The document provides a recap of learnings for video tactics in 2017 based on research from 2016. It discusses four key areas: 1) Using video to make a cultural splash by identifying platform insights and innovative uses of technology, 2) Optimizing video for social feeds by testing content developed specifically for feeds, 3) Skipping the skip button on YouTube ads by including certain elements to increase view-through rates, and 4) Building effective Snapchat lenses by testing different creative approaches to increase usage. The overall goal is to break through video clutter and understand evolving online video opportunities.
Planning Hype - Engineering hype before a product launchJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
The following is a guide for how to create excitement around a product before it has launched.
This is critical for how to market music, movies and games where the first-week window is critical.
The presentation was created by Julian Cole and Melissa Pepers.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective.
What is Digital Strategy? presentation explains the role of digital strategy in easy to understand language.
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol
Pay with a tweet to download - http://www.paywithatweet.com/pay/connect.php?id=3bc9bee2cfdc011872fc15e896cbd108
Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity.
Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success.
Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists who helped me work out this bloody hard question.
6 steps to creating a Social Media StrategyJulian Cole
Pay with a tweet to download the presentation - goo.gl/5Jw21
This presentation is part of the Skillshare class I taught on 'Creating a great Social Media Strategy'. I am teaching 'A crash course in Digital Strategy' on February 11th. You can sign up to the online course for $20 - http://skl.sh/VOj2ol
Julian Cole, Head of Communications Planning at BBH, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 23rd at the VCU Brandcenter in Richmond, VA.
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
Planning Hype - Engineering hype before a product launchJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
The following is a guide for how to create excitement around a product before it has launched.
This is critical for how to market music, movies and games where the first-week window is critical.
The presentation was created by Julian Cole and Melissa Pepers.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective.
What is Digital Strategy? presentation explains the role of digital strategy in easy to understand language.
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol
Pay with a tweet to download - http://www.paywithatweet.com/pay/connect.php?id=3bc9bee2cfdc011872fc15e896cbd108
Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity.
Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success.
Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists who helped me work out this bloody hard question.
6 steps to creating a Social Media StrategyJulian Cole
Pay with a tweet to download the presentation - goo.gl/5Jw21
This presentation is part of the Skillshare class I taught on 'Creating a great Social Media Strategy'. I am teaching 'A crash course in Digital Strategy' on February 11th. You can sign up to the online course for $20 - http://skl.sh/VOj2ol
Julian Cole, Head of Communications Planning at BBH, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 23rd at the VCU Brandcenter in Richmond, VA.
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
Top 10 Planning Departments in Advertising ShortlistJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for.
I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well.
I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list.
Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
Rick James Model for selling innovative ideasJulian Cole
This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.
@juliancole
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol
Writing a Digital Creative Brief and a Communications Framework is a key role of a great Digital Strategist. In this presentation I cover the most important parts of writing a brief and communications framework. Using examples of stand out work from the past five years.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
More and more, brands are realizing the power of integrating tactics like events and digital campaigns into a larger effort to build the long-term relationships with their customers that help them reach their overall marketing goals.
However, budget, influenced by emotion, is all too often the primary factor in deciding how and when to employ these valuable marketing assets.
Enter portfolio planning: a strategic approach that allows companies to make informed decisions on the right number, type, frequency, and cadence of tactics needed to generate an optimal experiential marketing mix. In essence, “brand experience media planning”.
In the latest Jack POV, learn the 6 principles of portfolio planning and how you can incorporate a strategic approach to better engage your customers.
As always, let me know if you’d like to learn more about how brand experience media planning can help your business.
Find out more at jackmorton.com.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
5 Ways Your Sales Team Will Make the Next Webinar a SuccessMarketo
Check out these slides from Marketo's LaunchPoint partner, ReadyTalk, and customer, Egencia, on how you can better utilize webinars to increase engagement and revenue.
Brands are under pressure every day to stay relevant and answer consumer needs, while also managing their own marketing and commercial calendars. While most marketers are in their comfort zone and master the art of planning and executing campaigns, it is not as straight forward when it comes to acting and reacting to the ‘now’.
Andreanne Leclerc, Regional Managing Partner and Head of Social Asia, explains how to engineer an evolutive and flexible infrastructure to stay on the Pulse.
2019 SITEC E-Commerce Class 201: Content Management by Chia Chiasitecmy
SITEC E-COMMERCE CLASS SECOND MODULE IS EC 201: CONTENT MANAGEMENT
Content management is the process of organizing and consolidating these pieces of content in the most efficient way. The organized content can then be used over and over again (content reuse) for many different publications and re-purposed for multi-channel publishing.
Various types of content management systems exist to meet the needs of users in a range of different industries. Content management can entail anything from managing a website’s digital assets to storing enterprise documents such as branding guidelines, business plans, emails, and more.
Company : Web TV Asia
Coach : Chia Chia
How to Build Your Brand with Live Streaming VideoMike Delgado
One of the most powerful ways to build your brand—and your community—is through live streaming video. It's affordable, powerful, and can be re-packaged to share out again. In this slide deck, I share: challenges to leveraging live video, how to decide on live streaming platforms, ways to build audiences for your live events, and best practices for live sreaming.
Top 10 Planning Departments in Advertising ShortlistJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for.
I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well.
I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list.
Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
Rick James Model for selling innovative ideasJulian Cole
This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.
@juliancole
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol
Writing a Digital Creative Brief and a Communications Framework is a key role of a great Digital Strategist. In this presentation I cover the most important parts of writing a brief and communications framework. Using examples of stand out work from the past five years.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
More and more, brands are realizing the power of integrating tactics like events and digital campaigns into a larger effort to build the long-term relationships with their customers that help them reach their overall marketing goals.
However, budget, influenced by emotion, is all too often the primary factor in deciding how and when to employ these valuable marketing assets.
Enter portfolio planning: a strategic approach that allows companies to make informed decisions on the right number, type, frequency, and cadence of tactics needed to generate an optimal experiential marketing mix. In essence, “brand experience media planning”.
In the latest Jack POV, learn the 6 principles of portfolio planning and how you can incorporate a strategic approach to better engage your customers.
As always, let me know if you’d like to learn more about how brand experience media planning can help your business.
Find out more at jackmorton.com.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
5 Ways Your Sales Team Will Make the Next Webinar a SuccessMarketo
Check out these slides from Marketo's LaunchPoint partner, ReadyTalk, and customer, Egencia, on how you can better utilize webinars to increase engagement and revenue.
Brands are under pressure every day to stay relevant and answer consumer needs, while also managing their own marketing and commercial calendars. While most marketers are in their comfort zone and master the art of planning and executing campaigns, it is not as straight forward when it comes to acting and reacting to the ‘now’.
Andreanne Leclerc, Regional Managing Partner and Head of Social Asia, explains how to engineer an evolutive and flexible infrastructure to stay on the Pulse.
2019 SITEC E-Commerce Class 201: Content Management by Chia Chiasitecmy
SITEC E-COMMERCE CLASS SECOND MODULE IS EC 201: CONTENT MANAGEMENT
Content management is the process of organizing and consolidating these pieces of content in the most efficient way. The organized content can then be used over and over again (content reuse) for many different publications and re-purposed for multi-channel publishing.
Various types of content management systems exist to meet the needs of users in a range of different industries. Content management can entail anything from managing a website’s digital assets to storing enterprise documents such as branding guidelines, business plans, emails, and more.
Company : Web TV Asia
Coach : Chia Chia
How to Build Your Brand with Live Streaming VideoMike Delgado
One of the most powerful ways to build your brand—and your community—is through live streaming video. It's affordable, powerful, and can be re-packaged to share out again. In this slide deck, I share: challenges to leveraging live video, how to decide on live streaming platforms, ways to build audiences for your live events, and best practices for live sreaming.
Video marketing is about creating a strong, impactful visual connection between brand and audience. This now essential medium has seen brands put their best foot forward in terms of content creation – but commonly brands and businesses fall short on truly leveraging the potential of their video content. So how do we maximize video to make our clients dollar go further? In this master class you will gain a better understanding of the best uses of video across a number of channels and mediums. As well as learning how to create video content with longevity, targeted focus and a much wider reach.
This is an analysis of a microtrend in social media known as micro videos. This presentation will examine the elements that make this trend successful.
An introduction to Snapchat for brands covering:
- Setting the scene
- Platform overview
- How does it work?
- Messaging tools
- Why is Snapchat’s toolbox interesting for brands?
- Building a following
- Content publishing
- 10 creative suggestions
- Test and learn
- Ads
- Focus on Snap Ads
- Ad Targeting
- Impact and Measurement
- Case studies
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
How to Boost Your Brand with MicrovideoElon iMedia
From Vine to .gifs, very short videos are a great way to get your customers to engage with your brand. Here are some best practices for using micro video.
Micro-video is a type of content marketing that was one of the most dominant trends in social media in 2013 and shows no signs of slowing down in 2014. Brands are using micro-video to show off new products, share short promotional clips, let fans go behind the scenes, or to give simple do-it-yourself tutorials.With five tweets per second containing a Vine link, over 150 million users on Instagram, and over 58 million users on Keek, micro-video is a formidable tool to build relationships/community, interact with consumers, and engage emotions about a brand.
Brands are using micro-video to show off new products, share short promotional clips, let fans go behind the scenes, or to give simple do-it-yourself tutorials. Micro-video is a formidable tool to build relationships/community, interact with consumers, and engage emotions about a brand.
Let's Get Visual: 5 Ways to Include Multimedia Content To Your Social MediaErin Richards-Kunkel
It has become clear that a dynamic visual presence is essential for developing a successful social media campaign and just as essential for your underlying social strategy. But stunning visual campaigns don’t have to be just for the big-name brands with money to burn on fancy lighting, editing and production costs. Even a small brand can make waves with thoughtful and visually powerful multimedia. Here are 5 ways that almost anyone can start introducing multimedia elements into your social media presence.
Maximizing Growth, Engagement, Monetization on SocialVishal Gurbuxani
Top Tips to win at Social. Monetization, Analytics, and Engagement across YouTube, Facebook, Instagram, Twitter, and Snap Chat. For more information go to: www.captiv8.io
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
WORKSHOP: Optimising Video As Part of Your Content Strategy - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Greg Fry, CEO of Content Plan
Greg is always an engaging and inspiring presenter. In this, very active workshop, Greg clearly demonstrates why you should actively encourage and promote video creation and usage as part of your storytelling and content marketing.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
Brands are uploading more videos to Facebook than to YouTube.
So every business can benefit from having a strategy to leverage video marketing on Facebook.
Contact us to know how we can help you: info@vantadormedia.com
#VantadorMedia #VideoMarketing #VideoProduction
Event Hacks: 3 ways you can use videos to promote your eventPeatix
Video is the official King of Content in 2016. With the wide range of formats and platforms available to complement your video strategy, video is easier than ever. Capture the attention of your audience and add value to your brand with these three key video strategies.
Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2bDOsw4
Follow us for more event marketing #peatips and #eventhacks.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
2. 2
EXECUTIVE SUMMARY
The proliferation of video outlets in 2016 has created an even more cluttered environment
for marketers to reach their desired consumers. As we anticipate these opportunities
growing even more widespread in 2017, BBDO has authored a recap of learnings for
breakthrough video tactics and research centered around four key categories:
1. How to use video to make a true splash in culture
2. How to optimize video for the social feed
3. How to build video for YouTube Trueview
4. How to build effective Snapchat lenses
3. 3
THERE’S MORE TO ONLINE VIDEO
THAN JUST PRE-ROLL
WE SET OUT TO
BREAK
THROUGH THE
CLUTTER WITH
BREAKTHROUG
H ONLINE VIDEO
TACTICS
WE SET OUT TO
DEVELOP KEY
LEARNINGS TO
INCREASE
ONLINE VIDEO
EFFECTIVENESS
WE SET OUT TO
UNDERSTAND
WHERE THE
ONLINE VIDEO
OPPORTUNITIES
ARE TODAY
5. 5
JOHN OSBORN
CEO, BBDO New York
“BBDO has always been recognized for creative excellence
and storytelling. As the video landscape continues to grow
and evolve, we have made a commitment to exert that
creative excellence across all video formats and channel
touchpoints.”
6. 6
IN 2016, WE DOUBLED DOWN ON VIDEO, CREATING
MORE CONTENT THAN EVER BEFORE.
OVER 4,500 VIDEO ASSETS WERE CREATED.
*4,500 video assets produced by BBDO New York
9. People love when brands “wow” them. Consumer expectation for brand innovation
has increased 33% in the last year.
BUZZWORTHY VIDEO CONTENT
We’re seeing an increasing interest in emotional, longer form content from brands.
In fact, the top 10 YouTube ads of 2015 were over approximately 2 minutes long.
11. INNOVATIVE USES OF TECH DRIVE FAME
Identifying platform and user insights can help uncover new ways of activating across different channels.
INSIGHT: People watch Facebook video without sound.
INNOVATION: Snickers hid “sounds of hunger” in their
content.
INSIGHT: People tap through content fast on Snapchat.
INNOVATION: Lowe’s used the tapping technology to
empower DIYers to take on new projects.
INSIGHT: People tap back & forth between content on Instagram Stories.
INNOVATION: Bacardi turned users into DJs by turning the frames of
their story into turntables.
Snickers Hungry Singers Lowe’s In a Snap Bacardi Instant DJ
12. LONG FORM STORYTELLING
Long form video formats give brands a great canvas for telling emotional stories that often
stand out amongst other advertisements.
Ranked on
Adweek 10 Best Ads of 2016
Ranked on
Google/Webbys Best Ads of the Year
15. 15
WE FOCUSED ON 4 KEY AREAS
OPTIMIZING VIDEO FOR
THE SOCIAL FEED
SKIPPING THE TRUEVIEW
SKIP BUTTON
BUILDING EFFECTIVE
SNAPCHAT LENSES
MAKING A SPLASH
IN CULTURE
17. 90 million people in the US alone are now watching video on Facebook
90% of Facebook users are watching video on their mobile devices
Only 16% of brands are optimizing for the mobile newsfeed
65% of viewers decide if they’re going to watch a piece of video content
in the first 3 seconds
*Source: Facebook Internal Data; BBDO Internal Data, 2016
THE MOBILE NEWSFEED
22. Updated animated title card
to grab viewer's attention and
introduce “life happens in 5”
messaging
Added supers to
contextualize “will he dare?”
narrative
Cut down the film length,
maximizing action and focusing
on countdown to engage viewer
Resized to square to increase
visibility in feed environment
1
2
4
5
Lightened footage for better
comprehension in feed
environment
3
23. 23
No Sound Autoplay
Crop for Mobile
Cut the video to 1:1
to maximize mobile
real estate
Focus on Key
Characters
Give the narrative a
clear focus
Use Oversized Text
Utilize big supers to
maximize impact
Newsfeed
Environment
Use Title Cards
Contextualize the
story upfront
Integrate Supers
Use copy as part of
the narrative
Show Product /
Branding in Situ
Show the product /
brand in use
Consider Carousel
Utilize multiple frames
and associated copy
to tell a VO heavy
story
Use a Compelling
Opening Frame
Prioritize the most eye
catching frame upfront
Don’t bury the leading
content
Don’t wait until the end
for reveals
Leverage Brand
Iconography
Include branding
elements other than
the logo
Provide reason to watch
Outline the key benefit for
watching
Simplify key messages
Tell the absolute simplest
version of the story
Shorten the Duration
Tell the absolute shortest
version of the story
Quick Cuts
Increase the pace of the
story where possible
Start with a Question
Create personal relevancy
with the viewer
Vertical
Viewing
Specific creative elements can be tweaked to significantly increase view through rate and impact:
WHAT WE LEARNED
26. *Source: YouTube Trueview Playbook
Pre-roll on YouTube that can be skipped after 5 seconds.
People who choose to watch an ad are 75% more
engaged than those who are forced to do so.
YOUTUBE TRUEVIEW
28. 28
Previous research from Google showed that certain creative elements can be
tweaked to impact view through rate and recall.*
WE USED EXISTING RESEARCH TO IMPACT THE WORK
*Source: Google Research, 2015, BBDO & YouTube working to solidify these creative guidelines in 2017
Branding in first 5 seconds
Audio brand mention
Branding in-situ (on product or in background)
Music not used in first 5 seconds
Utilize animation and text
Include calls to action
29. 1ST
PLACE
2ND
PLACE
3RD
PLACE
WE CREATED 10 DIFFERENT VIDEOS
We leveraged Google’s existing research to create 10 different creative expressions of the
same idea. The top three were measured by most impact on VTR and Branded Recall.
30. THE MOST EFFECTIVE ELEMENTS IN THE TEST
*Source: Google + BBDO Research, 2015
Included branding in first 5 seconds
Included an audio brand mention
Did not include a logo slaps (seen in-situ)
Did not include music in first 5 seconds
Utilized animation and text
Included calls to action
1ST
PLACE
2ND
PLACE
3RD
PLACE
32. *Source: Snapchat Internal Data
In 2016, Snapchatters watched over 10 billion videos per day.
Sponsored lenses allow users to manipulate their face and/or environment in some
way. Users are spending upwards of 20 seconds with them.
Lenses provide brands with a true unprecedented video opportunity for engagement.
SNAPCHAT BRANDED LENSES
34. DIFFERENT APPROACHES FOR DIFFERENT LENSES
Various creative approaches helped expose the elements
that lead to a successful execution:
Face Alteration:
Significantly
manipulated the
user’s face
Aligned to Larger
Campaign:
Supported other
consumer facing
communications
Time Relevant:
Live on Halloween
Innovative Use of
Tech:
First to flip head upside
down
Altered User’s
Environment:
Changed the
surroundings in addition
to the face
Altered Voice:
Changed the voice of the
user
35. 35
Leverage Interactive Features
Voice changers & “Try With a
Friend” increases usage
State Features Clearly
Ensure viewers know what
features are included in the lens
with clear copy
Focus on The Face
Concept ideas that alter
someone’s face rather than
their environment
Lengthen Animation
Maximize time spent with the
filter by taking advantage of
the full 10 second animation
Relevant Date
Strategize a date that makes
sense for the lens concept to
increase usage
Brand Authenticity
Ensure the concept aligns to
the brand and doesn’t feel like
a force-fit
Include
Interactivity
Optimize for
Time Spent
Context
is Key
WHAT WE LEARNED
37. 37
First few seconds
Design the leading content to draw in the viewer across feed-based
environments like Facebook and opt-in environments like YouTube TrueView
Don’t sit on Snapchat
Leverage their new advertising offerings while consumers are still highly
receptive to them
Do something different
Think about how to use popular platforms in a way that no one has before.
CONSIDERATIONS FOR 2017