Nissan Australia continually optimizes the Nissan.com.au web and mobile sites and online marketing campaigns to help improve the customer experience, drive leads and assist with sales.
As Nissan Australia's digital partner, we developed a personalisation strategy that enhances the ability for Nissan to be nimble with product information and marketing communication, while optimizing the journey for the user through to a key online lead. Nissan Australia is taking this data-driven approach using Sitecore’s DMS personalisation and optimisation features to achieve their website objectives.
This webinar was presented by Heath Walker, Digital Marketing Manager – Nissan Australia, and Stephen Foxworthy, Strategy Director at Reactive.
How do you get travelers to engage directly with your brand? With BaynoteONE, travel brands put each customer at the center of their digital experience and deliver the cross-device, personalized experience that engages travelers, delivers increased bookings and creates long-term, loyal relationships.
Christi is the Search Evangelist at Microsoft in Seattle, Washington. Christi is passionate about digital and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies.Prior to joining the team at BingAds within Microsoft, Christi has worked both at agencies and in-house at Point It, PointMarc, Expedia, Harry & David, and at MSN, Bing, Windows teams at Microsoft.
Digital Marketing is surrounded by buzz words and industry Jargon. Do you know what a cache is or the 3 click rule? This presentation demystifies Digital lingo.
How do you get travelers to engage directly with your brand? With BaynoteONE, travel brands put each customer at the center of their digital experience and deliver the cross-device, personalized experience that engages travelers, delivers increased bookings and creates long-term, loyal relationships.
Christi is the Search Evangelist at Microsoft in Seattle, Washington. Christi is passionate about digital and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies.Prior to joining the team at BingAds within Microsoft, Christi has worked both at agencies and in-house at Point It, PointMarc, Expedia, Harry & David, and at MSN, Bing, Windows teams at Microsoft.
Digital Marketing is surrounded by buzz words and industry Jargon. Do you know what a cache is or the 3 click rule? This presentation demystifies Digital lingo.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC
A presentation for internet marketing strategies. This quick slide presentation includes graphics entirely fabricated for this presentation, including a clipping path of a lady women on the first slide. The source image was a photograph taken of a billboard downtown New York, and was placed standing on the target logo fabricated in Adobe Illustrator.
Class 3 digital marketing services in ludhianaMegha Seth
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Discussion of the various social advertising formats including Facebook, Twitter, LinkedIn, Reddit, and StumbleUpon. Includes how to effectively utilize advertising budgets to gain the most value.
Along with custom reports (and sometiimes in conjunction with them), custom advanced segments are a great way of gaining extra insight and value from your Google Analytics account.
ASOS: Sitecore & Microsoft Breakfast 'The Future of Digital Retail'Sitecore
As consumers, we expect (even better: demand!) that companies move quickly to adapt to our ever changing needs and desires and find innovative solutions to delight and engage us, especially in the digital world! Technology and strategies are continuously evolving to meet the needs of the ‘always connected’ customer. Retailers need to work hard to keep up with this incredibly fast pace and making the best use of customer experience platforms is crucial when every single % on conversion rates count.
A pivotal feature of today's most innovative and valuable real estate is connectivity—the ability to facilitate intercommunication and interaction among buildings and digital infrastructures. Connected Real Estate contains viewpoints and advice from many of the real estate and construction industry's most innovative players from around the world.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC
A presentation for internet marketing strategies. This quick slide presentation includes graphics entirely fabricated for this presentation, including a clipping path of a lady women on the first slide. The source image was a photograph taken of a billboard downtown New York, and was placed standing on the target logo fabricated in Adobe Illustrator.
Class 3 digital marketing services in ludhianaMegha Seth
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Discussion of the various social advertising formats including Facebook, Twitter, LinkedIn, Reddit, and StumbleUpon. Includes how to effectively utilize advertising budgets to gain the most value.
Along with custom reports (and sometiimes in conjunction with them), custom advanced segments are a great way of gaining extra insight and value from your Google Analytics account.
ASOS: Sitecore & Microsoft Breakfast 'The Future of Digital Retail'Sitecore
As consumers, we expect (even better: demand!) that companies move quickly to adapt to our ever changing needs and desires and find innovative solutions to delight and engage us, especially in the digital world! Technology and strategies are continuously evolving to meet the needs of the ‘always connected’ customer. Retailers need to work hard to keep up with this incredibly fast pace and making the best use of customer experience platforms is crucial when every single % on conversion rates count.
A pivotal feature of today's most innovative and valuable real estate is connectivity—the ability to facilitate intercommunication and interaction among buildings and digital infrastructures. Connected Real Estate contains viewpoints and advice from many of the real estate and construction industry's most innovative players from around the world.
So herein is my list of this years emerging online trends and Trojan horses ready to infiltrate a desktop, tablet or mobile near you in 2014. Some might seem a little left of centre but the better predictions generally are no? Feedback welcome on whether this Hot 8 will keep the internet cool this year.
Brett Thompson is a Senior Account Director at Reactive Media, Sydney.
What does the future of Interactivty in commncations look like?
An agency panel comprising of Naked Comms, Reactive, Carter Digital and Hellofuture.TV explored this for B&T's MAD week. Presentation is featured here.
Links to the video content: https://vimeo.com/hellofuturetv/review/70533473/10d7a2bc8d
Nothing spreads online like funny content. And brands have budgets and talented agencies. So why are brands underachievers when it comes to producing truly funny content?
Better Together: Content Strategy and Design #CSFORUM16Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past three years, Rebekah Cancino has studied how successful teams collaborate on content decisions, and helped transform the way content strategists, designers, and developers work and produce together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
Digital Marketing Launch Strategy for Honor - marketplace for in-home careTobias Kemper @tek
This digital marketing launch strategy deck is for the online service Honor. Honor, an in-home care service marketplace, had not launched and needed a strategic digital marketing plan to support the launch their service from a few households to the Bay Area, and beyond.
In this deck, I present two strategies and recommend one, complete with funnel development, content marketing options, competitive research and staffing requirements.
PPC Advertising Session 2 Direct Marketing Association NorCal 092116John Thyfault
Pay-Per-Click Advertising:
Using Sophisticated Tactics and Tools
Google and the other search engines are offering much more sophisticated ways to target likely prospects and also re-target them after visiting your landing page. This session will help you develop more advanced campaign structures, mobile targeting and re-marketing.
What you’ll learn:
Advanced keyword research and modeling
Advanced campaign structure
Enhanced Campaigns and mobile targeting
Re-marketing and re-targeting in the major PPC providers
How to take full advantage of Product Listing Ads
Writing ads to match user intent
Best practices that will save you costs and improve your ROI
Instructor: John Thyfault
http://www.beasleydirect.com
This digital media overview was presented to Entrepreneur's EDGE on November 15, 2012. It covers website design, search engine optimization, paid search, email marketing, mobile and social media.
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
Guide to optimizing Adwords and Bing Ads pay per click ad campaigns for a lower average cost per click and more qualified leads and sales conversions. To learn more about how to generate more qualified leads from search advertising and content marketing, check out http://www.marketdoc.com
Geary LSF University Presents: Paid Media DisciplineKatie Fellenz
The Geary LSF University is pleased to present an advanced course on how to implement Paid Media skills such as Paid Search, Display Marketing, and Retargeting into your marketing campaign. With real-world examples and case studies, you're sure to learn everything you need to know about digital advertising.
The statistics of both display advertising and retargeting leave a lot to be desired in terms of customer acquisition and branding. With personalized retargeting campaigns you can focus your retargeting efforts on key accounts and verticals, eliminating waste and optimizing your spend.
Similar to Optimising the Nissan Australia Online Experience (20)
Reactive was fortunate enough to attend SXSW this year, Brett, our man on the ground has returned inspired with plenty to share. His main impression of SXSW? A digital orgy of American proportions. Enjoy it with a margarita and food-truck-purchased taco, preferably.
On the 12th of March, Art Director Gabriel Tamborini and Designer Gabriel Tamborini took over the Apple store Sydney, offering up their insights and tips on designing for digital in a mobile world.
Find out more about Reactive's takeover of the Apple store here http://bit.ly/PJgBHR
Reactive is a digital agency specialising in strategy, creative, technology and marketing with over 150 staff across our five offices in Melbourne, Sydney, London, Auckland and New York.
Our reputation is one of excellence and innovation in the online channel — evidenced not only by the quality of work we do but also by the results we achieve for our clients.
Over the past sixteen years, we have designed, built and marketed hundreds of websites for some of Australia, New Zealand, America and Europe’s most prestigious clients including blue-chip corporate, retail and travel brands, B2B companies across all industries, as well as Local, State and Commonwealth Government.
Clients we have created websites and performed online marketing for include Rip Curl, British Airways, Cervélo, Sydney Airport, Coles Group, ANZ, Nissan, Tesco and Amnesty International Australia. Our focus is on planning and implementing engaging online experiences that fuel profitable growth for our clients. We work with you to unearth the most effective methods and solutions to fulfill your business objectives online.
Creative Director Tim Buesing (Sydney) and Executive Creative Director Tim Kotsiakos (Melbourne) were in France for the Cannes Cyber Lions. They joined industry leaders from around the world, celebrating the best in digital innovation, design and technology, and were then on hand to receive Reactive's Cyber Lion for the Most Powerful Arm Ever Invented.
Here are their highlights shared on June 21 at the Reactive office in London during a breakfast seminar with colleagues and clients.
Perspectives 2013 is a collection of Reactive's viewpoints from our offices around the world. Download the PDF version from http://www.reactive.com/perspectives-2013.html
The authors live and work in New York, London, Melbourne, Sydney and Auckland.
Are you sick of your web apps looking like they were put together in the late 90s? Are your animated logos and rainbow borders not getting the reaction you hoped? Is it possible for you to break the myth that developers can’t design?
This research report from AIMIA (sponsored by Reactive) looks what Australian retailers are doing to evolve their eCommerce offering.
The research aims to give retailers and AIMIA members an independent benchmark by which to assess their own business priorities and opportunities in this space.
The BRAVEST, BOLDEST & BEST
digital campaigns of 2011.
Presentation by Tim O'Neill (Reactive) and Sandeep Baruah (NAB) at AdTech Melbourne in March 2012
Presentation from Tim O'Neill of digital agency Reactive for EyeforTravel event in Sydney Nov 2009. On the topic of Website stickiness for travel and tourism brands
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
2. About nissan.com.au
• Audiences and user types have very different needs:
- Everything from pre-purchase consideration, through to post-purchase service delivery
• Needs to integrate with back-of-house systems
• Nissan need to glean more insight and data for forward planning, not just reporting
3. The opportunity to build the best car website in the world!
The Opportunity
4. Technology choices
• The platform needed to deliver cutting-edge content management features
• A thorough CMS assessment was undertaken
• Sitecore was selected to power the site
8. Objectives
• Make the customer journey simpler, more relevant and more engaging
• Improve goal conversion & leads
• Help sell more cars
9. Clear Goals
• Leads:
- Quote Request
- Test Drive Request
- Contact Me Request
• Enquiries
- Brochure Request
- Locate a Dealer
- Contact Me Request
- Build Your Own vehicle completion
• Registration
- Interest in new models
- eNewsletter Subscription
- Social Media friend, fan and follow
12. Levels of Personalisation
Objective Personalisation
Personalisation based on “single component” rules that are definitive in
nature - “If this, then show that”.
E.g. if searching Google for “SUV”, show appropriate vehicles
Behavourial Personalisation
Personalisation based on an anonymous user journey or activities on site.
E.g. Viewing multiple Utes could mean visitor is a “Tradie” persona
Profiled Personalisation
Personalisation based on pre-existing knowledge of user. Could relate to
customer entered data, CRM or social media profile. Allows triggered and
out-bound personalised content
Social Personalisation
Personalising the experience based on social shared content
E.g. Shared links from a BYO vehicle, shared outcomes from a social
campaign such as Nissan’s FlashForward
15. Behavioural Personalisation Examples
Examples - Trigger Types Examples - Where Personalised
Examples - What
Personalised
• Build Your Own
completion followed
by Locate a Dealer
• Homepage on next visit to
site
• Main vehicle image on
HP
• Saving of one model
(one or multiple
variants)
• Showroom default search
current and next visit
• Main vehicle image on
HP
• Preconfigured Variant
16.
17. Profiled Personalisation Examples
Examples - Trigger Types
Examples - Where
Personalised
Examples - What
Personalised
• Site Entry via EDM
targeted to recipients
based on BYO completion
• Model Landing Page
• Campaign Landing Page
• Calls to action
• Variant or Offers
highlighted
• Marketing content
• Copy – Gender targeted
• Test Drive Request for a
Micra with Brisbane
Postcode
• Email confirmation
• Marketing content – e.g.
Bris event aimed at
younger drivers where
Micra is highlighted
• User flow from Nissan
site to Dealer Site via
Mobile
• Next Nissan visit via Mobile
• Immediate redirect to
Dealer site or Prominent
CTA to go to that Dealer
site
19. Social Personalisation Examples
Examples - Trigger Types
Examples - Where
Personalised
Examples - What
Personalised
• Socially shared link
from a BYO vehicle
• Personalised BYO Vehicle
page
• Ability to comment,
feedback to sharer
• CTA to compare
• CTA to BYO
• Socially shared link via
social campaigns, e.g.
Nissan’s FlashForward
• Personalised FlashForward
Timeline or campaign page
• Ability to comment,
feedback to sharer
• Social shared personal
reviews or testimonials
• Vehicle pages with review
content
• Ability to like, share and
comment
20.
21. Preparation and Ongoing Management Implications
Objective
Personalisation
Behavourial
Personalisation
Profiled
Personalisation
Social
Personalisation
Rules Content
• Integrate with SEM and marketing
efforts
• Create library of triggers with cause and
impacts mapped
• Simple relational rules
• Iteration of Marketing
Messages
• Multiple Images in
library for same assets
and real estate
• Offer promotional
creative in multiple
formats targeted to
different
demographics
• Integrate with metrics reporting around
desired user paths/actions
• Often will take effect on next visit or
reversion to Home Page
• Iteration of Marketing
Messages
• Multiple Images in
library for same assets
and real estate
• Offer promotional
creative in multiple
formats targeted to
different
demographics
• Requires more sophisticated data
infrastructure
• Perfect for A:B & MV Testing
• Iteration of Marketing
Messages
• Multiple Images in
library for same assets
and real estate
• Offer promotional
creative in multiple
formats targeted to
different
demographics
• Requires the ability to personalise
sharing links
• Identify in-bound traffic and associate
with influencers
• Iteration of Marketing
Messages
• Multiple Images in
library for same assets
and real estate
• Offer promotional
creative in multiple
formats targeted to
different
demographics
22. Phased Approach
Launch + 3 Months + 6 Months + 9 Months
Level of
Personalisation
• Objective
• Basic
Behavioural
• Objective
• Moderate
Behavioural
• Objective
• Sophisticated
Behavioural
• Basic Profiled
• Objective
• Sophisticated
Behavioural
• Sophisticated
Profiled
Types of Setting
• Simple A:B
based on
content
variation but not
based on Rule
Def
• A:B – content
and Rule Def
• A:B – content
and Rule Def
• Basic MV
• A:B – content
and Rule Def
• Sophisticated
MV
> > >>
23. Testing and Measurement
• Our measurement needs go far beyond analytics
• Deep insight for propensity planning, customer segmentation, profiling and reporting
25. Lessons
• Don’t wait for perfect – Iterate and learn
• Choose your battles
• Content – it’s a trap!
• There are many ways to build a site
• There is no end…
26. In Summary
• Planning for personalisation via the DMS needs to happen early
• Define goals first
- Do different personas have different goals?
- Or is the communication different, but the goal the same?
• Make sure content planning happens alongside goals
• Start with small changes that will yield big outcomes
• Build meaningful reports that will prove the value of continued personalisation and testing