The document discusses SWOT analysis, a strategic planning tool used to evaluate strengths, weaknesses, opportunities, and threats. It provides details on the history, components, and process of SWOT analysis. Key aspects include evaluating internal strengths and weaknesses and external opportunities and threats, then developing strategies to maximize strengths and opportunities or minimize weaknesses and threats. The goal is to identify the best strategic course of action for achieving objectives.

1. Every goal or objective needs a
solid foundation(plan).

2. Trying to make your work
right?

3. How do we develop a workable strategy?

4. How do we make all the pieces fit?

5. SWOT
Analysis

6. Introduction
• SWOT Analysis is a
strategic planning
tool used to evaluate
the:
–Strengths,
–Weaknesses,
–Opportunities,
–Threats

7. History of SWOT Analysis
• Developed at Stanford
• Funded by Fortune 500
companies
• Took 9 years to develop
• Involved 5000
interviews

8. Internals
Externals

9. Strengths
What you do very well – maybe better than
anyone else

10. Weaknesses
What you lack in or what you don’t do very well

11. Opportunities
What is it that you could do – but
aren’t?

12. Threats
Elements in the environment that could cause trouble for the you
to achieve objective or goal.

13. Creative Use of SWOTs
• How can we Use each Strength?
• How can we Stop each Weakness?
• How can we use each Opportunity?
• How can we Defend against each Threat?

14. Strengths Weaknesses
Opportunities S-O Strategies W-O Strategies
Threats S-T Strategies W-T Strategies
SWOT Matrix
Also known as TOWS Matrix
Current conditions
The Plan for the future

15. Matching strengths to opportunities
Otherwise known as:
S-O or Maxi-Maxi strategy
Using a strength to maximise
an opportunity

16. Matching weaknesses to opportunities
Otherwise known as:
W-O or Mini-Maxi strategy
Improving capability to
maximise an opportunity

17. Matching strengths to threats
Otherwise known as:
S-T or Maxi-Mini strategy
Minimising a threat with a
strength

18. Matching weaknesses to threats
Otherwise known as:
W-T or Mini-Mini strategy
Minimising weaknesses
and threats at same time
(often last choice)

20. Strategic Model
Mission
Values
Vision
Strategy
Everything Balanced
Strategic Initiatives
Personal Objectives
Strategic Outcomes
Structural
Engineer
Contractor ---------- -----------
Why we exist
What we believe in
What we want to be
our game plan
Implementation & Focus
What we need to do
What I need to do
How do we develop
our Strategy!

21. A strength can be a competitive advantage
like…
- Believe in yourself
- Positive Attitude
- Focus
- Intelligence
- Ability to learn
- Time Management
- Sense of Responsibility
- Specific Goals
- Passion & Determination
- Critical Thinking Ability
- Supporting Environment
- etc

22. You have to believe in yourself, otherwise you can't do it. If you
don't believe in yourself, how do expect anyone else to? Because
ultimately, you're the one who has to do it.
Donny Osmond
Believe in yourself, and the rest will fall into place. Have faith in
your own abilities, work hard, and there is nothing you cannot
accomplish.
Brad Henry

23. A weakness can be a disadvantage such
as…
- Procrastination
- Poor Time Management
- Non-supportive Environment
- Irresponsible
- Unrecognized Institution
- Complex Goals
- etc

24. An opportunity can be…
- Good Institution
- Scholarships
- Good Mentor
- Internships
- Jobs
- Backups
- etc

25. A threat can be…
- Hurdles
- Health Problems
- No Jobs
- Discouragement
- Bad Environment
- May be friends
- etc

26. Strategies that can come from SWOT
Analysis…
S-O
W-O
S-T
W-T