This document provides an introduction to branding and marketing for commercial photographers. It discusses defining a photographic identity and graphic identity to create a memorable brand. Website design, print portfolios, and leave behinds are addressed. Mass email marketing, print mailers, directories, contests and reps are suggested marketing methods. Judging effectiveness and getting work are emphasized as most important. The key is getting work in front of potential clients through dedicated marketing.
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on...Doyle Buehler
How To Grow Your Audience and SEO Through Images and Video
This webinar will give you some unique and proven SEO methods for using images and videos. We see them everywhere, on social media, websites, and across the internet, but are they really working?
Most people, when they think of SEO, think blogs and other “normal” content online, not knowing that there is an entire universe out there that is not being used to generate ranking and traffic for your digital ecosystem.
The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online.
In this webinar, you will learn:
1. How to tell your brand story with images and videos
2. How to create a solid strategy that works across your entire digital ecosystem
3. How to increase your search ranking with some simple, easy to remember actions
4. How to create high performing visuals for a tuned audience
5. How to design your videos and visuals for maximum benefit to your audience
6. How to leverage visuals and videos into sales and lead opportunities
Linkedin Tips and Tricks by Sara Piña, and Patrick Oborn | TelarusSaraPia5
Being social matters! You have seen us all over Linkedin, but don't know how to get started. Our own LinkedIn guru and co-founder, Patrick Oborn, will join our social media specialist, Sara Piña for this educational and entertaining class.
Linkedin Tips and Tricks by Sara Piña, and Patrick Oborn | TelarusSaraPia5
Being social matters! You have seen us all over Linkedin, but don't know how to get started. Our own LinkedIn guru and co-founder, Patrick Oborn, will join our social media specialist, Sara Piña for this educational and entertaining class.
Andy Hayes - Why Your Website Sucks - as presented at Blogworld New Media Expo 2010
To learn more, visit www.andyhayes.com or www.travelonlinepartners.com
This document provides guidance on creating effective poster advertisements. It discusses poster advertisements as an affordable alternative to more expensive advertising methods like TV and billboard ads. Key points include choosing a clear objective for the poster, using large readable text, limiting colors and fonts, including essential details like time/location, and obtaining permission before posting in public spaces. Tips are provided on design, layout, proofreading and following assignment requirements. The goal is to simply and clearly communicate the main message in an eye-catching visual format.
This document provides information and instructions for creating a basic website. It discusses what web design is, why learning web design is useful, and the process for building a website. The process involves coming up with an idea, planning content, sketching a blueprint, assembling content, and creating the site. Students must create a four page website using Weebly that includes a biography and contact page. Examples of sample student and organization websites are provided. The deadline is May 15th and websites will be graded based on meeting requirements.
This document provides an introduction to branding and marketing for commercial photographers. It discusses defining a photographic identity and graphic identity to create a memorable brand. Website design, print portfolios, and leave behinds are addressed. Mass email marketing, print mailers, directories, contests and reps are suggested marketing methods. Judging effectiveness and getting work are emphasized as most important. The key is getting work in front of potential clients through dedicated marketing.
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on...Doyle Buehler
How To Grow Your Audience and SEO Through Images and Video
This webinar will give you some unique and proven SEO methods for using images and videos. We see them everywhere, on social media, websites, and across the internet, but are they really working?
Most people, when they think of SEO, think blogs and other “normal” content online, not knowing that there is an entire universe out there that is not being used to generate ranking and traffic for your digital ecosystem.
The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online.
In this webinar, you will learn:
1. How to tell your brand story with images and videos
2. How to create a solid strategy that works across your entire digital ecosystem
3. How to increase your search ranking with some simple, easy to remember actions
4. How to create high performing visuals for a tuned audience
5. How to design your videos and visuals for maximum benefit to your audience
6. How to leverage visuals and videos into sales and lead opportunities
Linkedin Tips and Tricks by Sara Piña, and Patrick Oborn | TelarusSaraPia5
Being social matters! You have seen us all over Linkedin, but don't know how to get started. Our own LinkedIn guru and co-founder, Patrick Oborn, will join our social media specialist, Sara Piña for this educational and entertaining class.
Linkedin Tips and Tricks by Sara Piña, and Patrick Oborn | TelarusSaraPia5
Being social matters! You have seen us all over Linkedin, but don't know how to get started. Our own LinkedIn guru and co-founder, Patrick Oborn, will join our social media specialist, Sara Piña for this educational and entertaining class.
Andy Hayes - Why Your Website Sucks - as presented at Blogworld New Media Expo 2010
To learn more, visit www.andyhayes.com or www.travelonlinepartners.com
This document provides guidance on creating effective poster advertisements. It discusses poster advertisements as an affordable alternative to more expensive advertising methods like TV and billboard ads. Key points include choosing a clear objective for the poster, using large readable text, limiting colors and fonts, including essential details like time/location, and obtaining permission before posting in public spaces. Tips are provided on design, layout, proofreading and following assignment requirements. The goal is to simply and clearly communicate the main message in an eye-catching visual format.
This document provides information and instructions for creating a basic website. It discusses what web design is, why learning web design is useful, and the process for building a website. The process involves coming up with an idea, planning content, sketching a blueprint, assembling content, and creating the site. Students must create a four page website using Weebly that includes a biography and contact page. Examples of sample student and organization websites are provided. The deadline is May 15th and websites will be graded based on meeting requirements.
Are you ready to fire your current business website because it’s not performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
Branding & Marketing That Works for Photographers & Creativeswonderfulmachine
This document provides guidance on branding and marketing strategies for photographers. It discusses the importance of [1] creating a memorable photographic identity through curating a portfolio that shows your style and specialties, and [2] developing a consistent graphic identity across all marketing materials through elements like logo, color palette and layout. Both passive and active marketing approaches are outlined, with passive approaches including websites, blogs and directories, and active approaches targeting specific clients through research, emails and events. The overall goal is to introduce photographers' identities to appropriate clients and build a level of comfort to gain more work opportunities.
Branding and Marketing for Photographers | ASMP New Orleanswonderfulmachine
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic and graphic identity to support one's photography. Photographers should choose images that represent who they are, their specialties and style. Both passive and active marketing strategies are covered. Passive strategies include websites, blogs, social media and directories. Active strategies involve researching target clients, managing contact lists, emails, phone calls and meetings. The goal is to build familiarity and find clients that are a good match.
Katie Laird and Erica Bogdan discuss the hows and whys of good design and social media marketing. Learn tips and tricks to get started creating awesome Twitter backgrounds and Facebook Fanpage images.
This document discusses how to optimize local search engine results and leverage location-based mobile apps. It recommends businesses claim and enhance their Google+ Local listings with photos, information, and reviews. It also suggests optimizing for deep granular local content by researching a business's history and local landmarks. The document advises using location-based mobile apps like Apple Maps, Yelp, and Foursquare to provide photos, check-ins, and incentives to engage local customers on their mobile devices. QR codes displayed on-site can also help drive traffic to optimized Google+ Local listings.
This document discusses the benefits of joining a local Chamber of Commerce for small businesses, including networking opportunities, website exposure, community visibility, volunteer opportunities, and added credibility. It also provides tips for small business marketing, such as using social media regularly but not excessively, engaging in networking events, becoming an expert in a niche area, and ensuring branding materials like business cards and websites are up to date and convey the right information. Daily deals sites like Groupon can potentially damage a business's reputation if customers can't access services as expected. Overall marketing should focus on building personal relationships within the target community.
VBA Technologies presents a plan to help real estate businesses grow through internet marketing. They offer WordPress websites, mobile sites, landing pages, SEO services, and social media campaigns. Key benefits include WordPress being free and easy to use, professional and mobile-friendly themes, and built-in SEO. They also discuss using websites, mobile pages, and social media like Facebook and YouTube to generate leads and close more sales through multimedia, reviews and engaging customers. Their service packages include help setting up these digital marketing elements for $350-1997.
How do you write effectively for readers on the web? We all read printed text very differently to how we read text on our computer screens and it is estimated that we only read 28% of text online.
Here's how to attract readers to your blog and keep them reading.
The document provides guidance for authors on using online marketing strategies to promote their books and build an audience. It discusses defining a target readership, researching keywords to find interested potential buyers, creating a Facebook page and profile to engage with fans, assessing and optimizing an author's website, using other social networks like Goodreads and Twitter, and providing takeaways on setting actionable goals for online promotion. The overall aim is to recommend practical tactics for authors to increase book sales and develop name recognition through an integrated online presence and content strategy.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
The document discusses how small details and little things can make a big difference in marketing and on websites. It provides many examples of small things that can positively or negatively impact the user experience, such as favicon images, logo size and placement, menu organization, image sizes, page load speed, accessibility, and custom 404 pages. The document encourages website owners to focus on these small details to improve their branding, usability, and conversions.
Turton sister site how to organize web contentJennifer Pricci
The document provides guidance on organizing content for a real estate website homepage and buckets (sections). It includes tips on writing welcome text, contact information, and bucket descriptions. Sample bucket categories are provided like Home Styles, Location & Lifestyle, and The Buying Process. Guidelines are given for submitting content in separate Word documents with references to accompanying photos.
This document provides tips for using social media to generate sales and leads for small businesses. It outlines a 23-step social media marketing plan including optimizing social media pages, being authentic, encouraging reviews, engaging with others, sharing interesting content, listening to customers, analyzing metrics, running contests, advertising, and scheduling posts. The overall message is that social media is a powerful tool that small businesses can benefit from by dedicating just a few hours per week to engage audiences and promote their brand.
The document provides advice on searching for a job during an economic recession. It discusses the current state of high unemployment but notes there is still hope. Some key recommendations include getting creative, staying positive, managing your online brand, conducting informational interviews, networking, contacting companies directly, volunteering, using online job search tools, preparing for interviews, negotiating salary, and taking advantage of extra time to learn new skills. The overall message is to stay optimistic and actively pursue various job search strategies.
How to Brand Yourself & Take Control of Your CareerCachinko
Personal branding is all the rage in the careers space. What does your personal brand say about you? And how can you leverage it to take control of your career?
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
Copy of the slides from our recent marketing and branding presentation with Clockstudio to the ladies of the Highland Business Woman's Club in Inverness
Compelling graphics are essential to effective web marketing - and social media is by no means an exception!
Facebook fanpages and Twitter feeds are increasing in popularity as a way of connecting consumers with companies. Amazing graphics will help attract new clients to your product and make your company stand out from the rest of the crowd.
This webinar will cover such topics as:
- The Benefits to Using Social Media
- Basic Fundamentals of Marketing and Design
- Where to find Images and Fonts
- Incorporation of Branding and Consistency
- Creating graphics using free, online alternatives to Photoshop
- Implementing Your Graphics on Twitter and Facebook
PhotoShelter VP of Marketing, Andrew Fingerman, presents "Extreme Website Makeover." Learn how to make the most of your photography website to drive business, increase visibility, and generate sales.
Are you ready to fire your current business website because it’s not performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
Branding & Marketing That Works for Photographers & Creativeswonderfulmachine
This document provides guidance on branding and marketing strategies for photographers. It discusses the importance of [1] creating a memorable photographic identity through curating a portfolio that shows your style and specialties, and [2] developing a consistent graphic identity across all marketing materials through elements like logo, color palette and layout. Both passive and active marketing approaches are outlined, with passive approaches including websites, blogs and directories, and active approaches targeting specific clients through research, emails and events. The overall goal is to introduce photographers' identities to appropriate clients and build a level of comfort to gain more work opportunities.
Branding and Marketing for Photographers | ASMP New Orleanswonderfulmachine
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic and graphic identity to support one's photography. Photographers should choose images that represent who they are, their specialties and style. Both passive and active marketing strategies are covered. Passive strategies include websites, blogs, social media and directories. Active strategies involve researching target clients, managing contact lists, emails, phone calls and meetings. The goal is to build familiarity and find clients that are a good match.
Katie Laird and Erica Bogdan discuss the hows and whys of good design and social media marketing. Learn tips and tricks to get started creating awesome Twitter backgrounds and Facebook Fanpage images.
This document discusses how to optimize local search engine results and leverage location-based mobile apps. It recommends businesses claim and enhance their Google+ Local listings with photos, information, and reviews. It also suggests optimizing for deep granular local content by researching a business's history and local landmarks. The document advises using location-based mobile apps like Apple Maps, Yelp, and Foursquare to provide photos, check-ins, and incentives to engage local customers on their mobile devices. QR codes displayed on-site can also help drive traffic to optimized Google+ Local listings.
This document discusses the benefits of joining a local Chamber of Commerce for small businesses, including networking opportunities, website exposure, community visibility, volunteer opportunities, and added credibility. It also provides tips for small business marketing, such as using social media regularly but not excessively, engaging in networking events, becoming an expert in a niche area, and ensuring branding materials like business cards and websites are up to date and convey the right information. Daily deals sites like Groupon can potentially damage a business's reputation if customers can't access services as expected. Overall marketing should focus on building personal relationships within the target community.
VBA Technologies presents a plan to help real estate businesses grow through internet marketing. They offer WordPress websites, mobile sites, landing pages, SEO services, and social media campaigns. Key benefits include WordPress being free and easy to use, professional and mobile-friendly themes, and built-in SEO. They also discuss using websites, mobile pages, and social media like Facebook and YouTube to generate leads and close more sales through multimedia, reviews and engaging customers. Their service packages include help setting up these digital marketing elements for $350-1997.
How do you write effectively for readers on the web? We all read printed text very differently to how we read text on our computer screens and it is estimated that we only read 28% of text online.
Here's how to attract readers to your blog and keep them reading.
The document provides guidance for authors on using online marketing strategies to promote their books and build an audience. It discusses defining a target readership, researching keywords to find interested potential buyers, creating a Facebook page and profile to engage with fans, assessing and optimizing an author's website, using other social networks like Goodreads and Twitter, and providing takeaways on setting actionable goals for online promotion. The overall aim is to recommend practical tactics for authors to increase book sales and develop name recognition through an integrated online presence and content strategy.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
The document discusses how small details and little things can make a big difference in marketing and on websites. It provides many examples of small things that can positively or negatively impact the user experience, such as favicon images, logo size and placement, menu organization, image sizes, page load speed, accessibility, and custom 404 pages. The document encourages website owners to focus on these small details to improve their branding, usability, and conversions.
Turton sister site how to organize web contentJennifer Pricci
The document provides guidance on organizing content for a real estate website homepage and buckets (sections). It includes tips on writing welcome text, contact information, and bucket descriptions. Sample bucket categories are provided like Home Styles, Location & Lifestyle, and The Buying Process. Guidelines are given for submitting content in separate Word documents with references to accompanying photos.
This document provides tips for using social media to generate sales and leads for small businesses. It outlines a 23-step social media marketing plan including optimizing social media pages, being authentic, encouraging reviews, engaging with others, sharing interesting content, listening to customers, analyzing metrics, running contests, advertising, and scheduling posts. The overall message is that social media is a powerful tool that small businesses can benefit from by dedicating just a few hours per week to engage audiences and promote their brand.
The document provides advice on searching for a job during an economic recession. It discusses the current state of high unemployment but notes there is still hope. Some key recommendations include getting creative, staying positive, managing your online brand, conducting informational interviews, networking, contacting companies directly, volunteering, using online job search tools, preparing for interviews, negotiating salary, and taking advantage of extra time to learn new skills. The overall message is to stay optimistic and actively pursue various job search strategies.
How to Brand Yourself & Take Control of Your CareerCachinko
Personal branding is all the rage in the careers space. What does your personal brand say about you? And how can you leverage it to take control of your career?
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
Copy of the slides from our recent marketing and branding presentation with Clockstudio to the ladies of the Highland Business Woman's Club in Inverness
Compelling graphics are essential to effective web marketing - and social media is by no means an exception!
Facebook fanpages and Twitter feeds are increasing in popularity as a way of connecting consumers with companies. Amazing graphics will help attract new clients to your product and make your company stand out from the rest of the crowd.
This webinar will cover such topics as:
- The Benefits to Using Social Media
- Basic Fundamentals of Marketing and Design
- Where to find Images and Fonts
- Incorporation of Branding and Consistency
- Creating graphics using free, online alternatives to Photoshop
- Implementing Your Graphics on Twitter and Facebook
PhotoShelter VP of Marketing, Andrew Fingerman, presents "Extreme Website Makeover." Learn how to make the most of your photography website to drive business, increase visibility, and generate sales.
The document discusses personal branding and provides steps to develop a personal brand. It defines personal branding as a combination of one's image and reputation similar to a company brand. An important part of personal branding is developing a brand story that communicates one's value to their audience and their unique promise. The document encourages attendees to take steps like updating their LinkedIn profile and sharing their brand story to help promote their personal brand.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
Digital Marketing Tools to Provide Exemplary Customer ServiceMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
Strategic Online Marketing for Businesses & EventsSaffire
The document provides strategic online marketing tips for businesses and events, emphasizing the importance of prioritizing a responsive website, using social media like Facebook and Twitter to engage customers, and leveraging email marketing to generate sales. Specific tactics discussed include optimizing web and mobile presences, using visual storytelling on social media, and developing targeted email campaigns with compelling subject lines and article formats.
The writer's brand called you for the International Women's Writing Guild Con...Melissa A. Rosati, CPCC
This document outlines a presentation on defining a writing career in today's market. It discusses key concepts like branding, marketing, and using digital distribution channels. The presentation encourages writers to think about how to communicate their promise to readers, establish an online identity, deliver content effectively, and build influence with their audience. The goal is to help writers strategically develop their career in the current publishing renaissance.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
How To Build Your Personal Brand and Become A Local Celebrity - Ramon Ray, In...Sales Summit
In this presentation Ramon shares from personal experience, how solo professionals and growing businesses can build their personal brands and crush their competition. Attendees learn the 5 key principles it takes to have star power in their local markets and areas of expertise. A strong personal brand ensures YOUR brand is fist and foremost in the minds of your target market. While a "corporate brand" is important, it's also essential that business professionals have PERSONAL brands which can compliment and enhance their corporate brands. Attendees will leave this insightful, energized and humorous presentation with specific tools and best practices.
This document summarizes a webinar about developing an effective writing style for content marketing. It discusses defining your brand position, understanding your target audience, establishing guidelines for tone of voice, adhering to requirements, and focusing on performance goals. It also introduces a Writing Style Wizard tool to help create a writing style guide that aligns content with your brand and gets everyone on the same page. The guide should define style parameters and drive goals while inspiring creativity.
An overview of the current and recommended strategies for Nuage Designs. Includes brief brand voice overview, customer personas, content strategies for Facebook, Instagram, Pinterest, Blog, Newsletter and LinkedIn, and A/B Facebook testing insights.
This document provides an overview of Dan Kraus and his marketing firm Leading Results. It discusses Kraus's background and experience in sales and marketing. The document then outlines Leading Results' services such as coaching, consulting, and social media training. It presents Kraus's marketing mantra of focusing on problems solved rather than products sold. The core of the document discusses a two-step marketing approach involving branding and lead generation, and provides examples of activities for each.
The document provides an overview and agenda for a digital marketing course. It discusses setting expectations and introduces key concepts like creating a website, search engine optimization, search engine marketing, display ads, landing pages, content marketing, and email marketing. The course aims to provide both theoretical knowledge and hands-on learning through group projects. Key topics covered include choosing a domain name, web hosting, on-page and off-page SEO, pay-per-click advertising, ad formats and metrics, landing page best practices, and using content and email marketing.
Getting Social: Creating an Online Presence for Your BookMegan Cary
The document discusses creating an online presence for books. It recommends defining the target audience, making a contact list of friends and colleagues, creating a website using a content management system like WordPress or Squarespace, building social media pages on Facebook and Twitter, signing up for email marketing, and creating a schedule to maintain an online presence. Paid advertising options on social media are also covered to help promote books. Maintaining consistent updates is emphasized as important for marketing success online.
Similar to Branding and Marketing for Commercial Photographers (20)
Angel Merendino is a photographer based in Cleveland, Ohio. His approach is to create environments where his subjects feel authentic and capture the moments that happen. He prefers not to refer to subjects as objects but rather see photography as a conversation. While he studied photography in school, Merendino believes life has been his best teacher, and he aims to capture simple, heartfelt moments. Each photo assignment presents its own challenges, and Merendino is motivated to find solutions and exceed expectations. His clients include companies, magazines, universities, and organizations in the Cleveland area.
Caesar Lima Photography proposes a lifestyle photo shoot for a client. The proposal includes planning talent casting calls, location scouting, and wardrobe/prop selection. Three shoot days are proposed - at a residential interior, the same location's exterior, and a studio. The goal is to capture families interacting naturally with products through a mix of available and strobe lighting. Upon completion, processed files will be delivered.
Caesar Lima, a photographer, proposes taking lifestyle photos for a client's upcoming campaign. The photos will show families interacting with the client's products in residential and studio settings over 3 days. 15 professional talents will be photographed in indoor and outdoor locations to portray family fun. Precise planning will ensure creative imagery that appeals to a wide audience. The proposal outlines the photography approach, inspiration, schedule, costs and photographer qualifications.
The document provides details on a proposed photography and video project, including scope, inspiration, fees, terms, and conditions. It summarizes that:
The project will involve creating imagery and video footage through various photographic techniques to capture people in the most exciting and engaging ways. This creative work will serve as a style guide for internal projects.
Total fees for the photography, video, and licensing are $5,500.
The agreement covers payment terms, copyright, additional usage fees, cancellations, deliverables, retouching fees, and other standard terms and conditions.
This document provides an overview of a presentation on pricing and negotiating for commercial and editorial photographers. It covers key concepts like charging based on time, usage, and expertise. It also defines important terminology like types of clients, uses, proposals, treatments and contracts. Specific topics discussed include computing fees, templates, and getting agreements in writing. The goal is to help photographers understand pricing models and negotiating strategies.
The document discusses pricing and negotiating for commercial and editorial photographers. It covers topics such as copyright, why contracts are needed, terminology used in licensing agreements and estimates, how to determine fees based on time, usage, and expertise, types of photo uses like editorial vs. commercial, and tips for creating estimates and treatments for commercial projects. The speaker aims to help photographers feel comfortable writing contracts, using proper terminology, and negotiating with clients.
This document discusses various topics related to pricing and negotiating photography assignments, including:
1) It defines commercial, editorial, and retail assignment types and discusses licensing agreements and copyright.
2) It covers charging for photographer time versus image usage, and licensing agreements define allowed image usage.
3) Pricing considerations are discussed like time spent, skill level, media placement, duration of usage, and value provided to the client.
4) Types of licensing agreements, usage, and contract details are outlined for editorial and commercial assignments.
This document provides guidance on pricing and negotiating photography assignments. It discusses key concepts like licensing versus usage, charging based on time spent versus image usage, and types of usage like editorial, commercial, publicity and advertising. Licensing agreements are important to define the allowed usage. Negotiating points to consider include finding a win-win, not giving up value for nothing, clarifying intended usage, and production responsibilities. Examples of pricing case studies for magazine covers, portraits and ad campaigns are also provided. The overall document aims to educate photographers on properly valuing and negotiating their work.
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic identity and graphic identity through branding. Photographers are encouraged to develop consistent branding across their website, blog, social media, print portfolio, mailers and other marketing materials. Both passive and active marketing strategies are covered, including the benefits of a website, blog, online directories, ads, agencies, and active prospecting through research, email campaigns, meetings and events. The overall goals of branding and marketing are to introduce the photographer's identity to appropriate clients and build a level of comfort so clients are willing to work with them.
Branding & Marketing for Commercial Photographers / Photoshelter Luminancewonderfulmachine
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic and graphic identity to introduce to clients. Photographic identity involves choosing images that represent your specialties and style. Graphic identity establishes a consistent look for marketing materials like websites, print portfolios, and leave behinds. Both identities should be thoughtfully crafted to attract appropriate clients. The document also covers passive marketing tactics like websites and blogs as well as active strategies like prospect research, meetings, and events. The overall goal is to work with clients who are a good fit and build familiarity to increase opportunities.
Pricing & Negotiating for Commercial Photographers | ASMP New Orleanswonderfulmachine
This document discusses pricing and negotiating for commercial and editorial photography assignments. It covers licensing terminology, charging for time versus usage, types of licensing agreements, editorial contracts, commercial contracts, and negotiating points. Key details include defining licensing agreements based on usage type, prominence, duration, geography, and exclusivity. It also provides examples of pricing considerations for editorial assignments in magazines and commercial assignments for advertising campaigns.
Pricing & Negotiating for Commercial Photographers | Phase One Chicagowonderfulmachine
This document discusses pricing and negotiating for commercial and editorial photography assignments. It covers licensing terminology, charging for time versus usage, types of licensing agreements, editorial versus commercial contracts, treatments, and negotiating points. Key topics include defining the scope of image licensing, valuing a photo based on its intended usage, and understanding how to structure pricing models for assignments.
This document discusses pricing and negotiating for commercial photographers. It covers copyright, licensing, gathering client information to determine appropriate fees, and basic categories of image use such as publicity, collateral, and advertising. The document provides examples of questions to ask clients to determine image licensing fees based on factors like type of use, prominence, geography, duration, and exclusivity. It also discusses credit requirements and proprietary versus non-proprietary image rights.
This document provides guidance on branding and marketing strategies for commercial photographers. It discusses developing a memorable identity through branding, then introducing that identity to potential clients through various marketing approaches. Both passive marketing methods like websites and blogs, and active methods like targeted outreach, are covered. The goal is to find clients that are a good fit and build comfort so clients are willing to hire the photographer.
Pricing and Negotiating for Commercial Photographerswonderfulmachine
This document provides information on pricing photographs and negotiating licensing fees. It discusses basic uses and terminology, gathering information needed to determine fees, and factors that influence licensing costs such as type of use, prominence, geography, duration, and exclusivity. Sample licensing scenarios are presented for uses including editorial, publicity, advertising, collateral, and retail. Guidelines are given for credits required based on the level of prominence and exclusivity of the image.
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Mr. Brainwash ❤️ Beautiful Girl _ FRANK FLUEGEL GALERIE.pdfFrank Fluegel
Mr. Brainwash Beautiful Girl / Mixed Media / signed / Unique
Year: 2023
Format: 96,5 x 127 cm / 37.8 x 50 inch
Material: Fine Art Paper with hand-torn edges.
Method: Mixed Media, Stencil, Spray Paint.
Edition: Unique
Other: handsigned by Mr. Brainwash front and verso.
Beautiful Girl by Mr. Brainwash is a mixed media artwork on paper done in 2023. It is unique and of course signed by Mr. Brainwash. The picture is a tribute to his own most successful work of art, the Balloon Girl. In this new creation, however, the theme of the little girl is slightly modified.
In Mr. Brainwash’s mixed media artwork titled “Beautiful Girl,” we are presented with a captivating depiction of a little girl adorned in a summer dress, with two playful pigtails framing her face. The artwork exudes a sense of innocence and whimsy, as the girl is shown in a dreamy state, lifting one end of her skirt and looking down as if she were about to dance. Through the use of mixed media, Mr. Brainwash skillfully combines different artistic elements to create a visually striking composition. The vibrant colors and bold brushstrokes bring the artwork to life, evoking a sense of joy and happiness. The attention to detail in the girl’s expression and body language adds depth and character to the piece, allowing viewers to connect with the young protagonist on a personal and emotional level. “Beautiful Girl” is a testament to Mr. Brainwash’s unique artistic style, blending elements of street art, pop art, and contemporary art to create a visually captivating and emotionally resonant artwork.
The use of mixed media in “Beautiful Girl” adds an additional layer of complexity to the artwork. By combining different artistic techniques and materials, such as stencils, spray paint, and collage, Mr. Brainwash creates a dynamic and textured composition that grabs the viewer’s attention. The juxtaposition of different textures and patterns adds depth and visual interest to the piece, while also emphasizing the artist’s eclectic and experimental approach to art-making. The inclusion of collage elements, such as newspaper clippings and torn posters, further enhances the artwork’s urban and contemporary feel. Overall, “Beautiful Girl” is a visually captivating and thought-provoking artwork that showcases Mr. Brainwash’s talent for blending different artistic elements to create a truly unique and engaging piece.
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3. Branding
creating a memorable identity
for your photography
Promotion = +
Marketing
introducing that identity
to appropriate clients
4. Branding
Photographic identity (what kind of pictures do you
Specialties
make?)
Style, point of view
Audience
Graphic identity (consistent use of logo, type, color, design)
Web site, blog, social networking
Print portfolio sites
E-mailers, Printed Mailers, Leave-Behinds
Stationery - business
cards, letterhead, envelopes, labels
11. Websites
• Large Images
• Keep galleries concise: < 30 images
• Intuitive navigation —make it clear which gallery you’re on
• Clear branding
• Coherent and logical portfolios/categories
• Easy to find contact info — including your location
• Clear and concise URL —preferably yourname.com or
yournamephotos.com
• Email address that is connected to your website —ex.
paul@paulstanek.com - no info@ or contact@
12. Websites
• Easily updateable (update every 3-6 months)
• Triple check for spelling and grammar
• Link to your blog and social media
• If images can be dragged off your site, label metadata with name,
copyright and contact info
• No music, No flashy intro, No splash page
• Full window images are good, but don’t have site takeover
screens
• Make sure site’s copyright notice is current
13.
14.
15.
16.
17. Print Portfolios
• Update at least once a year
• Should be visually consistent with site, but not a printed
version of web portfolio
• Will be a conversation piece for face to face meetings,
so if you can afford something impressive, do it.
• Pick production materials that suit your style and brand
• Huge number of options, prices, and levels of flexibility
• Many examples at youtube.com/wonderfulmachine
20. Leave Behinds
Most get thrown away,
so do anything you can
to stand out…
• Large, striking image
• A small book, maybe a mini
portfolio
• Accordions are also cool
21. Leave Behinds
Most get thrown away,
so do anything you can
to stand out…
• Edible: Big points!
40. Individual Emails
• Informal and easy
• Create relationships
• Personalize each email
• Use catchy and relevant subject
lines
• Make excuses to send
41. Phone Calls
• Have a purpose
- Obtaining meetings
- Pitching projects
• Send email first
• Have a voicemail script
• Research before you call
60. Prospect Contact Lists
• Agency Access/ADBASE/Bikini Lists
Creative Access, Fresh Lists
• Combine with your existing client list
• Use to find and target the right clients for
you
72. Quick SEO Tips
• Avoid flash!
• Don’t let your photos speak for themselves
• Tag EVERYTHING
Example:
Craig Oppenheimer Animal Photography
Philadelphia, PA
• Links, links, links!
• Make your blog a resource
74. Desired result
of good branding & marketing
For the client: build a level of comfort so that
they’re willing to take a chance on you
For the photographer: work with clients
who are right for you
77. Judging effectiveness
What’s working? What isn’t?
Where is your web traffic coming from?
78. Judging effectiveness
What’s working? What isn’t?
Where is your web traffic coming from?
Where are your assignments coming from?
79. Judging effectiveness
What’s working? What isn’t?
Where is your web traffic coming from?
Where are your assignments coming from?
Are you attracting the right clients?
80. Get out there!
• Show your work
• Send the emails, make the follow ups, get the
meetings
• Dedication to marketing leads to success!
Thank you for comingMy name is Craig and I’m a Producer at WM, and this Paul who’s our Photo Editor, and we’ll be talking to you today about how to brand and market yourself as a commercial photographer. We’ll be quickly covering a lot of material, so if you don’t mind, please hold your questions until the end of our presentation.
A hybrid between a photographer directory and a non-traditional rep At our core, WM is an online directory that helps people (art buyers, photo editors, art directors) find photographers500+ photographers on our site. Selective on who we invite, and photographers pay a monthly fee for a listing on our siteWe aggressively market our photographers and offer additional a la carte consulting services for members as well as non-membersOn demand rep
What we’re going to be talking to you about today is Promotion. Promotion is a combination of 2 things: Branding and Marketing. Branding-website-portoflio-logo designMarketing is about getting your photography noticedTargeted mailing listsEmailers Print promosWithout further adieu
Contrary to what your instincts might tell you, its purpose is not to provide an archive of the work you’ve done. Its purpose is to get you more of the work that you want to be doing. This is very important when editing your portfolio.
Now that you have a better sense of how to brand yourself, you’ll need to find ways to introduce your identity to appropriate clients. There’s no magic bulletBetter to do 1/3 of these things well than all of them poorly. Don’t spread yourself thin.Start with 1, then add another when you have more bandwith.Blogs: Update often. Make it a resourceI’m going to go through some of what I feel are some of the most important marketing tools that you need to be involved in.
Print mailers are a great tangibleway to share your work.Quality and quantity will depend on your budget, but the most important thing is to target your efforts. Make sure you are sending your work to appropriate prospects. Go to their website, look at their clients, research their style. Make it look good. Invest in professional design.Don’t send the same promo twice, and make it stand out
John Mireles- Burning ManPrint mailers are a great tangibleway to share your work.Quality and quantity will depend on your budget, but the most important thing is to target your efforts. Make sure you are sending your work to appropriate prospects. Go to their website, look at their clients, research their style. Make it look good. Invest in professional design.Don’t send the same promo twice, and make it stand out
Same principles as print promo…Cheap!Something will stick eventually
Print mailers, emailers, and individual emailers are the perfect excuse for a cold call.Excuses, have something to say:New websiteNew workMeetingNew clientCongrats on award
Print mailers, emailers, and individual emails are the perfect excuse for a cold call.
In addition to promos and phone calls you should get your name out there in as many different ways as possible. Photography directories are a great way to do this, and the more you are on, the more ways people can find you. Goal = Get people to your site!
We’ve been told by many of our photographers that most of their site traffic comes from WM.52 US cities and 50 countries around the world25 specialties600+ hits a day
Online and print directoryPrinted twice a year. 15,000 copiesIn person events and a client directory as well
PDNs photoserve
Altpick
Website directoryFace to Face meetingsAbout $8,000 to be in their program. 155 per program.
Published 5 times a year
A bit more fashion forwardPublished in 5 editions: Paris, NY, London, Berlin and West CoastDatabase of photographers, art directors, talent agencies, hair/makeup artists, production support…Invites to “connections” events
Division of Agency Access
Education resourceJoin for event invite and business resources
American Photographic Artist
Reps aren’t typically interested in photographers who don’t already have a significant cash flow. You’re better off when first starting out, concentrating on getting a larger client list than getting a rep.Work on developing your own brand, photo identity and client base until you feel a rep makes the most sense to you.You still have to market yourself and make an effort even when you have a rep.
Getty Global Assignment, ReduxReps:Small # of photographers. Advertising/Commercial workPicture Agencies Large # of photographers,Global. Editorial/Corporate work
Easy extra publicity. Most get published.Great excuse for an emailer.Some may seem cheesy, but there are handful that art buyers/photo editors pay attention to…
One of the most prestigious $35 for a single entry. $70 for a series
Single entry: $45Series entry:$55. Student: $25.
Various competitions throughout the year.Design, Advertising, Photography and Illustration
Critical for determining and targeting clients. Crucial for a well planned and scheduled marketing planUse for email fulfillment. Important to create a tailored list of APPROPRIATE prospects. The value of promos becomes diluted if everyone just sends mass emails to everyone.Have all their contact info including the name, email, phone and position. Adbase even claims to know who the “decision makers” are and how frequently a company commissions work. Create extremely targeted lists such as art buyers in DC that work for agencies with sports/fitness clients.Can even search for brands to find out who is working for them.
EmailerDesign ServicesConsulting
Offer adbase members discounts of consulting
Smaller, but cheaper.
As I mentionedADBASE and Agency Access are great tools to send emails and track results, 2c per emailUSED TO TRACK RESULTSBut there are a few other options as well.Constant contact, Direct Mail
Constant contact
Now that you are sending promos, emailing, making calls, you need to be able to track everything.A bunch of sticky notes or excel documents won’t get you far.Will help you remember contact info, conversations, feedback, personal infoCan help you remember tiny details that will impress people later.
DayliteFilemakerAllows you to link contacts to organizationsManage:CalendarsContactsTo do listsNotes
“The best way to get new work is to get face-to-face meetings”Build relationships. Show personality. Show that you are easy to work with.Find common ground between your work and their needs. Networking- Do they know any other AB’s looking for similar content.Don’t force a critique.
Another really important tool that will help clients find youYou need to make it easy for people to find youIf you’ve got everything else down, you can get a little bit more advanced and start working on your SEO. Can search engines find you?
Flash: Search engines can’t read it, iPhones/iPads can’t view it. Fotofolio uses flash, but has a ghost site that is optimized for SEOInclude written content rather than images of textTags in WordpressLink to/from reputable sites: Will give your site more authority and increase visibility to search engines
Do good work, be pleasant and don’t be a curmudgeon
What are you trying to get out of all of this? Whats the point
Emailer clicksResponses
Always ask how you were found!
#1 most important thing…get out there and show your workNo excuses: Don’t let unfinished branding impede your marketingIf you’re book is 90% done, start showing it!