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Eye for Travel - Website Stickiness

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Reactive, part of Accenture Interactive
Reactive, part of Accenture Interactive

Presentation from Tim O'Neill of digital agency Reactive for EyeforTravel event in Sydney Nov 2009. On the topic of Website stickiness for travel and tourism brands

TravelTechnologyBusiness
1 of 24
Website content for consumer stickiness and sales Tim O’Neill Joint Managing Director, Reactive www.reactive.com
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ABOUT REACTIVE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ABOUT REACTIVE // TRAVEL & TOURISM CLIENTS
BRITISH AIRWAYS HIGH LIFE MAGAZINE British Airways High Life magazine
BRITISH AIRWAYS HIGH LIFE MAGAZINE
BRITISH AIRWAYS HIGH LIFE MAGAZINE
BRITISH AIRWAYS HIGH LIFE MAGAZINE
BRITISH AIRWAYS HIGH LIFE MAGAZINE ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],BRITISH AIRWAYS HIGH LIFE MAGAZINE PHOTOGRAPHY COMPETITION
BRITISH AIRWAYS HIGH LIFE MAGAZINE
BRITISH AIRWAYS HIGH LIFE MAGAZINE
BRITISH AIRWAYS HIGH LIFE MAGAZINE PHOTOGRAPHY COMPETITION ,[object Object],[object Object],[object Object],[object Object],[object Object]
BRITISH AIRWAYS HIGH LIFE MAGAZINE STA Travel Blogs
BRITISH AIRWAYS HIGH LIFE MAGAZINE
BRITISH AIRWAYS HIGH LIFE MAGAZINE
BRITISH AIRWAYS HIGH LIFE MAGAZINE
BRITISH AIRWAYS HIGH LIFE MAGAZINE
STA TRAVEL BLOGS // RESULTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRITISH AIRWAYS HIGH LIFE MAGAZINE
Photo: Brian Solis
FACEBOOK CONNECT ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Summary
Tim O’Neill Joint Managing Director, Reactive [email_address] Twitter: @timwoneill www.reactive.com GET IN TOUCH

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Eye for Travel - Website Stickiness

Editor's Notes

  1. Content repurposed from inflight magazine Plus some bespoke online-only content Objectives; online advertising revenue new site traffic for BA.com Position BA as travel experts (to non-BA passengers)
  2. Content repurposed from inflight magazine Plus some bespoke online-only content Objectives; online advertising revenue new site traffic for BA.com Position BA as travel experts (to non-BA passengers)
  3. vs Site average of 3.5 pages
  4. The ultimate sticky content; content created by users for their friends and family A branded application (before the term was coined) Creates loyal and engaged STA Travel customers
  5. The ultimate sticky content; content created by users for their friends and family A branded application (before the term was coined) Creates loyal and engaged STA Travel customers
  6. The most popular blog entries are getting thousands of visits
  7. William has uploaded over 1,000 photos!
  8. William has uploaded over 1,000 photos!
  9. William has uploaded over 1,000 photos!