A SWOT analysis involves identifying your strengths, weaknesses, opportunities, and threats in both personal and business contexts. For personal SWOT analysis, it helps you recognize your advantages and areas for improvement to develop your career. For business, it allows you to differentiate yourself from competitors by leveraging your strengths while also identifying external factors to capitalize on or mitigate risks. The document provides examples and guidance on assessing each SWOT element to gain insight and inform planning.

1. Personal SWOT Analysis Discover new opportunities. Manage and eliminate threats

2. SWOT Analysis is a powerful technique for identifying Strengths and Weaknesses, and for examining the Opportunities & Threats you face. Used in a personal context, it assists you to develop your career in a way that takes best gain of your abilities and opportunities.

3. What makes SWOT particularly powerful is that with a little thought, it can assist you & reveal chances that you are well placed to take advantage of. And by understanding your weaknesses, you can manage and eliminate threats that would otherwise catch you unawares.

4. Strengths What advantages (for example, skills, education or connections) do you have that others don't have? What do you do better than anyone else? What personal resources do you have access to? What do other people (and your boss in particular) see as your strengths?

5. Consider this from your own perspective, and from the point of view of the people around you. And don't be modest; be as objective as you can. If you are having any difficulty with this, try writing down a list of your characteristics. Some of these will hopefully be strengths!

6. In looking at your strengths, think about them in relation to the people around you Example - if you're a great mathematician & the people around you are great at math, then this is not likely to be a strength in your current role, it is likely to be a need.

7. Weaknesses What could you improve? What should you avoid? What things are the people around you likely to see as weaknesses? Again, think this from a personal & external basis: Do other people perceive weaknesses that you do not see? Do co-worker constantly out-perform you in key areas? It is best to be realistic now, and face any unpleasant truths as soon as possible.

8. Opportunities Where are good opportunities facing you? What are exciting trends you are aware of? Useful opportunities can come from : Changes in technology, markets and your company on both a broad and narrow scale; Changes in govt policy related to your field; Changes in social patterns, population profiles, lifestyle changes, etc.; or Local Events

9. A useful approach to looking at chance is also to look at your strengths and ask over yourself whether these open up any chance. Alternatively, look at your weaknesses and ask yourself whether you could open up opportunities by eliminating them.

10. Threats What obstacles do you face? What are the people around you doing? Is your job (or claim for the things you do) changing? Is changing technology threatening your spot? Can any of your weaknesses badly threaten you? Carrying out this analysis will be illuminating - both in terms of pointing out what needs to be done, and in putting problems into perspective .

11. Business SWOT Analysis Discover New Opportunities. Manage and Eliminate Threats

12. What makes SWOT mainly powerful is that, with a little thought, it can help you uncover chances that you are well placed to exploit. And by understanding the weaknesses of your business, you can manage & eliminate threats that would otherwise catch you unawares.

13. More than this, by looking at yourself and your competitors using the SWOT frame, you can start to craft a plan that helps you distinguish yourself from your competitors, so that you can compete successfully in your market.

14. Strengths What benefits does your company have? What do you do better than anyone else? What unique or lowest-cost resources do you have access to? What do people in your market see as your strengths? What factors mean that you "get the sale"?

15. Consider this from an internal perspective, & from the point of view of your customers and people in your market. Be realistic: It's far too easy to fall prey to "not invented here syndrome". (If you are having any difficulty with this, try to write down a list of your qualities. Some of these will hopefully be strengths!)

16. In looking at your strengths, think on them in relation to your competitors Example, if all your competitors provide high quality products, then a high quality production process is not a strength in the market, it is a necessity.

17. Weaknesses What could you improve? What should you avoid? What are people in your market likely to see as weaknesses? What factors lose you sales?

18. Again, consider this from an internal and external basis: Do other people seem to perceive weaknesses that you do not see? Are your competitors doing any better than you? It is best to be realistic now, and face any unpleasant truths as soon as possible .

19. Opportunities Where are good opportunities facing you? What are exciting trends you are aware of? Useful opportunities can come from: Changes in technology and markets on both a broad and narrow scale Changes in govt policy related to your field Changes in social patterns, population profiles, lifestyle changes, etc. Local events

20. A useful approach to look for opportunities are to look at your strengths & ask yourself whether these open up any opportunities. Alternatively, look at your weaknesses and ask yourself whether you could create opportunities by eliminating them.

21. Threats What obstacles do you face? What is your competition doing that you should be worried about? Are the required specifications for your job, products or services changing? Is changing technology threatening your position? Do you have bad debt or cash-flow problems? Could any of your weaknesses seriously threaten your business?

22. Carrying out this analysis will be illuminating - both in terms of pointing out what needs to be done, and in putting problems into perspective. Strengths and weaknesses are often internal to your organization. Opportunities and threats often relate to external factors. For this reason the SWOT Analysis is called Internal - External Analysis and the SWOT Matrix is sometimes called an IE Matrix Analysis Tool. You can also apply SWOT Analysis to your competitors.