Fjord's annual digital trends report outlines our thoughts for the coming year around what will be happening in the world of digital. Edited by Christian Lindholm, Fjord's Chief Innovation Officer. For more information on Fjord visit: www.fjordnet.com or follow us on Twitter @fjord
Service design consultancy Fjord presents its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. This year’s report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero.
Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
PSFK's Future of Light report is an in-depth survey of the trends shaping light at the intersection of technology, community and sustainability.This survey looks at key trends that focus on how light can support livelihood, improve safety and bring people together, demonstrating the vast potential that light has to positively impact people’s lives across the globe.
The Future Of Light is available free on the iPad, Android devices, and PDF download. The 150+ page document describes 12 trends across 4 broader themes. Each trend is supported by 4 examples, supporting statistics and implications defined by our PSFK Labs team.
Get the app and full report at http://www.psfk.com/future-of-light
The Future of Light report was kindly sponsored by Philips Lighting - http://www.lighting.philips.com
Fjord's annual digital trends report outlines our thoughts for the coming year around what will be happening in the world of digital. Edited by Christian Lindholm, Fjord's Chief Innovation Officer. For more information on Fjord visit: www.fjordnet.com or follow us on Twitter @fjord
Service design consultancy Fjord presents its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. This year’s report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero.
Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
PSFK's Future of Light report is an in-depth survey of the trends shaping light at the intersection of technology, community and sustainability.This survey looks at key trends that focus on how light can support livelihood, improve safety and bring people together, demonstrating the vast potential that light has to positively impact people’s lives across the globe.
The Future Of Light is available free on the iPad, Android devices, and PDF download. The 150+ page document describes 12 trends across 4 broader themes. Each trend is supported by 4 examples, supporting statistics and implications defined by our PSFK Labs team.
Get the app and full report at http://www.psfk.com/future-of-light
The Future of Light report was kindly sponsored by Philips Lighting - http://www.lighting.philips.com
Once again this year, Fjordians from all corners of the world came together at Mobile world Congress, to share ideas and visions, look into the future, and catch up with new and old friends.
Tech & Media Trends 2015 @ Mobile World Congress with Havas + MobextHavas Media
With more than 50 billion connected devices expected by 2020, the world of mobile continues to evolve way beyond handsets, to include smart appliances, accessories, cars, bikes and almost any object imaginable.
In this new organic marketing world of data-driven connectivity and content-fueled experiences, we find tremendous opportunities for marketers to create more meaningful connections with consumers.
The key trends from Mobile World Congress:
Custom Connectivity & Wearables, Immersive Experiences: Virtual & Augmented Reality, Location-Based Marketing, Mobile Commerce and Biometrics Communications
How AI will transform mobile, apps, and marketing: 50 influencers speakTUNE
2017 is the year Artificial Intelligence will make huge inroads on business, marketing, and our tools. 50 influencers and experts like Joel Comm, Bryan Kramer, and Tamara McCleary share their predictions.
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
Havas Media - 8 Trends from CES for 2015Tom Goodwin
I co-authored this deck with Shaun Farrar, Kevin Hung and Greg James following CES 2015. It outlines some of the key trends we saw and how marketers can act on them.
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
Disruption and digital disruption 2016Dirk Laverge
disruption in our economy, and the impact of digital transformation
1) trends
2) drivers for change
3) business models
4) how to respond to the disruption?
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our seminar takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom.
To say it is difficult to see and do everything that CES has to offer is an understatement. In fact, the only easy part is consistently hitting 10,000+ steps on your tracker every day! But we were prepared, using our 2017 Fjord Trends as a guide, to uncover the most inspiring work and topics that will continue to evolve this coming year.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our latest seminar aimed at the key decision makers in your organisation, takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom, and look at how crucial it is for organisations to continuously adjust their business model in order to keep up with the fast pace of digital advancement, keep ahead of the curve and to ensure that digital is fully embedded and delivering the best possible results across all aspects of your business.
Corporate innovation in the financial industry, banking, insurance by tommaso...Tommaso Di Bartolo
The banking, insurance, financial service provider industry is being disrupted by entrepreneurs creating startups that raise millions of dollars with only one thing in mind: disrupt the status quo. How can such a fragmented, bureaucratic industry drive innovation in the 21st century? Tommaso, a serial entrepreneur with 2 exits, author, investor and faculty at UC Berkeley describes in his talk a path on how executives can lead to innovation changes. Watch Tommaso's Keynote live. Or hire him to speak: http://linktr.ee/tommasodibartolo
The 5 Biggest Virtual, Augmented, And Mixed Reality Trends In 2022Bernard Marr
With the hype around the metaverse, there are a lot of things happing in the extended reality (XR) world. Here we explore the five biggest trends in VR, AR, and MR for 2022 including new headsets, 5G, as well as applications in retail and education.
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021SamuelWarner9
With lockdown shaping much of our experience in 2020 - and having a continued impact into 2021, the role of digital tools and platforms has never been more prominent. As a result, our relationship with technology - how we use it, and how we feel about it (or perhaps more importantly, how it makes us feel) is undergoing a transformation. The same digital platforms and devices we have told ourselves to detox from have become the only means of keeping in touch with others, providing us with endless entertainment and offering us community.
As we kick into 2021, we ask how brands can adapt to these changes, reaching out to displaced, remote consumers and meeting their expectation of a more positive role of tech.
In the last days of 2010 I took a look at what are the important developments in social networking landscape. What are the key technologies and where are we headed in 2011. Here are 17 points that you should keep your eyes on next year... Read the full post here http://goo.gl/sAkuu
Now into its ninth year, Fjord’s annual Trends Report 2016 has arrived and, once again, we unveil what we believe to be the most significant technology and business developments emerging and describe how they will transform our world in the coming 12 months.
Our Trends Report is the result of months of research, discussions and debate, pooling the collective experience at Fjord and Accenture Interactive and distilled into ten core ideas.
We believe 2016 will be another defining year for digital and will bring even more transformation, disruption and delight to organizations and their audiences. In the report you can expect to discover more about big data etiquette, the rise of employee experience (EX) design, disappearing apps, the true power of wearables and nearables and much more.
Check out the full Fjord Trends Report 2016 below, visit trends.fjordnet.com, and follow the conversation at #FjordTrends.
Enjoy!
See more at www.trends.fjordnet.com
Once again this year, Fjordians from all corners of the world came together at Mobile world Congress, to share ideas and visions, look into the future, and catch up with new and old friends.
Tech & Media Trends 2015 @ Mobile World Congress with Havas + MobextHavas Media
With more than 50 billion connected devices expected by 2020, the world of mobile continues to evolve way beyond handsets, to include smart appliances, accessories, cars, bikes and almost any object imaginable.
In this new organic marketing world of data-driven connectivity and content-fueled experiences, we find tremendous opportunities for marketers to create more meaningful connections with consumers.
The key trends from Mobile World Congress:
Custom Connectivity & Wearables, Immersive Experiences: Virtual & Augmented Reality, Location-Based Marketing, Mobile Commerce and Biometrics Communications
How AI will transform mobile, apps, and marketing: 50 influencers speakTUNE
2017 is the year Artificial Intelligence will make huge inroads on business, marketing, and our tools. 50 influencers and experts like Joel Comm, Bryan Kramer, and Tamara McCleary share their predictions.
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
Havas Media - 8 Trends from CES for 2015Tom Goodwin
I co-authored this deck with Shaun Farrar, Kevin Hung and Greg James following CES 2015. It outlines some of the key trends we saw and how marketers can act on them.
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
Disruption and digital disruption 2016Dirk Laverge
disruption in our economy, and the impact of digital transformation
1) trends
2) drivers for change
3) business models
4) how to respond to the disruption?
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our seminar takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom.
To say it is difficult to see and do everything that CES has to offer is an understatement. In fact, the only easy part is consistently hitting 10,000+ steps on your tracker every day! But we were prepared, using our 2017 Fjord Trends as a guide, to uncover the most inspiring work and topics that will continue to evolve this coming year.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our latest seminar aimed at the key decision makers in your organisation, takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom, and look at how crucial it is for organisations to continuously adjust their business model in order to keep up with the fast pace of digital advancement, keep ahead of the curve and to ensure that digital is fully embedded and delivering the best possible results across all aspects of your business.
Corporate innovation in the financial industry, banking, insurance by tommaso...Tommaso Di Bartolo
The banking, insurance, financial service provider industry is being disrupted by entrepreneurs creating startups that raise millions of dollars with only one thing in mind: disrupt the status quo. How can such a fragmented, bureaucratic industry drive innovation in the 21st century? Tommaso, a serial entrepreneur with 2 exits, author, investor and faculty at UC Berkeley describes in his talk a path on how executives can lead to innovation changes. Watch Tommaso's Keynote live. Or hire him to speak: http://linktr.ee/tommasodibartolo
The 5 Biggest Virtual, Augmented, And Mixed Reality Trends In 2022Bernard Marr
With the hype around the metaverse, there are a lot of things happing in the extended reality (XR) world. Here we explore the five biggest trends in VR, AR, and MR for 2022 including new headsets, 5G, as well as applications in retail and education.
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021SamuelWarner9
With lockdown shaping much of our experience in 2020 - and having a continued impact into 2021, the role of digital tools and platforms has never been more prominent. As a result, our relationship with technology - how we use it, and how we feel about it (or perhaps more importantly, how it makes us feel) is undergoing a transformation. The same digital platforms and devices we have told ourselves to detox from have become the only means of keeping in touch with others, providing us with endless entertainment and offering us community.
As we kick into 2021, we ask how brands can adapt to these changes, reaching out to displaced, remote consumers and meeting their expectation of a more positive role of tech.
In the last days of 2010 I took a look at what are the important developments in social networking landscape. What are the key technologies and where are we headed in 2011. Here are 17 points that you should keep your eyes on next year... Read the full post here http://goo.gl/sAkuu
Now into its ninth year, Fjord’s annual Trends Report 2016 has arrived and, once again, we unveil what we believe to be the most significant technology and business developments emerging and describe how they will transform our world in the coming 12 months.
Our Trends Report is the result of months of research, discussions and debate, pooling the collective experience at Fjord and Accenture Interactive and distilled into ten core ideas.
We believe 2016 will be another defining year for digital and will bring even more transformation, disruption and delight to organizations and their audiences. In the report you can expect to discover more about big data etiquette, the rise of employee experience (EX) design, disappearing apps, the true power of wearables and nearables and much more.
Check out the full Fjord Trends Report 2016 below, visit trends.fjordnet.com, and follow the conversation at #FjordTrends.
Enjoy!
See more at www.trends.fjordnet.com
Twelve months of research, 1000+ cups of coffee, and probably an entire forest worth of Post-its (don’t worry—we recycle). That’s what it took for us to compile our Trends 2017 report, which offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
Visit trends.fjordnet.com for more.
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
HON3Y is a mobile-based research platform at the intersection of emotional, contextual, and behavioral data. Participants experience the platform as any life-logging app, tagging and/or inputing behaviors as part of the research study. Researchers access an intimate view into the relationship between emotion states such as stress and happiness and consumer behaviors such as visiting a store or buying a specific product.
HON3Y is powered by emozia’s new “always on” method to map human emotion, context and behavioral patterns over time.
Walls: A Manifesto for an Open Agency
We created a new kind of agency that leverages the power of culture to open minds and create possibilities in the now, next and future.
Our doors are open to creators and makers, thinkers and influencers, experts, leaders in industry, the eclectic, diverse, and culturally curious. We reach out to the vast community of fascinating minds exploring our constantly changing world as we consider the cultural context shaping what people think, feel and do. Together we build and iterate, imagining, innovating, designing and executing as one.
Jeremiah refused to compromise the Lord’s message or forget his calling as God’s prophet. Jeremiah serves as an excellent model for us of persevering faith when the Lord’s enemies attack us with false accusations and persecute us when we speak God’s truth to them. This presentation is the second in the series concerning the perseverance of Jeremiah in his obedience to God
Neue Studie: Smartphone, Tablet & Co – iUnderstand?
Wie verständlich präsentieren sich die Anbieter von Unterhaltungselektronik? Wie reagieren Unternehmen der Branche auf direkte Kunden-Anfragen? Diese und weitere Fragen untersucht eine neue Studie des H&H Communication Lab, der Unternehmensberatung Iskander Business Partner und der Universität Hohenheim. Das Ergebnis: durchwachsen. Produktbeschreibungen und Pressemitteilungen lassen zu wünschen übrig. Nur die E-Mail-Kommunikation schneidet insgesamt sehr verständlich ab.
Neben einer hohen Nutzerfreundlichkeit spielt die Produktkommunikation auch weiterhin eine wichtige Rolle – Kunden kaufen am liebsten Produkte, die sie verstehen“, erklärt Ben Hagelauer von Iskander Business Partner. „Unsere langjährige Erfahrung in der Beratungspraxis zeigt jedoch immer wieder: In der Consumer-Electronics-Branche liegt der Fokus auf den Produkten und dem Vertrieb – der Kundenkommunikation wird dagegen zu wenig Beachtung geschenkt.“ So werden Texte häufig mit Mammut-Sätzen, Anglizismen und Wort-Ungetümen gespickt.
Verständlichkeit der Kundenkommunikation unter der Lupe
Die Studie analysiert drei typische Textsorten in der Kommunikation von Unternehmen: Produktbeschreibungen, Pressemitteilungen und E-Mails. Die Texte von neun Unternehmen wurden auf ihre formale Verständlichkeit untersucht. Wichtige Kriterien sind unter anderem: kurze Sätze, aktiver Sprachstil oder Vermeidung von Anglizismen und langen, zusammengesetzten Begriffen.
Die Verständlichkeit von Produktbeschreibungen variiert sehr stark, den ersten Platz erzielt dabei Apple, auf dem letzten Platz findet sich Lenovo. „Offenbar sehen einige Unternehmen Produktbeschreibungen immer noch nicht als wichtigen Teil ihres Produkts an“, kommentiert Professor Dr. Frank Brettschneider von der Universität Hohenheim das Ergebnis. „Unverständliche Produktbeschreibungen können bei den Verbrauchern aber Frustrationen auslösen.“
Die Pressemitteilungen der Unternehmen schneiden laut Studie am schlechtesten ab. Mit einem Durchschnitt von 6,62 Punkten liegt deren Verständlichkeitswert gerade einmal im unteren Mittelfeld. Auch wenn die E-Mail-Kommunikation im Schnitt am besten bewertet wurde, besteht hier gerade bei den Reaktionszeiten und bei den Kontaktmöglichkeiten einiger Unternehmen Verbesserungsbedarf: So antworteten zwei der Unternehmen im Untersuchungszeitraum auf eine Anfrage überhaupt nicht und Apple bietet trotz Ankündigung kein Kontaktformular für Kundenanfragen an. Bei manchen Unternehmen ging die Antwort an der Frage vorbei. Besonders positiv fiel die Bewertung für Samsung und LG aus. Sie fielen sowohl durch verständliche Antworten als auch durch besonders schnelle Reaktionen auf.
www.i-b-partner.com
Trends are the natural changes in behaviours or proceedings. We like to be aware of those indicators for inspiration and guidance. At the beginning of every year we look at UX, UI trends and emerging technologies to get that guidance from.
A Platform for Mobile Enterprise Management: Build, Run and Manage Your Mobil...Antenna Software
To offer a truly differentiated mobile experience, businesses need to consider the full spectrum of what mobility has to offer. AMPchroma provides the overarching paradigm for achieving mobility excellence and is the only mobile cloud platform that enables you to deliver on this promise.
Mobile app development: The global facts and truthsKaspar Lavik
When we time-travel from the years when computer used to be the most intriguing wonder to through innovative trajectory to the present moment when mobiles are influencing the way we live life, you will realize that we have traced quite an epic journey.
A look at the top digital trends for 2013, including Personalization, Integration and Customization, along with the latest developments in Mobile, Social and Advertising.
Thinking of developing a mobile app for your business? Should you go for a native, device-based application or a web-based application? This white paper addresses some of the considerations...
Fjord's second annual mobile trends. Compiled by Christian Lindholm and team.
Fjord creates new digital services. Our clients include leading global companies such as Nokia, The BBC, and Yahoo.
Learn more at www.fjordnet.com
Fjord is the one of the world's leading digital design firms, with clients including the BBC, Nokia, and Yahoo!
I work with Fjord to help turn their designs for mobile products and services into reality.
These are their mobile predictions for 2009.
2013 trendleri neler?
Beklentiler neydi ve bu trendlerin ne kadarı gerçekleşti?
Bu hafta paylaştığımız araştırmada bu soruların yanıtlarına ulaşabileceksiniz...
İyi okumalar...
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
Everyone remembers the story of the boy who cried wolf. In the digital world our equivalent is mobile. We are so used to mobile evangelists proclaiming it’s the “year of mobile” that you can actuall hear the collective groans at industry conferences. Eyes roll, shoulders shrug, minds tune out, and eventually people start playing around with their mobile phones. Now I’m from Ohio so I’m not entirely sure but I think that’s what they call irony.
Our new perspective on achieving the full potential of human and artificial intelligence.
By Fjord, design and innovation from Accenture Interactive, and Accenture The Dock.
Our annual Trends report is here, born from plenty of Post-it notes, more coffee than we care to mention, lots of healthy debate and quite a few laughs. Trends is always a labor of love, crowdsourced from Fjordians (all 1,000 of us) from around the world – from San Francisco to Berlin, Hong Kong to Johannesburg, Dubai to São Paulo and 22 other places in between.
This process results in the trends we expect to affect business, technology and design in the year ahead.
Read and download the full report at www.trends.fjordnet.com
Our annual Trends report is always a team effort, and this year’s team was bigger and more diverse than ever. More than 1,000 Fjordians, plus (for the first time) 85 clients from five continents, inspired our report, each bringing their own individual perspectives and experiences to the table.
We first gathered insights in all forms—a mix of hastily-drawn thoughts on Post-it Notes, elegant (and not-so-elegant) illustrations, simple scribbles and some long-form copy, and even some musings over a cup of coffee. We then took those insights into workshops designed to hone the thinking and spot patterns—and tapped into some digital tools to help us gather evidence for our best ideas (because at Fjord, we’re all about blending the physical with the digital). The result? Seven Trends affecting business, technology and design in 2018.
Today, we see deep division across global populations on a broad range of issues, which is creating social and political anxiety. We’re also experiencing tension as a result of deep technological change that is altering the world we live in. There is no running from these forces. For the first time, we feel that there is just one meta theme for Trends in 2018: Tension.
In an increasingly competitive market, we believe that businesses will no longer be able to rely on external partners alone to drive innovation. By bringing design capabilities in-house, brands will have the ability to respond rapidly to a world changing around them, adapting constantly to remain fresh and bring relevant innovation to market – becoming what we call a ‘Living Business’.
Our ‘Design from Within’ report describes three distinct approaches businesses can take in order to design and innovate internally. Each approach shares common goals - such as creating a culture which inspires creativity, and enabling the business to scale ideas from the drawing board to the marketplace –but the models differ according to the extent of a company’s involvement in them.
What makes people LOVE a product or brand?
What sustains that love?
These are the questions Accenture Interactive and Fjord set out to answer when embarking on The Love Index study.
The Love Index 2016 is the first annual report that measures brands – and in particular, the services and experiences they offer – on a 10-point scale across five F.R.E.S.H. dimensions plotted on a pentagon
Cannes 2016: Design Thinking for Health InnovationFjord
Fjord Design Directors Jonas Höglund and Thomas Müller launched the Accenture Interactive Cannes Lions presence with a hands on workshop at Lions Health: Design Thinking for Health Innovation.
Un’analisi dei 10 trend digitali più significativi che trasformeranno il design, le organizzazioni e la società per l’anno appena iniziato condotta da Fjord, Design&Innovation unit di Accenture Interactive, nel rapporto annuale Fjord Trends 2016.
Der Fjord Trends Report 2016 ist da! Zum neunten Mal veröffentlichen wir unsere jährlichen Einschätzungen zu den Auswirkungen aufkommender Technologien. Wir beleuchten die neuesten und wichtigsten digitalen Entwicklungen, die Unternehmen, Organisationen und die Gesellschaft in naher Zukunft verändern werden – und erläutern, welche Chancen sich daraus ergeben.
Grundlage der FJORD Trends 2016 ist die geballte Expertise unserer 750 Designer und Strategen weltweit. In monatelangen Recherchen, Diskussionen und Debatten haben wir unsere Erfahrungen zusammengetragen und in zehn Schlüsselentwicklungen zusammengefasst. Wir glauben, dass 2016 ein weiteres entscheidendes Jahr für die Digitalisierung wird und einschneidende Entwicklungen für Organisationen und Anwender bereithält.
Im FJORD Trends 2016 Report erfahren Sie mehr über die Big-Data-Etikette und den zukunftsfähigenr Umgang mit Daten; die wachsende Bedeutung von Employee Experience (EX) Design; das Verschwinden der Apps und die wahre Stärke von Wearables, Nearables und anderen Geräten, die zuhören.
Den vollständigen FJORD Trends Report 2016 finden Sie unten – viel Spaß beim Lesen! Besuchen Sie uns auch auf trends.fjordnet.com und folgen Sie #FjordTrends
Weitere Informationen zu Fjord und der Trends Studie finden Sie hier: http://trends.fjordnet.com/
El informe Fjord Trends, que lleva nueve años publicándose ininterrumpidamente, persigue detectar y analizar los desarrollos tecnológicos, de diseño y de negocio que más influirán en nuestras vidas durante los doce próximos meses.
Olof Schybergson, Fjord's CEO, and Abram Sirignano, Acquity Group's Agency Lead, explain the importance of immersed, empathetic designers in this presentation delivered at the Forrester Customer Experience Forum.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
2. TABLETS DIGITAL MICROSOFT
LG
APPLE MAGAZINES SINGLE SIGN-ON
MOBILE GAMING EXPERIENCE WARS
FACEBOOK NOKIA SERVICE PLATFORMS
LIFESTREAMS
LIQUID EXPERIENCES INTERNET APPLIANCES
CLOUD SERVICES ASUS SUPERPHONES
MONETISATION COMPANIONS
SOCIAL EVERYTHING
CAR AS MOBILE OS
iOS
LIKE
NFC
ANDROID GAME MECHANICS
MOBILES
SHARING
RICH OS
SMART OBJECTS
PAYMEN MULTITOUCH 3D
HP SAMSUNG BITPIPES CHECK-INS
TS
ZYNGA HTC WINDOWS MOBILE 7
WANT
CONTEXT
FREEMIUM GESTURES
WEBOS
FROM NOISE WRIST OS MEEGO
MOTOROLA OS WAR Mobile Wallet
3. ‘SUPERPHONES’ GO 4D DIGITAL MAGAZINES:
- AND BEYOND STILL SEARCHING FOR A SOUL
LIFEBOATS FOR THE
EXPERIENCE WARS:
‘APP FLOOD’
THE LIVING ROOM IS THE
BATTLEGROUND
GOING WITH THE FLOW:
‘LIQUID EXPERIENCES’ PIMP YOUR LIFE,
THE CLOUD
GAMING STYLE
DISCOVERING BECOMES A KITE
‘LIFESTREAMS’
MOBILES GAIN MORE
CURRENCY
SMART OBJECTS CONNECT
WITH THE MAINSTREAM TOUCH TO PAY, NOW WITH
YOUR PHONE
TO TRENDS
4. LIFEBOATS
FOR THE
‘APP FLOOD’
Consumers are drowning in a sea
of apps. Fjord believes
companies that explore
innovative navigation patterns to
help consumers cope with the
„App Flood‟ will reap big rewards
in 2011.
5. LIFEBOATS FOR
THE ‘APP FLOOD’
After the gold rush, the app market is maturing.
From within the industry, we‟re seeing the
number of platforms stabilise around key
operating systems, and it‟s inevitable that the
apps model will spread to PCs and web
platforms.
And from the user‟s point of view, now that the
market is flooded with apps of every possible
description, we‟ll see relevance, discovery and
substance become key to success. Users will App stores will embrace the Long Tail paradigm
demand curation vehicles to help them, such as through better search functions, more elaborate
app search engines, innovative app ranking collaborative filtering and social networks. We
boards and new types of recommendation should also see the launch of app stores hosted
engines. by aggregators such as Appolicious. Players like
GetJar could, with innovation, reap big awards.
The best apps will evolve into „Super Apps‟ with
richer interaction tailored to each platform, more Amazon may also move into the apps market,
clever ways to get users back to their apps. building on the Kindle‟s user base to evolve a
Some will even grow into application suites, social reading platform similar to Txtr and Scribd.
providing common services like single sign-on.
Facebook could evolve in this way, or even into Matching the right user to the right app is set to
an application framework. be a major opportunity to monetize.
6. LIFEBOATS FOR
THE ‘APP FLOOD’
Apps search and recommendation
company MIMVI will get traffic
Aggregators such as
Appolicious would benefit
from launching app stores
Social reading platforms will
emerge, Amazon could become a
major player making it the
Facebook of readers
Google Chrome web apps could Top grossing, most used, app of the week,
enable simple monetisation of the staff favourite, highest ranking are the new
web metrics of success. CPMs and valuations will
be derived from them
7. GOING WITH
THE FLOW:
‘LIQUID
EXPERIENCES’
Service design innovators are
finally creating services that can
be fluidly experienced on any
screen, anywhere. We call this
„Liquid Experience‟.
In 2011 a liquid experience will be
a core part of every significant
design brief.
8. GOING WITH THE
FLOW: ‘LIQUID
EXPERIENCES’
Creating liquid experiences for users means These are experiences set to break free from the
engineering the flow between types of screen user‟s conventional frame of reference,
and interface. challenging our existing understanding of
„context‟. Design for liquid experience requires a
2011 will see a breakthrough for services that can completely new approach to platforms. Liquid
be fluidly experienced on any screen anywhere, experiences are horizontal by nature, for service
finally living up to the promise of cross-platform owners they become key engagement drivers
integration. Ensuring a liquid design means and important control points.
optimising for each platform, and ensuring they
combine perfectly.
For example, watching a movie as a passenger in
a car, and then seamlessly continuing your
viewing once at home: this will rapidly become a
typical everyday expectation for users.
Hulu, Netflix and iPlayer are pioneers at „turning
liquid‟, utility experiences like Facebook are also
gathering momentum in this direction. Current
examples include single sign-on („Connect‟) and
„Like‟ buttons emerging everywhere.
9. GOING WITH THE
FLOW: ‘LIQUID
EXPERIENCES’
BBC - The original Liquid
Experience is evolving to a
screen near you
The Amazon Kindle – is becoming a
Liquid Experience with a whisper sync
client for any platform
Facebook's „Connect‟ and „Like‟ are Spotify is incredibly liquid and can be
spreading like water drops, many other expected to morph into all kinds of
features of Facebook could turn liquid forms in 2011, the Sonos integration is a
great example of things to come
10. DIGITAL
MAGAZINES
ARE STILL
SEARCHING
FOR A SOUL
Digital magazines are not only
searching for new business
models. They also face a more
fundamental problem: the
concept of a magazine needs to
be re-invented in the Tablet era.
11. DIGITAL
MAGAZINES ARE
STILL SEARCHING
FOR A SOUL
Spurred by the success of the iPad and the
forthcoming explosion of Tablets, magazines will
continue to develop digital concepts. But without
clear revenue streams, publishers‟ willingness to
rethink fundamental issues is crucial.
Digital magazines face multiple problems - not
Reading browsers such as Flipboard, Pulse or
least the fact they often are simply too unwieldy
Elements are huge inspirations and could
and over-designed. File sizes can present storage
become massive disruptors.
and transmission issues that users are currently
not prepared to put up with. And audience
Printed magazines will - for the Tablet adopters -
acquisition, retention and monetisation still
be exposed as even more clumsy, noisy,
present formidable challenges.
environmentally unfriendly and user-unfriendly
than ever.
The off-line „curated package‟ to on-line „social‟
boundary is particularly hard to manage.
Fjord expects new magazine formats, vocabulary
and monetisation models to emerge that will
„New Reading‟ will need to merge reading, disrupt established titles. An analogue brand
watching, commenting, sharing and editing into a does not carry the same value in a digital world
single activity – for this we lack a good verb. one click away.
12. DIGITAL
MAGAZINES:
STILL SEARCHING
FOR A SOUL Bookshelves, and
magazine stands will
emerge in 2011.
Whomever owns the
news stand will own
something valuable as
it also becomes your
library
Flipboard is the Netscape
browser for the Tablet era
Expect incumbents to experiment in
Project is a new title in a new the analogue to digital cross over and
media – expect more new fight for their magazine rack space
entrants. Content is still king
13. PIMP YOUR
LIFE, GAMING
STYLE
Why not turn aspects of
everyday life into a game? Games
are steadily transforming our
experiences, bringing the
attitudes and rewards of gaming
into services, and we foresee
rapid growth for service design
leaders in this area.
14. PIMP YOUR LIFE,
GAMING STYLE
2011 will see game mechanics being used as a
tool to engage users with social industries.
Games can make chores fun and necessities
novel. Companies who can influence social
movements will affect their numbers in 2011.
Game mechanics are influencing the real world.
Virtual currencies carry real value, offers come to
you when you want them.
The design thinking in Nike + and Foursquare will
spread to a range of services, such as loyalty It‟s possible we‟ll see the gaming approach being
cards, wellness and health services and most used to change the world in 2011. Look carefully
importantly to marketing. Game mechanics will at Foursquare and expect some very innovative
become a core component of new marketing. services to emerge.
15. PIMP YOUR LIFE,
GAMING STYLE
Never underestimate the
power of badges, just look
at scouts all over the world
Game mechanics are the
serotonin of services Foursquare challenges
people to explore their city
using gaming mechanics
Nike + gaming mechanics used
to drive sports activity through
an app
Heia! Heia! Is a service for keeping
track of any activity from picking
mushrooms to ironing shirts. Maybe
one could get awarded for emptying
the dishwasher
Reputely.com – a platform
which can implement gaming
mechanics to any website
16. SMART
OBJECTS
CONNECT
WITH THE
MAINSTREAM
2011 will see smart objects bring
digital services into our physical
environments. While many of
these will be nothing more than
common objects paired with a
sensor and a data connection, a
few more sophisticated examples
will use smart objects to visualise
and interact with the digital
services already embedded in our
lives.
17. SMART OBJECTS
CONNECT WITH
THE MAINSTREAM
It‟s finally time for smart objects to start making
their mark on our daily lives.
The momentum of „ubiquitous computing‟ is now
increasingly moving out of university research
departments and into the marketplace - to meet
real end-consumer and business needs during Eventually we‟ll see smart objects as physical
2011. upgrades that we can buy to upgrade the office,
home and car, similar to the way we buy apps to
As more and more everyday objects are extend functions of our phones today.
embedded with sensors, these connected or
„smart‟ devices are enabled to communicate Paired with digital services that we already use
automatically with each other. Unlike mobile today, smart objects have the power to
phones today, these smart object blend into our transform our everyday lives. But the lack of a
offices and living environments to serve common protocol may frustrate the most
dedicated functions, 24x7. ambitious plans in 2011.
18. SMART OBJECTS Välkky knows when pedestrians
are going to cross streets and
CONNECT WITH starts flashing to alert drivers
THE MAINSTREAM
Integrated systems for the
home offer a complete range
of home automation products
Smart meters send readings to your
energy supplier automatically and
can include energy monitoring
Streetline is a smart parking system
that gives drivers real-time
guidance to open parking spaces
Philips DirectLife calculates the Smart pill caps. A wireless signal
number of calories burned every alerts base station if dose is
day from any movement made, not missed, alerting a nurse
just walking
19. ‘SUPERPHONES’
GO 4D
- AND BEYOND
Forthcoming „Superphones‟ will
increasingly utilise 3D graphics
experiences and sophisticated uses
of space and time within their user
interfaces.
Natural UI solutions that appeared
first on gaming consoles, will migrate
to mobile devices in 2011.
20. ‘SUPERPHONES’
GO 4D
- AND BEYOND
A new generation of „Superphones‟ will emerge, We include a note of caution at this point,
featuring 3D graphics and progressing to include however: no common standard exists, which
contextual time and place-aware interfaces - means that this new batch of devices may be
turning them into „4D‟ experiences. harder and more confusing to use before they
get easier.
Many Superphones in 2011 will boast dedicated
graphics chips and new sensors enabling novel But with new Superphones leading the way, we‟ll
experiences that may approach the feel of see interfaces take us closer to the mobile device
artificial intelligence. These „4D‟ experiences will as your „magic wand.‟
rely on gestures, haptic feedback and artificial
intelligence to simplify mobile life.
These new devices will offer a bold challenge to
the WIMP (Windows, Icons, Modes, Pointers)
paradigm of information access. We will no longer
simply jump into a menu structure or app, but
explore the environment and our social
connections using the phone as a magic wand for
the digital space.
As the cycle for replacing mobile phones is very
fast, this could see a faster uptake than 3D TV at
home - and glasses are not required.
21. ‘SUPERPHONES’ GO 4D
- AND BEYOND
Hand gestures to manipulate
utility applications into a 3D
plane will become standard
3D will allow designers to extend
experiences with „above‟, „inside‟
and „behind‟ style interactions
Kanzi is a technology for rapid The experience will smash the glowing
user interface design and rectangle. The physical and the virtual
deployment starts blurring
Massive competition in next gen mobile
processors create a competitive focus
to the experience layer
22. DISCOVERING
‘LIFESTREAMS’
What if you could never miss a
moment, never forget a thing -
throughout your life? 2011 will see
the emergence of this powerful new
idea within consumer expectations,
and services that combine to make it
a reality.
23. DISCOVERING
‘LIFESTREAMS’
In 2011 we will see increasing numbers of people
uploading aspects of their life to the cloud. They‟ll
be able to combine this across multiple online
services, generating meaning from data already
online.
Existing services will aggregate and combine to
offer users new ways to index their digital lives.
The raw materials are already there: take a
user's Facebook status updates, twitter updates,
digital photos, blog posts, Foursquare checkins,
text messages, emails, transactions, YouTube Additionally, we‟ll find specialist LifeLogging
video uploads and credit card statements, and services will continue to launch and enjoy wider
you would have a very complete picture of their take up in 2011. These services will also influence
existence. the mainstream as users become increasingly
concerned about the power of social networks to
Our children will learn a lot more about us than reveal their personal histories.
we did through a few old photographs - but we‟ll
need to ask ourselves if that‟s a good thing. And Fjord believes specialised lifestream services will
there‟s currently no service or standard to grow in 2011 as banks, health institutions and
support this kind of reflective exercise on users‟ others start to provide the outputs that can be
online data. „mashed up‟ into lifestreams.
24. DISCOVERING
‘LIFESTREAMS’
Memolane captures photos,
music, tweets, posts, and more
for people to view and share in
one place
Mappiness provides streams
of social happiness. Pixelpipe
are the smart plumbers of the
social network
Evernote has become an
international powerhouse of
remembering converting 20% ViconRevuec is a wearable
of users into paying customers digital camera that takes
photos without intervention
25. TOUCH TO PAY
- NOW WITH
YOUR PHONE
2011 will see a change in the way we
pay for goods. Mobile phones will
start to become the new credit cards,
as near field technology changes the
way we make everyday transactions.
26. TOUCH TO PAY -
NOW WITH YOUR
PHONE
2011 will see a change in the way we pay for
goods, with contactless payment taking the lead.
NFC is the next GPS. Contactless payment is ripe
for innovation as embedding the technology
within the mobile handset will open new
opportunities, expect the unexpected.
Additionally, data connections to banks through
mobile phones offer the security assurance that
both consumers and merchants need. Paired with
location-based deal hunting apps, shopping and
transaction opportunities will abound on mobile.
Bargain hunters have the best deal at their finger
tips. But being able to spend easily, especially We predict that consumers will relish the chance
with the financial crisis still fresh in consumers' to make simple transactions using their handsets,
minds, means that forward-looking banks will also and then learn to embrace additional
offer expenditure tracking and financial planning functionality. It will mean the end of being ripped
tools to their customers. off.
27. TOUCH TO PAY -
NOW WITH YOUR
PHONE
Phoolah experimented with
the idea of embedding RFID
tags into mobile phone skins
FeliCa is a contactless RFID
smart card system from Sony
Garanti Bank's commercial
NFC service in Turkey has
encouraged more to enter
the market
MasterCard Mobile Payments
mean no looking for coins or a
card
Gemalto formed a partnership
with HiCo to provide mobile
phone coupons via NFC
28. THE TABLET
TRANSFORMS
WORK AS WE
KNOW IT
The huge success and sales of
Apple‟s iPad means that other device
manufacturers are rushing into the
market. Differentiation will be a
major challenge. We think it cannot
be done without solid service design.
We also think work will be
transformed by Tablets.
29. THE TABLET
TRANSFORMS
WORK AS WE
KNOW IT
We will see a massive flood of Tablet devices,
sparking a fever among users. The biggest fever
will be in innovative organisations wanting to
integrate Tablets into their workflows.
Both handset vendors as well as PC vendors will
aggressively enter this market, leading to major
challenges in the differentiation of their products.
Vendors will need to be wary of launching Tablets
without the support of an appropriate eco-
system.
A massive accessory market will grow around
A possible solution is to pair a device with a Tablets from luxury covers by Louis Vuitton to utility
service that is unique, and appropriate to the options like the Zagg Mate keyboard case.
hardware. A host of vertical tailored services will
emerge. But crucially, vendors need to be ready with their
support for any new Tablet, including apps and cloud
Tablets are not toys, they are the future of work. services.
30. THE TABLET TRANSFORMS
WORK AS WE KNOW IT
Android‟s Tablet OS is expected to power
most Tablets in 2011. It could be a big threat
for Apple long-term. Another threat is
Microsoft who are also expected to release a
Tablet, the Windows Mobile 7 experience will
scale well to Tablets.
Blackberry Playbook. They
say, “you‟ve never seen
Blackberry like this” Asus and Archos introduced
multi size Tablets to the
market for home and work
Input is what pundits complain about. We will see a surge of B2B applications
Casualness of interaction, battery life and and innovations launching
always on connectivity make it an
indispensible tool for the mobile workforce
32. MOBILES GAIN
MORE CURRENCY
Mobile wallets are set to emerge as viable options These innovations mean mobile will develop as a
in 2011, with banks entering the space and Pay Pal powerful platform for the reinvention of currency
ramping up its mobile efforts. during 2011.
In emerging markets, prepaid and SMS formats
are also likely to make an impression.
We will see new methods being introduced and
rolled out, possibly first on iTunes and then
adopted by other stores. We‟ll see subscriptions,
micropayments, coupons, and gifting models
taking off as service designers join up the missing
links in the monetisation of mobile. The concept
of „freemium‟ will enter consumer‟s vocabulary.
Taking it further, these models will spread to
web-based models, led by Apple, Facebook and
Zynga, as well as innovative start ups like
singleclickcheckout.
Credit card companies fight for relevance with
their legacy format. We could start to see whole
new currencies emerging like „Zyngas‟,
„Facebooks‟, or „Amazons‟.
33. MOBILES GAIN
MORE CURRENCY
Zynga‟s pre-paid virtual currency cards have Facebook Credits are a virtual currency
been spreading across US stores, we expect you can use to buy virtual goods in many
that „Zyngas‟, a universal currency will emerge games and applications
that could even be converted back dollars
Most free apps will migrate to
Freemium in 2011, making it the
dominant model of monetisation
Mobile payment apps help you
make small payments without
searching for your wallet
34. THE CLOUD
BECOMES A
KITE
Now that cloud services are firmly
established, 2011 should see new
„mashup‟ innovations that combine
content and services in new ways,
mixed with innovative mobile clients
optimised for all platforms. The cloud
becomes a kite operated by mobile
people.
35. THE CLOUD
BECOMES A KITE
Falling prices for memory space will encourage
the migration of more data into the cloud during
2011.
Cloud services are now already established for
consumers, and a growing perception of
scalability and stability should see them combine
and flourish in new ways.
Weak mobile data connections force the cloud
businesses to make mobile clients.
We‟ll also expect to see large corporations adopt
cloud infrastructure, leading to concerns about
„private clouds‟ versus „public clouds‟. Service
design will tackle new questions like privacy, Data within public clouds may attract mash up
storage, access, bandwidth questions as well as efforts. Lots of innovation is expected in data
ensuring that the right information is available on visualisation, discovery and access in the year to
the right device. come.
36. THE CLOUD
BECOMES A KITE
Companies that have
Google Chrome OS will change announced to introduce
how we think of a PC private cloud services
Pogoplug – your personal cloud
attracted investment this year
Evernote and Dropbox –
offer clients for most
platforms, essential for
mobility
37. EXPERIENCE WARS:
THE LIVING ROOM IS
THE BATTLEGROUND
As the living room fills with boxes, new controls,
new content, new screens and even larger flat
screens (some with 3D) the ultimate experience
battle begins.
38. EXPERIENCE
WARS:
THE LIVING
ROOM IS THE The fight for the remote becomes fierce, and as it
has 40 buttons, no-one wants or can use it.
BATTLEGROUND We‟ll also see exciting innovation around remote
2011 will be a fascinating year for developments in controls. Gestural and innovative input methods
screen experiences for the home. like Microsoft Kinect and SoftKinetic‟s iisu gain
traction. Touch based remotes will enter the
3D TV will continue to be pushed, but price market. Mobiles are increasingly used as personal
sensitivity, the slow replacement cycle for new TV remotes.
sets, plus consumer resistance to wearing glasses
at home, means that progress may be slow. Broadcasters embrace social media, adding hash
tags to content to encourage tweeting.
More positively, viewers will continue to view
more internet content through their TVs, leading We will see some broadcasters experimenting
to growth in services such as Apple TV and with their monetisation and windowing
Google TV, plus the hugely successful BBC strategies, launching free-to-air content across
iPlayer. different platforms to try to find the best way to
grow revenue and audiences. Meanwhile, big
At the same time Tablets enter the living room. pay-per-view players like Sky will retaliate with
Innovative services are now emerging where entertainment and sports deals (similar to their
content is on the TV control and metadata is on recent HBO contract), ensuring consumers still
Tablets. pay for content in key areas.
39. EXPERIENCE WARS:
THE LIVING ROOM IS
THE BATTLEGROUND
3D TV will continue to
grow – but will it boom?
Companion experiences
will emerge for most
Virgin's TiVo box – it learns what you shows on Tablets
like then records content for you,
helping to discover new shows and
keep up with what you like
Microsoft‟s Kinect is changing the
way we interact with our TVs
Remote controls will innovate,
becoming gestural, social and
touch based