This document provides an overview of a SWOT analysis. It explains that a SWOT analysis links internal advantages/disadvantages with external environmental factors to understand a business's strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal, like market share or product quality. Opportunities and threats are external, such as new markets or competition. The analysis identifies a firm's resources and capabilities as strengths or lack thereof as weaknesses. It also examines potential opportunities in the environment or threats from factors such as new technologies. The SWOT framework provides information to match a business's strategy to its competitive situation.

1. SWOT Analysis
• Presented by
– Rebekah Samuel
• Submitted to
– Sir Mumtaiz Ali

2. What is a SWOT analysis
• It links the analysis in terms of advantages and
disadvantages ; and the internal and external
environment of the business.
• Environmental factors internal to the firm (within your
control) usually can be classified as strengths (S) or
weaknesses (W).
• The strengths and weaknesses are defined by measures
such as market shares, loyal customers, level of customer
satisfaction and product quality.
• Those external factors to the firm (you can not control)
can be classified as opportunities (O) or threats (T).
• Opportunities are new potential area for business in the
future, such as new markets or new conditions in existing
markets.

3. What is a SWOT analysis

4. What is a SWOT analysis
• Threats describe how the competition, new technology, or
other factors in the business environment may affect the
business’s development.
• SWOT analysis is a powerful technique for understanding your
strengths and weaknesses, and for looking at the
opportunities and threats you face.
• For a business to expand, diversify and sustain in the market
SWOT analysis is must.

5. purpose
• The swot analysis provide information that is
helpful in matching the firm’s resources and
capabilities to the competitive environment in
which it operates.
• As a basic tool its mastery is a fundamental
requirement for the marketer, entrepreneur of
business person.
• It is a very important and useful tool to use in
marketing management, strategy formulation
and selection.
• Also in other business applications.

6. Strengths
• What do we do well?
• A firm’s strengths are its resources and capabilities that can be
used for developing a competitive advantage.
• Examples of such strengths includes:
– Patents
– Strong brand name
– Good reputation among customer
– Exclusive access natural resources
– Good access to distribution networks
– Skills, education or connections do you have that others
don’t have

7. weaknesses
• What is wrong now?
• What should you avoid?
• Be truthful so that weaknesses may be overcomes as quickly as
possible.
• The absence of certain strengths are a weakness. for example, the
following may be consider weaknesses:
– Lack of Patents protection
– A weak brand name
– poor reputation among customers
– High cost structure
– Lack of access to best natural resources
– Lack of access to key distribution channels

8. weaknesses
• In some cases, a weaknesses may be the flip of
slide of strength.
• For example, a firm has a large amount of
manufacturing capacity.
• While this capacity may be considers a strength
that competitors do not share, it also may b a
considered a weakness if the large investment in
manufacturing capacity prevent firm from
reacting quickly to change in the strategic
environment.

9. Opportunities
• The external environmental analysis may
reveal certain new opportunities for profit and
growth. Some examples, of such opportunities
include;
– An unfulfilled customer need
– Arrival of new technologies
– Loosening of regulations
– Removal of international trade barriers

10. threats
• Change in the external environment also may present threats
to the firm. Some examples of such threats includes;
– Shifts in consumer tastes away from the firm’s product
– Emergence of substitute products
– New regulations
– Increased trade barriers
– Other ongoing research or commercialization efforts
– A large existing competitors
– A competitor has a new innovative product or services
– Competitors have superior access to channel of distribution

11. Simple rules or tips
• Be realistic about the strengths and weaknesses of
your organization or group.
• It should distinguish between where your organization
is today, and where it could be in the future.
• It should always be specific. Avoid grey areas.
• Always apply the tool in relation to your competition
i.e. better than or worse than your competition.
• Keep your audit short and simple. Avoid complexity
and over analysis
• It is subjective.

12. Thank you !