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STAYING
CURRENT IN
THE DIGITAL
AGE

by Jenny Williams
Jenny Williams | Ideagarden
“
“
Most of the cool ideas
in this presentation
are not really mine …
just saying
Jenny	
  Williams	
  
THANK YOU TO THE FOLLOWING PEOPLE "
FOR CONTRIBUTING THEIR 2 CENTS WORTH: 
•  Kevin Bergin
•  Colin Laidlaw
•  Hadi Bachir
•  Wassim Bassil
•  John Chaplin
•  Mike Boyd
•  Katy Daniells
•  Leanne Brinkies
•  Miles Joyce
•  Jenni Beatie
•  Gavin Heaton
•  Tim Beveridge
•  Kate Carruthers
•  Stuart Edwards
•  Giovanni Di Noto
•  Paul Bartholomew
•  Andrew Davenport
•  Joy Bains
•  David Bell
•  Graham Christie
•  David Jackson
•  Chris Bear
•  James Breeze
•  Victoria Bergin
•  Rob Campbell
•  Louis Dahl
•  Ian Bennet
•  Tim Buesing
Today most people
acknowledge the
importance of
technology in our
lives and its impact
on the world at
large"
THERE IS ALWAYS SOME NEW THING BEING INVENTED
We all want to find
our piece of it"
… or not …
The challenge is the
speed of change"
Staying current is
about relevance and
survival
“
“
I don't find that 'staying up to date'
is a deliberate thing I have to do.
Digital communications,
technology, business, they're all
passions and staying up to date for
me is about being actively
passionate about the work I do 
Tim Beveridge
THE SOCIAL INFORMATION MODEL
FIND
PEOPLE
SOCIAL "
FEEDS
LIVE"
EVENTS
EDUCATION
RESEARCH&
TREND REPORTS
FILTER
SHARE
PEOPLE
SOCIAL "
FEEDS
LIVE"
EVENTS
EDUCATION
RESEARCH&
TREND REPORTS
FIND
FILTER
SHARE
FINDING INFORMATION
Opportunities to
FIND information
FINDING
PEOPLE
SOCIAL "
FEEDS
LVE"
EVENTS
PRESENTATIONS
EDUCATION
RESEARCH
&
TREND "
REPORTS
People 
FINDING INFORMATION
FINDING
PEOPLE
SOCIAL "
FEEDS
LVE"
EVENTS
PRESENTATIONS
EDUCATION
RESEARCH
&
TREND "
REPORTS
Possibly, the most important
way to stay current
’The truth without the hype’
Not necessarily the loudest
voice, but the most
thoughtful
Surround yourself
with smart people
Were to find them
FINDING INFORMATION
FINDKING
PEOPLE
SOCIAL "
FEEDS
LVE"
EVENTS
PRESENTATIONS
EDUCATION
RESEARCH
&
TREND "
REPORTS
Digital ”experts”
you work with
Key media "
people
Internal or client
research
department
Global "
teams
Industry
“gurus”/mentors
Famous "
bloggers
LinkedIn
groups
Industry"
meetup’s
LEVERAGING PEOPLE
•  Discuss latest trends & debate issues
•  Hear about new ideas/campaigns
•  Discover new things to go and research
•  Formal 'Digital Playground' & “lunch & learn sessions” run
either internally or with guest speakers invited in to share.
•  Encouraging employees to make it part of their role with
specific time allocation and KPI’s to curate and share. 
•   
“
“
Every time I get to talk to one of
our clients, I learn invaluable
lessons about how they see
search, social and content
marketing contributing to the
success of their business.
Lee Odden - 11 ways to get smarter & stay Current in a
world of Social Information Overload
Education, Live
Events and
Presentations
FINDING INFORMATION
FINDING
PEOPLE
SOCIAL "
FEEDS
LIVE"
EVENTS
PRESENTATIONS
EDUCATION
RESEARCH
&
TREND "
REPORTS
When researching a
specific topic or
trying to become
informed beyond
“what's
happening in the
news”,
presentation tend
to be more deep
dive
Were to find them
FINDING INFORMATION
FINDING
PEOPLE
SOCIAL "
FEEDS
LIVE"
EVENTS
PRESENTATIONS
EDUCATION
RESEARCH
&
TREND "
REPORTS
Industry events
(e.g. adTech)
Privately run
Seminars
Breakfast
Briefings
 Webinars
elearning
Internal or
guest speakers
(Digital
playground, "
Lunch & Learn)
Industry
education
(e.g adschool)
Internal
training
Slideshare
youtube
When it comes to
training…the more
hands on the better
Social Feeds,
Research and trend
reports
FINDING INFORMATION
FINDING
PEOPLE
SOCIAL "
FEEDS
LIVE"
EVENTS
PRESENTATIONS
EDUCATION
RESEARCH
&
TREND "
REPORTS
Social Feeds are the most
prolific source of
information. Learning to
navigate this source is a
skill that needs to be
learned and refined over
time.
“
“
The internet has just killed
stories.

If anything is worth talking
about, its all over facebook so
whats the point of talking
about it anymore
Sophie	
  Williams	
  	
  
Sources of social
feeds
FINDING INFORMATION
FINDING
PEOPLE
SOCIAL "
FEEDS
LVE"
EVENTS
PRESENTATIONS
EDUCATION
RESEARCH
&
TREND "
REPORTS
News feeds
email 
Google"
alerts
twitter
Facebook
blogs
Linkedin
The first challenge is
in collecting
interesting feeds
“
“
You can no longer be good at
just one thing, or two. It is
a 10-thing world now

(and maybe a 20-thing world
soon).

Digital	
  Marke6ng	
  and	
  Analy6cs	
  Blog	
  
The	
  2015	
  Digital	
  Marke2ng	
  Rule	
  Book.	
  Change	
  or	
  Perish.	
  	
  
Avinash	
  Kaushik	
  
There are a variety of tools available to manage your feeds.
•  Some aggregate all information into one place (e.g. Feedly)
•  Others focus on visual assets better than others
•  Some are very focused on a particular channel (e.g. tweetdeck)
Key things to look at:
•  Native to the device you are using
•  Ability to organise information into group/types
•  Tools to help you discover feeds of interest 
•  Different ways of viewing content (streams, articles, headlines
etc.)
Tools
FINDING INFORMATION
TOOLS FOR AGGREGATING CONTENT
FEEDLY
FLIPBOARD
PULSE
TUMBLR
PINTEREST
SPECIFIC SITES/PUBLISHERS
FACEBOOK
Facebook
paper
Specific/interesting
information feeds
LINKEDIN
LinkedIn
Connection
feeds
Special "
interest "
groups
SLIDESHARE
ZITE
TWEETDECK
THE TRICK TO KEEPING UP ..
Make it part of your
daily routine
Remember .. not
everything you hear
is true, relevant,
interesting"
…"
but it should be
thought provoking"
If its not, kill it"
FIND
FILTER
SHARE
FILTERING INFORMATION
There is so much
information its like a
fire hose
“
“
You wouldn't try and drink all the
water in a stream, and you'll never
read the whole internet, so don't
try, find sources you feel are
credible and address your needs
for now, then move on when
you've had your fill. 
Tim Beveridge
Its easy to waste
time following rabbit
holes
Set a time limit for
yourself
Be clear about your
objectives
SET YOUR OBJECTIVES
What are you trying to achieve:
•  Stay current in general
•  Monitor a particular specialist area / industry
•  Come up with cool links to share with .. (friends, coworkers,
clients)
•  Research / learn more about a particular topic 
•  Monitor conversation (about yourself, your clients)
•  Understand what is driving consumer participation (memes)
•  Generate inspiration (creative, technical, innovation)
•  WHAT ELSE? …..
Don’t be greedy
When you add
something new, see
if you can get rid of
something you
don’t use
Logical Groups of
content make it
easier to scan
FINDING
PEOPLE
SOCIAL "
FEEDS
LVE"
EVENTS
PRESENTATIONS
EDUCATION
RESEARCH
&
TREND "
REPORTS
News
Blogs
(e.g. mumbrella)“Rock Star” feeds
(e.g. Jeremiah
Owyang)
High Profile
Digital blogs
(e.g. mashable)
Inspiration
blogs
Specialist feeds
(e.g. SEOMoz,
Mobile world)
Vendor Blogs 
(e.g. Facebook)
Industry Vertical 
feeds (e.g. financial 
services)
ORGANISING INFORMATION"
Scan the crowd and
spot the trends
Contextualise by
time an place
Feedly provides
some good tools to
scan
BREAK DOWN CONTENT BY TYPE
The length and depth of content reflects how much time will be
required to digest it
•  Short (300~700 words) & sharp factual news with very short
update/checking lifecycle (24 hours or less) 
•  Lengthier analysis, whitepapers & other feature articles
(typically > 1,500 words) with a longer lifecycle (typically
weekly, monthly or longer) 
•  Fundamental knowledge (all sorts of format and lengths
depending on the subject) 
Giovanni Di Noto
RESPOND TO NEW TOPICS THIS UNEARTHS
Leverage mainstream keyword driven research to explore topics
you have not previously encountered or totally new fields of
interest
•  Search engines, 
•  Wikipedia
•  Knowledge bases (paid research & free)
•  Conventional, online or not educational courses
“
“
time-manage and plan
knowledge acquisition
accordingly

Giovanni Di Noto
Decide to either
ditch or read"
Save the good stuff
you cant read now
for later
Pocket is the most
popular tool for
saving information
Ditch the rest
Proactively Block/
report SPAM
For any repeat
offenders: Delete,
Unsubscribe,
Unfriend, Unfollow,
FIND
FILTER
SHARE
SHARING INFORMATION
“
“
Knowledge is a process of
piling up facts; wisdom lies
in their simplification
Martin Henry Fischer
ESTABLISHING LIFE STREAMS
Creating multiple streams of you
Be remarkable "
do something
worthy of a remark
Expose your Genius
Be Yourself: "
Let your personality
shine through
Opportunities to
SHARE information
SHARING
MICRO"
BLOGGING
BLOGGING
PRESENTING
COMMENTING
ACADEMIA/
RESEARCH
PAPERS
DISCUSSING
Opportunities to
SHARE information
SHARING
MICRO"
BLOGGING
BLOGGING
PRESENTING
COMMENTING
ACADEMIA/
RESEARCH
PAPERS
DISCUSSING
•  When publishing to
social media its
important to establish
some sort of purpose,
voice, routine
DEFINE YOUR SOCIAL STREAMS
Be Social:
Effectively
manage your
“social systems”
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Percent of adults
participating in at
least one of the
activities at least
monthly
26%
35%
45%
63%
24%
16%
35%
43%
63%
75%
12%
21%
Percent of
18-28YOs
participating
in at least
one of the
activities at
least
monthly
Source: the November 14, 2008, “Australian Social Technographics® Revealed” report
NOT EVERYONE PRESENTS IN THE SAME WAY ONLINE
Staying current in the digital age
BUILDING A REPUTATION
If you are going to
do it, please …Be
Interesting … "
“
“
I’m very selective … if I
find I'm not reading them
soon enough then I'll
unsubcribe from them. 
David Bell
Don’t talk just for
the sake of saying
something
Managing "
Personal vs Public
information
SOCIAL MEDIA OVERLAP
Many
organisations
will have social
media policies
which define
how this overlap
should work
SOCIAL MEDIA LISTENING AND CONTENT GENERTION PROCESS
Comment	
  
Tracking	
  
In	
  case	
  we	
  
need	
  to	
  
Posi2onin
g	
  
Statement
s	
  
Content	
  ideas	
  
•  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐	
  
•  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐	
  
•  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐	
  
•  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐	
  
My	
  digital	
  
purpose	
  
Tag	
  	
  
Schema	
  
Target	
  
Memes	
  
Saved	
  using	
  
Generates	
  
determines	
  
drives	
  
Drives	
  
Content	
  
briefs	
  	
  
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐	
  
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐	
  
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐	
  
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐	
  
drives	
  
Posts/content	
  
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐	
  
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐	
  
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐	
  
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐	
  
Inspire	
  
Comments	
  
Which	
  
requires	
  
approval	
  
Make	
  	
  
Comments	
  
“	
  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐	
  “	
  
requires	
  
REPLY	
  
“	
  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐	
  “	
  
drives	
  
triggers	
  
which	
  
drives	
  
traffic	
  to	
  
Feeds	
  
No2fy	
  	
  
subscriber
s	
  
Track	
  Buzz	
  
Might	
  
require	
  
REPLY	
  
“	
  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐	
  “	
  
And	
  maybe	
  
then	
  
SOCIAL
MEDIA 
PERSONALITY
CONTENT
MONITORING
CONTENT GENERATION "
AND MANAGEMENT
subscriber	
  
	
  info	
  
inform
s	
  
Subscrip2ons	
  
Contacts	
  
Adds	
  to	
  
MICRO BLOGGING - TYPES
A status updater
Once or twice a day, Anything interesting
Linked to other status updates (twitter, friendfeed etc.)
Direct communicator
DM’s and @replies in their tweet stream, Mostly used for banter about topics and
occasionally arrangements
DM now a legitimate alternative to email
Spruker:
Twitter for self promotion (usually consulting services)
Tweets about Ranking, Follower counts, PR…
Poster:
 Known for interesting and prolific news feeds (e.g. Scobeliser, Oywang)
Conference attendee/
journalist:
Something to say/report on key facts
Link provider
 Tiny URL links to cool sites/posts/newsfeeds (Ian Lyons …)
Content Creator
 Posts, Content (Youtube, Photos, blog posts, slideshows)
Opportunities to
SHARE information
SHARING
MICRO"
BLOGGING
BLOGGING
PRESENTING
COMMENTING
ACADEMIA/
RESEARCH
PAPERS
DISCUSSING
•  Presentations, formal
and informal provide a
great way to share
information
“
“
Invitations to speak at
conferences force me to
dig a bit deeper
Tim Buesing
Presentations
enable you to focus
on a purpose
Its easier to let your
passion and
personality shine
through
Slideshare is a great
tool to share
presentation
content
CONCLUSION
THE SOCIAL INFORMATION MODEL
FIND
PEOPLE
SOCIAL "
FEEDS
LVE"
EVENTS
EDUCATION
RESEARCH&
TREND REPORTS
FILTER
SHARE
PEOPLE
SOCIAL "
FEEDS
LVE"
EVENTS
EDUCATION
RESEARCH&
TREND REPORTS
RESULTS OF MY INFORMAL SURVEY
My informal survey (30 responses)
•  On average, most respondents said they spent roughly 30 mins to
1 hour per day finding information
•  When asked how much was useful/applicable, results were HIGHLY
VARIABLE (no two answers the same) however:
–  Most respondents felt that only 20% or less of what they read
daily is immediately useful
However
–  The vast majority felt that over 50% of what they read would be
useful “at some point”
CONCLUSION
"   Figure out why you are bothering
"   Develop a system. 
"   Commit regular time to it
"   Be ruthless when necessary
"   Leverage whatever you can
"   Stay passionate about digital and you will reap the rewards
Staying current in the digital age is NOT OPTIONAL:
REMEMBER, IF YOU MISS SOMETHING ….
….. EVERYTHING PASSES
…..EVERYTHING PASSES
RIP
FLAPPY BIRD
… AND A SPECIAL THANKS TO SOPHIE WILLIAMS FOR:"
Drawing upon her encyclopedic knowledge of every
cartoon episode aired in the last 18 years to find
the most relevant scenes to illustrate my points
and entertain you if the content was otherwise
boring
THANK YOU
jenny@ideagarden.com.au www.ideagarden.com.au
… or find me on linked in

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Staying current in the digital age

  • 1. STAYING CURRENT IN THE DIGITAL AGE
 by Jenny Williams Jenny Williams | Ideagarden
  • 2. “ “ Most of the cool ideas in this presentation are not really mine … just saying Jenny  Williams  
  • 3. THANK YOU TO THE FOLLOWING PEOPLE " FOR CONTRIBUTING THEIR 2 CENTS WORTH: •  Kevin Bergin •  Colin Laidlaw •  Hadi Bachir •  Wassim Bassil •  John Chaplin •  Mike Boyd •  Katy Daniells •  Leanne Brinkies •  Miles Joyce •  Jenni Beatie •  Gavin Heaton •  Tim Beveridge •  Kate Carruthers •  Stuart Edwards •  Giovanni Di Noto •  Paul Bartholomew •  Andrew Davenport •  Joy Bains •  David Bell •  Graham Christie •  David Jackson •  Chris Bear •  James Breeze •  Victoria Bergin •  Rob Campbell •  Louis Dahl •  Ian Bennet •  Tim Buesing
  • 4. Today most people acknowledge the importance of technology in our lives and its impact on the world at large"
  • 5. THERE IS ALWAYS SOME NEW THING BEING INVENTED
  • 6. We all want to find our piece of it"
  • 8. The challenge is the speed of change"
  • 9. Staying current is about relevance and survival
  • 10. “ “ I don't find that 'staying up to date' is a deliberate thing I have to do. Digital communications, technology, business, they're all passions and staying up to date for me is about being actively passionate about the work I do Tim Beveridge
  • 11. THE SOCIAL INFORMATION MODEL FIND PEOPLE SOCIAL " FEEDS LIVE" EVENTS EDUCATION RESEARCH& TREND REPORTS FILTER SHARE PEOPLE SOCIAL " FEEDS LIVE" EVENTS EDUCATION RESEARCH& TREND REPORTS
  • 13. Opportunities to FIND information FINDING PEOPLE SOCIAL " FEEDS LVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS
  • 14. People FINDING INFORMATION FINDING PEOPLE SOCIAL " FEEDS LVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS Possibly, the most important way to stay current ’The truth without the hype’ Not necessarily the loudest voice, but the most thoughtful
  • 16. Were to find them FINDING INFORMATION FINDKING PEOPLE SOCIAL " FEEDS LVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS Digital ”experts” you work with Key media " people Internal or client research department Global " teams Industry “gurus”/mentors Famous " bloggers LinkedIn groups Industry" meetup’s
  • 17. LEVERAGING PEOPLE •  Discuss latest trends & debate issues •  Hear about new ideas/campaigns •  Discover new things to go and research •  Formal 'Digital Playground' & “lunch & learn sessions” run either internally or with guest speakers invited in to share. •  Encouraging employees to make it part of their role with specific time allocation and KPI’s to curate and share. •   
  • 18. “ “ Every time I get to talk to one of our clients, I learn invaluable lessons about how they see search, social and content marketing contributing to the success of their business. Lee Odden - 11 ways to get smarter & stay Current in a world of Social Information Overload
  • 19. Education, Live Events and Presentations FINDING INFORMATION FINDING PEOPLE SOCIAL " FEEDS LIVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS When researching a specific topic or trying to become informed beyond “what's happening in the news”, presentation tend to be more deep dive
  • 20. Were to find them FINDING INFORMATION FINDING PEOPLE SOCIAL " FEEDS LIVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS Industry events (e.g. adTech) Privately run Seminars Breakfast Briefings Webinars elearning Internal or guest speakers (Digital playground, " Lunch & Learn) Industry education (e.g adschool) Internal training Slideshare youtube
  • 21. When it comes to training…the more hands on the better
  • 22. Social Feeds, Research and trend reports FINDING INFORMATION FINDING PEOPLE SOCIAL " FEEDS LIVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS Social Feeds are the most prolific source of information. Learning to navigate this source is a skill that needs to be learned and refined over time.
  • 23. “ “ The internet has just killed stories.
 If anything is worth talking about, its all over facebook so whats the point of talking about it anymore Sophie  Williams    
  • 24. Sources of social feeds FINDING INFORMATION FINDING PEOPLE SOCIAL " FEEDS LVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS News feeds email Google" alerts twitter Facebook blogs Linkedin
  • 25. The first challenge is in collecting interesting feeds
  • 26. “ “ You can no longer be good at just one thing, or two. It is a 10-thing world now
 (and maybe a 20-thing world soon).
 Digital  Marke6ng  and  Analy6cs  Blog   The  2015  Digital  Marke2ng  Rule  Book.  Change  or  Perish.     Avinash  Kaushik  
  • 27. There are a variety of tools available to manage your feeds. •  Some aggregate all information into one place (e.g. Feedly) •  Others focus on visual assets better than others •  Some are very focused on a particular channel (e.g. tweetdeck) Key things to look at: •  Native to the device you are using •  Ability to organise information into group/types •  Tools to help you discover feeds of interest •  Different ways of viewing content (streams, articles, headlines etc.) Tools FINDING INFORMATION
  • 31. PULSE
  • 38. ZITE
  • 40. THE TRICK TO KEEPING UP ..
  • 41. Make it part of your daily routine
  • 42. Remember .. not everything you hear is true, relevant, interesting" …" but it should be thought provoking"
  • 43. If its not, kill it"
  • 45. There is so much information its like a fire hose
  • 46. “ “ You wouldn't try and drink all the water in a stream, and you'll never read the whole internet, so don't try, find sources you feel are credible and address your needs for now, then move on when you've had your fill. Tim Beveridge
  • 47. Its easy to waste time following rabbit holes
  • 48. Set a time limit for yourself
  • 49. Be clear about your objectives
  • 50. SET YOUR OBJECTIVES What are you trying to achieve: •  Stay current in general •  Monitor a particular specialist area / industry •  Come up with cool links to share with .. (friends, coworkers, clients) •  Research / learn more about a particular topic •  Monitor conversation (about yourself, your clients) •  Understand what is driving consumer participation (memes) •  Generate inspiration (creative, technical, innovation) •  WHAT ELSE? …..
  • 52. When you add something new, see if you can get rid of something you don’t use
  • 53. Logical Groups of content make it easier to scan FINDING PEOPLE SOCIAL " FEEDS LVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS News Blogs (e.g. mumbrella)“Rock Star” feeds (e.g. Jeremiah Owyang) High Profile Digital blogs (e.g. mashable) Inspiration blogs Specialist feeds (e.g. SEOMoz, Mobile world) Vendor Blogs (e.g. Facebook) Industry Vertical feeds (e.g. financial services) ORGANISING INFORMATION"
  • 54. Scan the crowd and spot the trends
  • 56. Feedly provides some good tools to scan
  • 57. BREAK DOWN CONTENT BY TYPE The length and depth of content reflects how much time will be required to digest it •  Short (300~700 words) & sharp factual news with very short update/checking lifecycle (24 hours or less) •  Lengthier analysis, whitepapers & other feature articles (typically > 1,500 words) with a longer lifecycle (typically weekly, monthly or longer) •  Fundamental knowledge (all sorts of format and lengths depending on the subject) Giovanni Di Noto
  • 58. RESPOND TO NEW TOPICS THIS UNEARTHS Leverage mainstream keyword driven research to explore topics you have not previously encountered or totally new fields of interest •  Search engines, •  Wikipedia •  Knowledge bases (paid research & free) •  Conventional, online or not educational courses
  • 59. “ “ time-manage and plan knowledge acquisition accordingly
 Giovanni Di Noto
  • 61. Save the good stuff you cant read now for later
  • 62. Pocket is the most popular tool for saving information
  • 65. For any repeat offenders: Delete, Unsubscribe, Unfriend, Unfollow,
  • 67. “ “ Knowledge is a process of piling up facts; wisdom lies in their simplification Martin Henry Fischer
  • 68. ESTABLISHING LIFE STREAMS Creating multiple streams of you
  • 69. Be remarkable " do something worthy of a remark
  • 71. Be Yourself: " Let your personality shine through
  • 73. Opportunities to SHARE information SHARING MICRO" BLOGGING BLOGGING PRESENTING COMMENTING ACADEMIA/ RESEARCH PAPERS DISCUSSING •  When publishing to social media its important to establish some sort of purpose, voice, routine
  • 74. DEFINE YOUR SOCIAL STREAMS Be Social: Effectively manage your “social systems”
  • 75. Creators Critics Collectors Joiners Spectators Inactives Percent of adults participating in at least one of the activities at least monthly 26% 35% 45% 63% 24% 16% 35% 43% 63% 75% 12% 21% Percent of 18-28YOs participating in at least one of the activities at least monthly Source: the November 14, 2008, “Australian Social Technographics® Revealed” report NOT EVERYONE PRESENTS IN THE SAME WAY ONLINE
  • 78. If you are going to do it, please …Be Interesting … "
  • 79. “ “ I’m very selective … if I find I'm not reading them soon enough then I'll unsubcribe from them. David Bell
  • 80. Don’t talk just for the sake of saying something
  • 81. Managing " Personal vs Public information
  • 82. SOCIAL MEDIA OVERLAP Many organisations will have social media policies which define how this overlap should work
  • 83. SOCIAL MEDIA LISTENING AND CONTENT GENERTION PROCESS Comment   Tracking   In  case  we   need  to   Posi2onin g   Statement s   Content  ideas   •  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   •  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   •  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   •  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   My  digital   purpose   Tag     Schema   Target   Memes   Saved  using   Generates   determines   drives   Drives   Content   briefs     -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   drives   Posts/content   -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   Inspire   Comments   Which   requires   approval   Make     Comments   “  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐  “   requires   REPLY   “  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐  “   drives   triggers   which   drives   traffic  to   Feeds   No2fy     subscriber s   Track  Buzz   Might   require   REPLY   “  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐  “   And  maybe   then   SOCIAL MEDIA PERSONALITY CONTENT MONITORING CONTENT GENERATION " AND MANAGEMENT subscriber    info   inform s   Subscrip2ons   Contacts   Adds  to  
  • 84. MICRO BLOGGING - TYPES A status updater Once or twice a day, Anything interesting Linked to other status updates (twitter, friendfeed etc.) Direct communicator DM’s and @replies in their tweet stream, Mostly used for banter about topics and occasionally arrangements DM now a legitimate alternative to email Spruker: Twitter for self promotion (usually consulting services) Tweets about Ranking, Follower counts, PR… Poster: Known for interesting and prolific news feeds (e.g. Scobeliser, Oywang) Conference attendee/ journalist: Something to say/report on key facts Link provider Tiny URL links to cool sites/posts/newsfeeds (Ian Lyons …) Content Creator Posts, Content (Youtube, Photos, blog posts, slideshows)
  • 86. “ “ Invitations to speak at conferences force me to dig a bit deeper Tim Buesing
  • 87. Presentations enable you to focus on a purpose
  • 88. Its easier to let your passion and personality shine through
  • 89. Slideshare is a great tool to share presentation content
  • 91. THE SOCIAL INFORMATION MODEL FIND PEOPLE SOCIAL " FEEDS LVE" EVENTS EDUCATION RESEARCH& TREND REPORTS FILTER SHARE PEOPLE SOCIAL " FEEDS LVE" EVENTS EDUCATION RESEARCH& TREND REPORTS
  • 92. RESULTS OF MY INFORMAL SURVEY My informal survey (30 responses) •  On average, most respondents said they spent roughly 30 mins to 1 hour per day finding information •  When asked how much was useful/applicable, results were HIGHLY VARIABLE (no two answers the same) however: –  Most respondents felt that only 20% or less of what they read daily is immediately useful However –  The vast majority felt that over 50% of what they read would be useful “at some point”
  • 93. CONCLUSION "   Figure out why you are bothering "   Develop a system. "   Commit regular time to it "   Be ruthless when necessary "   Leverage whatever you can "   Stay passionate about digital and you will reap the rewards Staying current in the digital age is NOT OPTIONAL:
  • 94. REMEMBER, IF YOU MISS SOMETHING …. ….. EVERYTHING PASSES …..EVERYTHING PASSES RIP FLAPPY BIRD
  • 95. … AND A SPECIAL THANKS TO SOPHIE WILLIAMS FOR:" Drawing upon her encyclopedic knowledge of every cartoon episode aired in the last 18 years to find the most relevant scenes to illustrate my points and entertain you if the content was otherwise boring