This document discusses the growth of mobile payments and near field communication (NFC) tools. It notes that mobile commerce (mCommerce) is leading ecommerce, as more consumers use smartphones for shopping. New payment services like Square and Google Wallet allow people to buy, sell, and pay from their phones. Square offers flat transaction fees for small businesses, while Google Wallet uses NFC to allow tap-to-pay from phones. Both services are growing rapidly. The document concludes that retailers need strong mobile strategies to engage customers both in-store and on the go, as control of shopping shifts to consumers' mobile devices.
Competing for the Future: Iteration vs. Innovation by Brian SolisBrian Solis
Competing for the future starts with a shift in perspective. Without that shift, you will be confined to cycles of iteration—rather than innovation. Leading digital analyst, author and keynote speaker Brian Solis partnered with Oracle for a new paper, "Enterprise as a Service."
Our annual Trends report is here, born from plenty of Post-it notes, more coffee than we care to mention, lots of healthy debate and quite a few laughs. Trends is always a labor of love, crowdsourced from Fjordians (all 1,000 of us) from around the world – from San Francisco to Berlin, Hong Kong to Johannesburg, Dubai to São Paulo and 22 other places in between.
This process results in the trends we expect to affect business, technology and design in the year ahead.
Read and download the full report at www.trends.fjordnet.com
The Little Blue Book of Social TransformationBrian Solis
Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you how to get there with 20 short—but impactful—principles, like:
- Laying the groundwork for social success
- Turning weak ties into strong connections
- Creating a social listening center
Attracting new fans with social experiences
Soon you’ll be on the road to forging deeper relationships with customers and employees and greater relevance with social and traditional customers alike.
When a company puts human-centered design at the heart of its digital agenda, it can find new sources of value through technology. Here are five principles to embrace to achieve this new way of doing business: http://stratbz.to/vO0wq
Competing for the Future: Iteration vs. Innovation by Brian SolisBrian Solis
Competing for the future starts with a shift in perspective. Without that shift, you will be confined to cycles of iteration—rather than innovation. Leading digital analyst, author and keynote speaker Brian Solis partnered with Oracle for a new paper, "Enterprise as a Service."
Our annual Trends report is here, born from plenty of Post-it notes, more coffee than we care to mention, lots of healthy debate and quite a few laughs. Trends is always a labor of love, crowdsourced from Fjordians (all 1,000 of us) from around the world – from San Francisco to Berlin, Hong Kong to Johannesburg, Dubai to São Paulo and 22 other places in between.
This process results in the trends we expect to affect business, technology and design in the year ahead.
Read and download the full report at www.trends.fjordnet.com
The Little Blue Book of Social TransformationBrian Solis
Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you how to get there with 20 short—but impactful—principles, like:
- Laying the groundwork for social success
- Turning weak ties into strong connections
- Creating a social listening center
Attracting new fans with social experiences
Soon you’ll be on the road to forging deeper relationships with customers and employees and greater relevance with social and traditional customers alike.
When a company puts human-centered design at the heart of its digital agenda, it can find new sources of value through technology. Here are five principles to embrace to achieve this new way of doing business: http://stratbz.to/vO0wq
1) 2014년 현재 디지털 커뮤니케이션 분야에서 중요하게 되짚어봐야 할 이슈와 논제들 10가지
2) 고객 의사 결정 과정(Customer Decision Journey)에 상응하는 디지털 마케팅 프로그램과 활동 예시
3) 디지털은 마케팅과 비즈니스에 어떠한 기여를 할 수 있는가?
Future Of Advertising Webinar Full DeckTroy Centazzo
The Program – New Media specialist Troy Centazzo reviewed the rapid trends in marketing and provided strategic insights into where marketers and investors should be focusing their attention. Attended by hundreds of media industry investors, companies, strategic firms, analysts, and others.
Fjord Trends 2020: Emerging Trends in Business | Accentureaccenture
Accenture's Fjord Trends 2020 provides insight on business trends impacting business, tech & design to help brands thrive in a changing world. Read more.
Top 10 Digital Transformation Trends for 2017Daniel Newman
Digital transformation reshapes every aspect of a business. As digital technology continues to evolve, I believe that successful digital transformation will require careful collaboration, thoughtful planning, and the inclusion of every department.
During recent years, we’ve seen shifts in how traditional leadership roles operate, as silos break down and the scopes of various roles widen and change. Digital transformation has morphed from a trend to a central component of modern business strategy.
Pulse 2013 - Mobile strategy and user centered design, an IBM interactive primerChris Pepin
IBM Interactive is one of the largest interactive agencies in the world. Recently named among the top five digital marketing agencies in the world by Gartner, it is home to IBM's Mobile Practice services. Come and learn how IBM Interactive works with clients on mobile strategy, user-centered design and mobile strategy realization that will accelerate your mobile application creation, and delight your customers with compelling user experiences on the fastest-growing, user-facing device on the planet.
Eight Success Factors of Digital Transformation by Brian SolisBrian Solis
Over the last 7 years, Brian Solis pioneered digital transformation research.. In this report in partnership with Altimeter Group, Brian observed a series of important patterns that companies follow in their work to digitally transform. We learned that strategists take an “OPPOSITE” approach to business as usual as they seek new and alternative insights and methodologies to blaze new trails.
In this report, Brian introduces the “OPPOSITE” framework, an acronym that represents a compilation of best practices guiding today’s successful organizations through their digital transformation efforts. These best practices apply to eight key areas of focus for the organization:
1) Orientation
2) People
3) Processes
4) Objectives
5) Structure
6) Insights & Intent
7) Technology
8) Execution
For companies looking to jump start their digital transformation efforts, this report provides a blueprint for stakeholders across the organization to come together, create a shared vision and take the first steps towards thriving in the new digital reality.
Report download: https://insights.prophet.com/8-success-factors-of-digital-transformation
Article: https://www.prophet.com/2016/08/opposite-approach-framework-for-digital-transformation/
The End of Business as Usual Rewire the Way You Work to Succeed in the Consum...Brian Solis
The End of Business as Usual by Brian Solis is available on GetAbstract for those who need the key takeaways but don't have the time to read the entire book.
Takeaways:
The digital revolution is radically transformative for businesses. These changes are not just technological. They directly affect consumer behavior. Companies that cannot adapt to these changes face obsolescence. Businesses used to define their brands. Today, “connected consumers” define them. Companies must connect with consumers on a personal basis. They must treat consumers as valued partners, not just as sales targets.
To build relationships and win sales, companies need to create satisfying experiences for their connected consumers. The way people connect online activates distribution chains that rival any broadcast network. To earn the trust of connected customers, businesses must engage them online in a positive way. You must appeal to customers’ emotions. Through such engagement, businesses stay relevant and build a robust future.
What You Will Learn
1) What strategies will help you exploit the nature, extent and impact of the digital revolution; 2) What influence “connected consumers” wield; and 3) How organizations can engage them effectively.
Perpetual leadershift - Digital strategy and change management go hand in handJenny Williams
The digital revolution is one of the most disruptive forces now at work in the business world. Transformation in response to this force requires most companies to rethink what digital really means. It is no longer sufficient to think in terms of web sites and other digital assets. Similarly, evolution is now so much more than focusing on managing discrete changes that a particular technical innovation may require, the speed of change requires a far more fluid and dynamic mode of management. This session will look at some of the heroes of the digital age and the key factors that enhance or hamper an organisations ability to rise to the challenge of a constantly evolving business environment.
The Funnel Doesn’t Care About Customers; The Funnel Only Cares About The Fun...Brian Solis
Frictionless, integrated omnichannel is the baseline for next generation customer experiences. There are two sides to customer engagement and relationships that need your attention. There’s the experience customers have today of which they endure because it’s their only choice. There’s also the journey customers hack to work for them or worse, other companies design a path that’s more familiar, intuitive and meaningful because. Yet, either one of those two experiences represent the fate of companies that choose to invest in one or the other.
Leading digital analyst and futurist Brian Solis and Teleperformance share how to unite disparate efforts for an approach that's integrated, consistent and complementary.
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
General Motors and Lyft; Target and Walmart; Netflix and Amazon - we call these “frenemies”. A strange trend is emerging as unlikely partner companies join forces, and they’re transforming industries around the world. Understanding what's driving the frenemies trend, knowing what options best fit your needs, and making yourself an effective partner are all critical to success.
State of influence 2.0 by Brian Solis and TraackrBrian Solis
A groundbreaking report on the state and future of influencer marketing by Brian Solis and Traackr. What if influencer marketing was more than marketing? What if it was about the end-to-end customer or employee experience?
Welcome to a new era of marketing; an era where brands are shaped by the people who experience them. In a world where most consumers are connected, the experiences that they have and share online collectively shape their perceptions, impressions and actions. To a certain extent, all connected consumers are becoming influential in their own ways.
Influence has never been more import- ant. Every year, global communica- tions marketing firm Edelman pub- lishes its “Trust Barometer” report that captures the sentiment of trust in a variety of industries and scenarios. In its 2017 edition1, Edelman learned that the credibility of CEOs was at its lowest level ever. At the same time, the report found that trust in peers, or “a person like yourself,” is as cred- ible a source of information about a company as a technical or academic expert. Without trust, brand market- ing may fall upon skeptical, distrusting or altogether inattentive audiences.
By partnering with the right influenc- ers, or people who tell the right stories in the right context by delivering value at each step, brands can reach people through those they trust while earning trust in the process.
IDC forecasts that in 2017 spending on cognitive and artificial intelligence (AI) systems will reach $12.5 billion. Some of these systems will be delivered in the form of “conversational interfaces”; what we think of more generally as chatbots or virtual assistants. In fact, Gartner predicts that by 2019, virtual personal assistants “will have changed the way users interact with devices and become universally accepted as part of everyday life.” For this report, Altimeter interviewed 24 enterprise companies, technology innovators, and other experts to gauge the potential risks and opportunities of conversational interfaces. We interviewed industry leaders to identify use cases, design principles, and strategic implications for customer experience, business models, brand strategy, and innovation. Our goal, and a focus of this report, is to help business leaders better understand the implications of conversational interfaces so they can make informed decisions about how to leverage this technology. More important, however, is for businesses to look ahead at the real opportunity: to develop from transactional to conversational relationships, express their brand voice, and become a trusted, indispensable ally to customers.
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://bit.ly/altimeter-chatbots
Enhancing customer experience through Digital TransformationYASH Technologies
Is digital transformation only about digitizing existing services? It is much more than just that. Read more to understand the importance of digital core in today's era.
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CESBrian Solis
No predictions here...just 11 important trends that are shaping CX and marketing landscape in 2020 and beyond. Leading digital analyst, author and keynote speaker Brian Solis breaks down these trends to help brand executives, consultants and marketers think differently (and holistically) about operational and strategic investments in CX and marketing.
Brian admits that there are certainly more than 11 trends to follow, but in the context of this conversation, he focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the dots to native, end-to-end experiences.
Hire Brian as a speaker: briansolis.com/speaking
Work with Brian: briansolis.com/partner
About Brian: briansolis.com
Unlock Your Organization Through Digital TransformationDigital Surgeons
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) program’s 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
The End of Stability: Rethinking Strategy for an Uncertain AgeCapgemini
Rita McGrath, a Professor at Columbia Business School, is one of the foremost experts on strategy and innovation. Her work focuses on strategy development in uncertain environments and her latest book is called The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Rita McGrath has been recognized among the Top 10 Most Influential Business Thinkers by Thinkers50 in 2015. Capgemini Consulting spoke to Rita McGrath to understand how organizations should go about strategy development in an era of accelerated change and disruption.
So herein is my list of this years emerging online trends and Trojan horses ready to infiltrate a desktop, tablet or mobile near you in 2014. Some might seem a little left of centre but the better predictions generally are no? Feedback welcome on whether this Hot 8 will keep the internet cool this year.
Brett Thompson is a Senior Account Director at Reactive Media, Sydney.
What does the future of Interactivty in commncations look like?
An agency panel comprising of Naked Comms, Reactive, Carter Digital and Hellofuture.TV explored this for B&T's MAD week. Presentation is featured here.
Links to the video content: https://vimeo.com/hellofuturetv/review/70533473/10d7a2bc8d
1) 2014년 현재 디지털 커뮤니케이션 분야에서 중요하게 되짚어봐야 할 이슈와 논제들 10가지
2) 고객 의사 결정 과정(Customer Decision Journey)에 상응하는 디지털 마케팅 프로그램과 활동 예시
3) 디지털은 마케팅과 비즈니스에 어떠한 기여를 할 수 있는가?
Future Of Advertising Webinar Full DeckTroy Centazzo
The Program – New Media specialist Troy Centazzo reviewed the rapid trends in marketing and provided strategic insights into where marketers and investors should be focusing their attention. Attended by hundreds of media industry investors, companies, strategic firms, analysts, and others.
Fjord Trends 2020: Emerging Trends in Business | Accentureaccenture
Accenture's Fjord Trends 2020 provides insight on business trends impacting business, tech & design to help brands thrive in a changing world. Read more.
Top 10 Digital Transformation Trends for 2017Daniel Newman
Digital transformation reshapes every aspect of a business. As digital technology continues to evolve, I believe that successful digital transformation will require careful collaboration, thoughtful planning, and the inclusion of every department.
During recent years, we’ve seen shifts in how traditional leadership roles operate, as silos break down and the scopes of various roles widen and change. Digital transformation has morphed from a trend to a central component of modern business strategy.
Pulse 2013 - Mobile strategy and user centered design, an IBM interactive primerChris Pepin
IBM Interactive is one of the largest interactive agencies in the world. Recently named among the top five digital marketing agencies in the world by Gartner, it is home to IBM's Mobile Practice services. Come and learn how IBM Interactive works with clients on mobile strategy, user-centered design and mobile strategy realization that will accelerate your mobile application creation, and delight your customers with compelling user experiences on the fastest-growing, user-facing device on the planet.
Eight Success Factors of Digital Transformation by Brian SolisBrian Solis
Over the last 7 years, Brian Solis pioneered digital transformation research.. In this report in partnership with Altimeter Group, Brian observed a series of important patterns that companies follow in their work to digitally transform. We learned that strategists take an “OPPOSITE” approach to business as usual as they seek new and alternative insights and methodologies to blaze new trails.
In this report, Brian introduces the “OPPOSITE” framework, an acronym that represents a compilation of best practices guiding today’s successful organizations through their digital transformation efforts. These best practices apply to eight key areas of focus for the organization:
1) Orientation
2) People
3) Processes
4) Objectives
5) Structure
6) Insights & Intent
7) Technology
8) Execution
For companies looking to jump start their digital transformation efforts, this report provides a blueprint for stakeholders across the organization to come together, create a shared vision and take the first steps towards thriving in the new digital reality.
Report download: https://insights.prophet.com/8-success-factors-of-digital-transformation
Article: https://www.prophet.com/2016/08/opposite-approach-framework-for-digital-transformation/
The End of Business as Usual Rewire the Way You Work to Succeed in the Consum...Brian Solis
The End of Business as Usual by Brian Solis is available on GetAbstract for those who need the key takeaways but don't have the time to read the entire book.
Takeaways:
The digital revolution is radically transformative for businesses. These changes are not just technological. They directly affect consumer behavior. Companies that cannot adapt to these changes face obsolescence. Businesses used to define their brands. Today, “connected consumers” define them. Companies must connect with consumers on a personal basis. They must treat consumers as valued partners, not just as sales targets.
To build relationships and win sales, companies need to create satisfying experiences for their connected consumers. The way people connect online activates distribution chains that rival any broadcast network. To earn the trust of connected customers, businesses must engage them online in a positive way. You must appeal to customers’ emotions. Through such engagement, businesses stay relevant and build a robust future.
What You Will Learn
1) What strategies will help you exploit the nature, extent and impact of the digital revolution; 2) What influence “connected consumers” wield; and 3) How organizations can engage them effectively.
Perpetual leadershift - Digital strategy and change management go hand in handJenny Williams
The digital revolution is one of the most disruptive forces now at work in the business world. Transformation in response to this force requires most companies to rethink what digital really means. It is no longer sufficient to think in terms of web sites and other digital assets. Similarly, evolution is now so much more than focusing on managing discrete changes that a particular technical innovation may require, the speed of change requires a far more fluid and dynamic mode of management. This session will look at some of the heroes of the digital age and the key factors that enhance or hamper an organisations ability to rise to the challenge of a constantly evolving business environment.
The Funnel Doesn’t Care About Customers; The Funnel Only Cares About The Fun...Brian Solis
Frictionless, integrated omnichannel is the baseline for next generation customer experiences. There are two sides to customer engagement and relationships that need your attention. There’s the experience customers have today of which they endure because it’s their only choice. There’s also the journey customers hack to work for them or worse, other companies design a path that’s more familiar, intuitive and meaningful because. Yet, either one of those two experiences represent the fate of companies that choose to invest in one or the other.
Leading digital analyst and futurist Brian Solis and Teleperformance share how to unite disparate efforts for an approach that's integrated, consistent and complementary.
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
General Motors and Lyft; Target and Walmart; Netflix and Amazon - we call these “frenemies”. A strange trend is emerging as unlikely partner companies join forces, and they’re transforming industries around the world. Understanding what's driving the frenemies trend, knowing what options best fit your needs, and making yourself an effective partner are all critical to success.
State of influence 2.0 by Brian Solis and TraackrBrian Solis
A groundbreaking report on the state and future of influencer marketing by Brian Solis and Traackr. What if influencer marketing was more than marketing? What if it was about the end-to-end customer or employee experience?
Welcome to a new era of marketing; an era where brands are shaped by the people who experience them. In a world where most consumers are connected, the experiences that they have and share online collectively shape their perceptions, impressions and actions. To a certain extent, all connected consumers are becoming influential in their own ways.
Influence has never been more import- ant. Every year, global communica- tions marketing firm Edelman pub- lishes its “Trust Barometer” report that captures the sentiment of trust in a variety of industries and scenarios. In its 2017 edition1, Edelman learned that the credibility of CEOs was at its lowest level ever. At the same time, the report found that trust in peers, or “a person like yourself,” is as cred- ible a source of information about a company as a technical or academic expert. Without trust, brand market- ing may fall upon skeptical, distrusting or altogether inattentive audiences.
By partnering with the right influenc- ers, or people who tell the right stories in the right context by delivering value at each step, brands can reach people through those they trust while earning trust in the process.
IDC forecasts that in 2017 spending on cognitive and artificial intelligence (AI) systems will reach $12.5 billion. Some of these systems will be delivered in the form of “conversational interfaces”; what we think of more generally as chatbots or virtual assistants. In fact, Gartner predicts that by 2019, virtual personal assistants “will have changed the way users interact with devices and become universally accepted as part of everyday life.” For this report, Altimeter interviewed 24 enterprise companies, technology innovators, and other experts to gauge the potential risks and opportunities of conversational interfaces. We interviewed industry leaders to identify use cases, design principles, and strategic implications for customer experience, business models, brand strategy, and innovation. Our goal, and a focus of this report, is to help business leaders better understand the implications of conversational interfaces so they can make informed decisions about how to leverage this technology. More important, however, is for businesses to look ahead at the real opportunity: to develop from transactional to conversational relationships, express their brand voice, and become a trusted, indispensable ally to customers.
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://bit.ly/altimeter-chatbots
Enhancing customer experience through Digital TransformationYASH Technologies
Is digital transformation only about digitizing existing services? It is much more than just that. Read more to understand the importance of digital core in today's era.
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CESBrian Solis
No predictions here...just 11 important trends that are shaping CX and marketing landscape in 2020 and beyond. Leading digital analyst, author and keynote speaker Brian Solis breaks down these trends to help brand executives, consultants and marketers think differently (and holistically) about operational and strategic investments in CX and marketing.
Brian admits that there are certainly more than 11 trends to follow, but in the context of this conversation, he focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the dots to native, end-to-end experiences.
Hire Brian as a speaker: briansolis.com/speaking
Work with Brian: briansolis.com/partner
About Brian: briansolis.com
Unlock Your Organization Through Digital TransformationDigital Surgeons
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) program’s 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
The End of Stability: Rethinking Strategy for an Uncertain AgeCapgemini
Rita McGrath, a Professor at Columbia Business School, is one of the foremost experts on strategy and innovation. Her work focuses on strategy development in uncertain environments and her latest book is called The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Rita McGrath has been recognized among the Top 10 Most Influential Business Thinkers by Thinkers50 in 2015. Capgemini Consulting spoke to Rita McGrath to understand how organizations should go about strategy development in an era of accelerated change and disruption.
So herein is my list of this years emerging online trends and Trojan horses ready to infiltrate a desktop, tablet or mobile near you in 2014. Some might seem a little left of centre but the better predictions generally are no? Feedback welcome on whether this Hot 8 will keep the internet cool this year.
Brett Thompson is a Senior Account Director at Reactive Media, Sydney.
What does the future of Interactivty in commncations look like?
An agency panel comprising of Naked Comms, Reactive, Carter Digital and Hellofuture.TV explored this for B&T's MAD week. Presentation is featured here.
Links to the video content: https://vimeo.com/hellofuturetv/review/70533473/10d7a2bc8d
A pivotal feature of today's most innovative and valuable real estate is connectivity—the ability to facilitate intercommunication and interaction among buildings and digital infrastructures. Connected Real Estate contains viewpoints and advice from many of the real estate and construction industry's most innovative players from around the world.
Nissan Australia continually optimizes the Nissan.com.au web and mobile sites and online marketing campaigns to help improve the customer experience, drive leads and assist with sales.
As Nissan Australia's digital partner, we developed a personalisation strategy that enhances the ability for Nissan to be nimble with product information and marketing communication, while optimizing the journey for the user through to a key online lead. Nissan Australia is taking this data-driven approach using Sitecore’s DMS personalisation and optimisation features to achieve their website objectives.
This webinar was presented by Heath Walker, Digital Marketing Manager – Nissan Australia, and Stephen Foxworthy, Strategy Director at Reactive.
Nothing spreads online like funny content. And brands have budgets and talented agencies. So why are brands underachievers when it comes to producing truly funny content?
Better Together: Content Strategy and Design #CSFORUM16Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past three years, Rebekah Cancino has studied how successful teams collaborate on content decisions, and helped transform the way content strategists, designers, and developers work and produce together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
Phoenix Design Week: User Journeys for Damn Good Digital DesignRebekah Baggs
Designing holistic digital experiences that delight our users and meet our organizational objectives isn't easy, but it's not impossible. User journeys can help.
In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram.
In 2013, Tourism Australia has an ambitious goal to use the power of social media to make Australia the most talked about holiday destination in the world.
There are officially just three people with ‘social media’ titles at Tourism Australia. Yet look a little more closely and in fact the content shared comes from millions of people who interact and enthusiastically help sell the country.
Welcome to the World’s Biggest Social Media Team.
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw
Presentation at iStrategy London. A new framework to replace the traditional 4Ps of Marketing. A terrific guideline for brands who are looking to be more adaptive to the changing landscape of consumer behavior and technology.
In our latest POV Mobile: The Great Connector, we examine how mobile is changing the world and how brands can create immersive and O.P.E.N. mobile experiences to exceed consumers’ expectations.
I put together this point of view about responsive web design for my employer IQ. It's a deck you can share with clients or executives to help them understand what responsive design is, why they should care about it, and how to decide if it's right for their business.
El estudio "AdReaction 2012: Marketing in the Mobile World" llevado a cabo por Millward Brown y Dynamic Logic en noviembre de 2012 destaca la influencia de los anuncios de televisión en usuarios de dispositivos móviles a la hora de realizar búsquedas, descargar aplicaciones y visitar webs de empresas.
Responsive Web Design: One Size No Longer Fits AllPerficient, Inc.
Designing to allow an ever-increasing number of devices to access your website or web application is a game you can never win. There is arguably little business benefit to targeting less-widely used devices, yet web-accessible smartphones that aren't iPhones constitute a large group of users that is costly to ignore.
Responsive Web Design is a new approach to the design and execution of websites and web applications that offers a way to cater to a much wider array of users and devices than would be possible otherwise. Through the use of modern web standards and a thorough execution plan it is possible to create attractive, brand-aware user experiences that work across a wide range of devices - feature phones, smartphones, tablets, netbooks, laptops and desktop computers - without requiring expensive device-centric development.
This slideshow covers:
• Costs and benefits of Responsive Web Design
• Examples of large-scale responsive websites currently deployed
• When to consider a responsive approach to your project
• The skills your team should have, and the techniques they should be using, when designing responsively
It’s time to look back over 2011 and try to discern the key technologies
and trends likely to be top of mind for enterprise IT in 2012.
Visit http://www.csc.com/au to discover more...
Reactive was fortunate enough to attend SXSW this year, Brett, our man on the ground has returned inspired with plenty to share. His main impression of SXSW? A digital orgy of American proportions. Enjoy it with a margarita and food-truck-purchased taco, preferably.
On the 12th of March, Art Director Gabriel Tamborini and Designer Gabriel Tamborini took over the Apple store Sydney, offering up their insights and tips on designing for digital in a mobile world.
Find out more about Reactive's takeover of the Apple store here http://bit.ly/PJgBHR
Reactive is a digital agency specialising in strategy, creative, technology and marketing with over 150 staff across our five offices in Melbourne, Sydney, London, Auckland and New York.
Our reputation is one of excellence and innovation in the online channel — evidenced not only by the quality of work we do but also by the results we achieve for our clients.
Over the past sixteen years, we have designed, built and marketed hundreds of websites for some of Australia, New Zealand, America and Europe’s most prestigious clients including blue-chip corporate, retail and travel brands, B2B companies across all industries, as well as Local, State and Commonwealth Government.
Clients we have created websites and performed online marketing for include Rip Curl, British Airways, Cervélo, Sydney Airport, Coles Group, ANZ, Nissan, Tesco and Amnesty International Australia. Our focus is on planning and implementing engaging online experiences that fuel profitable growth for our clients. We work with you to unearth the most effective methods and solutions to fulfill your business objectives online.
Creative Director Tim Buesing (Sydney) and Executive Creative Director Tim Kotsiakos (Melbourne) were in France for the Cannes Cyber Lions. They joined industry leaders from around the world, celebrating the best in digital innovation, design and technology, and were then on hand to receive Reactive's Cyber Lion for the Most Powerful Arm Ever Invented.
Here are their highlights shared on June 21 at the Reactive office in London during a breakfast seminar with colleagues and clients.
Perspectives 2013 is a collection of Reactive's viewpoints from our offices around the world. Download the PDF version from http://www.reactive.com/perspectives-2013.html
The authors live and work in New York, London, Melbourne, Sydney and Auckland.
Are you sick of your web apps looking like they were put together in the late 90s? Are your animated logos and rainbow borders not getting the reaction you hoped? Is it possible for you to break the myth that developers can’t design?
This research report from AIMIA (sponsored by Reactive) looks what Australian retailers are doing to evolve their eCommerce offering.
The research aims to give retailers and AIMIA members an independent benchmark by which to assess their own business priorities and opportunities in this space.
The BRAVEST, BOLDEST & BEST
digital campaigns of 2011.
Presentation by Tim O'Neill (Reactive) and Sandeep Baruah (NAB) at AdTech Melbourne in March 2012
Presentation from Tim O'Neill of digital agency Reactive for EyeforTravel event in Sydney Nov 2009. On the topic of Website stickiness for travel and tourism brands
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 3
Perspectives 2012
1. E •
URN S YD
BO N
EL E
M
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•
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RE ACTIVE
LONDON •
•
AU
K R
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YO LA
D N
NEW •
2. Welcome to Perspectives 2012,
Reactive's inaugural collection of
digital viewpoints from around the world
If 2011 was a year of radical change, get ready for the Year
of the Dragon — where the major trends from last year reach
mainstream maturity (mobile, Pinterest, the cloud) and new
ideas leap into view.
The topics covered within Perspectives 2012 are varied, a
reflection of the breadth of the digital world we find ourselves
in. We explore the creative (campaigns, search marketing),
technology (Sitecore, hardware, responsive design) and
strategic (eCommerce, agency evolution, social media)
aspects of the ever-evolving digital landscape.
With investment from marketers continuing to migrate from
‘traditional’ channels (such as radio, newspapers and TV)
towards digital, it’s more important than ever to understand
the relevance of emerging trends to your business (and not
simply jump on the latest fad).
We hope that the articles within Perspectives 2012 will spark
an opinion. Please share these with us via our Twitter page
@reactivemedia.
Tim O’Neill
Co-founder and Joint Managing Director
01
3. ~ Chapter One ~
Respon-
sive
design
Written by Bradley Grinlinton
Managing Director UK
The holy grail for cross-platform
customer engagement?
If 2011 was the year your customers grew comfortable
engaging with brands via mobile then 2012 will almost
certainly be the year they do so with tablets. Over
Christmas alone, tablet traffic to Web sites in the UK
grew to 8% as iPads, Kindles and other tablet devices
topped Christmas shopping lists across the world. At
the Consumer Electronics Show (CES) in January 2011,
major tech giants launched their new tablet offerings to
the world with no less than eight significant new devices
entering an already crowded market (currently dominated
by the iPad).
This tablet-boom means that you will be engaging with
a more connected customer than ever before and one
who now has yet another way of interacting with your
brand. This customer will most likely be well experienced
in connecting with brands via mobile and web channels
and as a result, will be more demanding of the user
experience presented to them via tablets.
This increased fragmentation of devices presents some
interesting challenges for your brand and how to best
engage with your customers. Current thinking dictates
that you would build something specific for each
device used by your customers. This can be extremely
costly and time consuming both to setup and maintain.
Alternatively, you can simply choose the most popular
devices to target and dismiss the remaining portion of
your target audience to an inferior user experience.
However if you use ‘responsive design’ it doesn’t have to
be this black and white.
02 03
4. Visit the web Chapter One ~
~ site at: theclub.ba.com
Responsive design provides forward-thinking brands with
an extremely cost-effective way of creating engagement.
So what is responsive design? What types of projects are suited to a responsive
In a nutshell, responsive design involves creating design approach?
a design that responds to a user’s behaviour and Responsive design works really well for this sort of long
environment. If a user accesses a responsive Web site form editorial content and allows us to bring a magazine
on their laptop and then switches to the same website style look to traditional web pages regardless of how a
on their iPad the Web site should automatically tailor user is viewing them.
itself to the screen size and technical capabilities of the
iPad. The same principle holds for smart phones or any It’s also great for micro sites and campaigns, especially
non-Apple tablet devices too. In short, you can create a those with a user-response component. A user who
Web site that is smart enough to respond to a customer’s receives an email promoting a campaign via their
preferences for interacting with your brand without the mobile or tablet device can click straight through to
need to build something new for every new device that an experience that’s optimised for their device, greatly
comes on the market. It’s already being used by some increasing their likelihood of buying, signing-up or
pretty big companies including our client British Airways. whatever the goal of the campaign may be.
Desktop
Responsive design in action… We’ve also been using responsive design on a number of
British Airways approached us to create a new monthly our more traditional Web site design projects to quickly
digital magazine for members of their Executive Club and easily add a mobile or tablet optimised site without a
loyalty magazine. large increase in cost. Tablets Smart phones
This is an audience of regular travellers who are very Really, responsive design will work well for more or less
likely to be accessing content and information on the go all but the most complex of Web applications.
and includes a large number of mobile and tablet users.
Are there any downsides?
Currently the majority of digital magazine publishing is If there’s a downside to responsive design it’s that not
done using platforms that rely heavily on the use of Flash every device in a category will display your Web site in
which is incompatible with the majority of these devices exactly the same way. For users of some older or less
common devices, this can lead to a more frustrating
Even the platforms that use HTML5 to address this user experience. However, as device and browser
incompatibility tend to rely on apps for delivery of content technologies continue to improve and clear market
- limiting their reach to a select number of devices. leaders for each device establish themselves, this will
Producing a monthly magazine with such a broad user become less and less of an issue.
device profile would have been both cost prohibitive and
severely limited our reach. So is it the Holy Grail or not?
It’s probably a bit too soon to say if responsive design
Using responsive design, we were able to address these is or isn’t the holy grail of customer engagement but as
issues and deliver the magazine, titled The Club, to the device fragmentation drives some big brands into this
broadest possible number of British Airway’s members. space in 2012; it will certainly start to become a lot more
mainstream. For now though, responsive design provides
The adjacent images show The Club across three of the forward-thinking brands with an extremely cost effective
most common member devices (you can check it out for way of creating engagement with a much broader range
yourself at ww.theclub.ba.com). Remember all of these of their customers than is facilitated by a more device- Vertical Landscape Vertical Landscape
use the same designs, code and content with the website specific approach to design.
simply responding to the capabilities of each device.
04 05
5. SALES FUTURE INSIGHTANALYTICSSERVICESCHECK ROI
GETED
CHATTER
VOICE
PEOPLE
TARGETED
REVIEWS SEND
~ Chapter Two ~ RECOMMEND
TWEETS TWITTER
BUZZ
SOCIAL POLITICAL AGENDA
CENSORSHIP
AUDIENCES
ENGAGE LISTENING
SHOPPING
FEED
RSS TWEET
PR
TWEETERS
RATE DISCUSS
TRADITIONAL INSIGHT
TWITTER BEHAVIOUR
EA TING
REVIEWS
Filtering out Listening in the social media space can serve as
the noise
T h e F u t u r e o f S o c i a l L i st e n i n g
a warning system or quick litmus test on how
consumers are feeling about your brand.
PR
ENGAGE LISTENING
INSIGHTS
SHOPPING RSS TWEET
RATE DISCUSS
TWEETERS
TARGETEDAUDIENCES
CHATTER F E
E D
CENSORSHIP
SOCIAL POLITICAL AGENDA
Written by Christopher Buettner better understand their consumers. That’s most social listening is immense. More consolidated platform being used to monitor conversations in the
Director of Operations at the Society of Digital Agencies a very significant percentage given that efforts need to be made to tie social efforts to clear social media space does not facilitate such linkages and
(www.sodaspeaks.com) social listening is an analytics field that is still business goals. analysis, then it’s time to look elsewhere.
very much in a nascent state. The burgeoning
Over the past few years, the number of social TARGETED interest in this area makes sense. Brands want As Phil Mui, Group Product Manager, Google Analytics, The good news… there are a few tools in the market that
listening tools hitting the global marketplace has to know what consumers are saying about their mentioned during a panel discussion for The SoDA do have an increasingly robust analytics component
mushroomed at an incredible pace. Brand-side category, their competitors, their brand and/or their Report, “there are so many tools (and so many built in, and that bodes well for this emerging area
marketing organisations and many digital and PR specific product/service offerings, and these tools hold methodologies) for social listening that nobody knows of analytics. However, there are countless others
agencies have jumped on the bandwagon, adding the promise of providing a window into the prevailing the right way to measure anything…the best social that struggle to provide anything more than a quick
conversation analysis and social listening as new thoughts and opinions of consumers. analytics tools will be the ones that are directly tied to temperature check or simply a regurgitation of anything
offerings within their Measurement/Analytics/Insights business efforts and ROI.” and everything being said. As a result, I have no doubt
practices. It is truly an awesome thing to be able to amass that we’ll see a great reduction in the number of social
consumer conversations across hundreds of thousands Listening is a critical life skill regardless of the forum, media listening tools over the next two years, coupled
Social listening initiatives essentially revolve around of sources on a particular brand or topic. However, be it in face-to-face conversations, social media or any with an increase in the number of human analysts
compiling and analysing online conversations happening one thing has become clear to me when considering other vehicle for communication. And listening in the working in this field to generate actionable insights for
across a broad range of social channels such as Twitter, the onslaught of social media monitoring tools in the social media space can serve as a warning system or agencies and brands.
Facebook Fan Pages, LinkedIn, blogs, YouTube and marketplace. There is an acute need for best practices quick litmus test on how consumers are feeling about
myriad other networks where consumers are engaging to be defined for social listening (both from an analytics your brand. However, listening is not enough. To filter
with businesses and brands. perspective and a technology perspective) for such out the noise and generate strong insights that will drive
efforts to generate strong return on investment for decision-making, brands and agencies need to do the
In SoDA’s 2012 Digital Marketing Outlook Survey brands. All too often, sweeping conclusions are made work of defining how their social media efforts tie to the
SoDA is an international association of respected digital marketing
published in The SoDA Report, over half (54% to be from too small a volume of conversations — leading company’s overall business goals up-front.
agency leaders and entrepreneurs with a history and a vision for the
exact) of the client-side digital marketing leaders to a myopic view of how consumers think or feel future of marketing. SoDA’s membership includes 60 leading digital
responding to the survey said they had added social about a particular brand, product, service or initiative. Regardless of the technology, the role of the human companies and agencies (including Reactive) all around the world.
listening to their menu of research approaches to Additionally, the chasm between data and insights for analyst in this process is critical. But, if the technology
06 07
6. ~ Chapter Three ~
Mobile MØney
How the growth of NEAR FIELD
COMMUNICATION tools is changing
the way people use money
Written by Marina Kosmatos
Marketing Manager Retailers need to ensure they turn up the
volume of their mobile strategies.
Move over eCommerce, mCommerce has stolen the like Square and Google Wallet are doing this for Tech sites like to proclaim a war between Square and This has been a PR problem that Google Wallet didn’t
show and is leading the way in terms of remaking new customers every day. Google Wallet but the easiest way to define both services want, it has enough high profile partners like Citibank,
the way people shop. With more consumers than is that Square has always been for small businesses and MasterCard and merchants like Subway and American
ever turning smartphones into shopping aids, Square is a mobile payment system that allows adds a new feature to old technology. Google Wallet is Eagle to weather this small storm.
mobile technology is encouraging retailers to look retailers to accept credit-card payments through a targeting already established retail giants and promoting
for innovative ways to enter into a relationship with mobile phone. new technology to the consumer. And unlike Square, mCommerce is not about the channel, but about the
potential customers. Google Wallet hasn’t set the world on fire…yet. customer. The technological advances mentioned are
Created by Twitter Co-founder Jack Dorsey, Square reflective of how control of shopping has shifted from the
We’re getting closer to the point where wallets is growing at rapid speed. In December 2011, it Google Wallet is an app that lets you pay for things using retailer into the hands of the customer, literally.
become obsolete. New payment services have announced that over one million merchants are now your phone, either by typing your credit card numbers or
emerged that enable people to buy, sell and pay using Square to accept credit cards. loading up gift/prepaid cards. Retailers need to ensure they turn up the volume of
purely from their smart phones, and are stepping up their mobile strategies and be in a position to offer their
the mobile-payment push. The value of Square for small business owners was Using an NFC enabled mobile phone (such as the customer a great shopping experience whether they are
obvious from inception. Square offers flat pricing, Samsung Galaxy Nexus), you tap a PayPass terminal at home, instore, or on the go.
A record number of U.S consumers turned to their regardless of the type of transaction or size. to pay. Google claims there’s a lot of security built into
smartphone during ‘Black Friday’ in November Unlike merchant accounts, Square does not have a the NFC chip, which stores and transmits credit card The time to move on mCommerce is now.
2011. Digital retail services provider GSI Commerce per-transaction fee, making it ideal for businesses information.
reported a 254% increase in mobile-based sales like coffee shops, cab drivers and market vendors.
compared to 2010, while PayPal also experienced The NFC antenna is turned off when the screen off, so it
a 516% year-on-year increase in global mobile But now, big companies like US phone carrier can’t be ‘scraped’, and the secure element is only turned
payment volume, with the number of consumers T Mobile and Walmart are getting on board. Even on when the wallet is unlocked and enabled for payment.
shopping via PayPal mobile services growing 371% US President Barack Obama is using Square to However in February 2012, a bug was discovered in the
and 148% compared with the average Friday. accept fundraising donations. While the service NFC chip which enabled anyone who held your phone
hasn’t appeared in Australia yet, we’re eagerly could access your money. Google suspended the sale
While PayPal mobile services can record big awaiting its presence. of new prepaid cards for a couple of days while the bug
numbers during holiday sales, payments services was being fixed.
8 09
7. ~ Chapter Four ~
Centralised
Platform
VALU
HE
T OF E
Multi-Site China
Australia
IM
ON
PL
EMENTATI
UK Japan
USA
This chapter was sponsored by
Benefits of a multi-site solution: Julian Gilchrist, Solutions Architect at Reactive, has
Multi-site management provides support across worked with multi-site implementations on many projects,
many sites from a single centralised platform. including most recently, Cricket Australia’s Big Bash
League. Using Sitecore, Cricket Australia are able to
An increasing number of companies are When to use multi-site? The ability to reuse rich content easily and across manage 22 sites, each technically consistent yet visually
operating in a multi-national, multi-locational or If your sites have similar content, architecture or multiple sites is a time-saver for admins. distinct. The solutions has enabled Reactive and Cricket
multi-brand environment. functionality, it is beneficial to use a multi-site solution Australia to build and launch a digital presence for the
as it saves developer time and money by replicating CMS licensing may offer a one-time fee for multiple new Big Bash League and team pages inside of 10
Marketing and IT managers have to balance the demands sites of similar content. licenses, saving money in the long run. months, resulting in over three million page views in a few
and costs of the business while maintaining quality and months. Julian says:
service to their customers. This can be problematic and Does your site need shared functionality? Multi-site Easy management of the centralised platform
increase production, and time costs. enables information from one Web site to be easily enables content admins with a range of skill sets to Using a multi-site CMS has provided a structure that
shared with others and can also standardise design engage with the CMS. makes it incredibly easy to reuse content and share
If you are a large company with multiple, related Web elements across multiple Web sites using a parent code across multiple league and sites. In turn, this
sites, an option is to install a multi-site solution, which theme. Another benefit of multi-site is content security, reduces our development costs and increases our
can deliver real savings of time and money in the critical for any organisation. Managers can restrict flexibility to be able to adapt to all client’s requirements.
development of your project. Delivery of multi-lingual content for global brand content authors to access specific content — good
recognition. For example, Sitecore makes it possible for when you’re managing a team spread across If a multi-site capable CMS such as Sitecore seems like it
For some agencies (including Reactive), Sitecore’s Web for editors to work with the CMS in different native disciplines and/or locations. is the right system for your needs, Reactive can guide you
Content Management system is an appealing choice languages; as a result Web sites can be built in any to the solution for your company’s needs.
for building and managing multiple Web sites. However, language. The management of the many language Allows you to adjust caching and site performance
there are some considerations to take into account versions of the Web site can also be easily coordinated on a site-by-site basis.
when evaluating if a multi-site solution is right for your and managed.
organisation; Maintains brand identity across multiple sites.
10 11
8. ~ Chapter Five ~
The best
social media 2012 will be the year of the hashtag
campaignsof2011 campaign for competitions and brands.
At Reactive, we’re always on the lookout for innovative social media campaigns that we
can learn from and incorporate into solutions for our clients. We asked Grant Flannery,
Account Director, his opinion on some of the best social media campaigns of 2011 and
his predictions for the year ahead.
Coca–Cola “Share a Coke” Platform Corona Light Campaign Volkswagen Jetta campaign What are your predictions for 2012?
Facebook – Branding and sales Facebook – Branding and awareness Twitter - Social experiment
www.shareacoke.com.au (The campaign has ended and the page has been taken down) www.anything4jetta.com I think that 2012 will be the year of the #tag campaign,
for competitions and brand launches. The level of
Coke decided the best way to sell their product this Corona had one goal of their 2011 strategy and it was This tackles my current favourite social media platform engagement we have seen over the past year with Twitter
summer was to personalise for consumers. They did this to, “become the best light beer in America”. Suffice it to Twitter. It’s my new Google for searching articles. has been phenomenal and continues to grow. I think
by releasing 150 names on all cans and bottles of Coke say, it’s a fairly large goal. Corona designed a Facebook hashtags are a nice, simple way of engaging consumers
so you could, ‘Share a Coke with a friend’ page that encouraged fans to like the beer and Corona as Volkswagen’s strategy for the New Jetta was to launch on-the-go and allowing them to download their thoughts
a brand. In response to a fan’s ‘like’, Corona would put the #anything4jetta campaign. Volkswagen asked fans to in short time frames with low level barriers to entry.
Coke developed a Facebook app to support the launch of your Facebook picture in bright lights at New York Times tweet what they would do for a free Jetta. They set up a
their new Share a Coke with…campaign. The Facebook Square, and you could win a trip to Mexico. There was Web site specifically for the #anything4jetta contest. This Facebook recently launched new Timelines for brands,
app includes designing a can, entering your name to be in big value for the fan in liking the page. was the hub for tweets to be posted and updated in real which I believe will allow companies to become more
the next batch and sending videos to friends with songs. time, innovative with their Facebook page and really show off
The campaign received significant traffic when fans their rich history.
shared the page with friends. In November 2011, Corona The Web site had carefully selected tweets that were
encouraged fans to visit New York and get a photo of posted in real time. So you could follow the contest and Another social media phenomenon is Pinterest, which
themselves in Times Square. see if they were named as the winner of the new Jetta. allows you to create your own ‘pinboards’ of things you
love from anything on the Web - with a click of a button.
Brands have been quick to adopt this and Pinterest is on
track to become one of the fastest growing social media
platforms of 2012.
I’m also interested in the rise of social shopping. There
are a few great companies in this space like thefancy.com
and nuji.com. Nuji is similar to Pinterest with rewards and
discounts from stores for participation.
So what did these campaigns do right? They
demonstrated how a clear message coupled with
creativity achieves excellent social media results.
Let’s see if 2012 is just as impressive.
12 13
9. ~ Chapter Six ~
Tracking the impact Sales still reign supreme, but the discoverability of
content via search, social analytics and social listening
of digital marketing conversation analysis are all rising in importance.
Q. What effect have the following sources of information had Results are from the 2011 Digital Marketing Outlook study conducted by SoDA and its research
on your business strategy in the last 12 months? partner, Econsultancy. The survey includes budget, industry and media trends based on answers
from 650+ digital marketing professionals from brands, agencies and production companies.
♦ Strong effect ♦ Some effect ♦ No effect
The SoDA Report Q1 2012 – Digital Marketing Outlook
70%
65%
60%
55%
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Sales Data Digital Campaign Web site Reporting Search Reporting Integrated Campaign Social Analytics Listening Audits/ Mobile Site/ App. Tools that Measure Online Branding Studies Tools that track your Tools that track your Homescan Programs
Performance Reporting Reporting Conversation Analysis Reporting Internet and Digital Competitors’ Traditional Competitors’ Digital
(All Media Types) Media Audiences Marketing Activity Marketing Activity
14 15
10. ~ Chapter Seven ~
Behavioural Case study
Thomas Jewellers
methods for boosting your
Thomas Jewellers, purveyors of exceptional quality
diamond jewellery, introduced remarketing tags to their
web site in November 2011. As of March 2012, the
audience list now exceeds 37,000 people.
Over a one-month campaign the results were as follows:
• Over 1.2 million ad impressions.
• A conversion rate from showing ads to the remarketing
audience of 19.37% clicks to entries.
Reseo recently ran a Google AdWords Campaign to • Conversely the conversion rate from the standard
Marketing Effectiveness promote a competition designed to help grow Thomas Google Ads Campaign clicks to entries was 6.7%.
Jewellers' eDM list. We served ads, (both text and • The results show that much higher conversion rates
banners) to the remarketing audience as well as are experienced when people have previously been to
non-audience members to entice them to enter into the your web site and see your advertising messages.
Written by Chris Thomas competition.
Chief Search Engineer, Reseo
Remarketing, when conducted properly, is one of the For example, if you have a Web site which sells different Reseo customers use remarketing ads for a variety of The key benefits of remarketing are:
most powerful online marketing methods available. coloured widgets, you create an audience list of people reasons including:
• Your lost customers come back.
who have previously visited the Blue Widgets section of
• eCommerce • You can offer different products to lost customers.
Also known as behavioural advertising, Remarketing the website, and another separate audience list which
Encouraging people to return and buy.
allows you to show advertisements to people who contains people who have previously visited the Red • You can introduce new products to current customers.
have previously been to your Web site. In many ways Widget section of the website and so on. • Lead generation • Your Web site (and brand) stay top of mind.
Retargeting is a lot like email marketing. Encouraging people to come back and subscribe to
• It’s extremely economical to set up and implement.
something.
Then it’s a simple matter of serving ads about blue • The return on investment is very high.
Many of Reseo’s ‘early adopting’ customers have widgets to the blue widget audience and ads about red • Ticket sales
benefited enormously from utilising Retargeting widgets to the red widget audience list. Encouraging people to buy tickets to sporting events.
advertising through Google’s Remarketing Platform, • Campaign support
which is integrated with Google AdWords. Aside from tracking clicks and conversions from Reminding people about, as well as to act on a
Remarketing ads, another key benefit of Remarketing current campaign.
Simply put, Remarketing involves placing 'audience is the ability to track what are known as ‘View Through
• Competitions
scripts' in the source code of a Web site. When someone Conversions’. Encouraging previous visitors to enter a competition.
visits the site, a ‘cookie’ will be dropped on this visitor’s
computer. This allows marketers to then show display • Sales
These are conversions where a person has been exposed
Telling previous visitors about a current sale.
ads across Google’s vast network of partner websites, to a Remarketing ad but hasn’t clicked it, but still come Reseo is a full service Australian Online
encouraging these same visitors to return to the site. back to the website to convert anyway through some • Product updates Marketing agency which helps clients to grow
other channel. Informing people about new or updated product and compete through industry-leading digital
For our retail (B2C) and B2B customers we’ve seen models. solutions. We offer a full suite of services
extraordinary success from people returning from Conversions allow you to see the indirect effects of • Branding from Search Engine Optimisation (SEO),
Remarketing ads; with conversion rates as high as Remarketing advertising in terms of recall and brand/ Keeping their brand top of mind for customer recall. Search Engine Marketing (SEM), Social Media
19.75%. product/service awareness. Marketing, Conversion Optimisation and Web
Analytics auditing, configuration and reporting.
But really, the key to a successful Remarketing campaign
is to create highly segmented audience lists. www.reseo.com
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11. ~ Chapter Eight ~ Written by Marina Kosmatos
Marketing Manager
Pinterest a visual bookmarking site that lets people collect potential for launching new campaigns. The retailer asked
and share images online via a 'virtual pinboard', is growing Pinterest users to create boards titled ‘Spring ModCloth
rapidly and everyone — especially retailers — are taking Wedding’ and then add pins according to various themes
notice. such as ‘Something vintage’, ‘A lovely location’ and
‘ModCloth bridesmaid dresses’. Users who participated
The appeal of Pinterest is that it’s an easy way to visually were eligible for a cash prize.
keep track of things that inspire and appeal. It connects
people all around the world based on shared tastes and Whole Foods, a food supermarket chain in America, uses
interests. Pinterest to enhance their brand image. Their inspiration
boards feature categories that are relevant and of interest
With Hitwise reporting that user visits from Pinterest have to foodies. Boards like ‘Edible Celebrations’ and ‘We’re
The Power of increased a staggering 4,000% in the past six months, the used to Reusing’ engage their audience around issues
site is rising past those like Google+, driving more traffic that matter to them. By community building (and not self-
to US eCommerce sites and becoming the next social promoting), Whole Foods positions itself as authentic by
commerce game changer. This translates into significant creating boards that are central themes for the Whole
new opportunities for retailers who are engaging Foods brand.
with Pinterest.
Retailers can use Pinterest to leverage how
It’s another threat for brick and mortar stores their brand is valued by users; the best images
to deal with. While online retailers are quickly will instantly be re-pinned, commented on or
for Online Retailers seeing its potential as internet users adopt Liked, and retailers can begin to understand
content curation. What’s special about the sentiment behind purchase choices.
Pinterest in the social, commerce sense is The influential data that Pinterest collects is
that the act of ‘pinning’ adds a social layer to extremely valuable to retailers as it can be used
the eCommerce experience (without having to to build ʻbrand profilesʼ. Experts are arguing that the
download a branded app). site enables hyper-optimised supply chain management,
essentially selling these brand profiles back to the brands.
The best way for retailers to gather fans on the site is to It may be another nail in the coffin for the brick-and-mortar
maintain the visually appealing style of their ‘boards’ store but offers a winning solution to online and multi-
on Pinterest and let the products do the talking. Curate channel retailers.
boards based on new arrivals or inspiration for the season
and make sure your ‘pins’ are relevant to your audience. Pinterest is a great way for consumers to engage with
US department store Nordstrom is building up a sizable brands and offers a tremendous opportunity for retailers
following on Pinterest with their catalogue-like boards and to monitor the styles and products that customers actually
point users to their customer service team for more info want. For retailers looking to take advantage of this platform,
www.pinterest.com/nordstrom. take some time get a feel for what the user responds to and
what they do. By maintaining the visual cues of the site, and
Online retailer ModCloth joined Pinterest in September taking care to ‘play nice’ as sign up to Pinterest asks, you
2011 and the site is already one of ModCloth’s top (unpaid) can use Pinterest to develop the image your brand wants
referral sites in terms of traffic and revenue. According to portray and take customer engagement to the next level.
to ModCloth’s Alicia Barnes, ModCloth has 7,000 pins
on Pinterest and growing, and “99% of them are from Some of my favourite brands on Pinterest are:
advocates of the ModCloth brand and, products”. West Elm http://pinterest.com/westelm
Gap http://pinterest.com/source/gap.com
In January 2012, ModCloth was one of the first retailers to Oscar PR Girl http://pinterest.com/oscarprgirl
launch a themed competition on Pinterest, recognising its
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12. ~ Chapter Nine ~
The savviest of marketers are
already engaging with tablet users.
What does CES mean for marketers?
Written by Tim O’Neill
Co-founder and Joint Managing Director
The annual Consumer Electronics Show (CES) kicked Opera TV Store announced. like it’s not available for brands yet, once they open it of Android 4.0 for marketers is the ability to scale the
off in Vegas in 2012 and gadget obsessed digiphiles The line between television and the Web is blurring as up, it will allow a whole new wave of opportunities for screen so the apps designed for mobile can still work
have been hotly predicting what new innovations will Opera has unveiled a TV-based app store, promising a social media marketing. on the tablet without losing functionality reducing
be unveiled to the public. These new gadgets could “completely different way to experience TV”. The app development costs.
well be the next big things and as marketers, we should store will offer HTML5 apps, including Facebook and According to comScore data released in October 2011,
recognise the ever-growing value that technology has on Vimeo and can run on internet televisions, set top boxes 1.2 billion people watched over 200 billion online videos. This is a big win as there are new possibilities for app
the marketing landscape. and Blu-ray players - and can be enabled via standard There’s no doubt that online video marketing is on the functionality and a wider audience of people to engage
remote controls. The fact that it is all HTML5 based is rise and it looks like SnapCuts could potentially assist with apps. Information Week’s MDM research shows
Let’s take a look at how marketers can leverage certain important as it means that regardless of the TV, users in making your brand’s video go viral like never before. that tablets are on track to join laptops as a critical
technologies that have been unveiled at CES to reach can access the store and its apps easily, providing the View it at www.snapcuts.com platform for telecommuting workers and the savviest of
and target consumers in new and different ways. user with a Web-like experience on their TV. This cross- marketers are already engaging with tablet users. View
platform technology is more valuable than creating New Android 4.0. it at www.android.com
Tobii lets users control technology with their eyes. custom apps for different systems. For developers, it One of the most celebrated announcements to come
The standout on day one of the conference, Tobii provides an easy way to create and distribute apps for out of CES is the launch of the ‘Ice Cream Sandwich’ These four examples are some of hundreds coming out
announced revolutionary technology that allows people use on TV while for marketers it helps distribute their (otherwise known as Google Android version 4.0). It of CES, and it’s easy to become overwhelmed with this
to stare at a computer screen, and just by looking, content to a greater audience without losing Web-like delivers a refined user-interface for phones and tablets flood of information. We suggest marketers focus on the
swipe through screens, press small buttons and change functionality. View it at dev.opera.com/tv and adds powerful innovative features. In 2011, sales technology that is relevant to your brand today, while
screens. They call it, “gaze interaction” and judging by of Android smartphones surpassed Apple’s iPhone keeping an eye on the bleeding-edge developments
the hype, it could go mainstream very quickly. It works by SnapCuts. according to Gartner research but Apple’s iPad has which could become main-stream tomorrow.
shooting near-infrared lights at your eyes, and uses two On a much smaller scale, but just as relevant to Android tablets beat.
IR cameras to capture, “the reflective point of retina plus marketers, SnapCut debuted at CES to considerable
the glint off the cornea,” according to a CNET report. This interest. It’s a new platform taking ‘social video The launch of this new mobile operating system looks
presents marketers with more intuitive and immersive messaging’ to a whole new level by enabling users set to shake things up. One of the main concerns of
ways to engage viewers and also provides them with to create videos (with the assistance of a library of Android tablets was the shortage of tablet-optimised
useful info on how a user interacts with their Web site. professionally edited clips) and share with their family and apps. They usually had to be stretched, effectively it was
View it at www.tobii.com friends across a variety of social networks. While it looks clear that they didn’t scale. One of the biggest benefits
20 21
13. ~ Chapter Ten ~
The technologies 58 % 52 % 46 %
digital marketers
are most
26% 15%
33%
15%
32% 22%
excited about
Mobile Phone Applications Tablet Applications Html5
Q. Of the technology trends that are currently or soon to be available,
40 % 36% 38%
which are you most excited about for your marketing efforts?
● Excited ● Intrigued ● Neutral
34% 25% 33% 31% 31% 31%
Experiential Technologies/Platforms Internet Tv/Enhanced Broadcast Digital Technologies at POS
Mobile and experiential technologies (such as HTML5)
37% 39% 42 %
are top of marketers' minds for 2012. 35% 28% 34% 28% 31% 27%
Near-Field Communications Social Gaming Applications Gesture-Based Computing
Results are from the 2011 Digital Marketing Outlook study conducted by
47 % 41 % 39% 43 %
34% 36% 35%
SoDA and its research partner, Econsultancy. The survey includes budget,
industry and media trends based on answers from 650+ digital marketing
professionals from brands, agencies and production companies.
27% 27% 25% 25% 22%
The SoDA Report Q1 2012 – Digital Marketing Outlook
Location Based Technology Large-Scale Digital Installations Micro Transactions Augmented Reality
22 23
14. ~ Chapter Eleven ~
Brooklyn, New York
West End, London United States of America
United Kingdom
Auckland
New Zealand
Fitzroy, Melbourne
Written by Tim O’Neill Australia
Co-founder and Joint Managing Director Surry Hills, Sydney
Australia
As the world of digital advances daily, it’s interesting In a tough recruitment market, agencies are increasingly My business partner (Tim Fouhy) and I are Kiwis, and this I believe that over the next two years, as budgets
to consider how digital agencies from Down Under are looking abroad. Many agencies are actively recruiting was a driving force behind opening an office in Auckland, continue to move from traditional media to digital,
evolving compared to those from the UK and US. staff from the UK and NZ, whose weaker economies New Zealand in 2009. The NZ agency world is small Australian and New Zealand digital agencies will continue
make a move to Australia attractive. There is also an and close-knit, with many companies employing less to thrive and take a more prominent role on the global
Melbourne (Australia, not Florida!) is where Reactive was increasing appetite for building dedicated off-shore than 10 staff. This (and the Kiwi culture) leads to a lot of stage. I also expect more local digital agencies will
born, and we’ve been in business here for over 14 years. teams in Asia (China, India and Indonesia are popular). collaboration, and ultimately allows some of these smaller expand into the US and UK markets, and also into Asia.
We have since opened offices in Sydney, Auckland, agencies to be true creative hotshops, creating amazing As this happens, no doubt the gap in cultures will close,
London and New York. We opened our Sydney office six years ago, and have work that punches above its weight. NZ has an interesting but with luck the uniqueness of each region will stay
since grown the team to 20 staff. Advertising agencies cultural heritage, which often shines through in creative intact and shine through in creative and innovative work.
The Global Financial Crisis in Australia was mild in Sydney tend to have larger digital teams than those ideas — ideas of small scale but large ambition.
compared to the rest of the world, with a short, sharp in Melbourne, and are fiercely competitive — with each
downturn that rebounded quickly thanks to Government other and with specialist digital agencies. The battle for Services offered by digital agencies down-under are
stimulus and a fortunate mining boom. As a result, good talent is on. a close match to our International friends, as goes the
spend on marketing services recovered within a year growth areas (such as mobile and social). The smaller
and the focus on digital continued apace. It would be Perhaps there’s something in the Bondi water, as Sydney budgets of Australian and New Zealand marketers may
no exaggeration to say the past two years have seen a agencies are usually the big winners at awards shows. hurt local agencies’ chances in the International award
digital boom in Australia, with several of the larger digital I recently judged a digital awards show, and the best shows such as Cannes and the Webbys, but does
agencies doubling in size over this time. work was from Sydney agencies. This can be attributed ensure a stringent focus on effectiveness — with the
to scale and budgets, rather than creative talent — best agencies ensuring every dollar is well spent. As
Naturally Melbourne’s hot-bed of demand has led to the majority of large brands with the healthiest digital such, agencies from Down Under are well positioned to
a digital skills shortage, which is one of the biggest budgets live in The Harbour City. bring this rigorous and disciplined approach to US and
challenges facing agencies of all kinds. UK brands.
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15. ~ Chapter Twelve ~
2012 represents a turning point for Australian
retailers with companies needing to genuinely
understand the business of online retail in
order win the battle for the retail shopper.
The role of research and development: Walmart set up their eCommerce division
Lessons from Tesco in the heady days of the ‘dot com boom’
in December, 1999.
In the UK, Tesco is another leader in multichannel retail.
Tesco have been client of Reactive’s for over five years, “Rather than having a few guys in a room down the hall
so when Nick Lansley, Head of R&D for Tesco.com from the people who are running the stores business…
visited Australia for the Online Retailer Conference last Walmart formed an eCommerce division out in Silicon
year, we took the opportunity to chat with him about Valley. A true start-up in every sense, except we
the challenges of shaping a multichannel strategy for a had the backing of Walmart” says Steve Nave, the
major global retailer. recently departed head of Walmart’s, eCommerce and
multichannel business who was instrumental in the
Lansley’s lesson was about the role research and launch, growth and development of the unit.
development takes in a truly world-class retailer.
A key advantage of this approach was the ability to
His remit is to identify the opportunities that technology, create a new culture of innovation that operates outside
Written by Stephen Foxworthy new user behaviour and customer research bring, and of the constraints of the existing IT infrastructure,
Strategy Director then to develop projects that investigate solutions that systems and processes of the larger retail organisation,
would improve the customer experience, efficiency or while still being able to draw on the buying, pricing and
intelligence of the organisation. merchandising experience of the parent.
But this isn’t innovation for innovation’s sake. The disadvantage of this approach is the typical ‘silo’
Walmart and Tesco, two of the largest retail behemoths with new responsibilities. Once the online businesses approach to online that most retailers know only too
in the world, contrast sharply with the approaches had launched and grown, they then integrated the units “A lot of the project work I do in R&D is testing well – with the Web site being a completely separate
taken by Australian retailers in developing world-class and worked towards building a true multichannel retail unknowns, or trying out new ideas that fulfil one or unit leading to customer service issues, such as a lack
multichannel experiences. business. ideally all of those three words – Better, Simpler, of integration between online and in-store capabilities.
Cheaper” says Lansley, “Better for customers, simpler This is an issue still facing most Australian retailers.
How can Australian retailers accelerate the growth of This approach of creating new units, investing in them for staff, and cheaper for Tesco.”
their online sales by learning from the long experience of as lean start-ups, running them with appropriate skills Walmart’s experience is instructive to Australian retailers
retailers such as these from overseas? (that may not have existed internally), and effectively The results of this approach yield competitive embarking on more full-featured eCommerce – the
letting them ‘off the leash’ to develop as quickly as advantages for Tesco that other retailers can only admire aspiration for Walmart is now “One continuous channel”,
The approaches that Walmart and Tesco took in possible has many advantages. and emulate. It’s a pure R&D role that spans the entire this is possible because the rapid growth of sales and
developing their eCommerce capabilities in the business. revenue now justifies the investment in integration.
early days of online are still instructive for Australian The most important being speed-to-market, an
retailers. Both established separate divisions and ran acknowledgement that ecommerce requires new skills, Some of the challenges Lansley faces daily are dealing “There’s an important word in that statement, and that
them as start-up businesses – hiring in the new skills and the freedom to grow without the constraints of the with the terabytes of customer and sales data flooding is aspiration. Because I firmly believe you will never get
and resources required to build up experience and broader business. into Tesco, the expanding role of mobile and new devices, there,” says Nave, “If you think about a world where you
capability rather than burdening existing employees and entirely new platforms such as connected TV. can shop wherever you want, whenever you want, and
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