Designing holistic digital experiences that delight our users and meet our organizational objectives isn't easy, but it's not impossible. User journeys can help.
What distinguishes writers from web writers? And how do you win the war of words on the web. Byron's PubCon 2007 conference presentation offers the answers.
How to Choose Authentic Photos for Content MarketingLiz Bedor
In the age of six-second attention spans and non-stop social media feeds, people want images that speak to them personally. Images that come off as constructed, airbrushed, or posed no longer resonate. They want real, candid moments from everyday life that feel natural in their world. Moments that speak to the human experience.
Leverage LinkedIn to Attract Talent & Generate BusinessBrandMirror
Learn how to launch brand ambassadors from the CEO to your latest hire - all on LinkedIn. See examples of profiles, content, and other ideas. This highly interactive session will show you the critical basics of LinkedIn that every business owner needs to know to grow their business and attract talent. After this session, you will have a clear plan for how to identify who should be the face of the company and how to manage your team of brand ambassadors to break through the noise and connect with future employees and clients.
What distinguishes writers from web writers? And how do you win the war of words on the web. Byron's PubCon 2007 conference presentation offers the answers.
How to Choose Authentic Photos for Content MarketingLiz Bedor
In the age of six-second attention spans and non-stop social media feeds, people want images that speak to them personally. Images that come off as constructed, airbrushed, or posed no longer resonate. They want real, candid moments from everyday life that feel natural in their world. Moments that speak to the human experience.
Leverage LinkedIn to Attract Talent & Generate BusinessBrandMirror
Learn how to launch brand ambassadors from the CEO to your latest hire - all on LinkedIn. See examples of profiles, content, and other ideas. This highly interactive session will show you the critical basics of LinkedIn that every business owner needs to know to grow their business and attract talent. After this session, you will have a clear plan for how to identify who should be the face of the company and how to manage your team of brand ambassadors to break through the noise and connect with future employees and clients.
Whether you're launching, evolving, or repositioning your business, defining your unique brand identity is key. Who are (and aren't?) you? Are your current creative touchpoints and content elements telling your brand story —and, most importantly, engaging your target audiences — as effectively as they can?
Join Big Small Brands founder Jen Barth for an interactive session which includes tips, best practices, and real-life example/lessons learned on...
• Your Creative Identity: What does your name, logo, and creative identity say about your business today?
• Your Brand Voice: Elements to consider when selecting the tone — and type — of your content, both on and offline
• Gaining Customer Insights: Tips and low-cost tools for researching and exploring user needs — on a shoestring budget
• 5 Tips for Brilliant-Branders-to-Be: The 5 essential steps to consider when creating or growing your small business brand.
UXSG2014 Workshop (Day 1) - Understanding what people want workshop (cxpartners)ux singapore
Understanding what people want: Using task models to improve the effectiveness of your product.
Facilitated by
Richard Caddick
Managing Director
cxpartners, United Kingdom
and
Chui Chui Tan
Director of International Research
cxpartners, United Kingdom
SEO Writers: Recruiting | Screening | SEO Scoring | Inspiring - February 2010WriterAccess
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more.
Join the monthly ideaLaunch content marketing Webinar series with founder Byron White and guest Heather Lloyd-Martin, CEO of SEOcopywriting.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create the content you need to win the war of words on the web. Join fellow content managers, writers, SEO specialists, talent recruiters and more for this live Webinar with Q & A to follow. Free PDF version of Byron's 101 Content Marketing Tips book for attendees.
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more. Join ideaLaunch.com founder Byron White and guest Heather Lloyd-Martin, CEO of SEOCopyWriters.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create great content that appeals to both readers and the search engines.
Writer, SEO specialists and Talent Recruiter or Marketing Manager will want to learn the secrets to win the war of words on the web.
Build a Powerful Web Presence with Content, Social Media, User Experience Str...Stoney deGeyter
Achieving growth through digital marketing requires more than a good optimization strategy.
Digital marketing success now requires building a strong, overall web presence that incorporates quality content, engaging social media activity, and a compelling user experience.
This workshop will help you put all those pieces together. Specifically, you will learn:
Searcher Intent-focused keyword research strategies.
Steps and tips for building solutions-driven content that compels conversions.
How to build user-friendly navigation that guides visitors to the sale.
Social media tactics that break through social network algorithms and strengthen search performance.
Testing techniques to ensure best practices are really the best for your unique audience and web presence.
Content presentation - Bangkok Conference 2012Kirsty Brown
A presentation written for the franchise network at MyDestination.com focused on how to make your content work harder for your business. Includes sections on:
- How to engage users
- Knowing your audience
- Understand influence
- Implementing an Editorial Strategy
- SEO & Content
(Sorry about the slide quality/images/fonts in some cases they get butchered when exporting from Keynote to anything else ...)
This (part two of a) was designed to empower the members of the Samahita teaching team to blog AND share their work widely. It covers basic motivations behind blogging, how to pick ideas, how to think in terms of your audience and create impact, the importance of visuals, where to find rights-free images, and how to create community and get content shared through experts you admire!
Copywriting for Startups and EntrepreneursAndrea Goulet
So, you've decided to start your own business. Awesome! Now it's time to connect with potential customers, investors and employees through your website. It needs to impress your readers, be engaging, and make your idea shine. Having a website that clearly presents your idea can be the difference between success and failure. No pressure, right?
Andrea Goulet Ford of BrandVox™ shares her tips from writing hundreds of websites over the past decade.
So herein is my list of this years emerging online trends and Trojan horses ready to infiltrate a desktop, tablet or mobile near you in 2014. Some might seem a little left of centre but the better predictions generally are no? Feedback welcome on whether this Hot 8 will keep the internet cool this year.
Brett Thompson is a Senior Account Director at Reactive Media, Sydney.
Whether you're launching, evolving, or repositioning your business, defining your unique brand identity is key. Who are (and aren't?) you? Are your current creative touchpoints and content elements telling your brand story —and, most importantly, engaging your target audiences — as effectively as they can?
Join Big Small Brands founder Jen Barth for an interactive session which includes tips, best practices, and real-life example/lessons learned on...
• Your Creative Identity: What does your name, logo, and creative identity say about your business today?
• Your Brand Voice: Elements to consider when selecting the tone — and type — of your content, both on and offline
• Gaining Customer Insights: Tips and low-cost tools for researching and exploring user needs — on a shoestring budget
• 5 Tips for Brilliant-Branders-to-Be: The 5 essential steps to consider when creating or growing your small business brand.
UXSG2014 Workshop (Day 1) - Understanding what people want workshop (cxpartners)ux singapore
Understanding what people want: Using task models to improve the effectiveness of your product.
Facilitated by
Richard Caddick
Managing Director
cxpartners, United Kingdom
and
Chui Chui Tan
Director of International Research
cxpartners, United Kingdom
SEO Writers: Recruiting | Screening | SEO Scoring | Inspiring - February 2010WriterAccess
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more.
Join the monthly ideaLaunch content marketing Webinar series with founder Byron White and guest Heather Lloyd-Martin, CEO of SEOcopywriting.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create the content you need to win the war of words on the web. Join fellow content managers, writers, SEO specialists, talent recruiters and more for this live Webinar with Q & A to follow. Free PDF version of Byron's 101 Content Marketing Tips book for attendees.
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more. Join ideaLaunch.com founder Byron White and guest Heather Lloyd-Martin, CEO of SEOCopyWriters.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create great content that appeals to both readers and the search engines.
Writer, SEO specialists and Talent Recruiter or Marketing Manager will want to learn the secrets to win the war of words on the web.
Build a Powerful Web Presence with Content, Social Media, User Experience Str...Stoney deGeyter
Achieving growth through digital marketing requires more than a good optimization strategy.
Digital marketing success now requires building a strong, overall web presence that incorporates quality content, engaging social media activity, and a compelling user experience.
This workshop will help you put all those pieces together. Specifically, you will learn:
Searcher Intent-focused keyword research strategies.
Steps and tips for building solutions-driven content that compels conversions.
How to build user-friendly navigation that guides visitors to the sale.
Social media tactics that break through social network algorithms and strengthen search performance.
Testing techniques to ensure best practices are really the best for your unique audience and web presence.
Content presentation - Bangkok Conference 2012Kirsty Brown
A presentation written for the franchise network at MyDestination.com focused on how to make your content work harder for your business. Includes sections on:
- How to engage users
- Knowing your audience
- Understand influence
- Implementing an Editorial Strategy
- SEO & Content
(Sorry about the slide quality/images/fonts in some cases they get butchered when exporting from Keynote to anything else ...)
This (part two of a) was designed to empower the members of the Samahita teaching team to blog AND share their work widely. It covers basic motivations behind blogging, how to pick ideas, how to think in terms of your audience and create impact, the importance of visuals, where to find rights-free images, and how to create community and get content shared through experts you admire!
Copywriting for Startups and EntrepreneursAndrea Goulet
So, you've decided to start your own business. Awesome! Now it's time to connect with potential customers, investors and employees through your website. It needs to impress your readers, be engaging, and make your idea shine. Having a website that clearly presents your idea can be the difference between success and failure. No pressure, right?
Andrea Goulet Ford of BrandVox™ shares her tips from writing hundreds of websites over the past decade.
So herein is my list of this years emerging online trends and Trojan horses ready to infiltrate a desktop, tablet or mobile near you in 2014. Some might seem a little left of centre but the better predictions generally are no? Feedback welcome on whether this Hot 8 will keep the internet cool this year.
Brett Thompson is a Senior Account Director at Reactive Media, Sydney.
A pivotal feature of today's most innovative and valuable real estate is connectivity—the ability to facilitate intercommunication and interaction among buildings and digital infrastructures. Connected Real Estate contains viewpoints and advice from many of the real estate and construction industry's most innovative players from around the world.
What does the future of Interactivty in commncations look like?
An agency panel comprising of Naked Comms, Reactive, Carter Digital and Hellofuture.TV explored this for B&T's MAD week. Presentation is featured here.
Links to the video content: https://vimeo.com/hellofuturetv/review/70533473/10d7a2bc8d
Nissan Australia continually optimizes the Nissan.com.au web and mobile sites and online marketing campaigns to help improve the customer experience, drive leads and assist with sales.
As Nissan Australia's digital partner, we developed a personalisation strategy that enhances the ability for Nissan to be nimble with product information and marketing communication, while optimizing the journey for the user through to a key online lead. Nissan Australia is taking this data-driven approach using Sitecore’s DMS personalisation and optimisation features to achieve their website objectives.
This webinar was presented by Heath Walker, Digital Marketing Manager – Nissan Australia, and Stephen Foxworthy, Strategy Director at Reactive.
Nothing spreads online like funny content. And brands have budgets and talented agencies. So why are brands underachievers when it comes to producing truly funny content?
Better Together: Content Strategy and Design #CSFORUM16Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past three years, Rebekah Cancino has studied how successful teams collaborate on content decisions, and helped transform the way content strategists, designers, and developers work and produce together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Sara Quinn for The Knight Center and shared with Ball State University's College of Communication, Information and Media. All rights are reserved.
Tapit Cannes 2012 Presentation - Creating Magical Experieneces on Mobile Usin...Tapit
Full version of the 2012 Tapit presentation at the Cannes Festival of Creativity presented by Andrew Davis & Jamie Conyngham.
For more Tapit feel free to visit us at http://www.tapit.com.au or follow us @tapitnfc
Any questions can be emailed to contact@tapit.com.au
Context, Baby! Context! User Journeys for Responsive DesignRebekah Baggs
Designing responsive experiences across screens takes consideration of users’ needs and situation. By mapping out and understanding the customer journey, we can plan content from the smallest canvas-out, and create content that's right for our organizations and our users regardless of the device.
If you can understand the deepest concerns of your customers, you can certainly find an underserved niche to compete with any giant in your industry.
Discover how to find deep imaginative truths about motivations & behaviors with business value.
Understand several sources of Insights with examples from different industries.
Finding insights is a continuous process, especially in the digital world. In the industrial world, decisions are hard to change once they've been made, but in the software world, we can change as many times as necessary.
Furthermore, once we have built the habit of seeking insights into our culture, we will begin to see them everywhere.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This comprehensive presentation with over 320+ slides covers 36 commonly used Design Thinking frameworks, mindsets and methods for Customer Experience innovation and redesign.
A detailed summary is provided for each design framework. The frameworks in this deck span across the inspiration, ideation and implementation phases of Design Thinking.
INCLUDED FRAMEWORKS & METHODOLOGIES:
1. Design Thinking
2. Assume a Beginner's Mindset
3. Persona
4. Empathy Map
5. Interviews
6. Extreme Users
7. Point Of View
8. "How Might We" Questions
9. Design Brief
10. Stakeholder Map
11. Customer Journey Map
12. Context Map
13. Opportunity Map
14. Brainstorming
15. SCAMPER
16. Affinity Diagram
17. Ideas Evaluation Matrix
18. Prioritization Map
19. Prototypes
20. Rapid Prototyping
21. Storyboard
22. Storytelling
23. Role Play
24. 2x2 Matrix
25. Ways to Grow Framework
26. Feedback Capture Grid
27. 70-20-10 Rule
28. Kano Model
29. Customer Profile
30. Value Proposition Map
31. Value Proposition Canvas
32. Business Model Canvas
33. The Golden Circle
34. Five Whys Analysis
35. ADKAR® Model for Individual Change
36. Kotter's Change Management Model
These frameworks and templates are used in many design firms. With this comprehensive document in your back pocket, you can find a way to address just about any problem or design challenge that can arise in your organization.
The level of detail varies by framework, depending on the nature of the model. Examples and templates are provided.
UX Istanbul 2015: Why Design Has A Set At the TablePrarthana Johnson
Prarthana Johnson shares how design has a seat at the table at Microsoft. She walks through a case study where user research conducted an ethnography to influence a new strategy called groupsonas. This work has influenced many products across Microsoft such as Teams, OneNote, Office, Skype, Surface Hub and more.
This presentation reviews the different approaches to research and outlines how you can bring the personas out of static documents and into the on-going conversation about your customers within your organization with something called Listening Sessions.
The elements of product success for designers and developersNick Myers
All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google. Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators.
Myers, head of design services at Cooper, will share the elements of product success that companies need to possess and be market leaders: user insight, design, and organization. Myers will share principles and techniques that successful innovative companies use to truly understand their customers. He’ll also discuss the methods effective designers use to support their customers and create breakthrough ideas and delightful experiences. And he’ll finish by sharing the magic formula organizations need to deliver ground-breaking experiences to market.
This talk was given at UX Day.
A persona is defined by its personal, practical, and company-oriented goals as well as by the relationship with the product to be designed, the emotions of the persona when using the product, and the goals of the persona in using it.
Make People Want Your Products : Why You Need Behavior DesignKevin Jeong
People are not rational robots. They make decisions and are influenced by their motivations, desires and goals. For them to love your products, it must appeal to both sides of their brains. Behavior design is how successful products get customers to love them.
Customer experience conference by Sitecore in Oslo, NorwayMichael Leander
My talk at the customer experience conference organized by Sitecore in Oslo, Norway.
The conference was all about the online customer experience and this presentation aimed to set the stage for the 7 other expert marketing speakers presenting.
Reuben Rail - enjoy a visual tour of my experience and work with clients in the areas of innovation, brand identity, marketing strategy, and business model design.
Lieze Langford Practical Persona CreationIndigitous
Lieze Langford, digital strategy consultant for Praekelt Foundation and Internet.org, shares the practical steps to creating a research based persona. Find out what your audience wants, and then give it to them. This was the first in the Indigitous Sessions series. www.indigitous.org
Bridging Silos Between SEO, UX, and Content for Big Marketing Wins | #DSCHIRebekah Baggs
Brilliant marketing results aren’t created in a vacuum. Rebekah will share practical ways to unite SEO, content, and UX with an effective framework your team can use to deliver radically relevant digital experiences when and where it matters most.
After this session, you’ll be able to:
Leverage keyword data to unite your UX, SEO, and content efforts
Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
Holistically optimize your digital presence across the web with practical, real-world approachesBrilliant marketing results aren’t created in a vacuum. Rebekah will share practical ways to unite SEO, content, and UX with an effective framework your team can use to deliver radically relevant digital experiences when and where it matters most.
After this session, you’ll be able to:
Leverage keyword data to unite your UX, SEO, and content efforts
Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
Holistically optimize your digital presence across the web with practical, real-world approaches
Bridging Silos Between SEO, UX, and Content for Big Marketing Wins | Digital ...Rebekah Baggs
Brilliant marketing results aren’t created in a vacuum. Rebekah will show you how to bridge the gap between SEO, content, and UX with an effective framework your team can use to deliver radically relevant digital experiences when and where it matters most.
During this session you’ll learn how to:
- Leverage keyword data to unite your UX, SEO, and content efforts
- Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
- Holistically optimize your digital presence across the web with practical, real-world approaches
How do you connect your search rankings to your long term conversion rates? Customer journey mapping. Rebekah will show you how to bridge the gap between SEO, content, design, and UX with an effective framework your team can use to deliver radically relevant digital experiences when and where it matters most.
Journey Mapping for Damn Good Digital Design - Digital Summit Dallas 2015Rebekah Baggs
Designing mobile and responsive experiences that delight our users and meet our organizational objectives isn’t easy, but it’s not impossible. User journeys can help.
Understanding our users context is critical to the success of every app or responsive website. But more often than not, we jump right into discussing functionality and technical requirements without ever stopping to considering who our users are and what they need. While many of us seek out shiny new tools to prototype products, mapping the users’s journey is still the most reliable tool we can use to understand context and design mobile experiences that matter.
Journey Mapping for Damn Good Digital Design - MIMA Summit 2015Rebekah Baggs
Designing mobile and responsive experiences that delight our users and meet our organizational objectives isn’t easy, but it’s not impossible. User journeys can help.
Understanding our users context is critical to the success of every app or responsive website. But more often than not, we jump right into discussing functionality and technical requirements without ever stopping to considering who our users are and what they need. While many of us seek out shiny new tools to prototype products, mapping the users’s journey is still the most reliable tool we can use to understand context and design mobile experiences that matter.
Learning Objectives:
1. What journey mapping entails and why it is an essential tool for designing effective mobile experiences, or any digital experience for that matter
2. Practical tools and exercises you can use to understand user context and consider those insights in your app, or responsive website
3. Techniques for mapping user journeys with your team and applying what you’ve learned to build better user flows, features, interactions and interfaces
DPM Summit 2015 - Next-Level Collaboration: Facilitating Web Content Working ...Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
IN THIS SESSION, WE’LL LEARN:
What it takes to make effective collaboration possible
How project managers can play a key role in creating the cross-discipline teams of tomorrow
Practical techniques you can use to bridge silos, increase productivity, and facilitate web content working sessions with your team
Next-Level Collaboration: the Future of Content and Design | GIANT CONF 2015Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
In this talk, we discussed:
- What it takes to make effective collaboration possible
- How content strategists play a key role in creating the cross-discipline teams of tomorrow
- Practical techniques you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone
Next-level collaboration: The future of content and design | Confab 2015Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
In this talk, we discussed:
- What it takes to make effective collaboration possible
- How content strategists play a key role in creating the cross-discipline teams of tomorrow
- Practical techniques you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone
Digital Summit Charlotte: Journey Mapping for Damn Good Digital DesignRebekah Baggs
Designing mobile and responsive experiences that delight our users and meet our organizational objectives isn’t easy, but it’s not impossible. User journeys can help. Understanding our users context is critical to the success of every app or responsive website. But more often than not, we jump right into discussing functionality and technical requirements without ever stopping to considering who our users are and what they need. While many of us seek out shiny new tools to prototype products, mapping the users’s journey is still the most reliable tool we can use to understand context and design mobile experiences that matter.
This talk covers:
-What journey mapping entails (and why it is an essential tool for designing effective mobile experiences)
-Practical tools and exercises you can use to understand user context and consider those insights in your app or responsive design
-Techniques for mapping user journeys with your team and applying what you’ve learned to build better user flows, features, interactions and interfaces
Journey Mapping for Damn Good Digital Design - PHX Digital Summit 2015Rebekah Baggs
Designing digital experiences that delight our users and meet our organizational objectives isn’t easy, but it’s not impossible. User journeys can help. Understanding our users context is critical to the success of every app or responsive website. But more often than not, we jump right into discussing functionality and technical requirements without ever stopping to consider who our users are and what they need.
While many of us seek out shiny new tools to prototype products, mapping the users’s journey is still the most reliable tool we can use to understand context and design mobile experiences that matter.
In this talk I cover:
- What journey mapping entails and why it is an essential tool for designing effective mobile experiences
- Practical tools and exercises you can use to understand user context and consider those insights in your app or responsive design
- Techniques for mapping user journeys with your team and applying what you've learned to build better user flows, features, interactions and interfaces
Next Level Collaboration: The Future of Content & Web Design at Future Insigh...Rebekah Baggs
Tomorrow’s complex digital experiences and responsive design challenges require a new kind of cross-discipline approach to content creation. Successful outcomes demand collaboration and co-creation. Yet, siloed workflows and legacy processes can hold you back. Learn how designers and developers play a key role in creating future-ready content, and leave with skills and actionable approaches you’ll need to transform the way your team produces together.
Data Driven: Using Analytics Insights to Guide Effective Content CreationRebekah Baggs
How do we develop content that meets the needs of both our organizations and our audience? It all begins with establishing purpose and extracting the digital insights you’ll need to make informed decisions.
These slides are from a workshop presented by @annabananahrach and @rebekahcancino at Digital Content Strategies Conference 2013 in La Jolla, CA.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
4. We live in a cross-platform culture.
People don’t think, “Is this task
appropriate for this device?”
We often use multiple devices, from
start to finish, during a single task.
#PHXDW
@rebekahcancino
21. Every digital experience we design
is for people.
To design delightful experiences, we
must let our users decide what works
for them and their context.
#PHXDW
@rebekahcancino
22. Journeys are also stories.
“Everything is a story. Everything is
about pacing.”
- Danny Yount
#PHXDW
@rebekahcancino
23. But they have to be true stories.
“The shortest distance between a
human and the truth is a story.”
- Anthony DeMello
#PHXDW
@rebekahcancino
25. user journeys
1
1
2
1
Define your purpose and goals
3
1
v
4
1
5
Consider their behavioral context
Know your audience
Map the their journey and attach to persona
Iterate, test, refine, repeat!
28. Defining your purpose, values, style,
and vision is the foundation for
everything else.
You can’t understand your users’
journeys without knowing why you exist
and what you stand for.
#PHXDW
@rebekahcancino
29. Where a person is going says a lot about
their journey.
The person on the journey does not
decide what the destination is like, they
choose it because of what it already is.
#PHXDW
@rebekahcancino
30. PURPOSE
VALUES
Why you’re in business.
It summarizes the difference
you’re trying to make in the
world and what drives you every
day.
The attitudes and beliefs at the
core of your company. What’s
truly important to your business,
and should be reflected in all of
your decisions and actions.
STYLE
VISION
Traits representing your core
characteristics and style of doing
business. Used as a source of
inspiration and guidance for
branding, site design, messaging,
and more.
What the future will look like once
your goals are achieved. It’s
important for this to be clear so
everyone is working towards a
common goal.
33. user journeys
1
1
2
1
Define your purpose and goals
3
1
v
4
1
5
Consider their behavioral context
Know your audience
Map their journey and attach to persona
Iterate, test, refine, repeat!
35. Personas should be grounded in
research and elevated by empathy.
They’re filters to help you to see through
your users’ eyes.
They speak to decision modes,
preferences, concerns, motivations, and
information needs.
#PHXDW
@rebekahcancino
36. You are not your target audience.
Beware of biases.
Don’t assume you know what your users
want and why they choose to do
business with you.
Ask them.
#PHXDW
@rebekahcancino
37. Capture the richness of the human
experience.
Have conversations, follow a directed
storytelling method, be curious,
document everything.
#PHXDW
@rebekahcancino
39. Do your homework.
Qualitative research is only as good as
the questions you ask and the skill level
of the interviewer.
Use quantitative research to gather clues
and validate hunches, but be wary of
making broad assumptions.
#PHXDW
@rebekahcancino
40.
41. user journeys
1
1
2
1
Define your purpose and goals
3
1
v
4
1
5
Consider their behavioral context
Know your audience
Map their journey and attach to persona
Iterate, test, refine, repeat!
43. Don’t be a heartless bastard.
“The number one practical competency
for success in life and work is empathy.”
- Peter Drucker
#PHXDW
@rebekahcancino
47. user journeys
1
1
2
1
Define your purpose and goals
3
1
v
4
1
5
Consider their behavioral context
Know your audience
Map their journey and attach to persona
Iterate, test, refine, repeat!
49. A deep dive into data can be delightful.
Look for clues in your site metrics:
ü Entry pages
ü Exit pages
ü Devices
ü User flow
ü Traffic sources
#PHXDW
@rebekahcancino
52. Invite everyone to the party.
The more skill sets and perspectives
represented, the better.
ü Marketing
ü Sales
ü Customer Service
ü Development
ü Executives, etc.
#CSAUSA
@rebekahcancino
54. Susan: the browsing buyer
Susan isn’t on a mission to buy a new
puppy, she’s just browsing the internet
and having fun looking at cuddly little
animals.
She switches modes when she finds a
pup on your doggy matchmaking site
she just can’t live without.
55. Susan: the browsing buyer
As a new user, Susan
comes to the site
through:
As a return user,
Susan comes to the
site through:
•
•
•
•
•
•
•
•
Image Search
Facebook/Pinterest
Individual dog listings
YouTube
Direct visit
Facebook/Pinterest
Breed hub page
Breed available
notification email
58. Susan: the browsing buyer
In charting out Susan’s journey we discover:
•
•
•
•
Potential points of friction
Gaps in information
Opportunities for microconversions
What metrics we’ll use to continuously
improve her experience
• Content prioritization
• And more!
60. These insights inform our
considerations for small screens.
• COPE (Create once, publish
everywhere)
• Interdigitation (Flexbox)
• Localized content
• CMS issues
• Metadata and markup
• And more!
61. user journeys
1
1
2
1
Define your purpose and goals
3
1
v
4
1
5
Consider their behavioral context
Know your audience
Map their journey and attach to persona
Iterate, test, refine, repeat!
63. Good: Metrics are about measurement
Better: Metrics are
about learning
64. Remember.
There’s no such thing as a “golden rule”
when it comes to measurement.
#CSAUSA
@rebekahcancino
65. Ask questions
You see a high amount of page views per visit with
a relatively low avg. time on site, and you wonder:
Are they having a hard time finding what they
need?
You formulate a hypothesis: Maybe our navigation is
unclear?
Which leads to an experiment: Let’s clarify the
navigation nomenclature and see if there’s an
improvement
67. Remember.
The digital work we do is never final. This
is an iterative process.
Plan for constant improvement,
adjustment, and learning.
#PHXDW
@rebekahcancino
68. Don’t let your insight become an artifact.
Find ways to keep the understanding
you gained from charting user journeys
alive as you iterate.
Create accountability, buy-in, and a
shared sense of ownership.
#PHXDW
@rebekahcancino