The document discusses how human behavior and decision making can be influenced in subtle ways. It explores how the environment, objects, and other people can prime our irrational tendencies and unconscious biases. As designers, acknowledging and understanding these behavioral influences gives an opportunity to design persuasively and encourage positive behaviors.
Your Brain On Graphics: IA Summit 2011 (can download)Connie Malamed
Research-inspired visual design based principles based on cognitive science. Please see the .pdf version for downloading.
The downloadable PDF version.
Arts and Technology: A Creative Alliance (DramaQueensland 2005)Kim Flintoff
I did a spate of presentations that were all quite similar and this is one of them, The emphasis shifts a litle but draws on similar stimulus materials.
Web Visions PDX '12: Applying Behavior DesignChris Risdon
Presentation given at WebVisions Portland. (for those that saw my SxSW presentation, presentation has been refined and updated)
More and more products and services are designed around motivating users and incentivizing change. Products and services in finance, health and the environment, among other areas, are increasingly designed around influencing behavior. Some are doing this better than others. There are useful academic models and patterns for applying persuasion techniques. However, these techniques tend to stand alone, separate from our proven methods and processes for designing for good user experiences.
How to Get People to Like You: The Science of Persuasion (IgnitePhilly 5)Andrew Rosenthal
Andrew Rosenthal of Philadelphia talks at Ignite Philly 5, March 2, 2010 on the topic of "How to Get People to Like You: The Science of Persuasion." Reviews theories of fascination, liking, and influence/persuasion.
Your Brain On Graphics: IA Summit 2011 (can download)Connie Malamed
Research-inspired visual design based principles based on cognitive science. Please see the .pdf version for downloading.
The downloadable PDF version.
Arts and Technology: A Creative Alliance (DramaQueensland 2005)Kim Flintoff
I did a spate of presentations that were all quite similar and this is one of them, The emphasis shifts a litle but draws on similar stimulus materials.
Web Visions PDX '12: Applying Behavior DesignChris Risdon
Presentation given at WebVisions Portland. (for those that saw my SxSW presentation, presentation has been refined and updated)
More and more products and services are designed around motivating users and incentivizing change. Products and services in finance, health and the environment, among other areas, are increasingly designed around influencing behavior. Some are doing this better than others. There are useful academic models and patterns for applying persuasion techniques. However, these techniques tend to stand alone, separate from our proven methods and processes for designing for good user experiences.
How to Get People to Like You: The Science of Persuasion (IgnitePhilly 5)Andrew Rosenthal
Andrew Rosenthal of Philadelphia talks at Ignite Philly 5, March 2, 2010 on the topic of "How to Get People to Like You: The Science of Persuasion." Reviews theories of fascination, liking, and influence/persuasion.
In "Mastering the Science of Persuasion," Shirzad Chamine, renowned executive coach and author of the New York Times bestseller “Positive Intelligence,” shares 5 powerful persuasion techniques that can significantly improve your daily interactions and influence at work, and earn you the respect and support of your customers and colleagues.
SEO & Social Media Mind Control - Harness the Power of PersuasionBen Cook
Social media and search engine optimization are becoming more and more entwined which makes understanding and harnessing the principles of influence and persuasion even more important.
The Art Of Persuasion In The New Content Marketing WorldDarren Guarnaccia
This deck is a short presentation I did at Inbound Marketing Summit, about how your website can still be a persuasive marketing too, and how to incorporate Content Marketing tactics into your website.
The science of influence and persuasion cscm presentation october 4, 2014Ray Williams
This Powerpoint presentation provides details of the Science of Influence and Persuasion presented at the CSMC National Conference, Banff, October 4, 2014
SGCI Science Gateways: Harnessing Big Data and Open Data 03-19-2017Sandra Gesing
The importance of Big Data and Open Data to achieve scientific advancements in precision medicine is beyond doubt and evident in many different projects and initiatives such as the Precision Medicine Initiative (All of Us), ICTBioMed, NCIP Hub, 100K Genomics England Project, NIH Cancer Moonshot, and the Million Veterans Program. In April 2013, McKinsey & Company proclaimed that Big Data has the ability to revolutionize pharmaceutical research and development within clinical environments, by using data for better informed decision making and targeting the diverse user roles including physicians, consumers, insurers, and regulators. Companies from a wide spectrum such as Oracle Health Sciences, Google, and Data4Cure build solutions that help address efficient and secure data sharing with the patient or clinician in mind. Open data can be maintained and shared by patient communities such as PatientsLikeMe.com and build an invaluable resource for further data mining.
Even with all these advances there are still challenges to address including a recent Precision Medicine World Conference announcement in November 2016: “We are missing easy-to-use solutions to share patient data.” Science gateways are a solution to fill the gap and help form by definition end-to-end solutions – web-based, mobile or desktop applications - that provide intuitive access to advanced resources and allow researchers to focus on tackling today’s challenging science questions. Science Gateways abstract the complex underlying computing and data infrastructure as far as feasible and desired by the stakeholder and can be tailored to different target groups with diverse backgrounds, demands, and technical knowledge.
Science Gateways have existed for over a decade and a wide variety of frameworks and APIs have been developed to support the efficient creation of science gateways and ease the implementation of connections to Cloud infrastructures and distributed data on a large scale. The importance of science gateways has been recognized by NSF by funding the creation of a Science Gateways Community Institute (SGCI) to serve the community with free resources, services, experts, and ideas for creating and sustaining science gateways. To achieve this goal, the SGCI serves the community with five areas that have diverse foci and which also closely interact: Incubator, Extended Developer Support, Scientific Software Collaborative, Community Engagement and Exchange and Workforce Development.
The Institute is technology-agnostic and serves the community by offering a wide variety of services and using technologies that are the best fitting solution for the use case. Gateways allow for precision medicine to be more efficiently developed or adapted by lowering the barriers to data sharing and Big Data analysis.
Persuasion is the art of bringing people along our way of thinking. It the ability to make other people understand your point of view either for you to help them or to get help from them.
Persuasive Communication is the ultimate source of advantage in balancing Work and Life. It all about getting people to do something they would not ordinarily do if they are not being asked to do
A Business Guide to Visual CommunicationColumn Five
As humans, we are biologically wired to process the world visually. We understand images instantly—long before we learn the language to describe them. That is why visual communication is the most powerful medium for transferring volumes of information. In a world of exponential information growth, we crave content that is efficient, engaging and easy to synthesize. Thus,communication as a whole, both in media and the enterprise, is becoming increasingly visual. But successful content is not simply created from words and pictures thrown together. It is crafted with intent, understanding and a solid framework. This guide will show you why visual communication works—and how to make it work for you.
Summary of the Persuasive Technology 2009 conference, presented at the Mini-UPA (Boston UPA chapter) conference on May 26, 2009 by Carolyn Snyder, PT 09 attendee.
Why Design Thinking is Important for Innovation? - Favarin Vitillo - ViewConf...Simone Favarin
Design is a way of thinking, of determining people's true, underlying needs, and then delivering products and services that help them. This is the starting about Design. The meaning of the concept.
VR is a new technology that is entering in many industrial and creative processes: nowadays many company and people are experimenting with VR, because it opens new possibilities and it allows costs and time reduction. It is important to understand what is the current status of the technology, the future projections and especially its applications.
In "Mastering the Science of Persuasion," Shirzad Chamine, renowned executive coach and author of the New York Times bestseller “Positive Intelligence,” shares 5 powerful persuasion techniques that can significantly improve your daily interactions and influence at work, and earn you the respect and support of your customers and colleagues.
SEO & Social Media Mind Control - Harness the Power of PersuasionBen Cook
Social media and search engine optimization are becoming more and more entwined which makes understanding and harnessing the principles of influence and persuasion even more important.
The Art Of Persuasion In The New Content Marketing WorldDarren Guarnaccia
This deck is a short presentation I did at Inbound Marketing Summit, about how your website can still be a persuasive marketing too, and how to incorporate Content Marketing tactics into your website.
The science of influence and persuasion cscm presentation october 4, 2014Ray Williams
This Powerpoint presentation provides details of the Science of Influence and Persuasion presented at the CSMC National Conference, Banff, October 4, 2014
SGCI Science Gateways: Harnessing Big Data and Open Data 03-19-2017Sandra Gesing
The importance of Big Data and Open Data to achieve scientific advancements in precision medicine is beyond doubt and evident in many different projects and initiatives such as the Precision Medicine Initiative (All of Us), ICTBioMed, NCIP Hub, 100K Genomics England Project, NIH Cancer Moonshot, and the Million Veterans Program. In April 2013, McKinsey & Company proclaimed that Big Data has the ability to revolutionize pharmaceutical research and development within clinical environments, by using data for better informed decision making and targeting the diverse user roles including physicians, consumers, insurers, and regulators. Companies from a wide spectrum such as Oracle Health Sciences, Google, and Data4Cure build solutions that help address efficient and secure data sharing with the patient or clinician in mind. Open data can be maintained and shared by patient communities such as PatientsLikeMe.com and build an invaluable resource for further data mining.
Even with all these advances there are still challenges to address including a recent Precision Medicine World Conference announcement in November 2016: “We are missing easy-to-use solutions to share patient data.” Science gateways are a solution to fill the gap and help form by definition end-to-end solutions – web-based, mobile or desktop applications - that provide intuitive access to advanced resources and allow researchers to focus on tackling today’s challenging science questions. Science Gateways abstract the complex underlying computing and data infrastructure as far as feasible and desired by the stakeholder and can be tailored to different target groups with diverse backgrounds, demands, and technical knowledge.
Science Gateways have existed for over a decade and a wide variety of frameworks and APIs have been developed to support the efficient creation of science gateways and ease the implementation of connections to Cloud infrastructures and distributed data on a large scale. The importance of science gateways has been recognized by NSF by funding the creation of a Science Gateways Community Institute (SGCI) to serve the community with free resources, services, experts, and ideas for creating and sustaining science gateways. To achieve this goal, the SGCI serves the community with five areas that have diverse foci and which also closely interact: Incubator, Extended Developer Support, Scientific Software Collaborative, Community Engagement and Exchange and Workforce Development.
The Institute is technology-agnostic and serves the community by offering a wide variety of services and using technologies that are the best fitting solution for the use case. Gateways allow for precision medicine to be more efficiently developed or adapted by lowering the barriers to data sharing and Big Data analysis.
Persuasion is the art of bringing people along our way of thinking. It the ability to make other people understand your point of view either for you to help them or to get help from them.
Persuasive Communication is the ultimate source of advantage in balancing Work and Life. It all about getting people to do something they would not ordinarily do if they are not being asked to do
A Business Guide to Visual CommunicationColumn Five
As humans, we are biologically wired to process the world visually. We understand images instantly—long before we learn the language to describe them. That is why visual communication is the most powerful medium for transferring volumes of information. In a world of exponential information growth, we crave content that is efficient, engaging and easy to synthesize. Thus,communication as a whole, both in media and the enterprise, is becoming increasingly visual. But successful content is not simply created from words and pictures thrown together. It is crafted with intent, understanding and a solid framework. This guide will show you why visual communication works—and how to make it work for you.
Summary of the Persuasive Technology 2009 conference, presented at the Mini-UPA (Boston UPA chapter) conference on May 26, 2009 by Carolyn Snyder, PT 09 attendee.
Why Design Thinking is Important for Innovation? - Favarin Vitillo - ViewConf...Simone Favarin
Design is a way of thinking, of determining people's true, underlying needs, and then delivering products and services that help them. This is the starting about Design. The meaning of the concept.
VR is a new technology that is entering in many industrial and creative processes: nowadays many company and people are experimenting with VR, because it opens new possibilities and it allows costs and time reduction. It is important to understand what is the current status of the technology, the future projections and especially its applications.
Technology as a Cultural Practice - UX AustraliaRachel Hinman
How do you design a mobile money service for people in rural Uganda who’ve never had a bank account? How do you test the usability of a mobile phone’s address book for users in rural India who’ve never had an address… yet alone an analog address book?
As cheap PCs and inexpensive mobile phones flood the global market, usability and user experience professionals will encounter more and more questions like these – questions that challenge not only our research tools and methodologies, but our fundamental assumptions about how people engage with technology. In this talk, Rachel will share insights she’s gained through creating experiences that must scale across vastly different cultures. She’ll share her thoughts on the challenges and opportunities designing for global markets will present to the user experience industry in the years to come.
Contemporary Theories in Design Research
Master Program of Innovation and Design,Department of Industrial Design,National Taipei University of Technology
Security Is Like An Onion, That's Why It Makes You CryMichele Chubirka
Why is the security industry so full of fail? We spend millions of dollars on firewalls, IPS, IDS, DLP, professional penetration tests and assessments, vulnerability and compliance tools and at the end of the day, the weakest link is the user and his or her inability to make the right choices. It's enough to make a security engineer cry. The one thing you can depend upon in an enterprise is that many of our users, even with training, will still make the wrong choices. They still click on links they shouldn't, respond to phishing scams, open documents without thinking, post too much information on Twitter and Facebook, use their pet's name as passwords, etc'. But what if this isn't because users hate us or are too stupid? What if all our complaints about not being heard and our instructions regarding the best security practices have more to do with our failure to understand modern neuroscience and the human mind's resistance to change?
Persuasion Equation The Subtle Science of Getting Your Way.docxkarlhennesey
Persuasion Equation: The Subtle Science of Getting Your Way
by Mark Rodgers
AMACOM. (c) 2015. Copying Prohibited.
Reprinted for Personal Account, Purdue University Global
[email protected]
Reprinted with permission as a subscription benefit of Skillport,
All rights reserved. Reproduction and/or distribution in whole or in part in electronic,paper or other forms
without written permission is prohibited.
Chapter 2: Decision Making—The Surprising Reasons People Say Yes and No
Picking his way through the cramped ballroom, with people-filled padded chairs all askew, there was no clear route. Obstacles,
however, were not this man’s primary concern. On his face, you could see his mind racing—searching for what he would say
once he was in front of the crowd. Few people like public speaking, but this situation seemed even more torturous than usual.
He found his standing spot, turned, and faced the crowd.
“I have traveled three hours round-trip every day to attend this session. I’ve driven dangerous roads and in heavy traffic. You
are a talented and knowledgeable group. I have learned from you, and you have learned from me. And I sure could use the
money to help pay for gas. Please, please. Pick me!”
That scene played out in a Calgary persuasion workshop during which I asked three volunteers to vie for a single, crisp $100
bill by convincing the audience to individually award them the money. The idea: Whoever makes the most compelling case,
winning the affections of the crowd, walks away with the cash and the bragging rights.
Participants are allowed to make their case in any way they deem appropriate, with one exception: They can’t share the money
or materially benefit the crowd in any way. (I’ll buy you all drinks!) Adding to the pressure, I give them just four minutes to
develop their case and only 25 seconds to present it.
What would you say if you were in this situation?
This activity mirrors business life today in many ways. You are often in competition with others for the account, the promotion,
the project. You must think on your feet and be able to put together compelling arguments fast, and you might not have much
time to state your case. Sometimes you need to do all this—especially in peer-to-peer persuasion situations—without offering
your target some sort of material gain. Not an easy assignment, to be sure.
The most interesting aspect of this workshop activity, though, is not the people vying for the money—it’s the people deciding
who will earn the money. You may think that people are carefully analyzing participants’ arguments, weighing the pros and the
cons to rationally decide who gets their votes. That’s not what’s happening. At all. The surprising truth is that most people have
no idea why they say yes.
UNEXPECTED TRUTHS ABOUT YOUR THINKING
Nobel Prize–winning economist and author Daniel Kahneman suggests that human beings possess two “systems” for thinking:
one that processes information very quickly, and one that d ...
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
4. “…our medium is not
technology – it's
behaviour ”
Robert Fabricant/Interaction09
“Interaction design is not about computing technology”
Apparently controversial?
IMO, entirely appropriate.
5. My approach to design
Captured in Kolko’s Thoughts on IxD:
6. “Interaction Design is the creation of a dialogue
between a person and a product, service or system…
7. …This dialogue is usually found in the world of
behaviour.”
Participatory / Reactionary / Instinctive / Emotion
An undeniable part of how we engage with our products & services.
We participate in a dialogue, conversation, relationships
8. The behavioural layer
Designing for The Behavioural Layer.
But how much do we really know about this?
Is our perception, our decision making process as balanced, as rational as we think?
Opening story demonstrates that if anything, behaviour is at the very least complex.
Unpredictable.
At times, irrational
9. Economist.com
Example taken from Dan Ariely’s Irrational Behaviour.
We make decisons based on relative/comparative value.
Simply not as good as making choices without this level of context.
An example of Persuasive Design?
10. “Persuasion Design is used to improve
marketing and sales messages by analyzing
their verbal content, using established
psychological researchquot;
Wikipedia defines PD thus.
Evil?
Continues by saying how “controlling the message can lead to significantly higher conversion
rates”.
11. “The best thinkers in graphic design have
long held that information and persuasion
were oppositional modes of design…Some
content is understood as information and
some content is labelled as persuasion,
promotion or even propaganda.
In this scheme of things,
information is noble.”
Designer cynicism.
Reflects the potential for this to be misused.
Exploitation. Rhetoric.
12. “Perhaps information and persuasion are not
an either/or opposition. More likely they are
modes of communication that
overlap and interact.”
Not the philosophy or the methods that are at fault.
Intention is the decisive factor.
If we subscribe to the notion that we are creating dialogue, then all the usual rules of
politeness and manners apply. Interruption. Flash banners.
13. How are we influenced?
Reiterate: We operate within The Behavioural Layer.
Reiterate: Our psychology means we are open to influence.
But how, as humans, are we influenced?
14. 1. Place
2. Objects
3. People
Areas of influence can be loosely divided in to three areas.
16. Response to the place, environment around us (although perhaps not consciously?)
Architecture can be eective at mediating this kind of response.
Staircase in intentionally exposed in the central social hub of the building.
Exposes fluidity, movement of inhabitants.
Creates opportunity for chance encounters, serendipitous exchanges.
No instruction. Just implication.
Contrast with the NCP car park model (afterthoughts, utility, piss, tramps)
17. Socio-architecture
Central squares are common in European towns and cities.
All roads lead to one place. Alive. Spirited. Stimulating. Dynamic.
Encourages exchange.
Socio-architecture (psychologist Humphry Osmond Canadian architect Kyo Izumi) – part of
their research for the best architectural form for a mental hospital in 1951.
18. Places
Socio-petal
Osmond/Izumi also coined terms quot;sociopetalquot; and quot;sociofugalquot; to describe seating
arrangements that encourage/discourage social interaction.
Socio-petal: arranged so that each can see and interact with the others
20. Places
Broken Windows Theory
In contrast: Broken Windows Theory.
First ‘suggested’ by George L. Kelling and Catherine Coles
Controversy. Giuliani’s ‘zero tolerance’. Coincided with reduced crime rates across the US.
Takeaway: Theory based on the notion that our behaviour is in some way a function of the
environment around us.
21. 1. Place
2. Objects
3. People
So we know we’re influenced by the environment around us.
How about the Objects/Things within them?
23. 1.61803399
Mathematicians and philosophers have studied this number for years.
Design that obeys these proportions appears harmionious to the eye.
It appears as if we have an in-built aesthetic sensibility.
25. In architecture
Some studies of the Acropolis, including the Parthenon, conclude that many of its
proportions approximate the golden ratio.
26. In art
Da Vinci’s illustrations in De Divina Proportione demonstrate how bodily proportions conform
to the golden ratio.
Mona lisa specualtion.
Salvador Dali explicitly used the GR in ‘The Sacrament of the Last Supper’
27. Industrial Design
Screen to body ratio:
1 : 1.67 = iPod
1 : 1.75 = iRiver H10
1 : 1.47 = Creative Nomad Zen Xtra
Not a reason for success but certanly a contributing factor.
People often struggle to articualte why something is more attractive.
A dormant/latent sentiment?
28. Attractiveness bias
Beauty is a human attribute as well: in-built Attractiveness bias
Humans we are simply hard-wired to respond more favourably to attractive people.
Studies of babies show they will look more intently and longer at prettier faces.
A study of the 1974 Canadian federal elections found that attractive candidates received
more than two and a half times the votes of the unattractive ones
A Pennsylvania study, examined 74 defendants – found that good looking received
significantly lighter sentences. Twice as likely to avoid a prison sentence than unattractive
defendants.
A recent Guildhall University survey of 11,000 33-year-olds found that unattractive men
earned 15 % less than those deemed attractive. Simialrly, plain women earned 11 % less than
their prettier counterparts.
29. 1. Place
2. Objects
3. People
…leads to people.
We now know that both the environment/place we’re in
+ the objects/things around us can have a profound influence on the way we behave. Often
on a subliminal level.
So how about those around us…
31. Social proof
Social proof: in situations in which we don’t know what course of action to take we tend to
watch and rely on the behaviour of others to determine our own.
Hundreds of people in line for something = assume they must be queuing for somethign
worthwhile.
Apple know this of course and broadcast all the pictures of hungry people queuing for the
iPhone.
Eect: the iPhone must be worth it? A nudge towards it at the every least.
Very common for us to rely on simple rules of thumb like this.
32. Social proof
The Empty restaurant. Deserted.
Far less inclined to venture in
Why waiters try and sit you near the window.
http://farm1.static.flickr.com/107/295933540_2b710e4d93.jpg?v=0
Connected to our survival instincts? Safety in numbers?
Everything in psychology comes back to us ‘surviving on the plains of the Savannah!’
33. Help save the environment by
participating in our towel use program.
Social proof
From Robert Cialdini ‘Influence’.
Experiment to use messaging to help the environment (hotel towel reuse)
34. The majority of guests at our hotel recycle
their towels at least once during their stay.
Social proof
Towel recycling rose by 26%
35. The majority of the people who stayed in
this room participated in the towel
recycling program
Social proof
Towel recycling rose by 33%
Guests were more influenced by social factors than environmental.
Social software a powerful tool in helping tackle environmental issues.
40. The visceral layer
What’s happening here? What’s the psychology?
How and why are these decisions being made?
Often beneath normal level of consciousness: people are highly unlikely to acknowledge that
they have been ‘primed’, or influenced in any way.
Visceral layer? Biology...we as mammals, primates are attracted to bright colours. Like this
bee.
We have adapted, evolved to behave in this way.
This is built in to our brain. Again survival instincts.
Some examples of design that operates eectively on this layer:
41. International Energy Agency estimate that between 5 and 15% of the world's domestic
electricity is wasted by gadgets left on standby.
British designer, Rachel Turner for the Greener Gadgets competition.
42. “These little monster eyes tap into our uneasiness about things that go bump in the night.
They give us a little extra emotional nudge to remind us to turn our gadgets o properly -
especially when we head o to bed.”
Tapping in the fact that subconsciously we don’t respond well to angry, frowning faces.
“Emotional nudge”: lovely way of phrasing this level of influence.
43. As designers we have the opportunity to not only acknowledge, but also design for this level.
Doesn’t need to be complex (speculate that simple is better for this to be eective)
Subverts the usual model using almost human characteristics.
Provokes a reaction. Creates influence.
44. Play
The Power-Hog is designed to expose kids to the energy costs associated with running
electronic devices.
Plug the tail into the outlet and the device into the snout; feed a coin to meter for 30 minutes
of use.
Playful.
Builds on the in-built notion of play. More hard-wired behaviour.
45. Control
Close buttons often don’t actually do anything (other than allow lift techs to hack) = Placebo
button.
Designed to allow users to feel ‘in control’. The illusion of control.
In this case designed to allay irrational behaviour?
46.
47. Poka-yoke
Similarly designing defensively to ensure people can’t make mistakes
This the concept of Poka-yoke: a Japanese term that means quot;mistake-proofingquot;
Achieved by putting limits on how an operation can be performed in order to force the
desired completion of the operation.
Automatic cars (key cannot be removed unless gearbox is left in P(ark).
Microwave doors that disable the use.
Macbook batteries.
SD cards.
48. Sensible, considered defaults
Hashem Akbari wants to paint the worlds roofs white.
The Guardian: “Together, roads and roofs are reckoned to cover more than half the available
surfaces in urban areas, which have spread over some 2.4% of the Earth's land area. A mass
movement to change their colour…would increase the amount of sunlight bounced o our
planet by 0.03%…that would cool the Earth enough to cancel out the warming caused by
44bn tonnes of CO2 pollution.”
Ambitious, but how much can we achieve through consideration of sensible default states?
49. Systems like last.fm (scrobbler) rarely interrupt, instead they gather silently.
The product’s output is simply a manifestation of my typical, intrinsic behaviour.
The data and therefore the value of my dialogue with last.fm emerges through use.
50. “The most profound technologies are those that disappear.”
The Computer for the 21st Century
Mark Weiser
Embedded or at least aligned with our normal behaviour
51. Round up:
1. We’ve learnt that we often make irrational choices even when we believe our decision is a
rational, balanced one.
2. That we’ve inbuilt biases like The Bandwagon Eect that can influence us in profound
unexpected ways.
Message: if we are designing for the Behavioural Layer – and I we believe we are – then we
must do more than acknowledge it .we must try and understand and design appropriately.
Now more than ever, the world is facing up to the some terrifying challenges. In many ways,
it’s our behaviour that has got us here. As designers we have an opportunity to influence
people’s behaviour in a positive way.
52. quot;If we know the common patterns of error or self-
deception, maybe we can work around them
ourselves, or build social structures for smarter
groups. We know we aren't perfect, and can't be
perfect, but trying is better than not trying.quot;
http://www.overcomingbias.com/welcome.html
53. This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share
Alike license.
Thanks
Ashamed to say my first trip to Newcastle.
I seem to have written a talk on social psychology, neuroscience.
So in that spirit, I’d like to tell you about a little experiment.
Robert Fabricant/Interaction09
“Interaction design is not about computing technology”
Apparently controversial?
IMO, entirely appropriate.
Robert Fabricant/Interaction09
“Interaction design is not about computing technology”
Apparently controversial?
IMO, entirely appropriate.
My approach to design
Captured in Kolko’s Thoughts on IxD:
Participatory / Reactionary / Instinctive / Emotion
An undeniable part of how we engage with our products & services.
We participate in a dialogue, conversation, relationships
Designing for The Behavioural Layer.
But how much do we really know about this?
Is our perception, our decision making process as balanced, as rational as we think?
Opening story demonstrates that if anything, behaviour is at the very least complex.
Unpredictable.
At times, irrational
Example taken from Dan Ariely’s Irrational Behaviour.
We make decisons based on relative/comparative value.
Simply not as good as making choices without this level of context.
An example of Persuasive Design?
Wikipedia defines PD thus.
Evil?
Continues by saying how “controlling the message can lead to significantly higher conversion rates”.
Designer cynicism.
Reflects the potential for this to be misused.
Exploitation. Rhetoric.
Not the philosophy or the methods that are at fault.
Intention is the decisive factor.
If we subscribe to the notion that we are creating dialogue, then all the usual rules of politeness and manners apply. Interruption. Flash banners.
http://www.highgrounddesign.com/design/dcessay992.htm
Reiterate: We operate within The Behavioural Layer.
Reiterate: Our psychology means we are open to influence.
But how, as humans, are we influenced?
Areas of influence can be loosely divided in to three areas.
Areas of influence can be loosely divided in to three areas.
Areas of influence can be loosely divided in to three areas.
Response to the place, environment around us (although perhaps not consciously?)
Architecture can be effective at mediating this kind of response.
Staircase in intentionally exposed in the central social hub of the building.
Exposes fluidity, movement of inhabitants.
Creates opportunity for chance encounters, serendipitous exchanges.
No instruction. Just implication.
Contrast with the NCP car park model (afterthoughts, utility, piss, tramps)
Central squares are common in European towns and cities.
All roads lead to one place. Alive. Spirited. Stimulating. Dynamic.
Encourages exchange.
Socio-architecture (psychologist Humphry Osmond & Canadian architect Kyo Izumi) – part of their research for the best architectural form for a mental hospital in 1951.
Osmond/Izumi also coined terms \"sociopetal\" and \"sociofugal\" to describe seating arrangements that encourage/discourage social interaction.
Socio-petal: arranged so that each can see and interact with the others
Look what happened when I tried to take my 2 year old daughter away!
In contrast: Broken Windows Theory.
First ‘suggested’ by George L. Kelling and Catherine Coles
Controversy. Giuliani’s ‘zero tolerance’. Coincided with reduced crime rates across the US.
Takeaway: Theory based on the notion that our behaviour is in some way a function of the environment around us.
So we know we’re influenced by the environment around us.
How about the Objects/Things within them?
Again, we are influenced in many ways.
Beauty.
Mathematicians and philosophers have studied this number for years.
Design that obeys these proportions appears harmionious to the eye.
It appears as if we have an in-built aesthetic sensibility.
Appears in nature
In architecture
Some studies of the Acropolis, including the Parthenon, conclude that many of its proportions approximate the golden ratio.
http://www.flickr.com/photos/patrickwilken/399934129/
In art
Da Vinci’s illustrations in De Divina Proportione demonstrate how bodily proportions conform to the golden ratio.
Mona lisa specualtion.
Salvador Dali explicitly used the GR in ‘The Sacrament of the Last Supper’
Industrial Design
Screen to body ratio:
1 : 1.67 = iPod1 : 1.75 = iRiver H101 : 1.47 = Creative Nomad Zen Xtra
Not a reason for success but certanly a contributing factor.
People often struggle to articualte why something is more attractive.
A dormant/latent sentiment?
Beauty is a human attribute as well: in-built Attractiveness bias
Humans we are simply hard-wired to respond more favourably to attractive people.
Studies of babies show they will look more intently and longer at prettier faces.
A study of the 1974 Canadian federal elections found that attractive candidates received more than two and a half times the votes of the unattractive ones
A Pennsylvania study, examined 74 defendants – found that good looking received significantly lighter sentences. Twice as likely to avoid a prison sentence than unattractive defendants.
A recent Guildhall University survey of 11,000 33-year-olds found that unattractive men earned 15 % less than those deemed attractive. Simialrly, plain women earned 11 % less than their prettier counterparts.
…leads to people.
We now know that both the environment/place we’re in
+ the objects/things around us can have a profound influence on the way we behave. Often on a subliminal level.
So how about those around us…
Video: http://www.youtube.com/watch?v=ho9jcLMhVkE
Social proof: in situations in which we don’t know what course of action to take we tend to watch and rely on the behaviour of others to determine our own.
Hundreds of people in line for something = assume they must be queuing for somethign worthwhile.
Apple know this of course and broadcast all the pictures of hungry people queuing for the iPhone.
Effect: the iPhone must be worth it? A nudge towards it at the every least.
Very common for us to rely on simple rules of thumb like this.
The Empty restaurant. Deserted.
Far less inclined to venture in
Why waiters try and sit you near the window.
http://farm1.static.flickr.com/107/295933540_2b710e4d93.jpg?v=0
Connected to our survival instincts? Safety in numbers?
Everything in psychology comes back to us ‘surviving on the plains of the Savannah!’
From Robert Cialdini ‘Influence’.
Experiment to use messaging to help the environment (hotel towel reuse)
http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/books/book_extracts/article2804923.ece
Guests were more influenced by social factors than environmental.
Social software a powerful tool in helping tackle environmental issues.
What’s happening here? What’s the psychology?
How and why are these decisions being made?
Often beneath normal level of consciousness: people are highly unlikely to acknowledge that they have been ‘primed’, or influenced in any way.
Visceral layer? Biology...we as mammals, primates are attracted to bright colours. Like this bee.
We have adapted, evolved to behave in this way.
This is built in to our brain. Again survival instincts.
Some examples of design that operates effectively on this layer:
International Energy Agency estimate that between 5 and 15% of the world's domestic electricity is wasted by gadgets left on standby.
British designer, Rachel Turner for the Greener Gadgets competition.
http://www.greenergadgets.com/index.php/design-competition/
“These little monster eyes tap into our uneasiness about things that go bump in the night. They give us a little extra emotional nudge to remind us to turn our gadgets off properly - especially when we head off to bed.”
Tapping in the fact that subconsciously we don’t respond well to angry, frowning faces.
“Emotional nudge”: lovely way of phrasing this level of influence.
As designers we have the opportunity to not only acknowledge, but also design for this level.
Doesn’t need to be complex (speculate that simple is better for this to be effective)
Subverts the usual model using almost human characteristics.
Provokes a reaction. Creates influence.
The Power-Hog is designed to expose kids to the energy costs associated with running electronic devices.
Plug the tail into the outlet and the device into the snout; feed a coin to meter for 30 minutes of use.
Playful.
Builds on the in-built notion of play. More hard-wired behaviour.
Close buttons often don’t actually do anything (other than allow lift techs to hack) = Placebo button.
Designed to allow users to feel ‘in control’. The illusion of control.
In this case designed to allay irrational behaviour?
http://architectures.danlockton.co.uk/2008/10/01/placebo-buttons-false-affordances-and-habit-forming/
Similarly designing defensively to ensure people can’t make mistakes
This the concept of Poka-yoke: a Japanese term that means \"mistake-proofing\"
Achieved by putting limits on how an operation can be performed in order to force the desired completion of the operation.
Automatic cars (key cannot be removed unless gearbox is left in P(ark).
Microwave doors that disable the use.
Macbook batteries.
SD cards.
Hashem Akbari wants to paint the worlds roofs white.
The Guardian: “Together, roads and roofs are reckoned to cover more than half the available surfaces in urban areas, which have spread over some 2.4% of the Earth's land area. A mass movement to change their colour…would increase the amount of sunlight bounced off our planet by 0.03%…that would cool the Earth enough to cancel out the warming caused by 44bn tonnes of CO2 pollution.”
Ambitious, but how much can we achieve through consideration of sensible default states?
http://www.guardian.co.uk/environment/2009/jan/16/white-paint-carbon-emissions-climate
http://www.flickr.com/photos/darijuss/2909691869/
Systems like last.fm (scrobbler) rarely interrupt, instead they gather silently.
The product’s output is simply a manifestation of my typical, intrinsic behaviour.
The data and therefore the value of my dialogue with last.fm emerges through use.
“The most profound technologies are those that disappear.”
The Computer for the 21st Century
Mark Weiser
Embedded or at least aligned with our normal behaviour