SWOT.

1. SWOT Analysis
Dr.Shazia Gul
KMU-IHS-Kohat

2. SWOT Analysis
A technique that enables a group or individual to move from
everyday problems and traditional strategies to a fresh
prospective.
SWOT analysis assesses internal and external factors, as well as
current and future potential.
SWOT analysis looks at your strengths and weaknesses, and the
opportunities and threats your business faces

4. Components of SWOT Analysis
Strengths
1. What is our competitive advantage?
2. What resources do we have?
3. What products are performing well?
Weaknesses
1. Where can we improve?
2. What products are underperforming?
3. Where are we lacking resources?
Opportunities
1. What new technology can we use?
2. Can we expand our operations?
3. What new segments can we test?
Threats
1. What regulations are changing?
2. What are competitors doing?
3. How are consumer trends changing?

6. SWOT Analysis Internal and External Factors
A SWOT analysis usually considers both internal (within
organization) and external (outside organization) factors
Internal Factors
Internal factors are the characteristics and resources within
organization that directly impact its operations and
performance. These factors are fully under organization’s
control, allowing for modification, improvement, or utilization.

7. In a SWOT analysis, strengths and weaknesses fall under
internal factors:
Strengths:
- Strong brand reputation
- Unique expertise
- Dedicated customer base
- Skilled workforce
- Efficient processes
- Exclusive technology
Weaknesses:
- Outdated technology
- Limited resources
- Financial struggles
- Inefficient processes
- Skill deficiencies within the
team

9. External Factors
External factors are aspects beyond the organization’s control
that influence its operations, market position, and success.
These factors stem from the industry landscape and the broader
business environment. While you can’t control external factors,
you can respond to them.

10. In a SWOT analysis, opportunities and threats fall
under external factors
Opportunities:
- Emerging markets
- Shifting consumer trends
- Technological advancements
- Favorable changes in
regulations
Threats:
- Strong competition
- Economic downturns
- Disruptive technologies
- Regulatory changes
- Negative shifts in consumer
behavior

12. Aim of SWOT Analysis

18. The Benefits/Importance of Using a SWOT
Analysis
A SWOT analysis can provide numerous benefits for a business.
Each of the four parts of a SWOT analysis can provide valuable
insights that can help companies achieve their goals and succeed
in a competitive market. A SWOT analysis helps companies stay
informed, make informed decisions, and continuously improve
their marketing efforts.
1.Better Understanding of the Business Environment:
A SWOT analysis helps companies understand their internal
and external environments.

19. 2.Enhanced Competitiveness:
A SWOT analysis helps companies identify areas for
improvement and develop strategies to stay ahead of the
competition.
3.Increased Collaboration and Communication:
A SWOT analysis can be a valuable tool to help team members
understand business goals better and work together more
effectively.
4.Facilitation of Change Management:
A SWOT analysis can help companies identify areas for
improvement and prioritize changes.

20. SWOT Analysis Examples

21. SWOT analysis for a Restaurant

22. SWOT analysis for a local boutique

23. How to Act on a SWOT Analysis
After conducting a SWOT analysis, you may be asking yourself:
What’s next?
Here are some ways you can act on a SWOT analysis.
1. Take advantage of your strengths:
oUse your strengths to pursue opportunities from your analysis
o For example if we look at the local boutique example above,
the strength of having affordable prices can be a value
proposition. You can emphasize your affordable prices on
social media or launch an online store

24. 2. Address your weaknesses:
oBack to the boutique example, one of its weaknesses is having a
poor social media presence. If I were the boutique owner, I
would mitigate this by hiring a social media consultant to
improve its strategy
3. Make note of the threats:
oThreats are often external factors that can’t be controlled, so
it’s best to monitor the threats outlined in your SWOT analysis
to be aware of their impacts on your business