials -definition of fascination
What does it mean to be liked? -pheremones -advertising (attention (vlume) versus persusasion – children screaming/reptition beautiy
7 Triggers of fascination (slid 1)
7 triggers of liking – slide 2
Zappos as example – w/triggers
How to get people to like you - dale carnegie slide 1
Dale carngie slide 2
Dale carnegie slide 3 / example of KIPP
Fascinate – slide 1 Step 1: Evaluate Do you create advocates? Do you incite conversation?
Better to be exceptional in one or two areas than pretty good in all. Example: if Prestige is your badge, then carefully release new info. Random information may cloud message or fail to meet expectations.
Example: Club Med: core beliefs and culture vice to prestige, lust (massages, luxury)