AIMIA Future of Digital - Future of Online Retail

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Presentation from Tim O'Neill of digital agency Reactive at the AIMIA Future of Digital summit Dec 2009, on the topic of The Future of Online Retail

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AIMIA Future of Digital - Future of Online Retail

  1. 1. The Future of Online Retail Tim O’Neill Joint Managing Director, Reactive www.reactive.com
  2. 2. ABOUT REACTIVE • Independent digital agency with a focus on; – Web strategy, design & development – eCommerce – Social media • Running for 12+ years • Melbourne, Sydney, London & Auckland
  3. 3. The Global Threat
  4. 4. “Australians spent $23b online in 2008, with estimated growth of 9% annually to $32b by 2012” Forrester Research, 2009 But… “…In 2005, Australian online shoppers reported making 86% of their total spend in Australia, but by December 2008 this had dropped to 57%...” Australian Payments & Clearing Association, July 2009
  5. 5. INTERNATIONAL VS AUSTRALIAN ONLINE RETAIL 100.0% $1.00 - Exchange Rate $0.90 90.0% $0.80 Share of Visits to Shopping & Classifieds $0.70 80.0% $0.60 $1 AUD = $USD 70.0% $0.50 International Retail Websites Local Retail Websites $0.40 Exchange Rate 60.0% $0.30 $0.20 50.0% $0.10 40.0% $0.00 5 Source: Experian Hitwise, October 2009 and www.rba.gov.au
  6. 6. The Global Threat So, what is the…
  7. 7. Social Shopping
  8. 8. AUSSIES LOVE FACEBOOK • Australians spend on average 8 hours/month on Facebook • Australians spend more time on average per month using social media than any other country • 8 million Aussies on Facebook Nielsen Online, 2009
  9. 9. Mobile Commerce
  10. 10. MOBILE COMMERCE • Still in it’s infancy in Australia • Huge growth potential • International retailers using m-commerce include; Ralph Lauren, Victoria’s Secret, Sears, Net-A-Porter and Galeries Lafayette
  11. 11. MOBILE COMMERCE - BARRIERS 91% of Australian online shoppers have purchased online with a credit card. 51% prefer this method. Nielsen Australian Online Retail Monitor • Barriers to buying on mobile devices; – Difficult to purchase with a credit-card – Most B2C retailers don’t store credit-card details, or allow purchase ‘on account’ – Hence, a lack of compelling Australian m-commerce case studies – But...
  12. 12. MOBILE COMMERCE – OTHER OPPORTUNITES • Location-aware shopping • Always on, always with you • Vouchers saved on phone, used instore • QR codes / Microsoft Tag • Micro-payments within Applications
  13. 13. Product Visualisation
  14. 14. Retail Environments
  15. 15. Personalised Experiences
  16. 16. MULTI-CHANNEL RETAILING • Single view of the customer • Reserve online, pick up in store • Buy online, get customer service instore, • Call up and have someone be able to see your online orders, etc.
  17. 17. DISCLAIMER… GET THE BASICS RIGHT FIRST! • Product • Promotion • Conversion
  18. 18. The Global Threat tim.oneill@reactive.com @timwoneill www.reactive.com

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