Creating an effective online presence for small businesses on the new webZiv Koren
A presentation delivered at the Jerusalem Web Marketing Convention on 27.5.14 covering the pros and cons of various online presence strategies and the effect of Facebook recent changes on small business marketing on Facebook.
Introduction to mobile apps and mobile websitesRyan Jones
An introduction to the world of mobile, new trends, and the difference between mobile apps and mobile websites.
Delivered at Third Sector Expo 2013 and via webinar.
Overview of mobile first, responsive web design philosophy, including examples and benefits that designers, developers and web firms can take advantage of.
Creating an effective online presence for small businesses on the new webZiv Koren
A presentation delivered at the Jerusalem Web Marketing Convention on 27.5.14 covering the pros and cons of various online presence strategies and the effect of Facebook recent changes on small business marketing on Facebook.
Introduction to mobile apps and mobile websitesRyan Jones
An introduction to the world of mobile, new trends, and the difference between mobile apps and mobile websites.
Delivered at Third Sector Expo 2013 and via webinar.
Overview of mobile first, responsive web design philosophy, including examples and benefits that designers, developers and web firms can take advantage of.
We are a startup company that provides a mobile app, MobiOctopus, that integrates multiple presentation tools' functions. It makes your speech more attractive, powerful and interactive in a more convenient way.
Presentation I gave at the first QA Summit for Digital Healthcare Marketing in Chicago on October 24th 2013.
Attendees included marketing directors, QA professionals, and digital directors from leading healthcare companies and advertising agencies. Its purpose was to establish the first QA Best Practices document designed specifically for healthcare marketing.
The goal of this presentation was to show why mobile should be a priority when designing internet applications.
Promoting your business on mobile devisesPaul Vesely
The latest statistics to help you build a business case to develop your mobile strategy for your business. Understand the pro's and con's of WAP mobile sites v's mobile Apps. See what are the trends in terms of users purchasing behavior broken down by operating system.
Mobile presence & location based marketingPriyanka Rana
Slides talk about value of mobile marketing , various tools and technologies that support mobile marketing along with discussion of location-based marketing.
We are a startup company that provides a mobile app, MobiOctopus, that integrates multiple presentation tools' functions. It makes your speech more attractive, powerful and interactive in a more convenient way.
Presentation I gave at the first QA Summit for Digital Healthcare Marketing in Chicago on October 24th 2013.
Attendees included marketing directors, QA professionals, and digital directors from leading healthcare companies and advertising agencies. Its purpose was to establish the first QA Best Practices document designed specifically for healthcare marketing.
The goal of this presentation was to show why mobile should be a priority when designing internet applications.
Promoting your business on mobile devisesPaul Vesely
The latest statistics to help you build a business case to develop your mobile strategy for your business. Understand the pro's and con's of WAP mobile sites v's mobile Apps. See what are the trends in terms of users purchasing behavior broken down by operating system.
Mobile presence & location based marketingPriyanka Rana
Slides talk about value of mobile marketing , various tools and technologies that support mobile marketing along with discussion of location-based marketing.
Future-Proofing the Web: Choosing the Optimal Mobile Design StrategyHuge
This report, first in a series, focuses on how businesses should choose a mobile design strategy. It considers the rapid evolution of the mobile ecosystem, the exponential growth in devices, and how the right design strategy can not only address these issues, but provide solutions that support the overall goals of a business.
Unveiling Mobile Mastery Crafting Seamless User Experiences.docxkubalesniak93
Welcome to the era where screens are shrinking, attention spans are fleeting, and the mobile revolution is in full swing. In this friendly and conversational guide, we'll embark on a journey together, unraveling the intricacies of optimizing landing pages for the small screen. Whether you're a seasoned designer or a curious entrepreneur, get ready to dive into the mobile imperative and emerge with the skills to master the art of mobile design.
Responsive Web Design vs. Mobile Web App: What is best for Enterprise - Whit...RapidValue
The continuous evolution of smart phones, regular release of newer mobile OS versions, availability of a huge variety of mobile applications from different app stores and high speed internet connections have completely transformed the way consumers use their mobile devices. According to mobile industry reports, 7.12% of all website traffic worldwide came from handheld devices in 2011. In 2012, that figure rose to 11.78%.1 According to eMarketer (a leading digital media market research firm), more than 58% of American adults will be regular mobile web users by the end of 2016. Tablets and smartphones are becoming the default choice for connecting to the internet. The web has become an essential part of our lives, and users are connected to their internet devices from anywhere and all the time.
This revolution is influencing many companies to shift towards a “Mobile First, Desktop Second” strategy for their business. However, the shift from desktop to mobile requires web designers to refocus - not completely away from desktop design, but certainly with an inclination towards mobile. There are several ways to approach a mobile web presence, such as implementing a separate mobile site or a mobile web app. The most recent and popular approach seems to be Responsive Web Design.
This paper explains the difference between Mobile Web App and Responsive Web Design, and provides a framework for resolving some of the key questions decision makers have. These include what factors to consider when choosing between Responsive Web Design and Mobile Web App, and what type of industry Responsive Web Design is most suitable for. The paper examines the pros and cons of each approach, and presents a sample scenario from the retail industry as well as a case study. As the paper guides you in how to make the right choice, it draws upon RapidValue’s experience helping enterprises succeed in the complex and evolving mobile ecosystem by RapidValue.
Mobile Website Landscape, Small Screen, Big OpportunitySuresh John
Mobile Website Landscape, Small Screen, Big Opportunity
Presented to the American Gas Association (AGA) Communications and Marketing Spring Meeting Presentation
Responsive & Adaptive Design: Delivering Websites That Delight Your UsersBBDO
Considering that mobile and tablet users constitute an ever-growing share Internet traffic, designing websites with a mobile-first strategy is crucial to a sites success. This paper considers the two UX design techniques that can bring beautiful web design to the smaller screen.
Designing for Mobile - Hileman Group Lunch & Learn SeriesHileman Group
The mobile web is no longer a concept – it's a mainstream reality that will impact any organization that aims to communicate with target audiences online.
Reactive was fortunate enough to attend SXSW this year, Brett, our man on the ground has returned inspired with plenty to share. His main impression of SXSW? A digital orgy of American proportions. Enjoy it with a margarita and food-truck-purchased taco, preferably.
On the 12th of March, Art Director Gabriel Tamborini and Designer Gabriel Tamborini took over the Apple store Sydney, offering up their insights and tips on designing for digital in a mobile world.
Find out more about Reactive's takeover of the Apple store here http://bit.ly/PJgBHR
Reactive is a digital agency specialising in strategy, creative, technology and marketing with over 150 staff across our five offices in Melbourne, Sydney, London, Auckland and New York.
Our reputation is one of excellence and innovation in the online channel — evidenced not only by the quality of work we do but also by the results we achieve for our clients.
Over the past sixteen years, we have designed, built and marketed hundreds of websites for some of Australia, New Zealand, America and Europe’s most prestigious clients including blue-chip corporate, retail and travel brands, B2B companies across all industries, as well as Local, State and Commonwealth Government.
Clients we have created websites and performed online marketing for include Rip Curl, British Airways, Cervélo, Sydney Airport, Coles Group, ANZ, Nissan, Tesco and Amnesty International Australia. Our focus is on planning and implementing engaging online experiences that fuel profitable growth for our clients. We work with you to unearth the most effective methods and solutions to fulfill your business objectives online.
Nissan Australia continually optimizes the Nissan.com.au web and mobile sites and online marketing campaigns to help improve the customer experience, drive leads and assist with sales.
As Nissan Australia's digital partner, we developed a personalisation strategy that enhances the ability for Nissan to be nimble with product information and marketing communication, while optimizing the journey for the user through to a key online lead. Nissan Australia is taking this data-driven approach using Sitecore’s DMS personalisation and optimisation features to achieve their website objectives.
This webinar was presented by Heath Walker, Digital Marketing Manager – Nissan Australia, and Stephen Foxworthy, Strategy Director at Reactive.
Creative Director Tim Buesing (Sydney) and Executive Creative Director Tim Kotsiakos (Melbourne) were in France for the Cannes Cyber Lions. They joined industry leaders from around the world, celebrating the best in digital innovation, design and technology, and were then on hand to receive Reactive's Cyber Lion for the Most Powerful Arm Ever Invented.
Here are their highlights shared on June 21 at the Reactive office in London during a breakfast seminar with colleagues and clients.
Perspectives 2013 is a collection of Reactive's viewpoints from our offices around the world. Download the PDF version from http://www.reactive.com/perspectives-2013.html
The authors live and work in New York, London, Melbourne, Sydney and Auckland.
Are you sick of your web apps looking like they were put together in the late 90s? Are your animated logos and rainbow borders not getting the reaction you hoped? Is it possible for you to break the myth that developers can’t design?
This research report from AIMIA (sponsored by Reactive) looks what Australian retailers are doing to evolve their eCommerce offering.
The research aims to give retailers and AIMIA members an independent benchmark by which to assess their own business priorities and opportunities in this space.
The BRAVEST, BOLDEST & BEST
digital campaigns of 2011.
Presentation by Tim O'Neill (Reactive) and Sandeep Baruah (NAB) at AdTech Melbourne in March 2012
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
2. Building a mobile Web site
requires thought and consideration
• Plethora of options makes it confusing to establish a clear way
forward
• Is there a business case for it?
• What are the exact options available?
• How can I ensure my choice will be scalable and robust for the
long term?
3. Mobile: A global trend Customer satisfaction
Over 15% of global traffic today is generated A customised mobile user experience has been
from mobile devices. shown to be an effective way to retain the
attention of your mobile audiences for longer
Understanding your current mobile audience and increase their likelihood of converting.
and visitations are essential for establishing
immediate and longer term ROI metrics and Understand how a mobile user experience can
creating a relevant mobile centric user enable smarter interaction with your audiences
experience – use your current analytics as a on the move.
starting point.
Mobile Web sites // Some thoughts
eShops Build for the future
For eCommerce vendors, the ROI case is simple The mobile space is changing fast. Using
– mobile visits are already there, so providing techniques and solutions that are scalable will
them with a mobile centric user experience will allow you to minimise redevelopment needs
increase conversions. over time and attain greater ROI.
Providing your customers with a simple HTML 5 is now commonplace for creating Web
shopping and checkout process should be the sites which function identically on both
starting point for enabling a fuller mobile desktop and mobile devices. Tools like
experience between your brand and Netbiscuits can ensure that the mobile ‘long
customers. tail’ (older devices) are also catered for.
5. Device specific solution
A device specific solution allows you to
deliver a tailored user experience per
device.
The example shown here shows the full
Caritas Web site and mobile friendly
version which introduces a simpler user
experience (the main menu only presents
Learn, Act & Donate options).
6. Responsive solution
Responsive layouts use intelligent code to
detect the screen size and repurpose the
same content to the screen size.
The example shown here shows the same
content being presented with a 3, 2 and 1
column grid layout depending on the
device used to visit the site.
7. Mobile friendly design
Mobile friendly designs are created with
mobile visitations in mind (e.g. large
buttons), but use the same design across
all devices.
The site shown here uses the same layout
across all devices and has been build with
HTML 5 (as opposed to Flash) to ensure
interactive elements like the banner work
on mobile.
8. Summary
Mobile friendly design Responsive layout Device specific
Pros • Cheap (design only) • Cost effective solution (uses • Delivers a user specific mobile
same functionality across all solution
devices)
Cons • Does not offer a mobile • Limited mobile user • Can be costly
centric user experience experience
• Does not deliver mobile
specific functionalities
Good for… • Web sites with no • Web sites with limited mobile • Web sites with specific
specific mobile user user needs mobile user needs
needs
Bad for… • Web audiences with • Web audiences with specific • Web audiences with limited
specific mobile needs mobile needs mobile user needs
Cost • Low • Medium • High
9. Next steps
Reactive has experience delivering a wide
range of mobile solutions – why not give us a
call to discuss your options.
Perspectives 2012
Our latest edition of Perspectives 2012 covers
responsive layouts in great detail. Why not
request a copy or download a copy from here:
http://slidesha.re/I84TQI
Contact
Jason Ross – General Manager
M: 04 88012336
E: jasonr@reactive.com