Social shopping is reshaping the retail industry by integrating social media and online shopping. It allows consumers to consult friends and share products online, influencing purchasing decisions. Many retailers are now incorporating social media features like user reviews and social sharing into their websites to benefit from this new trend. Social shopping services come in different forms, including group buying sites, review sites, geo-location apps, and real-time social browsing. As more sales occur through social networks like Facebook, the new era of social commerce, or "fcommerce," appears to be driving major changes in how businesses connect with customers online.
A thought paper on how the social media revolution is changing consumer behavior and the practice of shopping online and offline. Written by David Bear and Mike Szabo of Atmosphere Proximity and presented by the Digital...
ComRatings Red Book_Digital Consumer Insights 2012ComRatings Inc.
Achieving differentiation and relevancy through the use of digital consumer behavior data at the point of consumer interaction continues to be a challenge for most brands for online marketing. A significant gap is the lack of digital consumer insights – measurable data about digital consumer usage that can be harvested to create unique insights into the mind of consumers.
如何使用消费者在网络互动中的网络行为数据,从而实现品牌的差异化和关联,已经成为品牌客户网络营销的巨大挑战。根本的原因在于缺乏数字消费者洞察——即:对于消费者网络行为可衡量的数据。基于数字消费者洞察的这些数据可以有效帮助品牌客户有效把握消费者的心理和兴趣。
ComRatings’ ability to capture, analyze and report on actual digital consumer data is changing how brands connect with consumers in today’s digital world. Our unique ability to report on digital consumer behavior is helping brand and e-retailers understand current thinking as well as what future interests consumers have. This can help drive product optimization, more refined messaging which enables greater success for the online marketing.
讯实网络专有的采集、分析、并呈现消费者真实网络行为的能力和数据平台,正在有效提升品牌客户通过互联网与消费者互动的方式。数字消费者洞察可以有效驱动产品优化和品牌沟通,从而提升网络营销的效果。
A thought paper on how the social media revolution is changing consumer behavior and the practice of shopping online and offline. Written by David Bear and Mike Szabo of Atmosphere Proximity and presented by the Digital...
ComRatings Red Book_Digital Consumer Insights 2012ComRatings Inc.
Achieving differentiation and relevancy through the use of digital consumer behavior data at the point of consumer interaction continues to be a challenge for most brands for online marketing. A significant gap is the lack of digital consumer insights – measurable data about digital consumer usage that can be harvested to create unique insights into the mind of consumers.
如何使用消费者在网络互动中的网络行为数据,从而实现品牌的差异化和关联,已经成为品牌客户网络营销的巨大挑战。根本的原因在于缺乏数字消费者洞察——即:对于消费者网络行为可衡量的数据。基于数字消费者洞察的这些数据可以有效帮助品牌客户有效把握消费者的心理和兴趣。
ComRatings’ ability to capture, analyze and report on actual digital consumer data is changing how brands connect with consumers in today’s digital world. Our unique ability to report on digital consumer behavior is helping brand and e-retailers understand current thinking as well as what future interests consumers have. This can help drive product optimization, more refined messaging which enables greater success for the online marketing.
讯实网络专有的采集、分析、并呈现消费者真实网络行为的能力和数据平台,正在有效提升品牌客户通过互联网与消费者互动的方式。数字消费者洞察可以有效驱动产品优化和品牌沟通,从而提升网络营销的效果。
Social Commerce: The Winning Combination of Social Media and eCommercedevin simon
Nowadays, social networks have become an integral part of everyday life. Facebook, TikTok, Instagram, Snapchat, Twitter, Pinterest among others continue to engage users with relatable content, making them spend hours scrolling through their feed.
With almost 90% of Asia Pacific’s population surfing through mobile commerce, brands and retailers put this media to greater use, thus, inventing a fairly new concept called Social Commerce.
Retail and Revitalization: Strip Malls Use Tech to Build CommunityAparna Pujar
Aparna Pujar talks about malls of the past are being replaced by high-tech, experiential strip malls so they can revitalize communities and vice versa.
This is Interbrand Design Forum's 5th annual State of the Retail Industry report, which is produced in conjunction with Chain Store Age magazine. Entitled "Think Forward: In a Race with Change" the report discussed how Retail is being hit with a wave
of game-changing technology in the form of more than 9 million smartphones. As the act of shopping undergoes sweeping transformation, we will experience more change in the next five years than
we have in the past forty.
A profile of the multi-channel shopper reveals a largely untapped opportunity for stores to engage today’s customers by living up to their high expectations for a seamless brand experience. Shoppers want the shopping experience to be connected and personal—a reflection of how they live and use digital. A supplement to Interbrand Design Forum's 2010 State of the Industry Report.
As online technology and services develop, mobile online technology and services of the same kind are sure to follow. This is true of mobile commerce. E-commerce has grown significantly over the past 10 years; and today, mobile commerce not only offers shoppers the same browser-based purchasing services via mobile, but in fact, allows more seamless crossing of channels from digital shopping to in-store shopping.
Here is our latest white paper, Passport To Purchase: M-Commerce, and read more abut the mobile evolution and its implications on CPGs, cross-channel approaches, target demographics, purchase behaviors, and more.
Social Commerce: The Winning Combination of Social Media and eCommercedevin simon
Nowadays, social networks have become an integral part of everyday life. Facebook, TikTok, Instagram, Snapchat, Twitter, Pinterest among others continue to engage users with relatable content, making them spend hours scrolling through their feed.
With almost 90% of Asia Pacific’s population surfing through mobile commerce, brands and retailers put this media to greater use, thus, inventing a fairly new concept called Social Commerce.
Retail and Revitalization: Strip Malls Use Tech to Build CommunityAparna Pujar
Aparna Pujar talks about malls of the past are being replaced by high-tech, experiential strip malls so they can revitalize communities and vice versa.
This is Interbrand Design Forum's 5th annual State of the Retail Industry report, which is produced in conjunction with Chain Store Age magazine. Entitled "Think Forward: In a Race with Change" the report discussed how Retail is being hit with a wave
of game-changing technology in the form of more than 9 million smartphones. As the act of shopping undergoes sweeping transformation, we will experience more change in the next five years than
we have in the past forty.
A profile of the multi-channel shopper reveals a largely untapped opportunity for stores to engage today’s customers by living up to their high expectations for a seamless brand experience. Shoppers want the shopping experience to be connected and personal—a reflection of how they live and use digital. A supplement to Interbrand Design Forum's 2010 State of the Industry Report.
As online technology and services develop, mobile online technology and services of the same kind are sure to follow. This is true of mobile commerce. E-commerce has grown significantly over the past 10 years; and today, mobile commerce not only offers shoppers the same browser-based purchasing services via mobile, but in fact, allows more seamless crossing of channels from digital shopping to in-store shopping.
Here is our latest white paper, Passport To Purchase: M-Commerce, and read more abut the mobile evolution and its implications on CPGs, cross-channel approaches, target demographics, purchase behaviors, and more.
CRISTINA KIRCHNER DESTACÓ COMO UNA PRÁCTICA HABITUAL QUE SE ACUSE A LOS DIRIGENTES DE LOS MOVIMIENTOS POPULARES DE LA "COMISIÓN DE GRAVES DELITOS, SIEMPRE VINCULADOS A LA CORRUPCIÓN"
Mactac Soignies - Livre award: meilleures images application films adhésifs -...Mactac Europe
The MACtac Innovative Awards
The MACtac Innovative Awards were created to display high impact “visual communication”
works produced using MACtac self-adhesive materials. The Awards contribute to the
development of the sector as a whole – decorative application specialists, advertising agencies,
graphic art studios and end users.
MACmark films and IMAGin products for digital printing developed 31 and 16 years ago
respectively, have, without a doubt made a considerable contribution to the development
and growth of the promotional and decorative market. Their widespread usage today is an
illustration of their significant potential and their wide range of applications.
The highly creative projects presented in this Innovative Awards Book will doubtless underscore
the importance of self-adhesive products in visual communication. These works illustrate how
the «creative design» and «intelligent» use of self-adhesive products – as well as sign maker’s
technical skills – continue to make it a favourite material for the visual communication sector.
Two Juries have selected works made with products from the MACmark, MACscreen,
IMAGin and PERMACOLOR ranges and have selected European, South-American and
“Other regions” prize-winners in five different categories:
- Prize for the most surprising, innovative and original project
- Prize for the most technically challenging application
- Prize for the project that does the most to beautify a city, the environment
- Prize for the best non-promotional interior design
- Prize for the most monumental project
A special MACtac Prize has also been awarded.
Prizes open to contestants in all categories have also been awarded on a country basis.
3
Dentro de las funciones de agregado del API WebSQL database de HTML 5 tendremos las siguientes:COUNT(*), MAX(*), MIN(*), AVG(*), SUM(*), UPPER(*) y LOWER(*), LENGTH(*) y SUBSTR()
http://www.22s.com/adrianhibbert/wellstar
Removes Wrinkles under the Eyes
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Dossier de OC&C Marketing Digital. Agencia dedicada al mundo 2.0. Hacemos Social Media, Desarrollo y Diseño Web, Posicionamiento en Buscadores, Eventos y Comunicación Corporativa.
In issue 06 we explore the topic of social commerce and loyalty, particularly how companies are using technology, marketing, and psychology to build deeper and longer lasting loyalty with consumers.
Upcoming Trends in Social Retail -Avigma Tech LLCMike Brown
Upcoming Trends in Social Retail - Avigma Tech LLC
In recent years, the retail landscape has undergone a significant transformation, driven largely by the integration of social media into the shopping experience-Top mobile app development company in New York. As consumers increasingly turn to social platforms for product discovery, inspiration, and recommendations, brands are adapting their strategies to meet the evolving needs and preferences of their audience. Here, we explore some of the upcoming trends in social retail that are poised to shape the future of shopping-mobile app development company in New York.
La compañía 360 presenta el informe "Social Commerce Playbook": What the nexus of social media & shopping means for your brands en el que se analiza la relación entre los medios sociales y el ecommerce en su tendencia hacia el social Commerce. (inglés)
In this article, we will gain a better understanding of this mode of Social Commerce: 1. The Continuous Rise 2. How It Works? 3. The Role of Influencers 4. Benefits for Consumers and Businesses 5. The Rise of the Entrepreneur 6. Future and Challenges 7. What It Means for You? 8. The Role of AR, VR, and AI
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
Our recent research shows the myriad ways that digital consumers are increasingly incorporating social and mobile technologies into their shopping and buying experiences.
Social Commerce 2.0: Advanced Strategies for Selling on Social Media PlatformsHGS Infotech Pvt. Ltd
Social media plays a significant role, allowing us to connect with friends and people who share our interests while affecting our choices and actions. Social media is so ingrained in our lives that most individuals study businesses and products, find inspiration for purchases, and even make purchases. In the realm of digital marketing, social media marketing has emerged as a powerful tool for businesses. It’s time for brands who want to benefit from this to start with strategic social commerce. In this post, we give you some of the top social commerce tactics that can increase sales. Let’s get going.
5 Things You Need to Know About Selling to Local Consumers Street Fight
Toward the end of last year, American shoppers reached a remarkable milestone: consumers spent more in retail stores on products which they had researched on the Internet, than those they had not. According to eMarketer, Web-influenced offline sales now account for the largest category of retail spending in the American economy.
In the deck below, we take a look at the fundamentals of selling to the modern shopper. Informed, engaged and experimental, the modern consumer expects consistency and collaboration across a buying experience. More than anything else, however, shoppers retailers to listen, adapt and meet their demands across the digital and physical divide.
Social media's impact on the sales funnel. Social media is dramatically influencing the way we view the sales funnel. As social media transforms the relationship consumers have with the brand, the product, and each other, the game is definitely changing.
Reactive was fortunate enough to attend SXSW this year, Brett, our man on the ground has returned inspired with plenty to share. His main impression of SXSW? A digital orgy of American proportions. Enjoy it with a margarita and food-truck-purchased taco, preferably.
On the 12th of March, Art Director Gabriel Tamborini and Designer Gabriel Tamborini took over the Apple store Sydney, offering up their insights and tips on designing for digital in a mobile world.
Find out more about Reactive's takeover of the Apple store here http://bit.ly/PJgBHR
Reactive is a digital agency specialising in strategy, creative, technology and marketing with over 150 staff across our five offices in Melbourne, Sydney, London, Auckland and New York.
Our reputation is one of excellence and innovation in the online channel — evidenced not only by the quality of work we do but also by the results we achieve for our clients.
Over the past sixteen years, we have designed, built and marketed hundreds of websites for some of Australia, New Zealand, America and Europe’s most prestigious clients including blue-chip corporate, retail and travel brands, B2B companies across all industries, as well as Local, State and Commonwealth Government.
Clients we have created websites and performed online marketing for include Rip Curl, British Airways, Cervélo, Sydney Airport, Coles Group, ANZ, Nissan, Tesco and Amnesty International Australia. Our focus is on planning and implementing engaging online experiences that fuel profitable growth for our clients. We work with you to unearth the most effective methods and solutions to fulfill your business objectives online.
Nissan Australia continually optimizes the Nissan.com.au web and mobile sites and online marketing campaigns to help improve the customer experience, drive leads and assist with sales.
As Nissan Australia's digital partner, we developed a personalisation strategy that enhances the ability for Nissan to be nimble with product information and marketing communication, while optimizing the journey for the user through to a key online lead. Nissan Australia is taking this data-driven approach using Sitecore’s DMS personalisation and optimisation features to achieve their website objectives.
This webinar was presented by Heath Walker, Digital Marketing Manager – Nissan Australia, and Stephen Foxworthy, Strategy Director at Reactive.
Creative Director Tim Buesing (Sydney) and Executive Creative Director Tim Kotsiakos (Melbourne) were in France for the Cannes Cyber Lions. They joined industry leaders from around the world, celebrating the best in digital innovation, design and technology, and were then on hand to receive Reactive's Cyber Lion for the Most Powerful Arm Ever Invented.
Here are their highlights shared on June 21 at the Reactive office in London during a breakfast seminar with colleagues and clients.
Perspectives 2013 is a collection of Reactive's viewpoints from our offices around the world. Download the PDF version from http://www.reactive.com/perspectives-2013.html
The authors live and work in New York, London, Melbourne, Sydney and Auckland.
Are you sick of your web apps looking like they were put together in the late 90s? Are your animated logos and rainbow borders not getting the reaction you hoped? Is it possible for you to break the myth that developers can’t design?
This research report from AIMIA (sponsored by Reactive) looks what Australian retailers are doing to evolve their eCommerce offering.
The research aims to give retailers and AIMIA members an independent benchmark by which to assess their own business priorities and opportunities in this space.
The BRAVEST, BOLDEST & BEST
digital campaigns of 2011.
Presentation by Tim O'Neill (Reactive) and Sandeep Baruah (NAB) at AdTech Melbourne in March 2012
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
Have you ever wondered about the lost city of Atlantis and its profound connection to our modern world? Ruth Elisabeth Hancock’s podcast, “Visions of Atlantis,” delves deep into this intriguing topic in a captivating conversation with Michael Le Flem, author of the enlightening book titled “Visions of Atlantis.” This podcast episode offers a thought-provoking blend of historical inquiry, esoteric wisdom, and contemporary reflections. Let’s embark on a journey of discovery as we unpack the mysteries of ancient civilizations and their relevance to our present existence.
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
2. Reactive
Social Shopping: Reshaping the world of retail
Social Shopping:
Reshaping the
World of Retail
Social Shopping is a rising trend that integrates the power
of social media into both on — and offline shopping. It is
revolutionising the business world, with retailers realising and
capitalising on the potential and reach of social media. It has
also transformed the average shopper’s behaviour, causing
businesses to sit up and change the way they sell. This white
paper, produced by Reactive, explains what Social Shopping is
all about, and how it is changing eCommerce as we know it.
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3. Reactive
Social Shopping: Reshaping the world of retail
Reshaping Social media has thrown a monkey wrench in the retail industry and the traditional rules that
govern it. For retailers, running a successful business is no longer just about operating a bustling
the world brick-and-mortar store or a pretty website. And for shoppers, purchasing decisions are no longer
driven by in-store interactions with salespeople or physical evaluations of products.
of retail The rise of online shopping activities coupled with social media integration allows consumers to
consult and interact with one another, bringing to life the concept of social buying in the digital
realm. Convenience is no longer sufficient; we are social creatures and marketers are beginning to
capitalise on that to stand out in a crowded marketplace.
A trend that has surfaced over the last year is social shopping, and consumers all around the
world are catching on fast, or as eCommerce consultant Linda Bustos describes it; ”a mashup that
resembles social bookmarking, social networking and comparison shopping in a blender.”1
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4.
5. Reactive
Social Shopping: Reshaping the world of retail
Consumers According to the 2011 Social Shopping Study report by e-tailing group, 35% of respondents spent
75% of their overall shopping time researching products online2. Today’s shopper is savvy and
now get the willing to invest a lot of their time to ensure they find the right product at the right price.
upper hand For consumers, social shopping services have opened up possibilities to post about potential/
past purchases, ask for advice and opinions from friends online, and collaborate on purchasing
decisions. These are key factors for increasingly social online shoppers as peer influence and
discussion become more important when having a pleasant online shopping experience.
Consider how numerous online retailers have started including ‘Share’ functions on their
sites, giving shoppers the option to show products to friends easily via social networking or
bookmarking services. Online opinion sharing is on the rise, as demonstrated by Bazaarvoice’s
2011 Social Commerce Trends Report which reported that while 90% of online consumers trust
recommendations by people they know and 70% trust those of people they don’t know, only a
miserable 14% trust advertising and a paltry 8% trust celebrity endorsements.3 As more than
70% of shoppers consider user-submitted consumer reviews as a significant driving factor behind
purchasing decisions, these brief comments generated by consumers and social media users are
slowly replacing traditional advertising models.
The advent of online social shopping seems to have reshaped the Business-to-Consumer
relationship; it has shifted power back into the hands of the consumer, forcing brands to think
through messages they are sending out because a few complaints can very easily grow into
a global rabble of upset shoppers. Now everybody with a mobile phone can be a critic, truly
demonstrating the democratic power of the social web.
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Social Shopping: Reshaping the world of retail
Types There are, of course, many different types of social shopping services catering to the varying needs
and wants of shoppers. We will now look at several common ones, along with other emerging
of social services that are proving quite popular among users now.
shopping
services
Group Buying
Social shopping programmes such as Groupon and LivingSocial offer discounts of up to 90% off
on local products, services and events. Such massive discounts are only made possible because
they rely on bulk purchases, allowing businesses to reach new customers. Moreover because of the
social power of the Internet, these services can also pull in those who otherwise wouldn’t normally
patronise or even be aware of certain businesses. The spectacularly growth of these sites has more
recently seen an inevitable back-lash.
Reviews and Recommendations
Because shoppers tend to trust peer reviews more willingly than corporate advertising, sites
like ThisNext usually list out products which are then reviewed by site users. Many online stores
have this feature so it’s nothing new, but the growing trend of online social shopping has driven
the proliferation of customer reviews and ratings functions, and retailers have started offering
customers discounts or virtual points for reviewing a product or simply recommending it to others.
Geo-location Services
Location-based apps like Foursquare, Facebook Check-ins and Google Places are being integrated
into the act of in-store shopping, in which users will be awarded points or directed to in-store
deals and discounts from within the app, giving brands the opportunity to capture market share by
providing seamless cross-channel shopping experiences. To further reinforce its social networking
abilities, such apps also let users look up product information, upload pictures of purchases, track
and share desired items and comment on their friends’ activities as well.
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7. Reactive
Social Shopping: Reshaping the world of retail
Types
of social
shopping Real-time Social Shopping
services Shopping sites like DoTogether or even retailers like Wet Seal let shoppers log on and connect with
their social media account, or invite friends over email. They can then browse and shop online
together, all at the same time. Such services are bringing the social experience of shopping unto
the web, and usage is spreading amongst consumers due to the proffered one-click convenience.
An example of this is the social shopping application Givvy. Givvy is a social shopping app that
allows users to discover, share and curate gifts, which are then ranked in order of popularity.
Users can follow gift recommendations of their favourite curators or browse gifts based on the
personality type of the gift recipient.
Barcode Scanning
A 2011 report by ScanLife4 has revealed that the company is now processing more than one scan
per second, compared to just 10 scans per minute a year ago. Apps like RedLaser, ShopSavvy and
Amazon Mobile allow users to scan barcodes of in-store goods, upload information like prices on
the network for other shoppers and simultaneously check for cheaper prices across other retailers.
Though not social shopping in the strictest sense, the ability to share product information allows
shoppers to use the app as a reference point before purchase.
Facebook Shopping
Yet another factor behind the social shopping revolution, this method involves buying, selling and
paying for goods within Facebook itself. This manner of social shopping will be explained in detail
later in this paper.
Peer-to-Peer Services
Social shopping also appears in the form of peer-to-peer services like Rentoid, which connect
individuals and allows for the renting or swapping or goods between registered users, like renting a
car for a short weekend trip or even exchanging old video games.
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Social Shopping: Reshaping the world of retail
Taking the Dedicated social shopping sites no longer stand alone. Businesses are now including functions like
user-generated reviews and social media integration to better extend market reach, proving that
world by social media can be utilised by retailers to work in their favour.
storm Money is being poured into social shopping as businesses are moving into this area, like eBay.
In November 2011, eBay acquired recommendations service Hunch, which uses data to make
predictions about its users and provide them with personalised content recommendations. “Hunch
will enable eBay to move beyond standard item-to-item recommendations and use a broader
variety of members’ online tastes and interests to suggest new and interesting items for them to
browse and buy on eBay” eBay said in a statement5.
Not surprisingly, another global brand that has capitalised on the social shopping trend is Amazon.
In addition to its numerous apps and growing list of acquired online social services, the company
has integrated Facebook Connect functionality into the site, providing logged-on users with
individualised product recommendations based on data gathered from their Facebook profiles.
Moreover if the user activates the feature on their Facebook accounts, he/she will also find gift
suggestions for friends based on details gleaned from their profiles and Amazon Wish Lists. This
is a useful feature for shoppers, especially when it comes to finding the right gift. For Amazon, all
the information gathered from their users’ Facebook profiles is priceless.
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Social Shopping: Reshaping the world of retail
The new In its recent US Digital Media Usage report, eMarketer estimates how digital media usage
will grow in 2012 in terms of the internet, mobile, social, video, and ecommerce6. They
eCommerce, predicted that 90% of social network users will be on Facebook in 2012. While over 800
million users are already on Facebook7, the site offers savvy digital marketers unique, cost-
fCommerce is effective opportunities to sell to potential customers on a Web site they are engaged with.
here to stay fCommerce, commerce over Facebook, is wreaking havoc on traditional retail business models..
The Facebook fan now wants to express their brand preferences with more than just Likes
and comments, and businesses are going beyond branded pages to better drive consumer
engagement. Seen as an effective way of connecting with customers, the trend of fCommerce
began picking up speed last year and now some of the world’s biggest brands, including Coca-
Cola, Starbucks and Disney are selling directly on Facebook. Strategists from Reactive predict
that within the next five years, more sales will be happening on Facebook than on Amazon.8
For smaller brands and retailers looking to get started in fCommerce, Facebook-based ecommerce
platforms are emerging, with Payvment leading the small, but growing pack. Payvment focuses
on companies wanting to sell goods and services on Facebook. It does this by offering several
options to e-retailers looking to utilise Facebook’s social platform. The first and original
version of the app is free, and once installed, allows anyone to set up a virtual storefront in
under 15 minutes. Powered by PayPal’s Adaptive Payment APIs, the app features a site-wide
shopping cart system and accepts over 20 currencies, enabling Facebook users from around
the world to shop across multiple Facebook stores and check out whenever they’re ready.
The two paid versions, Payvment Premium and Payvment Platinum, provide online stores with
a deeper, analytics-based understanding on how consumers are talking about and sharing
their goods on Facebook and Twitter.9 Since its inception in November 2009, Payvment has
already registered over 100,000 independent retailers and new sellers usually take two
to three days to get their first sale on Facebook. In 2012, Payvment announced that the
company reached one million monthly active shoppers in December 2011, and saw a 3X year-
over-year increase in transactions by its network of over 100,000 sellers during 2011.10
“While many businesses feel that social commerce
activities have yet to prove themselves in hard ROI...
consumers aged 18 to 34 are in fact embracing certain
social commerce activities, and social media is becoming
a significant driver of product discovery.”
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10. Reactive
Social Shopping: Reshaping the world of retail
The new And they aren’t stopping there. In 2011, Facebook and Payvment unveiled the world’s
first virtual mall on the social networking website. It brings together an initial group
eCommerce, of 100,000 online retailers offering over a million products in one centralised location,
allowing shoppers to browse and purchase items without leaving Facebook at all. Called
fCommerce is the ‘Shopping Mall, it incorporates several social shopping functions such as Liking and
sharing individual products. It also displays personalised recommendation lists based on
here to stay what the shopper has Liked in the mall and shares new product Likes on news feeds for
friends to see, making the Shopping Mall consumer experience a truly social one.
Moreover Payvment’s universal shopping cart gives users the freedom to browse across different
retailers and check out to pay just once. Such ease-of-use and convenience are drawing in the
numbers for both retailers and consumers. Businesses are already setting up branded pages to
display and promote new and existing services and products, changing the 800 million-member
strong social network into one huge marketing platform, so the idea of a virtual mall does make
sense. Additionally, Facebook reportedly has more plans to drive its eCommerce initiatives
forward in 2012, including a ‘Buy With Friends’ shopping programme that is currently being
tested. Capitalising on the growing fCommerce trend and the rush of businesses eager for better
customer engagement, Facebook is becoming a globally accessible one-stop shopping destination.
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11. Reactive
Social Shopping: Reshaping the world of retail
Conclusion: A new era has dawned upon the retail industry as social media continues to change the way
businesses sell and people shop. Product awareness and purchasing decisions are now more
Social informed by fellow shoppers and friends, and selling is no longer as straightforward as before
because of savvier consumers. An article titled ‘Social media review for retailers’ reiterates the
shopping power shift that social media has enacted between the retailer and shopper:
and your There is a plethora of evidence to show Facebook has vast power and influence over consumers
shopping behaviour, with 38% of consumers deciding to use social media when researching
business products, prices, promotions and considering other consumers’ views, to validate their decision-
making.(Taken from Social media review for retailers, oneiota, November, 2011)
With the incorporation of social media in the eCommerce field, shoppers are now armed with the
knowledge and tools needed to make informed purchasing decisions and to become a smarter
shopper. It looks like brands are beginning to pay attention to the consumer’s demands: A
recent study by Buddy Media Corporation reported that social media will account for a higher
percentage of total digital marketing spent in the next three years.11 The aforementioned study
reinforces this point, recommending that businesses need to adopt strong, integrated cross-
channel marketing strategies to expand the potential market reach and effectively interact with
existing consumers too.
Though a relatively young trend, social shopping is one to act on now. As Barbara Kohn observed –
”Our shopping habits have changed. That should change retailers’ behaviour too”12
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12. Reactive
Social Shopping: Reshaping the world of retail
About Reactive
Reactive is an award-winning digital agency specialising in strategy, creative, technology and
marketing with over 95 staff across our five offices in Melbourne, Sydney, London, New York
and Auckland.
Please contact us to discuss your online communication requirements.
Melbourne
Ph +61 (0)3 9415 2333
Fax +61 (0)3 9415 2399
Email melbourne.enquiries@reactive.com
Sydney
Ph +61 (0)2 9339 1001
Fax +61 (0)2 9380 4787
Email sydney.enquiries@reactive.com
New York
Ph +1 (917) 655 8790
Email us.enquiries@reactive.com
London
Ph +44 (0)20 7550 8200
Fax +44 (0)20 7550 8254
Email uk.enquiries@reactive.com
Auckland
Ph +64 (0)9 309 5696
Email: nz.enquiries@reactive.com
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13. Reactive
Social Shopping: Reshaping the world of retail
References 1. Bustos, L 2007, Social Shopping Roundup for Online Retailers, Get Elastic, 25 May,
http://www.getelastic.com/social-shopping
2. Freedman, L 2011, ‘2011 Social Shopping Study
http://www.powerreviews.com/assets/download/Social_Shopping_2011_Brief1.pdf
3. Bazaarvoice, 2011 Social Commerce Trends Report, http://www.bazaarvoice.co.uk/resources/
research/social-commerce-trends-report-europe-2012?Aid=70150000000PIpY
4. Scanlife, 2011, ‘When did mobile barcode scanning take off? You just missed it’
http://blog.scanlife.com/2011/07/q2-2011-trend-report/
5. Van Grove, J, 2011, ‘eBay snaps up recommendations service Hunch’,
http://venturebeat.com/2011/11/21/ebay-hunch/
6. eMarketer, 2011 ‘US Digital Media Usage in 2012’
http://www.emarketer.com/Products/Explore/ReportList.aspx
7. Protolanski, E, 2001 ‘Facebook confirms it now has 800 million users’ http://www.zdnet.com/
blog/facebook/facebook-confirms-it-now-has-800-million-users/3949
8. Gupta, A, 2011 ‘Seven Fcommerce strategies for brands’ http://socialmediatoday.com/achintya-
gupta/306251/seven-f-commerce-strategies-brands
9. Sinksy, R, 2011 ‘Payvment has an actual plan for making money from Facebook’ ecommerce
http://venturebeat.com/2011/09/08/payvment-making-cash/
10. Payvment, 2012, Marketwire release
http://finance.yahoo.com/news/Payvment-Hits-One-Million-bw-3978157464.html?x=0
11. Ruiz-McPherson, M, 2011 ‘Marketers looking to increase budgets on social media’ http://www.
ruizmcpherson.com/2011/10/marketers-looking-to-increase-budgets-on-social-media/
12. Kohn, B, New Retail Strategies: Offering a Better Fit for Today’s Careful Consumers, http://
knowledge.wharton.upenn.edu/article.cfm?articleid=2837
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