The BRAVEST, BOLDEST & BEST
digital campaigns of 2011.
Presentation by Tim O'Neill (Reactive) and Sandeep Baruah (NAB) at AdTech Melbourne in March 2012
Give your audience the best at your next event, book The Legacy Specialist Don West, Jr. today for a custom-fit dynamic and expertly delivered keynote address. Your next event deserves an All-Star Speaker! Topics:
The Legacy Pyramid
Executive Fitness
Leadership
Transformation
Mental Health
Entrepreneurship
Productivity
Branding
Innovation
Game Republic: Square Enix Collective - Pitch TipsGame Republic
After the Game Republic event in Leeds on 30th October 2019, speaker Teressa Wright, Producer at Square Enix Collective kindly gave us her slides afterwards. Great tips on pitching to publishers for game developers.
Give your audience the best at your next event, book The Legacy Specialist Don West, Jr. today for a custom-fit dynamic and expertly delivered keynote address. Your next event deserves an All-Star Speaker! Topics:
The Legacy Pyramid
Executive Fitness
Leadership
Transformation
Mental Health
Entrepreneurship
Productivity
Branding
Innovation
Social Media Strategy: A Digital Strategy for SuccessHigh Five Media
Basic digital marketing strategy using social media platform Facebook, Yelp and Google Business Page for the Fourth Plain International District in Vancouver, Washington.
Give your audience the best at your next event, book The Legacy Specialist Don West, Jr. today for a custom-fit dynamic and expertly delivered keynote address. Your next event deserves an All-Star Speaker! Topics:
The Legacy Pyramid
Executive Fitness
Leadership
Transformation
Mental Health
Entrepreneurship
Productivity
Branding
Innovation
Game Republic: Square Enix Collective - Pitch TipsGame Republic
After the Game Republic event in Leeds on 30th October 2019, speaker Teressa Wright, Producer at Square Enix Collective kindly gave us her slides afterwards. Great tips on pitching to publishers for game developers.
Give your audience the best at your next event, book The Legacy Specialist Don West, Jr. today for a custom-fit dynamic and expertly delivered keynote address. Your next event deserves an All-Star Speaker! Topics:
The Legacy Pyramid
Executive Fitness
Leadership
Transformation
Mental Health
Entrepreneurship
Productivity
Branding
Innovation
Social Media Strategy: A Digital Strategy for SuccessHigh Five Media
Basic digital marketing strategy using social media platform Facebook, Yelp and Google Business Page for the Fourth Plain International District in Vancouver, Washington.
Babelfish Articles - Articles that have passed my desktop over the last 3 1/2 months that I found of intereest. Sorry - haven´t had time to do the normal highlighting of relevant test - but scan index to see of anything grabs your interest. The document is in word - so download if you want to save / for better navigation.
Cheers, Brian
Strategic Writing Final Project - REI Communication PlanMatt Gilhooly
This document represents a communication plan for a fictional communication initiative for REI. The initiative hopes to bring in a new consumer group to its core audience. The communication plan includes a project brief, budget information, internal communication pieces (emails, blogs, etc.), and external pieces (blogs, social media posts/contests, etc.)
You've got it -how to convert existing databases into great web contentStephanie Cannon
Three case studies of how to take existing content from your organization and reuse, reduce (redundancy) and find new content for free! Interactive Marketers from Nationwide Children's Hospital and The Ohio State University Wexner Medical Center take you through content flow for how to re purpose existing content, find databases within your organization that are chock full of content that your web users could find value from as well as explore what FREE content is available for you to leverage.
Advertising Your Business for Maximum Profits on the Internet/Offline new e...TerryClark17
As a small business owner, marketing your business is important. It does not matter if your business is a small one, such as a local repair shop or retail store, or a larger one, finding the right way to communicate with your prospective clients is critical. "Discover How To Get More Business Leads Knocking on Your Door?" Read on inside!
What can a Brooklyn hotel and a beer cart driver teach us about welcoming a new client? Join us for this webinar where Jack Hubbard will outline the reasons to develop a sustainable commercial onboarding process, the tools you need to execute it, and the organizational commitment needed to make it successful.
Reactive was fortunate enough to attend SXSW this year, Brett, our man on the ground has returned inspired with plenty to share. His main impression of SXSW? A digital orgy of American proportions. Enjoy it with a margarita and food-truck-purchased taco, preferably.
Babelfish Articles - Articles that have passed my desktop over the last 3 1/2 months that I found of intereest. Sorry - haven´t had time to do the normal highlighting of relevant test - but scan index to see of anything grabs your interest. The document is in word - so download if you want to save / for better navigation.
Cheers, Brian
Strategic Writing Final Project - REI Communication PlanMatt Gilhooly
This document represents a communication plan for a fictional communication initiative for REI. The initiative hopes to bring in a new consumer group to its core audience. The communication plan includes a project brief, budget information, internal communication pieces (emails, blogs, etc.), and external pieces (blogs, social media posts/contests, etc.)
You've got it -how to convert existing databases into great web contentStephanie Cannon
Three case studies of how to take existing content from your organization and reuse, reduce (redundancy) and find new content for free! Interactive Marketers from Nationwide Children's Hospital and The Ohio State University Wexner Medical Center take you through content flow for how to re purpose existing content, find databases within your organization that are chock full of content that your web users could find value from as well as explore what FREE content is available for you to leverage.
Advertising Your Business for Maximum Profits on the Internet/Offline new e...TerryClark17
As a small business owner, marketing your business is important. It does not matter if your business is a small one, such as a local repair shop or retail store, or a larger one, finding the right way to communicate with your prospective clients is critical. "Discover How To Get More Business Leads Knocking on Your Door?" Read on inside!
What can a Brooklyn hotel and a beer cart driver teach us about welcoming a new client? Join us for this webinar where Jack Hubbard will outline the reasons to develop a sustainable commercial onboarding process, the tools you need to execute it, and the organizational commitment needed to make it successful.
Reactive was fortunate enough to attend SXSW this year, Brett, our man on the ground has returned inspired with plenty to share. His main impression of SXSW? A digital orgy of American proportions. Enjoy it with a margarita and food-truck-purchased taco, preferably.
On the 12th of March, Art Director Gabriel Tamborini and Designer Gabriel Tamborini took over the Apple store Sydney, offering up their insights and tips on designing for digital in a mobile world.
Find out more about Reactive's takeover of the Apple store here http://bit.ly/PJgBHR
Reactive is a digital agency specialising in strategy, creative, technology and marketing with over 150 staff across our five offices in Melbourne, Sydney, London, Auckland and New York.
Our reputation is one of excellence and innovation in the online channel — evidenced not only by the quality of work we do but also by the results we achieve for our clients.
Over the past sixteen years, we have designed, built and marketed hundreds of websites for some of Australia, New Zealand, America and Europe’s most prestigious clients including blue-chip corporate, retail and travel brands, B2B companies across all industries, as well as Local, State and Commonwealth Government.
Clients we have created websites and performed online marketing for include Rip Curl, British Airways, Cervélo, Sydney Airport, Coles Group, ANZ, Nissan, Tesco and Amnesty International Australia. Our focus is on planning and implementing engaging online experiences that fuel profitable growth for our clients. We work with you to unearth the most effective methods and solutions to fulfill your business objectives online.
Nissan Australia continually optimizes the Nissan.com.au web and mobile sites and online marketing campaigns to help improve the customer experience, drive leads and assist with sales.
As Nissan Australia's digital partner, we developed a personalisation strategy that enhances the ability for Nissan to be nimble with product information and marketing communication, while optimizing the journey for the user through to a key online lead. Nissan Australia is taking this data-driven approach using Sitecore’s DMS personalisation and optimisation features to achieve their website objectives.
This webinar was presented by Heath Walker, Digital Marketing Manager – Nissan Australia, and Stephen Foxworthy, Strategy Director at Reactive.
Creative Director Tim Buesing (Sydney) and Executive Creative Director Tim Kotsiakos (Melbourne) were in France for the Cannes Cyber Lions. They joined industry leaders from around the world, celebrating the best in digital innovation, design and technology, and were then on hand to receive Reactive's Cyber Lion for the Most Powerful Arm Ever Invented.
Here are their highlights shared on June 21 at the Reactive office in London during a breakfast seminar with colleagues and clients.
Perspectives 2013 is a collection of Reactive's viewpoints from our offices around the world. Download the PDF version from http://www.reactive.com/perspectives-2013.html
The authors live and work in New York, London, Melbourne, Sydney and Auckland.
Are you sick of your web apps looking like they were put together in the late 90s? Are your animated logos and rainbow borders not getting the reaction you hoped? Is it possible for you to break the myth that developers can’t design?
This research report from AIMIA (sponsored by Reactive) looks what Australian retailers are doing to evolve their eCommerce offering.
The research aims to give retailers and AIMIA members an independent benchmark by which to assess their own business priorities and opportunities in this space.
Presentation from Tim O'Neill of digital agency Reactive for EyeforTravel event in Sydney Nov 2009. On the topic of Website stickiness for travel and tourism brands
More from Reactive, part of Accenture Interactive (20)
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
AdTech 2012 Melbourne presentation
1. the
BRAVEST,
BOLDEST
&
BEST
digital campaigns
of 2011
Sandeep Baruah, Head of Online, Direct Banking, NAB
Tim O’Neill, Co-founder and Joint MD, Reactive
2. WHAT IS BRAVE? BOLD? BEST?
…………………………………………………………………………………………………….
• Bravery goes two-ways; client & agency
• Requires trust in the agency
• Being bold requires calculated risks
• Innovation is scary; big innovation is both bold & brave
• The biggest ≠ best (small ideas executed brilliantly)
• Sometimes the best wins no accolades
3. FINDING THE BEST BIT
…………………………………………………………………………………………………….
STAND OUT, be
outstanding
PLAY TO
digital’s
STRENGTHS
Involve your audience along the way
13. NAB “BREAK UP” CAMPAIGN
…………………………………………………………………………………………………….
“The tweet that sparked a (banking) revolution”
over 500 tweets in 3hrs including
14.
15. BREAKING UP - NAB STYLE!
…………………………………………………………………………………………………….
16. BREAKING UP - NAB STYLE!
…………………………………………………………………………………………………….
17. NAB “BREAK UP” CAMPAIGN – KEY RESULTS
…………………………………………………………………………………………………….
• ‘Break Up’ trending globally
• #1 most discussed topic on Twitter in Australia
• 250K visits to the NAB Break Up Blog in the first 5 days
• 100K + visits to the blog on the first day
• $5M in earned media in a single day
20. NAB “BREAK UP” CAMPAIGN – THE BOTTOM LINE
…………………………………………………………………………………………………….
650,000
new customers
21. HOW DO YOU GET TO BE BRAVE, BOLD & THE BEST?
…………………………………………………………………………………………………….
• Expand your thinking, keep on top of Intl. examples
• Plan for digital at the start
• Needs support from all levels of company
• Being ‘one team’ with agency and client
• Don’t try to be ‘trendy’, but be innovative
• Set clear and ambitious targets
• Create a Mobile Game that involves Mutant Dogs
22. THANK YOU, ANY QUESTIONS?
…………………………………………………………………………………………………….
Sandeep Baruah
@sandeep_baruah
sandeep.baruah@nab.com.au
Tim O’Neill
@timwoneill
tim.oneill@reactive.com
23. NAB “BREAK UP” CAMPAIGN – THE BOTTOM LINE
…………………………………………………………………………………………………….
• +79% increase in home loan enquiries week on week
• +50% increase in credit card applications week on week
• +20% increase in transaction accounts opened week on week
• Overall, 650,000 new to bank customers have joined NAB from the start
of the campaign to date